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Sony Xperia Ear is now Available for Pre-Order



Sony Mobile Communications today announced that Xperia Ear is available to pre-order for consumers, exclusively at Techmall online. Xperia Ear is a smart product from Sony Mobile, an in-ear personal assistant to help communicate and get things done via conversational voice interaction and simple head gestures.


It’s designed to bring a new way of communicating, without compromising on enjoying the world around you. It provides useful information such as your schedule, weather and the latest news to keep you up-to-date on the go. Powered by Sony Agent Technology; an adaptive platform, Xperia Ear responds to verbal commands, so you can ask it to make a call, perform an internet search, dictate a message or navigate to a certain location.


Xperia Ear reads out incoming texts, WhatsApp or Facebook messages and allows you to initiate a response with a simple nod and then reply instantly with your voice. Xperia Ear has a full-day of battery life and, most importantly, doesn’t feel uncomfortable when it’s placed in your ear.


Jason Smith, Vice President, Middle East & Africa at Sony Mobile Communications, said: “Xperia Ear enables you to be aware of and in touch with the world around you. It gives you a liberating feeling of not being tied to a smartphone. You can travel and work as it assists you in several tasks on the go. Besides calls and messaging, it schedules and manages appointments, provides navigation to reach meetings and searches for information. Xperia Ear enables you to fully immerse in your world, it gives you the freedom to look up from your smartphone.”

Priced at AED 799, the Xperia Ear will be available to pre-order from 1st January 2017 for a period of two weeks. In addition, all pre-orders will receive a voucher for AED 100 for any Sony Mobile accessories purchased at Techmall online.

From 15th January 2017, Xperia Ear will be available in-store, at Sony Boutique (Dubai Mall), Sharaf DG (Times Square), Jumbo Electronics (Mall of the Emirates) and at Dubai Duty Free. To pre-order Xperia Ear and see the specifications, please visit

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Audio Devices

Sony MEA Intros the new WF-C500 Truly Wireless Earbuds in the Region



Sony Middle East & Africa has announced the latest addition of WF-C500 earbuds to its truly wireless segment. With easy to use Bluetooth pairing, long lasting battery life and unique sound customization features, these earbuds make it easier than ever to listen to favourite music and content in even better quality.

The Sony WF-C500 earbuds come in a small and lightweight design with 10 hours continuous battery life with the charging case providing another 10 hours. The earphones feature a 5.8mm driver unit with a frequency response range of 20Hz-20,000Hz. The earphones support Google Assistant and Siri voice assistants and feature IPX4 water resistance, AAC codec support, and Sony’s DSEE Extreme audio upscaling as well as 360 Reality Audio. The affordable Sony WF-C500 TWS earbuds offer Android Fast Pair and Swift Pair support.

WF-C500 Earbuds’ Key Features:

Small Size, Big Sound: The earbuds feature a compact design, easy-to-use functions, and high quality sound, and are an ideal option for customers making the switch from wired headphones to true wireless earbuds. Thanks to DSEE (Digital Sound Enhancement Engine), the earbuds restore high frequency sound to create a more authentic listening experience. The headphones also enable listeners to tailor their sound using the Equalizer in the “Sony | Headphones Connect” app. Choose from a variety of settings to match sound quality with a specific music genre or even create and save personal settings.

Comfortable and Secure Fit: Designed to be small and light, the WF-C500 earbuds fit securely, making them the perfect everyday companion. The earbuds’ new ergonomic surface design helps to create a more stable fit, while their rounded shape makes them feel like they’re barely there.

Compact and Stylish Case: The cylindrical charging case is small and easy to carry around in a pocket or bag so users can take them anywhere they go. Its translucent lid with textured frosted glass gives the case a stylish, luxurious look and feel.

Effortless Calling and Voice Assistant Capabilities: Easy operation buttons not only let users play, stop, or skip through tracks and adjust the volume – they also offer an easy way to access preferred voice assistants, like Google Assistant or Siri, to make and receive calls hands-free with a clearer-than-ever built-in microphone. 

On-the-go Listening: The earbuds provide up to 10 hours of battery life, and thanks to the handy charging case, users can enjoy up to 20 hours total. Plus, a fast 10-minute quick charge gives listeners up to an hour of extra playtime. A

IPX4 water resistance rating: This means splashes and sweat are no problem for the WF-C500 earbuds, so customers can keep moving to the music no matter where they go.

Seamless Utility and Connectivity: With a seamless Bluetooth connection, the earbuds create an uninterrupted listening experience. The headphones’ Bluetooth chip transmits sound to left and right ears simultaneously, along with optimized antenna design ensuring outstanding listening. With low audio latency, favorite movies just got better too.

The WF-C500 earbuds are ideal for multitasking. If customers want to listen to music while still having a conversation, they can simply remove one earbud from the charging case and use as normal. Plus, to make it easier and faster to connect to other devices, Google Fast Pair feature helps users pair the headphones to their Android devices in one tap while the Swift Pair feature lets listeners pair to a Windows 10 computer.

Fully Immersed with 360 Reality Audio: 360 Reality Audio is a new spatial music experience that lets users bring the concert to them or listen to music as if they’re with the artist in the recording studio.

The Sony WF-C500 earbudsare now available in black and white colour options across Sony stores and local retail outlets in the Middle East and Africa.

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Bluetooth Devices

The Must Have Stylish Tech Accessory of This Season: Meet the HUAWEI FreeBuds Lipstick



Wireless earphones have come a long way in the past decade. It has come to the point that it doesn’t make sense to use wired earphones for everyday things like answering calls or listening to music. The sound quality of newer wireless earphones is on par with wired earphones. On top of that, they free you from the dreaded coiled-up mess of wires.

The lack of wires gives a whole new level of opportunity to create stunning fashion statements out of earphones. Women, especially, want more than just good sounding pair of earbuds. They also want something glamorous. Something that can be a part of their identity. It is a high bar that many earbuds brands have tried to achieve. Sometimes when earbuds that focus on style, they fail miserably in sound quality. That is, until now.

Huawei recently announced the whole new HUAWEI FreeBuds Lipstick in (Name of Country). The HUAWEI FreeBuds Lipstick redefines what wireless earbuds can be with a luxury design and bleeding-edge technology. This result is an earbud that is beautiful to look at and also sounds excellent. Without a doubt, it is going to be a game-changer and would be the ultimate fashion and tech accessory for most women. It packs all the features that you would ever want in wireless earbuds, such as a stunning lipstick design, top open-fit noise cancellation, studio-quality sound, and smart connectivity.

Lipstick design speaks of luxury and craftsmanship
The new lipstick-inspired design of the HUAWEI FreeBuds Lipstick is a breath of fresh air. The first thing you would notice about the earbuds is the luxurious squared-off design of the charging case. Mystery black and luxury gold combination work great on the case. It would be hard to tell it apart from a real lipstick tube if you look at it with the lid closed. The red earbuds inside it only add to the beauty.

The stainless steel casing is manually polished to a smooth mirror finish that screams luxury. The edges of the case have been carefully machined to make it smooth to touch. Who would have thought that something as simple as earbuds could look so gorgeous? The case even has a satisfying click to it when you close.

The design was developed by Huawei’s research center in Paris, the fashion capital of the world. So, it’s no wonder that it looks magnificent. The shape and size of the case make it easy to carry it inside a handbag. It will blend into your outfit and accessories. In fact, the earbuds themselves can be a tech accessory that enhances your style.

Open-fit Active Noise Cancellation
Traditionally, wireless earbuds with ANC (Active Noise Cancellation) have in-ear designs. That’s because achieving noise cancellation is tricky for open-fit earbuds. However, the HUAWEI FreeBuds Lipstick has achieved a steady level of noise cancellation even with an open-fit design. You get all the benefits of earbuds with noise cancellation without sealing the ears.

HUAWEI FreeBuds Lipstick makes use of dual-microphone noise cancellation. This setup identifies noise from the environment and intelligently cancels the noise from reaching your ears. It will also automatically select the most suitable set of noise cancellation parameters from more than 10 sets of them for users.

Studio-quality sound with ultra-light Air-like comfort
One question that is on everyone’s mind would be, well, how does it sound? The short answer is fantastic. The HUAWEI FreeBuds Lipstick features 14.3 mm drivers, which can deliver deep bass and clear highs. It has one of the largest drivers in its class. So, you will feel like there are woofers placed around your head.

The actual sound that a person hears is also affected by the shape of the ear and the way it is worn. Huawei’s Adaptive Ear-Matching technology modifies the sound so that you can listen to your music just the way the artist recorded it. The Bass enhancement engine can add an extra punch to the lower frequencies if that is what you prefer. It is rare for earbuds to handle both lows and highs with such finesse as the HUAWEI FreeBuds Lipstick.

The HUAWEI FreeBuds Lipstick only weighs 4.1 g. So, it is unlikely to accidentally fall off from the ears. You can probably wear them all day long and feel nothing.

Smart connectivity and AI-powered features
Thanks to the intelligent audio connection, switching between devices is seamless. You can connect the earbuds to two devices at the same time. This feature works across all major platforms, including Windows, Android, and iOS. Using the HUAWEI AI Life app, you can switch between devices easily.

Use your HUAWEI FreeBuds Lipstick to control how you listen to your music and take calls via simple, intuitive gesture controls that can be used on either earbud. You can access all the basic controls without taking the phone out of your pocket. Taping twice will answer a call or play music. A long press on the earbud will toggle between ANC On and ANC Off or reject calls. Swipe up or down to raise or lower the volume. Apart from these, you can add custom control gestures using the app.

The HUAWEI FreeBuds Lipstick is an amazing combination of design and technology. Praised by many for its sleek design, outstanding Open-fit Active Noise Cancellation, silky smooth sound, and air-like wearing comfort. It is a must-have this season.

The first Lipstick-inspired earbuds boast an open-fit noise cancellation, studio-quality sound, and air-like comfort will be available to purchase during the HUAWEI Shopping Festival Wearables and Audio week, where consumers can avail of great promotion.

The HUAWEI FreeBuds Lipstick is available for the price of AED 899 along with a free Huawei Scale 3 worth AED 299. The HUAWEI FreeBuds Lipstick is also compatible with different operating systems, including Android and iOS. Users can download the HUAWEI AI Life app to adjust settings or perform various controls such as wear detection, quick control, status query, noise cancellation, and device management.

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Huawei Intros the Stylish HUAWEI FreeBuds Lipstick in the UAE



Huawei Consumer Business Group (CBG) has announced the launch of the HUAWEI FreeBuds Lipstick today. The new stylish earbuds perfectly combine luxury design with cutting-edge technology, providing consumers with a pair of earphones that offer both a stunning appearance and excellent audio quality. The HUAWEI FreeBuds Lipstick will be available to purchase at the HUAWEI Shopping Festival Wearables and Audioweek where consumers can avail of great promotions. The HUAWEI FreeBuds Lipstick are available for the price of AED 899 along with a gift worth AED 299.

HUAWEI’s Audio family’s range will also be available at exclusive offers during the festival. Consumers will be able to purchase devices from the luxurious FreeBuds Lipstick to the high-quality HUAWEI Freebuds 4. For HUAWEI’s wearables category, consumers will have the chance to elevate their style with the all-new HUAWEI WATCH GT 3 or the classy WATCH 3, both coming with a free gift worth AED 299.

The HUAWEI FreeBuds Lipstick is also compatible with different operating systems, including Android and iOS. Users can download the HUAWEI AI Life app to adjust settings or perform various controls such as wear detection, quick control, status query, noise cancellation and device management.

The HUAWEI FreeBuds Lipstick is designed by talents from various fields, including global luxury, fashion, automotive, and digital and brand strategy industries at Huawei’s Paris Aesthetics Research Centre. HUAWEI FreeBuds Lipstick reinterprets the nobility and luxury with a gorgeous stainless-steel body. The design processes used for it also pay tribute to the harmony and elegance with the rounded arcs and fine line processing.

HUAWEI FreeBuds Lipstick’s luxury-grade stainless-steel charging case is corrosion and wear-resistant and is built using over 30 intricate processes to produce a surface as smooth as a mirror. The charging case also features a magnetic design, which has a unique “click” sound.

HUAWEI FreeBuds Lipstick comes in a glamourous colourway — a combination of black, gold and red. These classic colours are a tribute to the classic lipstick, with black representing mystery, gold symbolising luxury, and red expressing enthusiasm and charm.

HUAWEI FreeBuds Lipstick inherits Huawei’s industry-leading open-fit design based on the ergonomic simulation conducted using 10,000+ human ear models and the extensive stress simulation test on eight parts of the ear. Hence, the design helps the earphones to provide ultimate comfort while wearing.

Moreover, the HUAWEI FreeBuds Lipstick features Adaptive Ear Matching Equaliser adjustment that automatically detects the ear canal’s shape and wearing conditions and assigns the best equaliser setting for the users. Using the HUAWEI AI Life App, consumers can choose from three modes of equalisers, including balanced (default), bass boost, and treble boost, to enjoy a personalised audio experience.

HUAWEI FreeBuds Lipstick uses dual-microphone noise cancellation, which can effectively filter out environmental noise: it will automatically select the most suitable set of noise cancellation parameters from more than 10 different sets, providing the users with an industry-leading open-fit active noise cancellation. Huawei has tested the earbuds’ design to ensure Air-Like comfort for people with all ear types.

Thanks to EMUI 12 – Device+ features, users can freely transfer a video from their smartphone to their HUAWEI Vision, PC or tablet, and seamlessly transfer the audio to the earphones. It also uses proximity Bluetooth pairing so users can pair with a nearby smartphone, tablet, and PC with the pop-up window, and it can achieve dual device connections. In addition, users can set up the touch control settings on the HUAWEI AI Life App.

Link up a Huawei smartwatch to the HUAWEI FreeBuds Lipstick to manage noise cancellation modes, check battery life, and control your music playback. With all-new game audio coding technology, HUAWEI FreeBuds Lipstick can reduce the latency to 90ms, keeping the audio in lockstep with the action onscreen.

On top of smooth connectivity, HUAWEI FreeBuds Lipstick can record high-fidelity sound with a sample rate of up to 48 kHz. By turning on the Surroundings Mode in the HUAWEI AI Life app, users can record the sounds around them when recording a travel vlog to capture the exciting moments with high-fidelity sound.

The HUAWEI FreeBuds Lipstick comes with an upgraded battery. With noise cancellation turned off, it offers 22 hours of music playback with the fully charged charging case or 4 hours of music playback with the fully charged earphones. The powerful battery life allows users to enjoy music anytime and anywhere without worrying.

The HUAWEI FreeBuds Lipstick will be available to purchase at the HUAWEI Shopping Festival where consumers can avail great offers during the Wearable and Audio week. The HUAWEI FreeBuds Lipstick are available for the price of AED 899 along with a gift worth AED 299.

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