Reporting from Prague, Czech Republic: Western Digital Corporation has today introduced modern and innovative redesigns of its My Passport, My Passport for Mac, and My Book hard drive lines. In partnership with fuseproject, an award-winning industrial design and branding firm, the reimagined products were built with the customer in mind.

“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level,” said Jim Welsh, senior vice president, Content Solutions Business Unit, Western Digital. “Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.”

As part of the reimagined design, the My Passport drives will come in six colours – Black, Yellow, Red, White, Orange and Blue – while still providing reliable portable storage that perfectly complements an on-the-go lifestyle. The My Passport for Mac drive is available in a stylish Black color. The My Book combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents. Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe.

“The way we use data is changing; it’s becoming much more of a personal commodity, something we value,” says Yves Béhar, founder and Principal Designer at fuseproject. “Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolizes this intersection.”

The new WD My Passport portable hard drives come with a new attractive design with textured bottom. It features password protection with 256-bit AES hardware encryption and offers automatic backup with included WD Backup software. The drives are available in capacities of up to 4TB.

The My Passport for Mac drives also offer password protection with 256-bit AES hardware encryption and are formatted for Mac OS X. These are also Time Machine ready for easy backup and offer storage capacities of up to 4TB. The My Book desktop hard drive lets you backup data on both PC and Mac. It also comes with password protection with hardware encryption, automatic backup with included WD Backup software and storage capacities of up to 8TB.

My Passport and My Passport for Mac portable hard drives are protected by a 2-year limited warranty and are available from wd.com and at select retailers and distributors around the world. My Passport drives have a Manufacturer’s Suggested Retail Price (MSRP) starting at $79.99 and the My Passport for Mac drive has a starting MSRP of $79.99.

My Book desktop hard drives are protected by a 2-year limited warranty and are available from the WD store at wd.com and at select retailers and distributors. My Book drives have a Manufacturer’s Suggested Retail Price (MSRP) starting at $129.99.