Facebook has launched the new “Instant Games” allowing users of the world’s biggest social network to play from its Messenger application or directly on their news feeds. The new games effort could be a step toward eventually monetising Messenger, which now has more than one billion users.
“This new games experience allows people to easily discover, share, and play games without having to install new apps,” said Facebook product manager Alissa Ju in a blog post announcing the initiative.
Instant Games is launching in 30 countries with 17 titles available including “Pac-Man” from Bandai Namco, Taito’s “Space Invaders,” Zynga’s “Words with Friends” and King Digital’s “Shuffle Cats Mini.”
While Facebook has previously been home to “social” games like Zynga’s “FarmVille,” this effort aims at smartphone users and also works with Messenger, its fast-growing communications platform.
“The primary way that we expect people to be interacting with Instant Games is through Messenger, especially at first,” said Leo Olebe, director of global games partnerships at Facebook.
Olebe said the initiative is the first time games will be “a platform inside of Messenger” and the first time Facebook has directly put games on mobile devices.
The concept is similar to that of “Instant Articles,” which allows faster loading of news stories by hosting them on the powerful servers of Facebook instead of linking to a separate news site.
While Facebook ad revenues have been surging, the company has warned its ad growth is likely to slow, but Olebe nevertheless said there will be no immediate effort to draw revenue from the games.
“Right now it’s still early in the process, monetization will come later down the road,” he said, adding that Facebook wants “to drive the engagement in the overall experience.”
Instant Games will allow users to invite others and share results and scores, but has controls to prevent people from getting overwhelmed with requests to play. “The games are not designed to reward people for getting an increasing number of folks to play,” he said.
WhatsApp May Be Building a new Communities Feature
WhatsApp may be working on a new “communities” feature that allows group admins greater control. With the feature, admins will be able to create separate clusters of people within a group, who are tied to specific activities. For example – some people might be interested in movies, others in music, and group admins can filter them to specific communities.
Group admins can also invite other people into the community by using a link, which can be shared publicly or privately. Another thing to note is that you may not be able to interact with all groups within a community when you join.
The feature was first spotted by XDA Developers and now WABetaInfo has also seen evidence on a recent test build. This means that the feature has not hit Beta channels yet, and is currently being worked on. While unknown at this time, WhatsApp may also ship some advanced tools for group admins when it is released.
WhatsApp will also differentiate Groups from Communities using subtle design cues, like using a square profile image with rounded borders for Communities while maintaining the circular profile image for Groups.
Recently, WhatsApp announced a slew of new features that will roll out on the platform very soon. This includes new Undo buttons while editing images or video, an option to convert stickers into images, a new control bar for videos that use Picture-in-Picture (PIP), an option to enable notifications for reactions, and new privacy settings that gives you more control over your profile and info.
MakeMyTrip and Amazon Pay Partner up to Offer Travel Services
Amazon Pay and MakeMyTrip India, a fully owned subsidiary of Nasdaq-listed MakeMyTrip Ltd, have announced a strategic partnership offering travel services on Amazon.in on a long-term basis. The booking options will be available across Amazon’s mobile app and website.
The partnership is likely to help Amazon Pay provide value to its customers with access to MakeMyTrip’s travel offerings. Rajesh Magow, co-founder and Group CEO of MakeMyTrip, said, “There is an accelerated digital shift happening as a result of the pandemic and through this partnership, we look forward to making travel bookings extremely convenient for new adopters, thereby increasing the online penetration of travel bookings.”
Mahendra Nerurkar, CEO & VP, Amazon Pay India, added, “Our partnership will benefit our customers, allowing them to choose from the offerings and services across the country, followed with the ease of using Amazon Pay, facilitating a seamless journey.”
MakeMyTrip will be able to expand its distribution via Amazon Pay’s large customer base, especially in smaller cities and towns and accelerate online booking of travel services across the country. Amazon Pay aims at smoothening the booking and travelling experience for customers, extending the convenience of making online transactions from anywhere to anyone instantly.
Amazon Pay which has a co-branded credit card with ICICI Bank will also let customers earn cashback rewards on bookings and with Amazon Pay Later customers can book tickets and pay next month with no interest.
Customers can also use different payment modes on Amazon Pay, including Amazon Pay Balance & Amazon Pay UPI to make their payments frictionless. Booking of bus services via Redbus is already live on Amazon.in and other travel services powered by MakeMyTrip will be going live over the next few months.
India’s online travel services market in is likely to touch $56 billion by 2024 with MakeMyTrip, Airbnb Inc., Cleartrip Pvt. Ltd., and Yatra Online Inc, being the key players in the segment, said Technavio, a technology research firm.
Al-Futtaim Launches New Car Subscription Service in the UAE
Al-Futtaim has announced the launch of its new car subscription service, MOOV By Al-Futtaim, aimed at providing convenient and sustainable mobility for the growing demand from customers across the UAE. Championing a “your car, your way” approach, MOOV By Al-Futtaim primarily caters to the modern consumer’s ever-changing lifestyle and pursuit of practicality.
Through MOOV By Al-Futtaim, subscribers can tailor a package with flexibility and pricing to suit them, a driving period of one to 18 months, as well as a monthly mileage allowance from 2,000 to 5,000 kms. By taking a short-term and no-commitment subscription, users can access a wide variety of car models and trims, all of which are 100-point checked and delivered straight to their door at no extra charge.
The MOOV By Al-Futtaim portal provides choice, flexibility, affordability, and convenience at the user’s fingertips; its seamless online experience guarantees easy booking, with subscribers enjoying full transparency throughout their journey and a paperless process for convenience and sustainability.
Paul Willis, CEO at Al-Futtaim Automotive said: “Al-Futtaim’s entrepreneurship and relentless customer focus enables us to continue to expand and diversify our mobility offering, responding to our customers’ changing needs. With MOOV By Al-Futtaim, we are at the forefront of this increased industry focus on sustainability and will address the growth in market demand for accessible, sustainable mobility. Automotive is no longer a traditional industry, therefore we are adapting our offering through technology and innovative business concepts to address the new demands of our consumers and ultimately how they use their cars. MOOV By Al-Futtaim is the first of many innovations to come.”
According to market trends data firm Statista, UAE consumers are shying away from big-ticket investments, including cars, in a post-pandemic world. The Method Research has found that, despite declining car prices in 2020-2021, many consumers are still unable to afford or are unwilling to commit to buying a new vehicle. Subscription businesses such as MOOV By Al-Futtaim can provide consumers with value, convenience, and personalised offerings while fostering stability and growth.
“The younger generation’s willingness to commit to buying and leasing a car is low and declining. By offering subscribers a service whereby they can schedule convenient drop-offs and collection, transparent pricing and a secure booking and payment system, MOOV By Al-Futtaim provides the youth with a transparent and 100% paperless platform ensures we are addressing the evolving consumer needs,” Willis concluded.
MOOV By Al-Futtaim also features 24-hour roadside assistance, in addition to maintenance, service, insurance and convenient vehicle replacements. In addition to receiving the vehicle at their doorstep at no extra cost, subscribers have the option of switching to an available car model of their choice throughout their subscription period.
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