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Insta360 Air Clip-On Smartphone Camera Lets You Livestream 360-Degree Videos

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Today Insta360, a leading provider of 360-degree camera technology, has launched an Indiegogo campaign for the Insta360 Air. This one is a clip-on smartphone camera that captures 360-degree HD images and videos that can be livestreamed or shared instantly on social media.

The portable camera comes in four fashionable colours. Matte black evokes a classic tone compared to the contemporary crisp white and silver version, or for the daring, choose a ravishing rose pink or rich gold.

Exclusively designed for Android devices, the camera gives the social media savvy ultimate bragging rights. Android users can now share their life in 360 more easily than ever before.

Livestream parties, gigs and festivals to any 360-degree livestreaming platform such as YouTube or share images and videos easily with one-click uploads to Facebook, Twitter, YouTube, Messenger and WhatsApp.

Featuring an advanced 210-degree dual fish-eye-lens and real-time image stitching the Insta360 Air captures images in the round, so nothing and no one is out of shot. With 3K stills (with selected Android smartphones, such as Samsung S7) and 2K videos, the camera boasts professional resolution at an everyday price.

The Insta360 Air’s built-in advanced stabilization algorithm increases precision and makes it easy for anyone to capture smooth panoramic shots. It is simple to use, once connected to an Android device the app automatically activates, which ensures the perfect pano shot is never missed.

The app also features image and video editing tools so that users can create visual masterpieces specific to their taste. The virtual reality (VR) industry is predicted to be worth $162 billion by 2020, it is an area of huge estimated growth and potential over the next few years.

Because of this interest in VR, the Insta360 Air has a virtual reality mode so that users can create fully immersive experiences for their VR headsets. The compact camera is lightweight and ultra portable. Compared with conventional 360-degree cameras the Insta360 Air is designed as an extension of the smartphone rather than a bulky add-on.

The powerful device can also be used as a 360 webcam which users connect to laptops via the multifunctional extension cable to capture 360-degree video or livestream for longer periods of time.

“Android is the most common device in the world, so our aim for the Insta360 Air is to offer an affordable professional grade 360-degree camera for everyone,” said Liu Jingkang, Insta360 CEO and founder. “The camera combines the world’s love of cameras, social media and virtual reality all-in-one.”

The Indiegogo campaign begins with a target of $20,000 to put the fashion tech accessory into mass production. Insta360 Air will be available on Indiegogo InDemand for $99. The Insta360 Air’s RRP is $119 and will be available on Amazon and Insta360’s official online store once the campaign finishes.

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Sony Intros Two 4K Handheld Camcorders with AI Features

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Sony is releasing two new 4K handheld camcorders, the NXCAM HXR-NX800, and XDCAM PXW-Z200 with SDI and MXF wrapper. Both models feature artificial intelligence (AI) recognition capabilities, high-precision autofocus (AF), a newly designed 20x optical zoom lens, a variable neutral-density (ND) filter, and an assignable lens ring. The new models combine portability, functionality, interoperability, and network connectivity for a high-quality and inclusive capture and live streaming experience. The cameras are suited to individuals and small teams supporting applications within broadcast, corporate, faith, and education.

AI subject recognition, autofocus (AF), and support for 4K 60p/120p recording facilitate high-quality capture with less manual input. The cameras feature a BIONZ XR image processing engine and a specialised AI-processing unit for highly accurate, real-time recognition, tracking, and framing of subjects. In addition, the HXR-NX800 and PXW-Z200’s 1.0-inch-type Exmor RS CMOS stacked sensor provide high sensitivity and low-noise capability.

An Electronic Variable ND Filter enables users to toggle seamlessly between 1/4 to 1/128 density. Users also have the option to enable auto-ND, which allows the camera to maintain an optimised exposure without the user having to adjust settings – especially useful when moving quickly between indoor and outdoor environments. Two rings for focus and zoom and two dials for IRIS/ND Variable are located side-by-side, for effortlessly adjusting exposure along with focus and zoom. Twelve assignable buttons provide further customisation.

The two new cameras are equipped with Sony’s G Lens with 20x optical power zoom that covers 24mm wide-angle to 480mm telephoto and a maximum aperture of F2.8-F4.5. The models can achieve 30x (4K) and 40x (HD) zoom using Sony’s Clear Image Zoom technology. Active mode combines electronic correction with optical image stabilisation to provide smoother imagery on the go.

Both cameras feature a newly designed foldable viewfinder, a removable microphone holder, and a foldable 3.5-inch LCD monitor that allows users to check images and focus in bright environments. The new models are compact and have an exceptionally lightweight body (HXR-NX800: approximately 1.93 kg, PXW-Z200: approximately 1.96 kg for their rich feature set. Additionally, either model can be folded up for further ease of storage and portability. The HXR-NX800 and PXW-Z200 provide beneficial integration with Sony’s camera portfolio. Presets such as S-Cinetone, ITU709, 709tone, HLG Live, HLG Mild and HLG Natural, can be easily adjusted to colour match the footage captured on Sony’s other broadcast, Cinema Line, and Alpha cameras.

The new cameras support a wide variety of recording formats including XAVC HS, XAVC S, XAVC SI, and XAVC HS Proxy (up to 16 Mbps). They support proxy recording, which reduces the burden of data storage and management during post-production and TC/UB recording, which is necessary when operating multiple cameras. The PXW-Z200 will also support XAVC (MXF) recording through a future firmware update expected from Q3 2025 (calendar year). Additionally, the HXR-NX800 and PXW-Z200 are equipped with various interfaces including HDMI Type A, USB Type-C, LAN, and REMOTE terminals. The PXW-Z200 supports SDI (12G, 6G, 3G [Level A/B], HD) input/output, and TC input/output.

The HXR-NX800 and PXW-Z200 offer an all-in-one recording and streaming solution that empowers a single operator or small team to easily manage both capture and distribution. Connecting the cameras to a network, such as Wi-Fi, enables live streaming of recorded footage to streaming services and video sites via RTMP/RTMPS or SRT. Versatile file transfer options include HEVC (H.265) and AVC (H.264) codecs, automatic upload to the cloud or an FTP server, and the ability to proxy chunks for high-quality and secure file transfer.

In keeping with Sony’s commitment to accessible and environmentally conscious technology, the HXR-NX800 and PXW-Z200’s menus can be operated using voice reading and feature a screen enlargement function for magnifying screens at the desired ratio. Text-to-speech can read on-screen copy and information, with adjustable volume and reading speed. The new camera bodies feature resin which incorporates SORPLAS™, a flame-retardant recycled plastic that is made from up to 99% recycled material. Over the past 12 years, Sony has replaced approximately 426 tons of virgin plastic in digital cameras and camcorders with recycled plastic. The packaging of the HXR-NX800 and PXW-Z200 further reflects Sony’s efforts to minimise the use of plastic. The NXCAM HXR-NX800 and XDCAM PXW-Z200 will be available in the Middle East and Africa from October 2024.

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Canon Launches PowerShot ZOOM

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Canon Middle East has announced the launch of the PowerShot ZOOM  – a palm-sized, lightweight 12-megapixel camera with image stabilisation and an easy-to-use 3 step zoom, designed to help users experience the moment and relive it in detail. A dynamic and innovative concept in product design and usability, the Canon PowerShot ZOOM is a portable, monocular-style fixed lens camera, capable of Full HD video and super-zoom. With 100mm, 400mm, and a digitally extended 800mm zoom, this compact digital camera is ideal for families enjoying outdoor activities or nature enthusiasts wanting to get closer to wildlife from afar.

The Canon PowerShot ZOOM enables users to photograph and film distant subjects as though they are in front of them. Whether capturing your child scoring a winning goal from the side-lines or spotting a rare bird, the 3-step zoom enables instant optical and digital magnification. Reaching 100mm and 400mm optical focal lengths at apertures of f/5.6 and f/6.3 respectively, the Canon PowerShot ZOOM manages sharp focus on far away subjects. With the extended 800mm equivalent digital zoom, this telephoto capability is ideal for casual bird watchers and nature explorers. Weighing only 145g, but with an outstanding level of zoom for its size, this unique single lens design enables users to shoot quality still and video imagery without the need for heavy equipment, ideal for capturing special moments as they happen.

Instinctive Control
With a minimal, ergonomic design, the Canon PowerShot ZOOM is an easy-to-use camera which produces great results. Five accessible buttons enable control with one hand, for both still imagery and Full HD movie capture during shooting and playback, as well as menu display for ease-of-use. This intuitive device features a simplified menu display, making the PowerShot ZOOM simple to operate. Full auto control of stills and Full HD 1080p movies in MP4 means users can capture precious family moments, such as a child’s first sports day or a trip to the zoo to observe the animals from afar, without worrying about changing the camera’s settings. The smart electronic viewfinder (EVF) has a minimalistic overlay to avoid obscuring the view, while allowing users to get immersed in the high resolution picture.

The powerful DIGIC 8 processor creates sharp and colourful images which brings unmissable moments to life, while enabling 10fps burst speed shooting to capture in-the-moment action. Employing a 12 megapixel sensor, users can capture wildlife on the move, which benefits from a high resolution and fast read-out. Coupled with continuous autofocus – with both face tracking and 1-point AF options available, the PowerShot ZOOM is ideal for capturing candid family moments.

With an advanced Optical Image Stabiliser, the PowerShot ZOOM creates steady, sharp images, while shooting or just observing distant subjects. This lightweight camera also has a generous battery life and reaches full charge from USB Type-C USB-PD Compatible devices in under two hours, perfect for shooting while out and about.

Connect and Share Your Experiences
To safeguard treasured memories, the Canon PowerShot ZOOM allows users to import, browse, and geo-tag images through Wi-Fi, supported by a Bluetooth link to their smartphone. With Wi-Fi and Bluetooth, connectivity users can unlock remote Live View shooting for stills via the Canon Camera Connect app. If friends or family connect their smartphone to the camera in advance, they can even see what the shooter sees through the viewfinder in real-time when stood close-by. The Canon PowerShot ZOOM ensures users experience the moment, catch all the details, and share them with friends and family seamlessly.

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Camcorders

Sony Launches New Cinema Line Range of Products

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Sony announced the launch of Cinema Line, a series of new camera products for content creators in the region, which will bring together Sony’s expertise in image quality, attention to detail, technology and passion in digital cinema. Cinema Line will deliver not only the coveted cinematographic look cultivated through extensive experience in digital cinema production, but also the enhanced operability and reliability that meet discerning creators’ various needs. The new series will extend beyond basic cinema camera and professional camcorder form factors.

In 2000, Sony released the ground-breaking HDW-F900. The HDW-F900 marked the beginning of digital cinema history as the world’s first 24p digital cinema camera. VENICE and other products followed in response to countless dialogues with cinematographers and image creators. Existing products in the Sony range forming part of the Cinema Line include VENICE and FX9. VENICE has become the first choice for digital movie production, and the FX9 has an outstanding track record in documentary production. The next step is a new model that will appeal to a wide spectrum of visual creators. Sony will be releasing and shipping this next addition to the range, the FX6 camera by the end of 2020.

Each of the Cinema Line cameras will evolve with user feedback: The FX9 Version 3 upgrade, available in 2021, will see the addition of the S700PTP allowing remote control of Sony’s camera, a Center Scan mode for Super 16mm lens and B4 Lens support with its adaptor as well as other features. In parallel, as of November 2020, the VENICE camera will see a couple of additional features in its V6.0 version which will improve its operability in broadcast and live environments.

“At Sony, we celebrate and have the deepest respect for filmmakers, cinematographers, and storytellers. With Cinema Line, we’re tapping into our DNA from both the film industry and digital imaging prosumer market and combining it to develop new creative tools. This line of products will enable creators to push their creative boundaries further and capture the emotion in each and every frame. “says Takuma Wada, Head of Content Creation Solutions Marketing, Professional Solutions Company (PSAP), Sony Corporation of Hong Kong Limited.

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