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Souq launches Microsoft store

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Souq.com announced the launch of Microsoft Online store, providing consumers in the UAE and Saudi Arabia with an exclusive destination for the wide assortment of Microsoft’s ecosystem of products and its wide range of accessories. Through souq.com, Microsoft online store will offer shipping, 24/7 online site access and customer support to all Microsoft brands.

Taking a cue of the bullish future of online sales in the Middle East, Microsoft has decided to get into the world of virtual shopping in partnership with Souq.com, said Tony Gebran, Regional Director for Retail Sales and Marketing at Microsoft Middle East and Africa. Combined with the positive outlook of the online sales, the penetration of smart phones and the mobile Internet across the GCC, a partnership with the Gulf’s leading E-Commerce provider is a natural next step in the continuing the success story in this region.

Ronaldo Mouchawar, CEO & Co-Founder at Souq.com said, “We feel we are ideal partner for a company with the reach and reputation of Microsoft. This Partnership will allow Microsoft to maintain its brand identity, as well as benefiting from our online prowess, back-end technology and logistics. We are constantly investing in technology and infrastructure to help brands grow autonomously so we feel Microsoft has an exciting future with us as it expands across the region.”

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Gaming

NBA Megastar Stephen Curry Coming to PGA TOUR 2K23

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PGA TOUR 2K23 cranks up the star power with the introduction of Stephen Curry as a playable golfer. The four-time NBA Champion, 2022 Finals MVP, and eight-time All-Star, widely considered the greatest shooter in NBA history, has earned no shortage of accolades on the court. When he’s not sinking deep threes, he’s sinking putts on the golf course, is an avid golf fan, and welcome addition to the PGA TOUR 2K23 roster. Stephen Curry will be available to all players as a free download at launch and decked out in a distinctive Under Armour Curry Iso-Chill Golf adjustable cap, Charged Curry SL shoes, Curry Polar polo shirt, and Curry Limitless shorts.

But Curry isn’t alone in stepping off the hardwood and onto the dance floor. Basketball legend Michael Jordan will also be playable at launch for players who pre-order PGA TOUR 2K23 Standard Edition or purchase the Deluxe Edition or Tiger Woods Edition. Jordan is included in the Michael Jordan Bonus Pack**. Players can tee up a head-to-head competition between the two basketball greats in Exhibition play locally or online*** to determine which hoops star is the greater links legend or take on an elite roster of PGA TOUR pros including Tiger Woods, Xander Schauffele, Tony Finau, Brooke Henderson, Lydia Ko, and more.

In case you missed it, check out the PGA TOUR 2K23 announcement trailer here:

PGA TOUR 2K23 Deluxe Edition and PGA TOUR 2K23 Tiger Woods Edition (Digital Only) are currently scheduled for release on October 11th, followed by PGA TOUR 2K23 Standard Edition on October 14th, for Xbox Series X|S, Xbox One, PlayStation 5 (PS5), PlayStation 4 (PS4) and Steam.

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Creator Tools

Wacom Intros Cintiq Pro 27 Pen Display in the Region

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Wacom has launched the Wacom Cintiq Pro 27 pen display designed for harmony in a premium launch event held in the UAE’s first digital art theatre ToDA in Dubai. Cintiq Pro 27 is a creative instrument defined and developed by members of the global art and design community in conjunction with Wacom’s product teams to deliver the most immersive and stable pen-on-screen experience to date.

Purpose-built for creative professionals such as 2D illustrators, 3D modelers, animators, game developers, virtual production artists, and so on, the Cintiq Pro 27’s large digital canvas offers seamless interaction with creative software applications and provides the comfort and ease of use synonymous with all Wacom devices. The new 27-inch Cintiq Pro represents a major step forward in virtually all categories that matter to digital pen display users, such as improved pen performance and multi-touch, better ergonomics, faster refresh rates, vivid and accurate color as well as a focus on comfort and custom options.

Additionally, users will appreciate the modern look, lightweight and thin 27” screen that sports a smaller footprint than its Cintiq Pro 24 sibling. Wacom’s latest pen display joins the Cintiq Pro 16 and Cintiq Pro 24 models to form a comprehensive range of sizes for every need and workspace.

“The emphasis on cloud computing and the dependencies placed on professional freelance and studio artists to collaborate freely, quickly, and efficiently on a global scale requires a multi-tasking, do-it-all creative tool,” says Faik Karaoglu, Executive Vice President of Wacom’s Branded Business Group. “With the new Wacom Cintiq Pro 27 creative professionals can count on intuitive and natural-feeling pen and touch input, extremely accurate, factory-calibrated color, faster refresh, and other design features that allow users to comfortably and confidently produce and share work across the creative pipeline.”

The pen-on-screen experience on the Cintiq Pro 27 has been vastly improved with the introduction of the Pro Pen 3. Users now have the ability to change the weight, barrel size, and center of gravity of the pen with interchangeable components that come with the pen. In addition, the Pro Pen 3 has enhanced tilt recognition and still features Wacom’s renowned EMR (Electro-Magnetic Resonance) technology with 8,192 levels of pressure and battery-free operation.

Multi-touch also comes standard and is extremely valuable for an artist’s non-dominant hand when working in programs, especially 3D applications, requiring one to pinch, zoom and rotate a model or sculpture while working with the pen. For those working in a virtual production environment, the ten-point selective touch allows users to precisely manipulate on-screen sliders and other navigable features for an extremely efficient workflow.

The Cintiq Pro 27’s new display features virtually no parallax and latency with a much-improved refresh rate of 120Hz, allowing the cursor to track twice as fast as previous models. It is equipped with HLG (hybrid log-gamma) and the PQ (perceptual quantization) curve for displaying and editing HDR (high dynamic range) video content. Delivering brilliant 4k resolution in 10-bit colour, 98% DCI-P3 (Digital Cinema Initiatives – Protocol 3), the film industry’s color standard, as well as 99% Adobe RGB colour accuracy, users will delight in the fidelity of the display and the true-to-life visual experience.

The display is not only Pantone validated, but also Pantone SkinTone validated, meeting the Pantone standard for accurately displaying the entire range of human skin tones. For users that enjoy moving their most commonly used keyboard shortcuts closer to their actual workspace, grip-style ExpressKeys, eight in total, four on each side, have been added to the back of the display for easy, ergonomic access.

The Cintiq’s new stand matches the modern, sleek design of the new pen display. It’s fully adjustable to meet virtually any working position and even supports +/- 20 degrees of screen rotation. For users seeking another stand option, the display does have VESA mounts for other OEM stands. “Professional content creators in media and entertainment, industrial design and education can all benefit from a tool that’s fit to work the way they want to work,” concluded Karaoglu. “Whether illustrating in 2D, sculpting in 3D, or building a virtual production solution, everyone has their own way of working and we are excited to be introducing the Cintiq Pro 27 to the creative community.”

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Intex Launches eDubaicart e-Commerce Platform

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Intex has launched a new e-commerce platform called eDubaicart. According to the company, the platform has been designed to offer products with better pricing. The e-commerce platform will list a wide selection of tech products, including computers, laptops, mobile phones, printers, e-bikes, home appliances, tech accessories, and so on.

The platform is an offspring of Intex Technologies, a consumer electronics and accessories manufacturer that has been in the industry since 1996 and is present in 60+ countries. In a press statement, the company said that Pranav Bansal, the Founder, and CEO of eDubaicart, decided to take advantage of his established family business and diversify Intex and launched this platform to make a mark on the tech industry through this startup.

“The reason to launch it under Intex is so we can have the benefit of Intex’s network to provide our customers with excellent service, quality, and low prices,” added Bansal.

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