Canon Middle East has unveiled a brand new EOS M mirrorless camera – the EOS M5. The first EOS to include Canon’s DIGIC 7 processor, it’s packed with the very best imaging technology, including a 24.2 Megapixel APS-C CMOS sensor and Dual Pixel CMOS AF for sharp, precise photos and dynamic, cinematic movies. The perfect compact companion for high-end photographers, or an alternative to mid-level DSLR cameras, the EOS M5 is a landmark in Canon’s mirrorless range.
Also introduced today, the EF-M 18-150mm f/3.5-6.3 IS STM is the ideal all-occasion lens for EOS M cameras, with a versatile 8.3x optical zoom and 4-stop Image Stabilizer for sharp, handheld shots. At just 300g, the lens offers high-end performance in a small body, perfect for carrying with you as you capture everything in sight.
Nuance of colour and delicacy of light are captured beautifully with the EOS M5 thanks to DIGIC 7, which offers boosted image processing power for lower noise, more detail and richer tones. When combined with Dual Pixel CMOS AF, spontaneous moments can be frozen thanks to DSLR-level AF speeds and accuracy, while sophisticated recognition and subject tracking of DIGIC 7 helps the camera lock onto subjects for longer and more precisely in both movies and stills.
With improved clarity and performance, whether you’re on a family holiday or a professional shoot in pursuit of that stand out shot, DIGIC 7 offers the best photography experience. Bright moments, from summer days to backlit subjects, can be shot with ease using the 24.2 Megapixel sensor, which includes gapless micro lenses to maximise the sensor area, increasing pixel light sensitivity while making the camera less susceptible to digital noise.
The sensor – which includes similar technologies to the esteemed EOS 80D – also improves dynamic range and editing latitude for beautiful shades and contrasts. For situations where shallow depth of field is a must, like portrait photography or moments of creative expression, the EOS M5’s large APS-C sensor makes the effect stand-out and easy to achieve.
Whether it is manipulating light or simply shooting in unusual conditions, with the ability to select ISO up to a massive 25,600 with no expansion needed, the EOS M5 is the camera to be carrying for unique, well composed photographs. While you can make the settings work for you, you can’t always control your subject. From an animal on the move to a moment of sporting brilliance, the EOS M5 comes to life in just one second, and can continually shoot at 7 fps, or 9 fps with fixed AF.
For Full HD 60p movies that stay steady even when you don’t, the camera’s five axis-stabilisation keeps frames still even when using non-IS lenses, enhanced even further when using a lens equipped with Dynamic IS. The EOS M5 was created from the inside out, to work for you. The in-built, large electronic viewfinder is centrally placed, for DSLR–like handling, as well as high resolution and fast 120 fps refresh rate for maximum comfort.
When using the viewfinder, the LCD touch screen – your portal to every setting – can be turned into a touch pad, letting you use your thumb to change the AF point or zone, mimicking the Multi-controller ‘joy stick’ function of a DSLR. For full control, the premium finish body has several customisable external buttons, including a new thumb operated dial for easy exposure control. For true versatility, the EOS M5 can be used with over 80 EF lenses using the Mount Adapter EF-EOS M with no loss in performance or quality.
Alongside Wi-Fi and NFC, the EOS M5 offers Bluetooth connectivity¹ – which creates a constant connection between your smartphone and camera. From there you can view and transfer images without taking the camera out of your bag, as it automatically shifts to Wi-Fi when needed. The feature can also be used to turn your smartphone into a simple, low power remote control for prolonged remote shooting or capturing scenes that require a fast shutter release, such as wildlife shoots.
The EF-M 18-150mm f/3.5-6.3 IS STM is a versatile 8.3x optical zoom range lens that offers the freedom to go wide, or get close, without needing to change lenses. With four stop Image Stabilizer, camera shake is minimised in lowlight – even when shooting handheld, perfect for capturing night time cityscapes or festival fun. Dynamic IS ensures steady footage on-the-move and it works seamlessly with the EOS M5’s in-camera 5-axis digital stabilisation, ensuring every clip is crisp and clear. Other lens features, including STM Motor technology for near-silent focusing and 7 blade circular, make the EF-M 18-150mm f/3.5-6.3 IS STM a truly all-purpose lens that won’t let you down.
Sony Launches “World’s Smallest and Lightest” F2.8 Standard Zoom Lens
Sony Middle East and Africa announced the 67th lens in its mirrorless E-mount lineup – the highly-anticipated, FE 24-70mm F2.8 GM II (model SEL2470GM2). Sony developed the world’s lightest F2.8 standard zoom lens1 using its leading lens technology to deliver stunning resolution and beautiful bokeh known to Sony’s “G Master” series. The FE 24-70mm F2.8 GM II is one of the most versatile lenses in the line-up and was created for photographers, videographers, and hybrid content creators.
“Six years have passed since Sony released the first 24-70 mm F2.8 G Master and in that time, our customers’ needs have changed,” said Murat Gebeceli, Head of Digital Imaging, Sony Middle East & Africa. “We are always listening to our community and have designed the new FE 24-70mm F2.8 GM II around feedback from creators in the region. Knowing the 24-70 mm focal length is extremely popular, it was imperative that we continue improving to bring our most advanced technology to such a critical lens in our customers’ kit. Today, we are thrilled to introduce the world’s smallest and lightest F2.8 standard zoom lens to the Middle East & Africa region.”
The FE 24-70mm F2.8 GM II is great for a compact yet versatile setup and allows users to capture extremely sharp, detailed imagery for both stills and video. The new lens features high resolution across the frame—even with the aperture wide open. A completely redesigned optical path features five aspherical elements, including two high-precision XA (extreme aspherical) elements. The FE 24-70mm F2.8 GM II also includes two ED (extra-low dispersion) plus two Super ED glass elements. Combined with a new floating focus mechanism, the lens effectively controls chromatic aberration, astigmatism, distortion, and coma so that outstanding resolution is achieved throughout the image area at all zoom and aperture settings.
Even when shooting in challenging lighting conditions, the FE 24-70mm F2.8 GM II achieves excellent clarity by effectively subduing flare and ghosting. This is thanks to Sony’s original Nano AR Coating II which produces a uniform anti-reflecting coating on the lens surface. The FE 24-70mm F2.8 GM II produces stunning bokeh throughout the zoom range with beautiful and almost perfectly circular bokeh with its advanced optical design and a newly developed 11-blade aperture unit.
In this new 24-70 mm design, this lens delivers outstanding close-up performance with a minimum focusing distance of 8.25 inches (0.21 meters) at 24 mm and 12 inches (0.30 meters) at 70 mm, and with a maximum magnification of 0.32x. The FE 24-70mm F2.8 GM II achieves reliable focus by using four of Sony’s original XD (extreme dynamic) Linear Motors, a floating focus mechanism, and advanced lens control – even when shooting a fast-moving subject. In addition, the lens supports up to 30 fps continuous shooting for stills and 4K 120p video recording with autofocus.
The FE 24-70mm F2.8 GM II enables full AF tracking performance even when shooting stills with the aperture stopped down, making it possible to use deeper depth of field to ensure that moving subjects remain in sharp focus when shooting continuously. The lens’ AF tracking performance while zooming is approximately two times better than the previous model.
With its constant F2.8 maximum aperture, astounding AF performance, versatile control, and solid reliability, the FE 24-70mm F2.8 GM II is designed for all types of video applications. The FE 24-70mm F2.8 GM II offers extremely quiet AF operation, thanks to the XD Linear Motors and a newly developed aperture unit. Using the latest lens technology, the FE 24-70mm F2.8 GM II reduces focus breathing, focus shift, and axial shift when zooming for smooth video footage. This lens also supports the breathing compensation function provided in compatible Alpha series cameras.
As an added benefit for advanced video creation, the newest lens includes Linear Response MF (manual focus) that ensures high repeatability when focusing manually as the focus ring responds directly and repeatedly to subtle control. It also includes an aperture ring making manual aperture/iris control fast, direct, and easy. The dedicated iris ring enables click-less control to achieve the smooth depth of field transitions.
Designed to perfectly pair with Sony’s compact Alpha system E-mount cameras, the FE 24-70mm F2.8 GM II is the world’s smallest and lightest1 24-70 mm F2.8 zoom in its class and offers unprecedented shooting flexibility and freedom in a wide range of situations. The FE 24-70mm F2.8 GM II weighs just 24.6 ounces (695 grams), approximately 20% less (7 ounces) than the original 24-70 mm F2.8 G Master. The lens’ length has been reduced by 16 mm, and overall volume has been reduced by approximately 18%.
The new FE 24-70mm F2.8 GM II was developed based on feedback from professionals to offer even better control and usability than preceding models. This model includes:
- Zoom smoothness switch to adjust zoom ring torque to either Tight or Smooth
- A newly added aperture ring with click ON/OFF switch and iris lock switch
- Two customizable focus hold buttons
- The focus ring responds directly and linearly to subtle control when focusing manually
- New lens hood design with an opening to control circular polarizing filters (dia. 82mm)
- The center of gravity back toward the mount for improved handling and operation
An updated dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions. The buttons and switches are fitted with rubber gaskets, and a rubber ring seals the lens mount. The front lens element also features a fluorine coating that repels water, oil, and other contaminants, while making it easier to wipe off any contaminants or fingerprints that become attached to the lens surface.
The new FE 24-70mm F2.8 GM II will be available in the Middle East & Africa region from the end May 2022.
Fujifilm Launches Instax Mini Evo Camera
Fujifilm has unveiled the Instax Mini Evo, its new flagship instant film camera with a premium build, higher resolution than previous models and improved smartphone integration. As with other Instax cameras, you can take photos and instantly develop them to Fujifilm’s credit card-sized Instax Mini film, but it offers a number of features not available on previous models.
As a hybrid camera, you can review photos on the LCD monitor and choose the ones you want to print. However, the new model is the first Instax camera with a print lever and lens/film filter dials. That lets you take a picture then choose among 100 combinations of effects (including “Soft Focus,” “Light Leak,” “Monochrome” and “Retro”) and print the image afterward by pulling the print lever. Fujifilm said the camera also delivers better quality prints as it has twice the exposure resolution of previous models.
The Instax Mini Evo is also effectively a mini-printer for your smartphone. You can transfer images from your phone to the Evo Mini wirelessly, then print them using the “Direct Print” button. And for the first time, you can transfer snaps you take with the Mini Evo back over to your smartphone, complete with the film border. Finally, you can use your smartphone to take pictures remotely with a camera.
Fujifilm also unveiled a new Instax Mini film format called “Stone Grey” with a gray background. The new camera is priced at $200.
Canon Launches a Very Unusually Shaped PowerShot PX Camera
Canon has launched the PowerShot PX, a small, smart and friendly camera, which automatically captures high-quality 11.7MP images and 60p Full HD video. The PowerShot PX’s smart features such as automatic capture of still imagery and video are set to reimagine how families capture memories. With this clever camera, families can enjoy the moment and still capture it, without having to stay behind the lens.
From family photographers to gadget-lovers, this new intuitive camera incorporates smart functionality to document social events and everyday memories. With automatic capture and priority shooting, the PowerShot PX is an innovative addition to the home that complements photographers’ existing cameras, and a shining example of Canon’s technology algorithm and the forward-thinking features constantly being added to its product line-up.
When you want to capture life’s precious moments and be in the shot, the PowerShot PX is ideal – following the action and framing subjects intelligently to capture natural expressions and reactions. Once switched on, the portable PowerShot PX can be placed anywhere around the home to take candid shots of everyday moments, while voice command capabilities allow complete hands-free control to capture still images or dynamic videos.
Thanks to the simple yet portable design, USB-C charging, and built-in Wi-Fi – which links to smart devices – the compact PowerShot PX can go anywhere. With intelligent facial recognition features, PowerShot PX uses auto-subject searching to keep loved ones in the frame and capture photos that otherwise might have been missed. Its 19-57mm focal length range and flexible pan-and-tilt zoom lens offer a broad field of view of 340˚ horizontally and 110˚ vertically to follow the action.
Look back on a digital scrapbook of candid moments with PowerShot PX’s iOS and Android app and get recommendations from this clever camera on the strongest shots to keep. These cherished photos and videos are then stored on a memory card for easy upload to a computer. Manually control the camera with the app to compose the perfect shot and capture images from a distance, all without the need to run back and forth to check the device. Families can even customise automatic shooting settings, angle the lens to snap pictures in their own style and select familiar faces within the app to increase priority when shooting. The PowerShot PX can also double as a webcam with the use of the PC webcam utility app.
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