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Canon Launches the EOS M5

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Canon Middle East has unveiled a brand new EOS M mirrorless camera – the EOS M5. The first EOS to include Canon’s DIGIC 7 processor, it’s packed with the very best imaging technology, including a 24.2 Megapixel APS-C CMOS sensor and Dual Pixel CMOS AF for sharp, precise photos and dynamic, cinematic movies. The perfect compact companion for high-end photographers, or an alternative to mid-level DSLR cameras, the EOS M5 is a landmark in Canon’s mirrorless range.

Also introduced today, the EF-M 18-150mm f/3.5-6.3 IS STM is the ideal all-occasion lens for EOS M cameras, with a versatile 8.3x optical zoom and 4-stop Image Stabilizer for sharp, handheld shots. At just 300g, the lens offers high-end performance in a small body, perfect for carrying with you as you capture everything in sight.

Nuance of colour and delicacy of light are captured beautifully with the EOS M5 thanks to DIGIC 7, which offers boosted image processing power for lower noise, more detail and richer tones. When combined with Dual Pixel CMOS AF, spontaneous moments can be frozen thanks to DSLR-level AF speeds and accuracy, while sophisticated recognition and subject tracking of DIGIC 7 helps the camera lock onto subjects for longer and more precisely in both movies and stills.

With improved clarity and performance, whether you’re on a family holiday or a professional shoot in pursuit of that stand out shot, DIGIC 7 offers the best photography experience. Bright moments, from summer days to backlit subjects, can be shot with ease using the 24.2 Megapixel sensor, which includes gapless micro lenses to maximise the sensor area, increasing pixel light sensitivity while making the camera less susceptible to digital noise.

The sensor – which includes similar technologies to the esteemed EOS 80D – also improves dynamic range and editing latitude for beautiful shades and contrasts. For situations where shallow depth of field is a must, like portrait photography or moments of creative expression, the EOS M5’s large APS-C sensor makes the effect stand-out and easy to achieve.

Whether it is manipulating light or simply shooting in unusual conditions, with the ability to select ISO up to a massive 25,600 with no expansion needed, the EOS M5 is the camera to be carrying for unique, well composed photographs. While you can make the settings work for you, you can’t always control your subject. From an animal on the move to a moment of sporting brilliance, the EOS M5 comes to life in just one second, and can continually shoot at 7 fps, or 9 fps with fixed AF.

For Full HD 60p movies that stay steady even when you don’t, the camera’s five axis-stabilisation keeps frames still even when using non-IS lenses, enhanced even further when using a lens equipped with Dynamic IS. The EOS M5 was created from the inside out, to work for you. The in-built, large electronic viewfinder is centrally placed, for DSLR–like handling, as well as high resolution and fast 120 fps refresh rate for maximum comfort.

When using the viewfinder, the LCD touch screen – your portal to every setting – can be turned into a touch pad, letting you use your thumb to change the AF point or zone, mimicking the Multi-controller ‘joy stick’ function of a DSLR. For full control, the premium finish body has several customisable external buttons, including a new thumb operated dial for easy exposure control. For true versatility, the EOS M5 can be used with over 80 EF lenses using the Mount Adapter EF-EOS M with no loss in performance or quality.

Alongside Wi-Fi and NFC, the EOS M5 offers Bluetooth connectivity¹ – which creates a constant connection between your smartphone and camera. From there you can view and transfer images without taking the camera out of your bag, as it automatically shifts to Wi-Fi when needed. The feature can also be used to turn your smartphone into a simple, low power remote control for prolonged remote shooting or capturing scenes that require a fast shutter release, such as wildlife shoots.

The EF-M 18-150mm f/3.5-6.3 IS STM is a versatile 8.3x optical zoom range lens that offers the freedom to go wide, or get close, without needing to change lenses. With four stop Image Stabilizer, camera shake is minimised in lowlight – even when shooting handheld, perfect for capturing night time cityscapes or festival fun. Dynamic IS ensures steady footage on-the-move and it works seamlessly with the EOS M5’s in-camera 5-axis digital stabilisation, ensuring every clip is crisp and clear. Other lens features, including STM Motor technology for near-silent focusing and 7 blade circular, make the EF-M 18-150mm f/3.5-6.3 IS STM a truly all-purpose lens that won’t let you down.

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Sony Unveils Next-Gen ZV-E10 II Vlogging Camera with New Lens Kit

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Sony Middle East and Africa has launched the ZV-E10 II, the successor to their popular ZV-E10 vlogging camera. The new model builds on the strengths of the original while adding improved performance and features for content creators. The ZV-E10 II boasts a new 26-megapixel sensor and the latest BIONZ XR image processing engine for better image quality. Autofocus and video capturing have also been enhanced, with features like a new vertical format user interface and improved battery life.

The camera offers two key functions for creating professional-looking content: Creative Looks and Cinematic Vlog Setting. Creative Looks provides a variety of presets for different looks, while Cinematic Vlog Setting automatically adjusts settings for a cinematic feel.

Key Highlights:

  1. Upgraded 26MP Exmor R CMOS sensor and BIONZ XR processor
  2. Improved autofocus and video capturing
  3. Cinematic Vlog Setting for Automatic Video Optimization
  4. Vertical shooting mode with a rotating user interface
  5. Upgraded battery for extended recording time
  6. Compact and lightweight design

The ZV-E10 II camera body will be available in selected countries from July 2024. Sony also announced the E PZ 16-50mm F3.5-5.6 OSS II lens, a compact zoom lens ideal for the ZV-E10 II. This lens is lightweight, offers good image quality, and features built-in image stabilization. The E PZ 16-50mm F3.5-5.6 OSS II will be available in black in selected countries from July 2024.

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Digital Cameras

Canon Adds New Cinema RAW Light Recording Formats to EOS C500 Mark II Via Firmware Update

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Canon Europe has announced the release of a new free-of-charge firmware update for the EOS C500 Mark II, further enhancing the camera’s professional functionality. The firmware update adds 12-bit Cinema RAW Light formats: LT (Light), ST (Standard) and HQ (High Quality), improving workflow flexibility and providing more options post-production. Previously made available for the EOS R5 C and EOS C70, this highly requested feature allows users to select a scalable range of internal RAW recording data rates that either further enhance the fidelity of the sensor output or reduce file sizes – all while maintaining the high-quality 12-bit colour information.

The EOS C500 Mark II features a 5.9K full-frame sensor, internal RAW recording, interchangeable lens mount and highly configurable modular design. The camera is a popular choice for television and cinematic productions due to its impressive image quality, extensive connectivity, and compact body. 

Aron Randhawa, Senior Product Specialist at Canon Europe, said, “Cinema RAW Light is continually evolving and has a clear advantage over heavily compressed formats, especially for colour grading and VFX pipelines. All three scalable new formats are 12-bit, even at higher frame rates, with no chroma subsampling, enabling cinematographers to unleash the full capability of their production camera.”

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Digital Cameras

Fujifilm Launches INSTAX Pal

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FUJIFILM Corporation has launched the “INSTAX Pal” in the market. The palm-top size camera joins the INSTAX series of instant cameras, allowing users to take photos anytime and anywhere. It will be available in five colours to suit different lifestyles, broadening the scope of shooting situations and experiences. The INSTAX instant photo system marks its 25th anniversary this year since its original launch in 1998. The system evolved with time, embracing trends and new technologies, to expand its lineup from analogue instant cameras to hybrid instant cameras and smartphone printers. The INSTAX series offers diverse ways of enjoying photography to broaden its user base covering young people and middle-aged groups.

The new INSTAX Pal is INSTAX series’ first model specialising in taking pictures. Removal of the printing function has made it possible to reduce the size to a palm-top level for even greater walkaround capacity. The INSTAX Pal features a variety of functions to facilitate shooting situations and photographic experiences. The Standard mode, activated by pressing the shutter button on the rear panel, takes advantage of the wide-angle lens to shoot from an elevated position or at a sharp angle, difficult to achieve with smartphones, using just one hand to capture a dynamic image that brings in more of the background.

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The Remote mode connects the camera to a smartphone installed with a dedicated app via Bluetooth so that pictures can be checked on the smartphone as they are taken. The Interval mode takes photos continuously at a three-second interval. These features set this camera apart from smartphones with unique shooting experiences. The INSTAX Pal can also establish a Bluetooth connection with the INSTAX Link series of smartphone printers to produce INSTAX prints out of images taken with it.

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