Entertainment
Huawei Hosts a Bunch of Exciting Activities at Dubai Design Week 2016
Huawei is hosting an array of exciting activities during Dubai Design Week 2016. The event is held under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Vice Chairman of Dubai Culture & Arts Authority and is taking place at the Dubai Design District (d3). At the event. Huawei is also previewing the MateBook for the first time in the region alongside graduate design projects and a series of educational workshops open to the public.
The partnership reflects the synergy between design and technology and will see Huawei alongside the arts and interiors industry’s movers and shakers. Commenting on the partnership, Myriam Benaroya, Regional Marketing Director of Huawei Consumer Business Group in the Middle East and Africa, said “We’re very happy to take part in such a credible and creative celebration of art and design across the region. At Huawei we truly believe in harmony between technical innovation and creative design. The MateBook demonstrates Huawei’s industry-leading design and manufacturing expertise by bringing a beautifully crafted flagship product to market that is redefining the new style of business.”
Design 2.0
Huawei launched ‘Design 2.0’, a project for graduate design students powered by the Huawei MateBook. Waqass Maqsood, Jumana Ismail, and Abir Mnasria along with Zaina Khayyat from The Attic were shortlisted to take part in the competition. Their work will be on display in the form of an installation and the public can vote throughout Dubai design Days 2016 to judge for themselves which designer will take home the grand prize of a Huawei MateBook.
MateBook Preview
For the first time UAE, Huawei is displaying the MateBook after its initial introduction at Mobile World Congress 2016. The all-new 2-in-1 device is designed to meet the evolving demands of today’s modern business users, and is an ideal mobile productivity tool that seamlessly integrates mobility, high efficiency, work and design. To learn more about the MateBook and see the ‘Design 2.0’ installations visit the installation in Building 7, Retail Unit 11.
Design workshops
In addition to the installation, Huawei is also hosting a series of educational workshops that explore how graphic design, infographics and motion graphics can be powerful storytelling tools in social, political and cultural contexts. The sessions will also highlight how critical these tools are for designers to position themselves in this digital era, where image is one of the most powerful tools of communication. The workshops are conducted by Naji El Mir, an award winning French Lebanese graphic designer and creative director, and co-founder of the Parisian studio Ne—Po. To register for the morning session
#P9atDXBDW
As part of #EMPTYDXBDW one of over thirty participating Instagram photographers will be selected to win a P9 Limited Edition smartphone. These photographers will have all access to the fair before it opens to the public on the morning of the 25th and the best photo with the hashtag #P9atDXBDW will be selected by Huawei.
Rawan Kashkoush, Head of Programming at Dubai Design Week commented on the strategic collaboration saying, “We’re excited to partner with Huawei on this year’s Dubai Design Week. Joining the ever growing force behind creativity and design in the UAE, Huawei supports local talent by pairing the fingertips of resident graphic designers with a boundless tool to explore their imaginations.”
Entertainment
Universal Music Group and Amazon Music Expand Global Partnership
Universal Music Group and Amazon Music today announced an expanded global relationship that will enable further innovation, exclusive content with UMG artists, and advancement of artist-centric principles including increased fraud protection. This reflects the two companies’ shared commitment to advancing and safeguarding human artistry while ensuring UMG’s artists achieve their commercial potential through the service’s continued product enhancements and exclusive content that elevate authentic engagement between artists and fans.
UMG and Amazon Music will work closely to explore new and enhanced product opportunities designed to benefit artists and enrich the experience of their fans. UMG will also collaborate with Amazon Music as it continues to expand in audio, including further innovation in audiobooks, audio and visual programming, and its investment in live-streamed content that has connected millions of fans with their favourite artists across all genres and corners of the world. UMG and Amazon will also work collaboratively to address, among other things, unlawful AI-generated content, as well as protect against fraud and misattribution.
Sir Lucian Grainge, Chairman & CEO, Universal Music Group said, “We are very excited to advance our long-standing, excellent partnership with Amazon Music that marks a new era in streaming—Streaming 2.0. We appreciate Amazon Music’s deep commitment to the interests of our artists, and look forward to progressing our shared artist-centric objectives through product innovation and accelerating the growth of their service.”
Steve Boom, VP of Audio, Twitch and Games for Amazon said, “UMG has always been a collaborative partner to Amazon Music, and as we continue to invent and introduce more artist-to-fan connections through our product and exclusive content, we’re redefining what it means to be a streaming service. We’re thrilled to expand our relationship with UMG which will enable us to partner on meaningful new ways for artists to deepen their engagement with fans around the world while working together to protect the work of artists, songwriters and publishers.”
Cool Stuff
Dubai International Baja is Now Underway
After months of preparation, the final event in the international off-road rallying season is underway. Crews have completed the spectacular Qualifying Stage in the Hatta Suhaila Area and the Ceremonial Start at Dubai Festival Bay and are now focusing on the 359km of driving in Dubai’s daunting Al Qudra Desert that will make up Saturday’s Al-Futtaim Toyota Stage 2 of the event.
Lucas Moraes took victory on the first stage in Hatta by the narrowest of margins over his Toyota Gazoo Racing teammate Seth Quintero. Just 0.2s separated the Brazilian and his Spanish codriver Armand Monelon from the US star Quintero and his German co-driver Dennis Zenz in their Toyota Hilux machines.
12-time event winner and reigning champion Nasser Al Attiyah got to within 1.4s of the leading pairing on his one-off outing with his team in his Taurus T3 Max while his team-mate Khalifa Al Attiyah was fourth, less than 10 seconds from the leading crew. Father/daughter combination Lionel and Lucie Baud were a fine fifth at the end of their first stage of rallying in Dubai with their Mini JCW Rally.
It was a tough start to the weekend for a couple of pre-event favourites Khalid Aljalfa and Eduard Pons who were 2m28s and 2m40s down after the stage after delays. However, they retain every chance of vying for honours in their battle for T3 class honours in the FIA World Cup Baja series. Poland’s Konrad Dabrowski took the early bragging rights among the two-wheel entry, the 23-year-old steering his Duust Rally Team KTM 450 to the fastest time in the 3.4km timed run at Hatta.
That was 25 seconds faster than Rafic Eid of Lebanon on his Gasgas and 28.2 seconds quicker than Pedro Bianchi Prata on his Honda CRF. Leading Quad rider on the Yamaha Raptors in the opening test was local man Abdulaziz Ahli, who had just under ten seconds in hand over Abdulaziz Al Atawi with the Saudi’s fellow countryman third Hani Al Noumesi third.
Following the stage in Hatta, the crews made their way back to the Service Park in Dubai Festival City for the tactically important Start Selection Ceremony. The competitors were then flagged away at Ceremonial Start in front of the fans in Dubai Festival City by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council in the company of His Excellency Mohammed Ahmed ben Sulayem, President of the FIA, Omar Abdullah Al Futtaim, Vice Chairman and CEO of the Al Futtaim Group and His Excellency Dr Amer Al Zarooni Chief Executive Officer of the Al Jalila Foundation.
The crews then turned their attention to the challenges of Al-Futtaim Toyota Stage 2. In total there are 395km of timed ‘selective’ sections across the weekend and, with the untimed sections, the crews are facing a total of 867km of driving and riding until the champions of Dubai International Baja 2024 are crowned.
This year’s innovative use of the rugged landscape around Hatta means that gravel/dirt tracks make up 20% of the total route terrain on the selective sections. The rest is made up of open desert (35%) and 45% on the daunting dunes of Dubai which have made this rally so famous and popular with crews the world over.
Al-Futtaim Toyota Stage 2 begins at 8 am (Saturday 30th November) with the first crews expected to complete the selective sections from 11.30 am onwards, after which the teams will return to the Service Park in Dubai Festival Mall where they will be on view to spectators throughout the day. Now in its eighth edition under the Baja format, the event draws top competitors from around the globe to tackle the challenging dunes of Dubai.
Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and organised by the Emirates Motorsport Organization (EMSO) in collaboration with the Dubai Sports Council, the Baja is supported by Official Automotive Partner Al-Futtaim Toyota, Energy Partner ENOC, and the strategic collaboration of the Dubai Government and its entities, including the Dubai Police, RTA and Dubai Municipality.
Entertainment
Real Madrid World: First Football Theme Park Opens at Dubai Parks and Resorts
Dubai Parks and Resorts, the Middle East’s largest theme park destination, recently celebrated the official inauguration of Real Madrid World, the world’s first-ever football theme park. This exciting six-hectare venue features over 40 original Real Madrid-themed rides and attractions, for families and amusement park enthusiasts.
Emilio Butragueño, Director of Institutional Relations at Real Madrid C.F., and Roberto Carlos, club Ambassador and one of the greatest left-backs in football history, along with several distinguished VIPs, graced the occasion. Both left an indelible mark on the sport and played major roles in Real Madrid’s history.
Fernando Eiroa, CEO of Dubai Holding Entertainment, said, “Real Madrid World is more than just a theme park—a football celebration. We’re pleased to have Emilio Butragueño and Roberto Carlos alongside VIPs to see the club’s legacy and the global sport being celebrated in Dubai at Real Madrid World. This is an exciting addition to Dubai’s entertainment landscape with new experiences that are fully inclusive, educational, and fun for all.”
The day was a football lover’s dream. Emilio Butragueño and Roberto Carlos thrilled fans by showcasing their legendary football skills, meeting guests, and exploring the park’s world-class rides and attractions. Guests had a once-in-a-lifetime chance to see these legends in action, hear them discuss the incredible attractions of the park, and even get personalized memorabilia at the store.
Furthermore, Emilio Butragueño and Roberto Carlos played football with more than 100 children from the Real Madrid Foundation at the official regulation measurements field located in the park. The presence of these two Real Madrid legends at the ceremony added an extraordinary touch, as they have won multiple titles, broken records, and received numerous accolades throughout their illustrious careers.
Real Madrid World features over 40 exhilarating rides and attractions that let fans relive unforgettable moments. Visitors can also dive into the action with interactive games and activities at The Real Challenge or explore the Bernabéu Experience, featuring an impressive display of 15 European football cups and 11 European basketball cups. At Meet the Stars, life-sized figures of iconic Real Madrid players provide the perfect opportunity for fans to capture unforgettable selfies.
Guests can also look forward to live match viewings and special 20% Madridista discounts on tickets and food and beverages, making a day at Real Madrid World even more memorable. Additionally, the park will host an Inclusive Sports Day, specially organised for People of Determination (PoD), celebrating inclusivity and the joy of sports.
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