Raghav Koorichh, the CSB Category Manager for Middle East at Dell, speaks about his company’s participation at GITEX.

Are you participating at GITEX Shopper or GITEX Technology Week this year?
Yes we are participating at GITEX Shopper under the Alienware brand with a dedicated stand showcasing our latest gaming products. We will also have presence with all the major retailers showcasing our Dell consumer line of products.

Alienware Aurora R5 desktop gaming computer.

What are your plans for both the events this year?
At Gitex Shopper our aim would be to offer consumers the latest technology which enables them to have an amazing experience without compromising on performance.

What technology and market trends have you seen this year on the Middle East market?
Consumers in the Middle East are highly receptive of the latest tech trends and we see more consumers shifting towards extremes such as high end gaming PCs or thin and light premium notebooks rather than a settling for a mainstream machine.

Dell XPS 13 (Model 9350).

Will you be launching any new products or solutions at GITEX this year?
We will be launching the XPS 13 and Inspiron 13 5000 series 2 in 1 with the latest 7th Gen Intel Core processors that deliver better performance, longer battery life and more high quality entertainment than ever before.

We will also be upgrading our Alienware desktops with the latest Nvidia graphic cards that offer remarkable virtual reality experiences.

Gitex Shopper continues to be a critical event for the region and key to our local strategy. Gitex enables us to understand the speed at which new technology is being adopted and this shapes our sales strategy for the rest of the year.