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The future of feedback is here

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SampleMe, the first app of its kind in the world has unveiled the future of feedback and customer engagement, which it claims will transform the way brands interact with consumers and provide unprecedented levels of quantifiable results, all in real time.

Devised and created by digital guru Ryan Singlehurst, SampleMe offers brands a unique solution to the age old problem of how to measure their performance and perception more accurately than monitoring a fluctuating bottom line. With its innovative technology, brands will be able to engage with consumers as they experience their services, allowing them to receive immediate feedback, ask opinions and even deal with unhappy customers on the spot. It is not hard to see why SampleMe is already producing such positive feedback; the unique features of this app provide the consumer with a trusted social search function, as well as a great deal, and brands with the opportunity to get unrivalled levels of ROI, far higher than any forms of traditional marketing or advertising. This is truly a game-changer.

“We live in a digital age, one in which any decision is rarely made before a google search for advice, but this traditional search method is fundamentally flawed. Notwithstanding the staggering numbers of fake reviews, a lack of incentives mean that less than 1% of people visiting venues leave reviews. 53% of consumers won’t make a booking without consulting online reviews, leaving outlets at the mercy of insufficient and inaccurate information. I wanted to create a thought engine app that allowed people to make better buying decisions and business better overall decisions by using Big Data. You’re more likely to use a plumber your friend recommends, or eat at a restaurant your aunty recommends, hence SampleMe and its ethos of ‘social search’ was born.” said Singlehurst, the CEO at SampleMe.

There a two main aspects unique to the SampleMe app; social search and QIM. QIM or ‘Quantifiable Interactive Marketing is what will set the app apart for brands and businesses. It is what drives SampleMe to provide accurate, immediate and ‘quantifiable’ results to its users. It turns the most effective form of advertising, WOM ‘word-of-mouth’, into a daily, trackable reality. A state of the art marketing suite, with a simple UI, will put the power of direct marketing and engagement in the hands of brands and turn their consumers into partners, meaning they can make better business decisions. Much more effective that traditional ads that leave businesses unable to track who saw it and what they thought!

The SampleMe beacons with proximity technology alert consumers when they enter an outlet in the community. A 20 second tailored survey or feedback request is then sent to them, which can be completed in exchange for an immediate reward, such as discount or free gift. The social search element of the app means this info is shared, not only with the establishment, but publically to the consumer’s wider circle; producing user generated content in real time. By offering small, instant incentives brands can grow their business by reacting to genuine feedback and generating customer loyalty.

CEO Ryan Singlehurst was quick to underline, “Our reviews are quick and easy to ensure consumer collaboration and are collated into easy to read big data to help generate accurate analysis. There is no other resource in the world that can guarantee the levels of engagement and ROI generated by SampleMe. Having consulted for businesses all over the world, bridging the gap between brands and the consumer has been a long-term goal of mine; I am delighted that day is finally here.”

There are already 12,800 outlets registered on SampleMe and all those who wish to make a buck with their feedback, must feed SampleMe with their thoughts and views right away.

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Apps

Google Photos Upgrades with AI Video Editing

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Google Photos, the popular photo and video management service, has announced a significant update to its mobile video editor. The redesigned editor aims to simplify the video editing process and make it more accessible to users of all skill levels.

The new video editor interface places key editing tools front and centre, making it easier for users to access and utilize features like muting, enhancing, adjusting speed, stabilizing, and exporting frames. Additionally, the trim tool has been improved with more precise controls, allowing users to cut footage with greater accuracy.

One of the most notable additions to the video editor is the introduction of AI-powered video presets. These presets offer a variety of editing options, including basic cuts, slow-motion effects, zooming, and dynamic motion tracking. By applying these presets, users can quickly and easily create professional-looking videos without extensive editing knowledge.

Google has begun rolling out these improvements to Google Photos, but a specific timeline for the update has not been provided. You are encouraged to check your app regularly for new features to become available.

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Gemini Chat Joins Google Workspace

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Google is enhancing its business productivity suite, Google Workspace, with the addition of Gemini chatbot. This move aims to expand access to its enterprise-grade AI app and provide users with a powerful AI-powered assistant. “With built-in enterprise-grade data protections, employees can now save time and deliver higher quality work securely and compliantly,” said Aparna Pappu, vice president and general manager of Google Workspace.

Workspace users in the Business, Enterprise, and Frontline plans will automatically gain access to the Gemini app. The app allows users to ask questions about company information and suggest actions based on organizational policies. Similar to Microsoft’s Copilot, Gemini offers a seamless integration into the Workspace suite.

Google emphasizes user control over data and privacy. The company reiterates that data, prompts, and generated responses will not be used to train Gemini models. This is not the first time Google has incorporated generative AI into Workspace. For an additional fee, users can add the Gemini AI model to Gmail, Docs, Drive, and other apps. Google has also previewed Google Vids, an AI video generation platform for enterprise users.

To enhance security, Google announced a new security advisor tool for Workspace customers. This tool provides tailored insights, actionable guidance, and additional threat prevention and data protection controls. The advisor will send security insights directly to IT administrators’ inboxes. Google has also secured industry certifications for Gemini for Workspace, including SOC 1/2/3, ISO 27001, and ISO 27001 compliance. Earlier this year, it also achieved HIPAA compliance.

A recent Google survey revealed that 75% of daily Gemini users on Workspace reported improved work quality and time savings of 105 minutes per week. Google Cloud CEO Thomas Kurian highlighted the significant adoption of Gemini among organizations, with over two million developers building with its AI platforms and a 36-fold increase in API usage. Many customers have successfully built AI agents and applications to boost productivity. “We are inspired by the ingenuity and speed with which our customers are embracing generative AI,” said Kurian. “We continue to partner with customers to help them deliver real business value.”

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Botim Launches ‘Send Now, Pay Later’ Service

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Astra Tech has introduced a first-of-its-kind service in the UAE: “Send Now, Pay Later” (SNPL) via its Botim Ultra App. This new service allows users to send money internationally with instant transfers, while deferring payments, making Botim the first fintech in the MENA region to offer such a solution—further solidifying its pioneering role in the region’s financial technology landscape.

SNPL builds on the rapid growth of Astra Tech’s fintech ecosystem, which has fueled exponential increases in transaction volumes quarter-on-quarter. Following the success of its expanded remittance services in 2023, Astra Tech is strategically positioning SNPL to capture a substantial share of the UAE’s multi-billion-dollar remittance market.

Designed to support the UAE’s large expatriate workforce, which constitutes a significant part of the country’s growing population, SNPL offers enhanced financial flexibility. Users can send money abroad and pay later in manageable instalments, providing much-needed relief during financially demanding periods, such as month-end.

Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, commented,k “The launch of ‘Send Now, Pay Later’ marks a pivotal moment for Botim and Astra Tech. By leveraging advanced credit infrastructure, we’re offering users a faster and more accessible way to send remittances. This service gives millions of users the flexibility to manage their financial obligations more effectively while continuing to support their families abroad.”

Introduced in 2022, Botim’s financial services, including international transfers and bill payments, are now enhanced with SNPL, removing the burden of upfront payments. In the first five months of 2023 alone, Dh6.74 trillion was processed in remittances from the UAE, which benefits economies like India, Egypt, and Pakistan. SNPL will further ease these transfers, reducing financial strain on the workforce.

The launch aligns with Astra Tech’s mission of expanding financial inclusion in the region. This follows their acquisition of a Finance Company License through Quantix, a financial service provider licensed by the Central Bank of the UAE. Quantix offers a range of credit solutions, including SNPL and Buy Now, Pay Later (BNPL).

Ahead of the official rollout, Botim will introduce a pre-registration form for its 9 million users, inviting early adopters to benefit from instant remittance transfers and flexible payment terms.

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