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Now Shop Groceries on Souq.com

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With grocery shopping making deeper inroads into e-commerce globally, Souq.com, one of the largest retail and online marketplaces platform in the region, is pleased to announce the launch of ‘Souq Superstore’ on its platform.  Souq Superstore, an online hypermarket, is set to make monthly grocery shopping easier by providing  household items at the most competitive pricing – helping consumers save money as well as eliminating the pain point of carrying heavy load of grocery purchases from supermarkets.

Souq Superstore offers a huge assortment of products within six sub-categories; Food & Grocery, Health & Beauty, Household Needs, Pet care, Nutrition & Supplement and Baby Care & Food. In addition, there will also be curated stores within the ‘Souq Superstore’ including an organic food corner, chocolate shop and ‘food of the world’, available for delivery to all customers across the UAE, Egypt and KSA.

souq-superstore-categories

This exciting new launch compliments Souq.com’s recent investment in InstaShop- as part of its drive to provide a world-class online shopping experience to customers. While InstaShop allows users to access their nearby grocery store directly through their mobile app with delivery straight to their door in no time, Souq Superstore is well suited for consumers looking to stock-up on  household items ensuring they never run out of essentials. Souq Superstore will feature the largest range of products from the popular global FMCG brands such as P&G, Nestle, PepsiCo, Unilever, Henkel, Reckitt Benckiser, Mars, L’Oréal, Johnson & Johnson, Nivea and many more.

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Souq.com launches Souq Superstore at a time of enormous global growth in online grocery shopping with up to 34% of online shoppers expected to buy groceries online this year versus 21% in 2015, according to recent Morgan Stanley Research. By adding this crucial category to their web-store offering, Souq.com has taken a huge step closer towards completing the purchase cart of a consumer on Souq.com and becoming a one stop shop for the region’s online shoppers.

Ronaldo Mouchawar, CO-Founder & CEO, Souq.com, comments: “With Souq Superstore offering convenience, greater information, reviews, enhanced customization and unlimited product selection at their fingertips, we are confident of a significant level of consumer adoption here in the Middle East. It’s an exciting time to launch such a category as our digitally savvy consumers in the market are leading the online shopping trend and we are experiencing exponential growth in m-commerce. By leading with innovative solutions we are set to change the way consumers shop and eat today.

 

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India Palace Announces Royal Biryani Festival

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Among the festivals to look forward to this summer is Biryani Khaas at India Palace – an authentic heritage biryani festival celebrating the very best of India. India Palace, an award-winning Indian fine dining restaurant is hosting its Biryani Khaas festival for the 4th time in UAE.

Taking place at all twelve India Palace outlets in the UAE in Dubai, Abu Dhabi, Sharjah, Al Ain from the last week of June 2021, the specially curated seasonal menu is designed to highlight the flavors and variety of biryanis found across the different regions in India.

The selection includes six authentic biryanis with vegetarian and non-vegetarian options. Guests can avail of this special menu till the end of August. Patrons can savor a distinctive array of authentic biryanis, each reflecting the flavors, spices, and herbs synonymous with the region they originated from.

The menu includes:

  • Noor Mahal Biryani, priced at AED 42, named after the Noor Mahal Palace, is a true royal dish, with tender juicy chicken balls tossed in sauce and arranged like gems in a jewel.
  • Raan Biryani, priced at AED 150, A meat lover’s delight, this gorgeous dish is prepared with a whole leg of lamb marinated overnight in spices, slow-cooked and chargrilled to perfection.
  • Shahi Jheenja Biryani, priced at AED 79, A Royal dish fit for a King, combining ingredients typical in the Mughlai style of cooking- prepared with king prawns simmered in aromatic spices and tomatoes, layered with long grain rice.
  • Lucknow Murg Biryani,priced at AED 46, A famous Lucknowi delicacy, made in the typical Shahi Mughal style with chicken marinated and simmered in a gently spiced rich creamy gravy, dummed to perfection.
  • Subzi Qabuli Pulao, priced at AED 36, This vegetarian version of Qabuli Pulao is an ethereal mix of rice and sweet warm spices, slow-cooked with chana dal and flavored with cinnamon and green cardamom
  • Coorgi Murgh Biryani,priced at AED 46, Reminiscent of the unique spice rich and scenic Coorg, the dish is flavored with black peppercorns, curry leaves, coconut, fennel seeds, and grinded whole spices.

Biryani Khaas brings together a fine curation of authentic recipes and culinary classics perfected by the master chefs of India Palace for the ultimate pleasure in dining. On the launch of the much-anticipated Biryani Khaas Festival, Rohith Muralya, Director Concept Cuisine SFC Group, said, “India Palace as a brand echoes the tradition and cultural heritage of India adorned by the royalty, richness, and diversity of flavors found across the country. The Biryani Khaas festival is an extension of our commitment of introducing the flavors of India, in all its glory to the residents of UAE.”

He further added, “The selection of the biryanis to be included in the special menu for the Biryani Khaas festival took months of research in finalizing the 4 that we have today. Each dish speaks of the region it represents, the diversity in the spices used and the type of rice and protein used.” The Biryani Khaas festival with its special menu will be held across all India Palace outlets in the UAE until August 2021. Everyone is invited to relish the true taste of Indian heritage through the most scrumptious spread that awaits.

What: Biryani Festival
Name: Biryani Khaas
Where: All 12 India Palace outlets across UAE
When: June – August 2021
Time: 11.30 AM – 10.30 PM

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Indian Roadside Shack-Style Eatery Dhaba Lane Opens In Al Garhoud

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The Popular home grown Indian Restaurant in Karama, Dhaba Lane expands its operations in the UAE with the opening of its second outlet in Al Garhoud near Century Village. Offering a lively and chic dining atmosphere, the menu pays loving homage to the Indian Dhabas (Roadside shacks on Indian highways serving home-cooked traditional delicacies) that are an inseparable part of Indian food culture.

From Punjab to Delhi to Kolkata, the gastronomic journey available at Dhaba Lane takes its customers down the memory lane by offering guests the taste that they crave from distinct parts of India.

Some of the menu highlights include Galli Pani Puri Shots, Purani Dilli ki Papri Chaat, Dahi Ke Kebab, Murg Maska Marke, Taka Tak Paneer, Dal Makhan Marke, Zauk e Shahi, and Chenna Cheese Cake.

Dhaba Lane elevates the Indian classics with its quirky presentation inspired by the Dhaba culture in India blending the old into new in quite a pleasing manner. Dhaba Tandoori Murg is served on a Truck that says Humare Yahaan Khayeega toh dobara aayega (once you have eaten here, you would keep coming back), Dal Makhan Marke comes in red crimson brick themed well , Dahi Batata Puri – As it’s orgin, is served in a map of Punjab ( India), Pudina Seekh – Lamb Seekh Kabab is served in an Iron stand.

The food does not only promise to satiate your taste buds but also refreshes many fond memories. Spread across 1800 square feet with 70 seating capacity, the restaurant has a decorated interior that will exude the ‘Dhaba Vibes’. Brick meets wood panelling; pretty marble tiles meet a highway truck.

Eti Bhasin, a women entrepreneur and owner at Dhaba Lane Restaurants says, “After opening our first outlet in Karama in 2017, we realized that even after having the presence of many Indian restaurants around, customers love to visit Dhaba Lane to relish Dhaba style food in an upgraded urban set-up. This gave us the courage to expand and open our second outlet in Al Garhoud.

The reason behind choosing this location is primarily to cater to business travelers & residents alike in the Garhoud region that crave for a home away from home like experience offered by Dhaba Lane. Another advantage we got to see after opening in Garhoud is that a major proportion of local/ Arab residents are enjoying our signature recipes, which expands our Dhaba fan base to a newer set of audience.”

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