Today Insta360, a leading provider of 360-degree camera technology, has launched an Indiegogo campaign for the Insta360 Air. This one is a clip-on smartphone camera that captures 360-degree HD images and videos that can be livestreamed or shared instantly on social media.
The portable camera comes in four fashionable colours. Matte black evokes a classic tone compared to the contemporary crisp white and silver version, or for the daring, choose a ravishing rose pink or rich gold.
Exclusively designed for Android devices, the camera gives the social media savvy ultimate bragging rights. Android users can now share their life in 360 more easily than ever before.
Livestream parties, gigs and festivals to any 360-degree livestreaming platform such as YouTube or share images and videos easily with one-click uploads to Facebook, Twitter, YouTube, Messenger and WhatsApp.
Featuring an advanced 210-degree dual fish-eye-lens and real-time image stitching the Insta360 Air captures images in the round, so nothing and no one is out of shot. With 3K stills (with selected Android smartphones, such as Samsung S7) and 2K videos, the camera boasts professional resolution at an everyday price.
The Insta360 Air’s built-in advanced stabilization algorithm increases precision and makes it easy for anyone to capture smooth panoramic shots. It is simple to use, once connected to an Android device the app automatically activates, which ensures the perfect pano shot is never missed.
The app also features image and video editing tools so that users can create visual masterpieces specific to their taste. The virtual reality (VR) industry is predicted to be worth $162 billion by 2020, it is an area of huge estimated growth and potential over the next few years.
Because of this interest in VR, the Insta360 Air has a virtual reality mode so that users can create fully immersive experiences for their VR headsets. The compact camera is lightweight and ultra portable. Compared with conventional 360-degree cameras the Insta360 Air is designed as an extension of the smartphone rather than a bulky add-on.
The powerful device can also be used as a 360 webcam which users connect to laptops via the multifunctional extension cable to capture 360-degree video or livestream for longer periods of time.
“Android is the most common device in the world, so our aim for the Insta360 Air is to offer an affordable professional grade 360-degree camera for everyone,” said Liu Jingkang, Insta360 CEO and founder. “The camera combines the world’s love of cameras, social media and virtual reality all-in-one.”
The Indiegogo campaign begins with a target of $20,000 to put the fashion tech accessory into mass production. Insta360 Air will be available on Indiegogo InDemand for $99. The Insta360 Air’s RRP is $119 and will be available on Amazon and Insta360’s official online store once the campaign finishes.
Canon Launches PowerShot ZOOM
Canon Middle East has announced the launch of the PowerShot ZOOM – a palm-sized, lightweight 12-megapixel camera with image stabilisation and an easy-to-use 3 step zoom, designed to help users experience the moment and relive it in detail. A dynamic and innovative concept in product design and usability, the Canon PowerShot ZOOM is a portable, monocular-style fixed lens camera, capable of Full HD video and super-zoom. With 100mm, 400mm, and a digitally extended 800mm zoom, this compact digital camera is ideal for families enjoying outdoor activities or nature enthusiasts wanting to get closer to wildlife from afar.
The Canon PowerShot ZOOM enables users to photograph and film distant subjects as though they are in front of them. Whether capturing your child scoring a winning goal from the side-lines or spotting a rare bird, the 3-step zoom enables instant optical and digital magnification. Reaching 100mm and 400mm optical focal lengths at apertures of f/5.6 and f/6.3 respectively, the Canon PowerShot ZOOM manages sharp focus on far away subjects. With the extended 800mm equivalent digital zoom, this telephoto capability is ideal for casual bird watchers and nature explorers. Weighing only 145g, but with an outstanding level of zoom for its size, this unique single lens design enables users to shoot quality still and video imagery without the need for heavy equipment, ideal for capturing special moments as they happen.
With a minimal, ergonomic design, the Canon PowerShot ZOOM is an easy-to-use camera which produces great results. Five accessible buttons enable control with one hand, for both still imagery and Full HD movie capture during shooting and playback, as well as menu display for ease-of-use. This intuitive device features a simplified menu display, making the PowerShot ZOOM simple to operate. Full auto control of stills and Full HD 1080p movies in MP4 means users can capture precious family moments, such as a child’s first sports day or a trip to the zoo to observe the animals from afar, without worrying about changing the camera’s settings. The smart electronic viewfinder (EVF) has a minimalistic overlay to avoid obscuring the view, while allowing users to get immersed in the high resolution picture.
The powerful DIGIC 8 processor creates sharp and colourful images which brings unmissable moments to life, while enabling 10fps burst speed shooting to capture in-the-moment action. Employing a 12 megapixel sensor, users can capture wildlife on the move, which benefits from a high resolution and fast read-out. Coupled with continuous autofocus – with both face tracking and 1-point AF options available, the PowerShot ZOOM is ideal for capturing candid family moments.
With an advanced Optical Image Stabiliser, the PowerShot ZOOM creates steady, sharp images, while shooting or just observing distant subjects. This lightweight camera also has a generous battery life and reaches full charge from USB Type-C USB-PD Compatible devices in under two hours, perfect for shooting while out and about.
Connect and Share Your Experiences
To safeguard treasured memories, the Canon PowerShot ZOOM allows users to import, browse, and geo-tag images through Wi-Fi, supported by a Bluetooth link to their smartphone. With Wi-Fi and Bluetooth, connectivity users can unlock remote Live View shooting for stills via the Canon Camera Connect app. If friends or family connect their smartphone to the camera in advance, they can even see what the shooter sees through the viewfinder in real-time when stood close-by. The Canon PowerShot ZOOM ensures users experience the moment, catch all the details, and share them with friends and family seamlessly.
Sony Launches New Cinema Line Range of Products
Sony announced the launch of Cinema Line, a series of new camera products for content creators in the region, which will bring together Sony’s expertise in image quality, attention to detail, technology and passion in digital cinema. Cinema Line will deliver not only the coveted cinematographic look cultivated through extensive experience in digital cinema production, but also the enhanced operability and reliability that meet discerning creators’ various needs. The new series will extend beyond basic cinema camera and professional camcorder form factors.
In 2000, Sony released the ground-breaking HDW-F900. The HDW-F900 marked the beginning of digital cinema history as the world’s first 24p digital cinema camera. VENICE and other products followed in response to countless dialogues with cinematographers and image creators. Existing products in the Sony range forming part of the Cinema Line include VENICE and FX9. VENICE has become the first choice for digital movie production, and the FX9 has an outstanding track record in documentary production. The next step is a new model that will appeal to a wide spectrum of visual creators. Sony will be releasing and shipping this next addition to the range, the FX6 camera by the end of 2020.
Each of the Cinema Line cameras will evolve with user feedback: The FX9 Version 3 upgrade, available in 2021, will see the addition of the S700PTP allowing remote control of Sony’s camera, a Center Scan mode for Super 16mm lens and B4 Lens support with its adaptor as well as other features. In parallel, as of November 2020, the VENICE camera will see a couple of additional features in its V6.0 version which will improve its operability in broadcast and live environments.
“At Sony, we celebrate and have the deepest respect for filmmakers, cinematographers, and storytellers. With Cinema Line, we’re tapping into our DNA from both the film industry and digital imaging prosumer market and combining it to develop new creative tools. This line of products will enable creators to push their creative boundaries further and capture the emotion in each and every frame. “says Takuma Wada, Head of Content Creation Solutions Marketing, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited.
Canon Launches the EOS C300 Mark III
Canon Middle East has launched the EOS C300 Mark III – its next-generation Cinema EOS System camera with a new Super 35mm 4K CMOS DGO (Dual Gain Output) sensor, modular design and the ability to record in multiple formats. Canon also revealed the CN10X25 IAS S – a versatile, 8K-capable 25mm-250mm 10x power zoom CINE-SERVO lens with exceptionally broad focal length range and capabilities to extend up to 375mm using its built-in 1.5x optical extender.
In addition to this, it announced new firmware updates for its professional display monitors and Cinema EOS System cameras – enhancing functionality, compatibility, and workflow. Binoj Nair, Marketing Director B2C Business Unit, Canon Middle East commented, “The EOS C300 range has always been a successful offering to the cinematic industry. We pride ourselves in listening to the floating demands, concerns, and needs of the filmmakers, and thus, not only implementing but exceeding their expectations. This camera along with the lens provides a dynamic range with a superb image sensor technology, a combination that it is set to be a true game-changer for creative filmmaking.”
Canon EOS C300 Mark III
Building on the coveted 2015-launched EOS C300 Mark II, the EOS C300 Mark III showcases Canon’s excellence in moving image innovation. With a
new DGO sensor that enhances HDR output exceeding 16-stops of dynamic range, configurable design – similar to that of the EOS C500 Mark II launched last year – and ability to record up to 120fps in 4K Cinema RAW Light or XF-AVC – the camera is suitable for various productions.
Such features make the EOS C300 Mark III the perfect choice for those looking to produce everything from documentaries and commercials to corporate videos and dramas. Its creation, along with the new CN10X25 IAS S, is Canon’s direct response to producing kit that meets the growing industry demand for high-end content across all genres.
The first of Canon’s cameras to boast its DGO sensor – a newly developed imaging system that offers exceptionally clean low light picture quality as well as superb HDR acquisition capabilities – with the EOS C300 Mark III, professionals can capture stunning HDR like never before. Each pixel on the sensor is read out with two different amplification levels – one high and one low – which is then be combined to make a single image.
The higher amplification read out is optimised to capture clean details in darker areas, while the lower amplification read out is optimised to capture details in brighter areas. When combined, at pixel-level accuracy, the details and the qualities on the highlight and low light areas of the image are maintained and enhanced – enabling professionals to achieve impressive higher dynamic range of up to 16+ stops. What’s more, the DGO sensor is also compatible with Dual Pixel CMOS AF giving professionals greater creative freedom.
The versatile multi-recording format ability of the EOS C300 Mark III provides workflow efficiency to fulfill multiple production requirements across broadcast and cinema. The camera’s ability to internally record 4K Cinema RAW Light provides all the benefits of a RAW file in terms of flexibility in post-production, but in a smaller file size – easing the burden and cost that can come with large file sizes. In addition to this, the EOS C300 Mark III can record internally in Canon XF-
AVC at 4K DCI and UHD at 4:2:2 10-bit, as well as 2K and Full HD. For non-RAW recording in XF-AVC, professionals can select ALL-I or Long GOP to film with high compression for efficient workflow and longer recording times. When recording 2K or Full HD in Super 35mm, footage boasts the 4K sensor’s full capabilities. This recording is downsampled internally to record the footage at the resolution selected by the user – providing higher image quality and uncompromised field of view of the selected lens thanks to no cropping of the sensor.
The 4K and 8K-capable CN10X25 IAS S CINE-SERVO lens meet multiple production needs. Thanks to its wide focal length range, ability to be configured for both broadcast and cinema productions, and compatibility with Super 35mm and Full Frame sensor cameras – it’s ideal for professionals looking to filming high-quality productions across a wide range of genres such as drama, commercials, sports, and documentary. For these reasons, the lens makes a great pairing with the likes of the new EOS C300 Mark III.
With its 11-blade aperture, a soft and subject popping bokeh is achieved with warm colour tones for superior image quality and cinematic rendering. When used with Canon’s Cinema EOS System cameras, including the EOS C300 Mark III, it offers top image quality, operability and reliability the industry is looking for.
Producing optically excellent, ‘cinematic’ images that are sharp from centre to outer edges, the power zoom lens can handle a large range of shooting situations from 25mm wide angle, to 250mm telephoto. This range can be pushed to an impressive 375mm with the built-in 1.5x optical extender allowing professionals to capture exceptional quality close-up content of breathtaking moments happening in distance. What’s more, with the built-in extender it is possible to enlarge the image size of the lens to make it compatible with 35mm Full Frame sensor cameras – such as Canon’s EOS C500 Mark II – a great advantage that pushes the capability of the lens.
The ergonomic drive unit of the CN10X25 IAS S is detachable, suiting a multitude of broadcast and cinema production requirements. Its lens mount can also be interchanged between EF and PL mount[i] providing even greater value and flexibility to professionals. It’s compliance with a wide range of communication standards supporting EF communication with EF mount and Cooke/i Technology with PL mount, provides additional support and functionality which is hugely beneficial for those looking for a high-quality lens suitable for various productions. A 12-pin serial communication is also supported for broadcast standards, as well as a 20-pin connector that outputs accurate lens positional data for various virtual systems.
Today, Canon Middle East announced a firmware update for its Cinema EOS System cameras. Among the 17 updates in total are the following:
- Added lens compatibility between the EOS C700 FF, EOS C700/C700GS, EOS C300 Mark II, EOS C200 and the today-launched CINE-SERVO lens – the CN10X25 IAS S – to include various support functions such as Dual Pixel CMOS AF functions, Chromatic Aberration and Peripheral Illumination Correction functions and the Lens Meta Data recording.
- XF-AVC Long GOP and XF-AVC Proxy recording formats added to the EOS C500 Mark II to meet industry requirements and for compatibility with multiple workflows.
- Simultaneous HDMI and SDI output with the EOS C200 – increasing the flexibility of the camera. As a result, professionals can use two output terminals for different purposes such as adding a recorder and a reference monitor while also recording internally.
Canon also announced an update for seven models of its professional 4K reference displays – the DP-V3120, DP-V2421, DP-V2420, DP-V2411, DP-V2410, DP-V1711, and DP-V1710 – improving various functions and performance for a strengthened 4K/HDR workflow. Such updates include:
Canon Middle East also launched the CJ18ex7.6B KASE – a compact and lightweight 2/3” 4K broadcast zoom lens with exceptional performance, operability, and affordability. In addition to this Canon. announces more specifications of the EOS R5 ahead of its official launch – confirming the mirrorless EOS R System camera will shoot comfortably in high-end cinema productions.
The EOS C300 Mark III will be available from June and the CN10X25 IAS S available from July 2020.
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