du unveiled its compelling #PostWisely campaign that inspires the online community in the UAE to think before they post. A study conducted by du in light of the campaign found that of the 75% of respondents who have been befriended or followed on social media by people they don’t normally interact with, nearly half (49%) accepted 50% or more of these unfamiliar requests—a rather concerning figure.
The #PostWisely campaign was revealed during an interactive session where attendees discussed the dangers of sharing information online and how we can be more responsible about the information we post. In addition, du shared a series of hard hitting Public Service Announcement (PSA) videos that provided a glimpse into the danger lurking on the Internet, as well as survey results detailing UAE social media users’ relationship with the internet. The event was held on November 9, 2016 at WarehouseFour, Al Quoz, Dubai.
“Our aim today is to sensitise audiences about sharing the information that could be detrimental, not only to their lives, but also to their families and wellbeing,” said Hala Badri, Executive Vice President, Brand and Communications, du. “As a responsible business, we saw an opportunity to address this issue head on, as it has been growing in leaps and bounds, and will continue to manifest itself – unless we do something about it.”
“Today we are launching our first Public Service Advertisement Campaign #PostWisely, because we at du believe that it is possible to create a culture of responsible posting and reduce the number of cybercrime incidents through education, collaboration and sharing,” Badri added.
#PostWisely is an initiative aimed at protecting every single resident in the UAE from the threat of cybercrime. In addition to alerting people to the unseen dangers, du is providing a platform for dialogue to take place, and sharing handy tips that prevent residents being vulnerable and encouraging common sense to ensure that ‘sharing’ does not become ‘over sharing’.
Participating at the event were Alex Malouf; MEPRA Vice Chair & Chair, Professional Development & Knowledge Sharing Committee, Sultaneh Naeem; Leadership Personal Growth Expert and Mind Trainer at TWIG and Zabeen Ahmed; Founder & Chief Innovation Officer at Sevia who discussed their take on social media today and how the way that we post has an impact on our overall safety and security.
Logitech Launches the Signature M650 Mouse with a Left-Handed Option
Logitech has introduced the new Signature M650 wireless and Signature M650 for Business mouse, a comfortable and personalised mouse with two different sizes and a left-handed option, offering a better experience for more people. The wireless mouse is designed to upgrade any desk setup and improve the overall work experience with features like SmartWheel scrolling, nearly silent clicks, and a contoured comfort design that enables faster, more comfortable work than ever before.
“There are more than a billion knowledge workers in the world, and around half of them don’t use a mouse or have an entry-level or corded mouse with limited functions,” said Art O’Gnimh, vice president of the mainstream business for creativity and productivity at Logitech. “The Signature M650 offers a true Logitech signature experience with simple productivity functions that make working all day easier and faster.”
Whether working on a document or browsing through a website, the Signature M650’s SmartWheel helps to deliver precision when needed and speed in an instant. The Signature M650 and larger size Signature M650 L also feature SilentTouch technology, reducing click noise by 90% compared to the Logitech M185 Mouse, ideal when clicking during a video call. Enjoy a strong wireless connection and a battery that lasts up to two years, giving you complete peace of mind.
With two sizes and a left-handed option, a contoured shape, a soft thumb area, and a rubber side grip, the Signature M650 inclusive design allows you to work comfortably for extended hours and gives you the ability to customize the side buttons to favorite shortcuts with Logitech Options+. The Signature M650, available in off-white, graphite, and rose, works with Windows, macOS, Linux, Chrome OS, ipadOS, and Android operating systems. Connect in an instant via Bluetooth Low Energy or Logi Bolt USB receiver.
Sustainable design considers environmental and social impacts from the moment raw materials are sourced right through to end-of-life. At Logitech, products are designed to deliver great user experiences and minimize environmental footprint, which is why a portion of the Signature M650’s plastic parts are made from post-consumer recycled (PCR) plastic – 64% for the graphite, 26% for off white and 26% for rose.
The Signature M650 mice will be available in January 2022 on Logitech.com and at other global retailers. The suggested retail price for the Signature M650 and larger-sized Signature M650 L is $39.99.
Sony Exhibits New Products and Innovations at CES 2022
Sony exhibited at CES 2022 that took place in Las Vegas, Nevada, and online on January 5. Kenichiro Yoshida, Chairman, President, and CEO of Sony Group Corporation spoke at Sony’s press conference held on January 4 ahead of the exhibition’s public opening, stating, “Throughout the past two challenging years, we have reaffirmed the importance of our Purpose. We want to enable people to connect more deeply with those who share the same interests and form stronger bonds within their communities.” He touched on Sony’s work with artists such as Adele on her new album “30,” and introduced its latest technologies and initiatives to support creators, including “Virtual Production” that removes restrictions on video production, Sony’s professional drone “Airpeak” that supports creativity, and its latest smartphone “Xperia PRO-I.”
Next to take the stage was Tom Rothman, Chairman, and CEO, Sony Pictures Entertainment Motion Picture Group, to talk about PlayStation Productions, a collaboration between Sony Pictures Entertainment and Sony Interactive Entertainment to produce movies and TV based on PlayStation IP. Tom Holland, who stars in PlayStation Productions’ film adaptation of Uncharted, and Neil Druckmann, Co-President of game development studio Naughty Dog, talked about the significance of the collaboration.
Next, Jim Ryan, President, and CEO, Sony Interactive Entertainment, announced the next-generation virtual reality system PlayStation VR2 and the new PlayStation VR2 Sense controllers that will realise an unprecedented experience and immersive feeling in the world of games. Furthermore, he announced the latest in the “Horizon” series, “Horizon Call of the Mountain,” which was a huge hit all over the world, as a title exclusively for PlayStation VR2.
Yoshida then took to the stage again, to highlight the tracking technology of Sony Group company Hawk-Eye Innovations, and Sony’s partnership with Manchester City Football Club for the realisation of next-generation fan communities in the virtual space. Yoshida concluded his presentation by speaking on the latest progress and future direction of VISION-S- an initiative that aims to contribute to the evolution of mobility. He stated that “Sony is well-positioned as a ‘creative entertainment company’ to redefine mobility,” and announced that Sony will establish an operating company “Sony Mobility Inc.” in the spring of 2022, through which the company intends to explore entry into the EV market..
Main Products and Technologies Being Showcased\
Under the theme “Co-create the Future of Entertainment,” Sony will introduce various technologies and initiatives that support creators and get closer to users at its booth in Las Vegas and the online platform “Sony Square.”
Highlights of the Sony Booth in Las Vegas:
A prototype (VISION-S 01), which is being tested on public roads, and an SUV-type prototype vehicle (VISION-S 02) as a new form factor will be exhibited. For more details, please refer to the press release and special site about VISION-S.
Sony’s professional drone “Airpeak S1,” for which sales have now started in the US, will be exhibited for the first time. Airpeak S1 is the world’s smallest drone that can be equipped with a full-size mirrorless Alpha camera. It features a proprietary motor, propeller, control system and sensing technology that enables high agility and dynamic and precise flight.
PlayStation 5 brings players into game worlds with unprecedented speed, visual fidelity, and sensor immersion. PS5 is equipped with an ultra-high speed SSD, integrated custom I/O, Tempest 3D AudioTech technology, and DualSenseT Wireless Controller with cutting-edge haptic technology and adaptive triggers. A collection of all five galaxy-inspired colour variations for the console covers and DualSense wireless controller will also be showcased in the venue.
Crystal LED Theater
A large Crystal LED will be installed at the entrance to the booth, displaying content that introduces Sony’s latest innovations in areas such as virtual production and future of sport entertainment:
Virtual production frees creators from various restrictions in shooting, such as location, weather, and time, by implementing a production environment that integrates the background image with the subject in real time. The combination of Crystal LED, which projects high-definition background images with high contrast and rich colour reproduction, and the cinema camera “VENICE,” which achieves high resolution and delicate depictions, stimulates creators’ creativity and increases the freedom of expression.
Hawk-Eye’s Tracking Systems and Virtual Fan Engagement
Hawk-Eye Innovations, a Sony Group company, has been advancing innovation in the world of sports through its sports officiating and broadcast enhancement technology. Their latest achievement has been the introduction of new skeletal tracking and data-visualisation systems. These systems make it possible to instantly and accurately track the movements of athletes and objects from the live game video captures, collect the skeletal data and virtually recreate the live action.
Sony is also conducting a PoC (proof of concept) with Manchester City Football Club to create a next-generation global online fan community that integrates the physical and virtual worlds. The PoC will leverage Sony’s image analysis technology and sensing technology, as well as Hawk-Eye’s tracking systems, to explore the creation of new forms of entertainment to engage sports fans all over the world.
Together with the University of Tokyo and JAXA, Sony is promoting STARSPHERE, a project aimed at creating inspiring space experiences. Sony will exhibit for the first time a mock-up of a nano-satellite equipped with Sony’s camera equipment, scheduled for launch in the 2022 fiscal year. Using a shooting simulator, users can control the satellite to capture the earth and stars exactly as they intended. STARSPHERE aims to generate new value and deliver inspirational experiences by enriching people’s perspectives of space and will engage in co-creation with various creators and partners in this area going forward.
In addition to video coverage of its press conference and exhibits in Las Vegas, Sony will also feature videos of technologies and initiatives relating to the sub-themes: “Empower Creators,” “Expand Fan Communities,” and “Envision a Better Planet.” New product announcement videos for Sony’s 8K/4K BRAVIA TV line-up and live 360 Reality Audio live video performance will also be available.
BRAVIA XR TV Line-up
A new Mini LED line-up is added to the BRAVIA XR TV Series. Powered by Cognitive Processor XR™, Sony’s unique signal processing technology, “XR Backlight Master Drive” precisely controls Mini LED backlight for incredible dazzling lights and deep blacks in every corner of the large screen. The new BRAVIA XR™ TV line-up delivers immersive viewing and gameplay experiences formed by combining in-depth picture and three-dimensional sound.
Starkey Launches AI Hearing Aid in UAE That Automatically Makes 55 Million Hourly Adjustments
Building on the success of the world’s first Healthable hearing aid, Livio AI and Livio Edge AI, Starkey has unveiled Evolv AI in UAE, the company’s latest hearing aid to set the stage for an entirely new hearing ecosystem. The company unveiled Evolv AI at the 12th Emirates Otorhinolaryngology Audiology and Communication Disorders Congress EROC 2022 at the Intercontinental Hotel, Dubai Festival City. Starkey is leading the hearing industry into a new era with bold technology that will transform patient’s relationships with their hearing aids.
“In 2018, we reinvented the hearing aid with Livio AI. Today, the smartest hearing aid just got smarter. For example, every single hour, an Evolv AI hearing device will make 55 million adjustments – automatically. We are delighted to bring this latest AI-enabled hearing aid to UAE through the EROC Congress,” said Giscard Bechara, Director, Starkey MEA FZCO, Dubai, UAE.
Evolv AI is built on Starkey Sound™, a ground-breaking technology created by years of refining Starkey’s research and science-based algorithms to power high-fidelity audio, which is modeled after the human auditory system. Like the brain, Starkey Sound is designed to automatically suppress background noise and designed to increase speech audibility and intelligibility with machine learning technology.
As the world leader in custom manufacturing, Starkey is also proud to introduce the industry’s smallest 2.4 GHz CIC, as part of the Evolv AI line of hearing aids. “At Starkey, Chairman Bill Austin pioneered the concept that designing, and manufacturing hearing aids require excellence. Our researchers, engineers, and manufacturing teams have continued that long-standing tradition of handcrafted excellence by dedicating themselves to creating smaller, more powerful, and longer-lasting devices every single day. Evolv AI certainly leads the way in sound quality, but its ease of use is truly game-changing,” added Giscard.
Additional features of the Evolv AI product family include a 40% reduction in noise energy compared to our previous technology, additional refinement of Edge Mode, Fall Alert, and Voice Reminders at all technology tiers, Thrive usability enhancements, and TeleHear first and follow-up fit additions. Furthermore, surface NanoShield helps protect hearing aids from moisture.
The combination of these features creates an effortless hearing experience for users. Evolv AI’s always-on and always automatic approach delivers realistic and genuine sound quality in every environment, without the need to do anything extra. “At Starkey, Hear Better, Live Better is much more than a tagline. It’s our commitment to you to help your patients live better through better hearing. We can’t wait for you to see how Evolv AI does that, in a way that is effortless out in the real world. We are proud to be leading the hearing aids industry at the speed of innovation,” concluded Giscard.
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