Souq.com has announced the annual “White Friday” sale event from Wednesday 23 to Saturday 26 November across the GCC and Egypt. Following the sale of 600,000 items last year, Souq.com expects to “break all records” this year. The company also said that it will launch 25,000 exclusive new deals and anticipates that sales for White Friday 2016 will reach a remarkable 1 million items sold.
“The four-day White Friday shopping festival is expected to sell more than 100,000 mobiles, more than 100,000 of health and beauty products, and 50,000 items within its new fashion apparel and shoes category. And, as the leading retailer celebrates the launch of the FMCG product category earlier this year, it will sell thousands of chocolates, detergents, toiletries and hair dryers for the first time with over 50% of the sales expected to be made up of non-electronics. Online shoppers can also take advantage of the hourly Gold deals in which super deals are launched in each category,” said the company in a statement.
According to Ronaldo Mouchawar, CEO & Co-Founder, Souq.com, “After smashing all online shopping records during a momentous White Friday 2015, this year we have prepared for the largest ever online shopping festival with an anticipated 1 million item expected to be sold via our website and mobile app during the four-day extravaganza. Ensuring that our customers continue to enjoy only the best of what e-commerce in the region has to offer, we will be extending the range of new and existing brands and partners across all categories with over 25,000 deals. We have put extra care and effort into customizing the type of deals we offer during this year’s sale as our customers expect to have access to all to newest products, latest technologies and hottest brands on offer.”
Mouchawar explains more about the company’s approach to White Friday 2016 and how the retailer is gearing up for the biggest online sales of the year: “Today’s new generation of digitally savvy online shoppers use smartphones to do their research on pricing, to make sure they are getting the best possible price point for their desired purchase. Souq.com is utilizing the factory-to-consumer model in order to make globally revered brands more accessible to our customers, at the most competitive prices.”
For the first time during White Friday, the aim is for all deliveries to the UAE to be dispatched within 48 – 72 hours of purchase. In the Kingdom of Saudi Arabia, which has the largest number of e-commerce shoppers in the region, Souq.com has also partnered with Careem for additional support in the already robust delivery fulfillment. For customers who prefer to flash the plastic and purchase their items using their credit card, Souq.com is partnering with Visa to offer 10% off all deals during the White Friday 2016 sale.
PUBG MOBILE Partners with YouTube Premium
Today PUBG MOBILE has announced a new partnership with YouTube Premium and Google Play, bringing players a whole host of exciting rewards. players will have the opportunity to claim a FREE YouTube Premium-themed gift bag including a 3-month trial of YouTube Premium, an exclusive 15-day limited edition parachute,1000 BP, and more. Additionally, PUBG MOBILE players can look forward to earning free gear, with new content available every month until May 28th,2022. Players will have an opportunity to claim exclusive permanent in-game items.
YouTube Premium gives viewers uninterrupted access to YouTube, where over a billion hours of video are watched each day! Experience ad-free viewing, download videos to watch offline and play videos and music seamlessly whether you’re on the move, using other apps or your screen is turned off.
YouTube Premium also includes access to YouTube Music Premium, featuring over 80 million official songs, covers, and remixes. The partnership between PUBG MOBILE and YouTube Premium is part of the new Version 1.7 update, bringing new content, game modes, and even more exciting collaborations to the game.
Spotify Pulls the Plug on its Car View Feature
Spotify is taking away the Car View feature, a report says, just as users began to notice it unexpectedly missing. Car View, available through the Spotify app for iOS and Android, had a more streamlined interface and playback controls to make for a better way to play music while driving.
“We can confirm that we’re retiring the car view feature,” a moderator on Spotify’s forums wrote. “This, however, doesn’t mean we don’t want to improve on how our users listen to Spotify while driving. On the contrary, we’re actively exploring a variety of new ways to deliver the best in-car listening experience. Think of retiring car view as something that needs to happen in an effort to make way for new innovations coming down the track.”
The move was viewed with skepticism by some users, who have posited that the company is instead just trying to push its upcoming “Car Thing” program on users. Car Thing is an $80 smart device player, designed for use in cars, which isn’t available except for preorder in the U.S. as of right now.
The aforementioned moderator said on the forum that the company was looking for the best way to have an in-car listening experience. Spotify has not offered any alternatives as of press time, though a moderator has said users could make use of Google Assistant for hands-free music control, along with a Google Maps feature to allow for listeners to control music playback.
WhatsApp May Be Building a new Communities Feature
WhatsApp may be working on a new “communities” feature that allows group admins greater control. With the feature, admins will be able to create separate clusters of people within a group, who are tied to specific activities. For example – some people might be interested in movies, others in music, and group admins can filter them to specific communities.
Group admins can also invite other people into the community by using a link, which can be shared publicly or privately. Another thing to note is that you may not be able to interact with all groups within a community when you join.
The feature was first spotted by XDA Developers and now WABetaInfo has also seen evidence on a recent test build. This means that the feature has not hit Beta channels yet, and is currently being worked on. While unknown at this time, WhatsApp may also ship some advanced tools for group admins when it is released.
WhatsApp will also differentiate Groups from Communities using subtle design cues, like using a square profile image with rounded borders for Communities while maintaining the circular profile image for Groups.
Recently, WhatsApp announced a slew of new features that will roll out on the platform very soon. This includes new Undo buttons while editing images or video, an option to convert stickers into images, a new control bar for videos that use Picture-in-Picture (PIP), an option to enable notifications for reactions, and new privacy settings that gives you more control over your profile and info.
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