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Honda Launches the new 2017 Accord



Honda has announced the official launch of the ‘2017 New Accord’ in the Middle East. The New Accord gets a major facelift with sportier, more sophisticated styling. New Accord features restyled alloy wheels on the 4 cylinders and Honda Sensing Technology on V6 grades. An additional grade namely DX boasts of safety features such as Vehicle Stability Assist and Curtain airbags as standard features not found in any of its competitors. This grade has been introduced to ensure affordability, as well as compete in the corporate fleet ‘user chooser’ market.

The 2017 Accord face is more sharply creased and an intricately structured bumper fascia integrates an all new chrome grill design that features a prominent bright bar as a solid setting for the H-badge. LED Daytime Running Lights (DRL), integrated LED Light Bar Tail Lights are standard in all grades, and V6 grades have redesigned LED headlights providing better light distribution for improved visibility and enhanced night time driving.

LED Front Fog Lights in 2.4EX and upwards, project a wide low beam for enhanced forward visibility in dust storms or during heavy fog. 17-inch alloy wheels are equipped in LX grades and above and 18inch alloy wheels in 3.5EX Sport grade. Other features standard in all grades include side turn signal on door mirror, body colored power door mirror, Sunroof standard in all grades except DX grade, and twin finisher tail pipe in 2.4EX upwards.

Accord’s stylish appointed cabin and richly upholstered seats offer effortless comfort for five adults and an 8-way adjustable driver’s seat, in 2.4 EX grade and upwards, comes with personalized settings for 2 drivers. All grades come equipped with rear ducts for ventilation, manual A/C in DX grade, Dual A/C in 2.4LX and EX grades and i-Dual A/C in 2.4EXL, 3.5EX and 3.5EX Sport grades.

The cockpit is equipped with advanced instrumentation and controls positioned for driver’s convenience. The steering wheel is equipped with integrated switches for hands free calling, audio system track and volume control. Paddle shifters feature in 3.5EX Sport Grade which allow driver to instantly downshift or upshift according to the terrain.

Convenience features in 2.4EX grade onwards include Remote Engine Starter which starts engine from a distance, ensuring favorable automatic climate control regulating cabin temperature ensuring maximum comfort before you get in, the Smart Entry, Push Button Start also adds to comfort and sporty feel, Auto Day and Night Rear View Mirror, Cruise Control and Electronic Power Steering are in addition.

The Honda LANEWATCH feature new in  2.4EX and 2.4EXL grades in addition to the 3.5V6 grades, uses a camera located below passenger side view mirror to display an expanded rear view of the passenger side road way on the high resolution intelligent Multi-information Display (i-Mid). The Wide Rearview Camera also gives a look of three different viewing angles which can also be seen on same screen. LX and above grades are equipped with premium quality audio system with 7-inch Touchscreen Display Audio for easy music control. The 2.4EXL and the 3.5V6 grades have set up navigation routes with the inbuilt navigation software.


New Accord offers choice of 16-valve DOHC i-VTEC 2.4-Liter engine or a 24-valve SOHC i-VTEC 3.5-Liter V6 engine. The 2.4-liter engine in DX and LX grades generates 185-horsepower @ 6400rpm, EX and EXL grades generate a 189-horsepower @ 6400rpm and the V6 model 3.5-liter engine delivers a 278-horsepower@ 6200 rpm. The fuel consumption of the New Accord is 16.5 (Km/l) for the 2.4L grades which is the best in its class. The 3.5L V6 grades has a fuel consumption of 13 (Km/l).

The 3.5 V6 grades is equipped with ‘Honda Sensing™’. This new suite of driver-assistive technologies helps driver sense things which might be missed while driving. The Honda Sensing™ features consist of the below:

  1. Adaptive Cruise Control (ACC): Adaptive Cruise Control (ACC) extends existing cruise control system to include millimeter-wave radar and camera monitors distance between your vehicle and vehicle ahead. It helps driver maintain a constant following distance eliminating manual acceleration/deceleration.
  2. Lane Keeping Assist System (LKAS): Engineered to gently correct steering when driver begins to leave detected lane without signaling, applying torque progressively to steering to help guide driver back to center of lane. It helps in reducing driver fatigue.
  3. Collision Mitigation Braking SystemTM (CMBSTM): Designed to help reduce likelihood of a potential collision by alerting driver. It can also take steps to help reduce severity of an impact by automatically applying brake pressure if system determines a collision to be unavoidable.
  4. Road Departure Mitigation (RDM) System: A system designed to alert driver with the help of signals and a rapidly vibrating steering wheel that the car is drifting too close to the side of the driveway without any turn signal activated. This system also uses torque and braking to keep car in the detected lane, when it detects the car continuously leaving the roadway.

The other Honda active-safety features such as Vehicle Stability Assist (VSA) with Traction Control Systems (TCS), Anti-Lock Brake Systems (ABS), Electronic Brake Distributor (EBD) and Hill Start Assist (HSA). In addition New Accord utilizes Honda’s Advanced Compatibility Engineering (ACE) body structure technology to enhance occupant protection and crash compatibility. Rear Parking Sensors, a new feature in the Accord, are standard in all grades.

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Rimac Concept_One Takes Centre Stage at New Hypercar Exhibit



Rimac Automobili’s first production model and the world’s first electric hypercar – the Concept_One – is a part of a new hypercar exhibit at the world-famous Petersen Automotive Museum in California. Joined by game-changing icons like the Bugatti Veyron and Koenigsegg Agera RS, it’s an exploration of the recent phenomenon of cars with such other-worldly performance that they go beyond the realm of the supercar, and into the hyper.

The new ‘Hypercars: The Allure of the Extreme’ exhibit opened on December 4th, designed to showcase what hypercars stand for and why they continue to captivate the global automotive community. It’s just one part of the Museum, which is described as “the world’s greatest automotive museum”, housing one of the largest collections ever assembled, from all-time classics to modern-day racing cars and cutting-edge electric vehicles of the future. The Concept_One on display is in fact the very first production example ever produced, owned by Mr. Paul Runge based in the US, who wished to give the public a chance to see the hypercar in the metal.

The Concept_One was Mate Rimac’s first car built from the ground up and was designed to showcase the potential of electric technology in the world of automotive performance. Born out of Rimac’s dedication to pushing the boundaries of technology and electric powertrains, the Concept_One was not only intended to transform the performance EV platform but to prove that an electric powertrain can make a car faster, but also more exciting, too.

Revealed to the world in production form in 2016, the Concept_One was based upon entirely new powertrain systems and an original platform developed in-house by Rimac. Powered by four magnetic electric motors – one for each wheel – with a total output of 900 kW/1224hp and 1600Nm of torque from 8450 battery cells, the Concept_One was soon recognized as one of the fastest road cars, at the time beating many hypercars off-the-line. It’s capable of accelerating from standstill to 100 km/h (62mph) in just 2.5 seconds, to 200 km/h (124mph) in 6, and to 300 km/h (186mph) in 14 seconds.

The Concept_One also helped to lay the foundations for Rimac Automobili’s latest all-electric hypercar, the Nevera. Although not a single component was carried over from Concept_One, the experience helped the Rimac Automobili team to create evolutions of some of Concept_One’s technologies, including Rimac All-Wheel Torque Vectoring, and a quad-motor powertrain fed by a 120kWh battery. Rimac’s next generation, Nevera, is the most technologically advanced hypercar in the world and the fastest accelerating production car, launched by its 1,914hp motors to 300km/h (186mph) in 9.3 seconds – nearly a full five seconds faster than Concept_One.

Mate Rimac, CEO and founder of Rimac Automobili, adds: “With the Concept_One, we didn’t want to simply create an electric version of existing hypercars. We wanted to create the hypercar of the 21st century. To have it stand wheel-to-wheel with other iconic hypercars in one of the most prestigious automotive museums in the world is a real honour for us. And, with only eight built, this exhibit will provide visitors with a rare glimpse of the car that so much of our knowledge and technology is built upon. The Concept_One is an absolutely crucial part of Rimac Automobili history and – while we’ve come so far since – we’ll always look back at Concept_One proud of the electric revolution we helped to kickstart.”

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Yas Marina Circuit to Host Four-Day #ABUDHABIGP Festival



With the four-day Abu Dhabi Grand Prix race festival just around the corner, Yas Marina Circuit is buzzing with activity as the world-famous F1 landmark prepares to welcome 60,000 motorsports fans with 55% visiting internationally, despite the current challenging conditions. Hundreds of team officials along with VIP guests, celebrities, international media, and, of course, the world’s best drivers will all be in attendance.

Making sure everything is ready and set to go ahead of the big race is a huge team of dedicated cleaners, painters, gardeners, and skilled technical experts who will be hard at work across the Circuit’s track, grandstands, and landscaped areas. As one of the world’s iconic motorsports venues, it’s vital that Yas Marina Circuit looks its very best for the tens of thousands of fans packed into the stands and the many millions watching live on TV around the globe. Squads of painters will work around the clock to apply a fresh coat of paint to the newly reconfigured 5.28-km track.

This year Yas Marina Circuit used new robot technology for the first time to mark out and paint special track run-offs to celebrate the UAE’s Year of the 50th. The innovative Robot Plotter was used for a compact and autonomous way to mark lines quickly and accurately, providing a safe and cost-effective technique. Other unique murals, painted by UAE-based artists, will feature across Yas Marina Circuit to celebrate the Golden Jubilee and the future of the region.

Before this year’s four-day racing festival, a small army of cleaners will be given the essential task of clearing away the dust from the Circuit’s impressive Grandstands. Equipped with high-pressure hoses, the team will set about tackling the Circuit’s 228 canopies over a mammoth 6,920 hours of non-stop cleaning work in order to have the venue looking spick and span and ready to welcome spectators.

Away from the track and the Grandstands, Yas Marina Circuit’s 88.4 acres of landscaped areas are also given special attention with teams of gardeners pruning and planting 2.52 acres of seasonal flowers and petunias. The green-fingered gardeners will install more than 1,750 different kinds of foliage along with 886 varieties of Palms and 529 potted plants to bring a splash of natural colour and the wonderful scented aroma of flowers to Yas Marina Circuit.

While the huge cleaning operation is going on ahead of the F1 long weekend’s official start, behind the scenes the huge logistical task of organising this epic motorsport event is already well underway. Teams of motor racing experts and logistics managers direct fleets of transporters carrying everything required for the FIA F2 Championship and the non-championship F4UAE race.

Squads of highly skilled technicians and safety experts will inspect every inch of the Circuit as part of intensive procedures to ensure the safety of the drivers, teams, and the spectators watching the F1® action unfold. With the huge to-do list slowly being completed the job by job, the time arrives for the 10 teams to land in Abu Dhabi. Fresh from the season’s penultimate race in Saudi Arabia, the teams and the hundreds of personnel that travel with them will sweep into the UAE’s capital city in a fleet of planes, ships, and lorries, all loaded with the essentials that keep F1 on the road and racing.

After 21 rounds of racing the 2021 F1 season is guaranteed a thrilling grand finale in Abu Dhabi – and Yas Marina Circuit is guaranteed to be looking great.

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IEM Opens New MG Showrooms in Sharjah and Al Ain



Inter Emirates Motors (IEM), a subsidiary of Ali & Sons Holding LLC and MG’s official distributor in the United Arab Emirates, have announced the opening of two new showrooms across the country, adding to their existing three showrooms as a part of their expansion plans. The opening of the new MG exclusive showrooms is driven by heightened consumer demand for the British-born automobile brand along with its drive to increase its customer base across the UAE.

The new showrooms will open beginning of December 2021, at Shiab Al Ashkhar, Al Ain, Abu Dhabi and at Industrial Area 12, Sharjah. The core focus of these showrooms is to widen the reach of MG Motor across the country and provide quality service to customers without compromising on convenience.

The 381sqm showroom will open in the neighbourhood of Shiab Al Ashkhar, located in the southern region of Al Ain. In Sharjah, the two-storey showroom will be located at Industrial Area 12, with ground floor having a space of 929sqm and mezzanine floor with 439sqm. Like other IEM showrooms, both the newly launched facilities will have a dedicated space for MG electric vehicles, showcasing MG’s commitment to sustainability.

Mohamed Ali Khalfan Al Dhaheri, Managing Director of Inter Emirates Motors, said, “We are thrilled to see the phenomenal response that MG vehicles have attained over a very short period of time in the UAE. The passion and enthusiasm of motorists in the UAE for the brand is what is providing us with the opportunity to grow even faster than we projected. This enables us to further cement our national commitment to the residents of the UAE in meeting their unique needs and demands.”

IEM commenced operations for MG Motor in April 2021. Since then, it has sold over 2,600 vehicles from a variety of categories with its most recent launch being that of the all-new 2022 MG GT – which will be displayed exclusively across five IEM showrooms across the country.

The 2022 MG GT adapts the third-generation MG family design language incorporated with the aggressively sporty look. Inspired by the classic two-door MGB sports car, MG GT is the perfect choice for those looking for power at a cost-efficient price. Moreover, the new models align perfectly with the region’s demographics, resonating with freedom, aspirations, passion, and rebelliousness.

“We are extremely proud to not only have the opportunity to launch such an exceptional car in the UAE, but more importantly to have celebrated the opening of two new showrooms across the country in time for the UAE’s 50th National Day,” said Hisham Elsahn, General Manager, IEM. “The UAE is a young nation compared to other countries across the world but has outpaced the rest in terms of vision, ambition, innovation and execution. We are excited to have the opportunity to leverage our expertise within the automotive industry to drive sales for MG Motor whilst strengthening the brand in the country. We look forward to creating an impressive impact for the brand and bring joy and excitement to every MG Motor owner now and in the years to come.”

Celebrating the occasion of the UAE’s 50th National Day, IEM is running a ‘UAE 50 Years’ offer to its customers. Customers that purchase an MG vehicle between 4th to 9th December 2021 can avail a discount of up to AED 5,000.

IEM also has three dedicated service centres across the UAE, manned with almost 100 after sales representatives and equipped with 32 work bays. In Dubai a 2,700sqm facility is located in Al Khabisi in Deira, in Abu Dhabi the service centre is located in Al Mussafah, and a 600sqm facility in Ras Al Khaimah is attached to the showroom on the ‘Auto Mile’.

The MG brand officially returned to the Middle East in 2015 and has enjoyed remarkable success since last year, breaking into the top 10 car manufacturers across the GCC. Launched in 1979, Ali & Sons is well established in the UAE and has long been aligned with some of the globe’s most prestigious automotive brands. Now, through IEM, MG customers across the Emirates can benefit from the Group’s unparalleled industry experience.

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