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DJI Intros New Products and Accessories at CES 2017

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DJI has introduced two new Osmo product extensions, a new aerial mapping app and a limited edition Phantom 4 drone at CES 2017. The company also showcased two variations of its CrystalSky prototype, an ultra-bright monitor developed specifically for outdoor aerial imaging operators, along with its latest aerial platforms including the Phantom 4 Pro, Inspire 2 and Mavic Pro.

“DJI has developed some of the world’s best aerial platforms and camera technology and now, we bring to our customers a new range of product extensions and accessories to further expand their creative possibilities,” said Paul Pan, DJI’s Lead Engineer. “Whether it’s shooting your own music video with the DJI Osmo Mobile Silver, giving professional operators more control and flexibility with the DJI CrystalSky monitor, or having an easy-to-use application for an aerial mapping project, we want to empower creators with the tools they need to bring their ideas to life. We’re very excited to be here and give CES attendees a glimpse into the future of aerial and imaging technology.”

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DJI Osmo Mobile Silver and DJI Zenmuse M1
The DJI Osmo Mobile turns a smartphone into a smart motion camera, giving creators the tool to effortlessly create cinematic videos. The new DJI Osmo Mobile Silver was created with lifestyle in mind and shares the same high-quality built and ergonomic design found in the rest of the DJI Osmo family. Using the DJI GO app, users can track their subject automatically, create motion timelapses, dramatic long exposures, 9-shot panoramas, and livestream their story to social media.

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Further enhancements have been added to the DJI Osmo Mobile Silver to make every moment you shoot look smooth, professional and ready to share. A new Beautify mode uses automatic identification and intelligent processing technologies inside the DJI GO app, allowing users to do minor touch ups and give their videos that perfect, professional sheen. The DJI Osmo Mobile Silver will also work with FiLMiC Pro, a professional filmmaking mobile app that gives creators more flexibility and creative freedom with their handheld device.

With the goal to make products scalable and to provide a way for existing DJI Osmo customers to capture cinematic videos with their smartphones, the DJI Zenmuse M1 gimbal will be made available as an add-on accessory. Similar to the DJI Zenmuse X5 and X5R gimbals, the Zenmuse M1 allows owners of the original Osmo stabilizer to mount a smartphone and take full advantage of their existing DJI Osmo handle.

Energy efficiency and high-capacity batteries give the DJI Osmo Mobile Silver a maximum run time of 4.5 hours. The DJI Osmo Mobile Silver is compatible with a range of smartphones, from 2.3 inches to 3.3 inches (58.6 mm – 84.8 mm) in width. The price of the DJI Osmo Mobile Silver is £319/339 EUR and the DJI Zenmuse M1 gimbal is £179/189 EUR (without the Osmo handle). Both products will start shipping in the second half of January.

DJI Phantom 4 Chinese New Year Edition
In celebration of Chinese New Year, DJI invited renowned illustrator and designer Martin Sati to customize the Phantom 4, adding colors and his imagination to this flagship DJI product. Sati’s design features the phoenix as the centerpiece, a symbol of good fortune and happiness in Chinese mythology. He also drew inspiration from the four basic elements of nature – air, fire, water and earth – and reflected each of these elements in his design.

The DJI Phantom 4 Chinese New Year Edition houses the same on-board intelligence that make piloting and shooting great shots simple through features like its Obstacle Sensing System, ActiveTrack and TapFly functionality. With 4K video recording, 3-axis camera stabilization, advanced computer vision and sensing technology, aerial imaging has never been so easy. The Phantom 4 also has DJI’s signature Lightbridge video transmission system onboard, allowing users to see what their camera sees in HD and in real-time at a distance up to 5 kilometers. The DJI Phantom 4 can achieve up to 28 minutes of flight time.

The DJI Phantom 4 Chinese New Year Edition’s price is £1,299/1,499 EUR and will be sold exclusively at Apple Stores, DJI Flagship Stores (except Korea), DJI Online Store and Tmall DJI Store. The product will start shipping from January 2.

DJI Ground Station Pro
DJI Ground Station Pro (or GS Pro) is an iPad app designed for professional operators to plan and control autonomous flights for DJI aircraft. Through the app’s concise, easy to use interface, complex flight missions can be planned with just a few taps. DJI GS Pro was designed to improve workflow and dramatically increase efficiency in a wide range of industries, especially those in aerial mapping, architecture, precision agriculture and electrical inspections.

The 3D Map Area function allows the aircraft to generate efficient flight paths after the operator has set their required flight zone and camera parameters. The aircraft will then follow this route throughout its mission. The image data captured during these flights can be input into 3D reconstruction software to generate 3D maps, while the mission itself can be saved for re-use.

The Tap and Go Waypoint feature allows for up to 99 waypoints per mission and each waypoint can have up to 15 consecutive actions, including aircraft rotation, gimbal pitch, start/stop recording, photo capture, and hover. A Virtual Fence increases safety and ease of use by locking the aircraft’s height and speed within a designated area. As the aircraft approaches the virtual fence, it will brake and hover to ensure it stays within the flight area.

Compatible with most DJI aerial platforms and Zenmuse cameras, the DJI GS Pro will serve as a powerful and convenient tool for many industries and give critical missions added accuracy and reliability. The DJI GS Pro iPad app is free and available for download at the App Store.

DJI CrystalSky Monitor
Created for outdoor aerial imaging, the DJI CrystalSky monitor features an ultra-bright screen that is clearly visible in sunlight. It is designed from the ground up to work seamlessly with the DJI GO app, giving camera operators total control.

A maximum 2000 cd/m² of brightness means the DJI CrystalSky monitor is more than four times as bright as typical mobile devices. On-screen details are clear and sharp, and colors are vibrant, giving the quality needed to fine-tune image composition. Optimized video decoding is used to provide smooth, real-time video with minimal latency. The monitor supports H.264 and H.265 video decoding, allowing it to play back files at up to 30 fps and 60 fps respectively.

The DJI CrystalSky monitor’s HDMI port allows up to 4K video to be output to FPV goggles and other display devices. The monitor’s storage can be extended, or footage recorded on a Micro SD Card can be played back directly on the monitor. It can also be used for footage backups. The embedded DJI GO app provides full access to all DJI GO features including aircraft parameter adjustment, camera control, footage management, and playback.

A two-cell 4920 mAh external battery gives the DJI CrystalSky monitor a longer operating time than comparable mobile devices. It supports quick charge, and controls its discharge rate well even in low temperatures. The external battery has been designed for more extreme temperatures. DJI CrystalSky is able to operate in as low as -4°F (-20°C) and, with its internal cooling system, functions normally in temperatures as high as 104°F (40°C).

The DJI CrystalSky monitor will come in two sizes with 7.85″ and 5.5″ screens, and can achieve a maximum operation time of 4-5 hours and 5-6 hours respectively. Pricing and availability of the DJI CrystalSky monitor will be announced at a later date.

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Four Trends Creators and Brands Should Consider When Developing Video Content

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Written by Team Likee

Short-form video content has been on the rise and shows no signs of slowing down in 2022. Social media continues to evolve and has become an integral part of our lives during the past year, as people spend more time at home consuming and engaging with content through their personal computing and mobile devices.

Despite the ever-changing landscape of social media, the key to succeeding in 2022 is to know where and how your audience is spending their time and meet them there with relevant content. Furthermore, customers need to be the focal point of every brand content, campaign, or strategy put into action to help build a strong presence for the future.

According to Forbes, by 2022, online videos will make up more than 82 percent of all consumer internet traffic — 15 times higher than it was in 2017. By leveraging emerging social media trends towards long-term planning, content creators, brands and businesses have the opportunity to truly differentiate themselves from competitors by creating relevant content with a slight difference.

“The pace at which the world is changing is quite fast and those that can anticipate the future and react to it will be the ones that can achieve longevity and success both in the short and long terms,” said Wick Wang, Operations Director of Likee MENA. “The key takeaway from last year is that people are reinventing their lifestyle, adapting behaviors, learning new skills, and finding their true passions online through social media. More than anything, the need for interactivity, live experiences, creative expression and true immersive content may very well be the blueprint for success on social media. Understanding how interests have changed and creating a plan to create relevant and trend-driven content is what will add value for both the creators and audience alike.”

Of all the content created though, video content will reign supreme, and below are the top four trends that content creators and brands should pay close attention to when it comes to conceptualizing, scripting, producing, and shooting video content.

Trend 1: Augmented Reality and Virtual Reality Becomes a Norm
There has been quite a lot of discussion about how AR and VR devices are becoming more feasible to use and that they will soon become more mainstream. In fact, the global AR and VR market is set to be valued at USD 570 billion by 2025, according to Saudi Arabia’s smart-city mega-project NEOM.

As technology becomes more accessible and the demand for more immersive content increases, AR and VR environments will finally find their way into the vision of people from all walks of life.

From healthcare providers using AR/VR for self-guided diagnostics to retail stores offering virtual ‘try it before you buy,’ creators and brands across different industries will use this technology to create seamless virtual experiences to captivate their audience, enhance their experience and create value in the form of information, education, entertainment and more.

Looking to the future, creators and brands need to be ready to incorporate AR and VR into their video creation, marketing and promotion strategies, as traditional videos may soon not be enough.

Trend 2: Trend jacking
It seems as though everyone today wants to “go viral”. Creators and brands try their best to go viral to maintain brand awareness and to gain a new audience. Today though, instead of conceptualizing something bold and new, creators and brands simply pounce on existing trends and play along with them.

Audiences across all social media platforms truly appreciate fresh versions of trending content as they can relate to it. By capitalizing on trending topics, viewers have the ability to connect and participate in a social media movement themselves that is being played out locally, regionally, or even internationally.

A recent trend that many brands and companies leveraged to create unique experiences of their own was that of the hit Netflix show – Squid Game. Trend jacking is a quick and easy way to raise awareness for content, engage with the fan base and strengthen followings.

Trend 3: Explainer Videos
Although selfies and stories will continue to be in fashion next year, there is a strong urge to generate more explainer videos. In fact, explainer videos account for 73 percent of the most commonly-created types of videos across social platforms.

Explainer videos are short, snappy, engaging, and have unusually high retention rates of around 77 percent. Good explainer videos tell a story and follow a simple structure that draws viewers in and takes them on a short enjoyable journey and is typically used to share content-of-value that highlights a product, feature, service, business idea, or concept.

Content creators and brands that are looking to develop quality content need to include explainer videos within their content strategy. This will not only improve their credibility and conversion rates but position them as being value-creators for relevant audiences.

Trend 4: Interactive Videos
It’s no secret, 82 percent of all web traffic is predicted to come from video by 2022. Furthermore, interactive video content generates 2x more conversions than passive content, 4-5x more page views than static content and 93 percent of marketers say that interactive content is somewhat or very effective at educating the buyer, versus just 70 percent for static content.

Interactive videos support user interaction through clicks, touches, taps, and movement. Viewers become the discoverer and creator whereby they navigate themselves through the video by choosing the narrative, storyline and making decisions based on their interests.

Interactive videos are extremely rewarding. They can help content creators, brands and businesses achieve a more detailed account of the personality of their audience members’ which can, in turn, help them understand what content is in demand and then develop videos that not only meet audience expectations but exceed them.

2022 will be the year of opportunity for everyone. Those that can identify potential trends and create quality content that is relevant to their audience and pop culture are the ones that will not only set a strong foundation for themselves but will realize exponential success both now and in the years to come.

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TP-Link Launches Tapo Care

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TP-Link has launched Tapo Care at a global level. This breakthrough cloud storage service for Tapo cameras now supports many intelligent functions. They include 30-day video cloud storage, person detection, baby crying detection, motion tracking, and privacy zone. Tapo Care helps users optimise their camera usage experience with more advanced and intelligent security functions.

30-Day Cloud Video History
When the Tapo camera is turned on, all the moments captured by the device can be stored by Tapo Care without worrying about the storage space limitation. Users can check the recorded video anywhere, anytime, regardless of the camera status. Tapo is the cloud storage service provider, ensuring user privacy is 100% protected.

Advanced AI Functions
Tapo Care service is designed to satisfy the evolving needs of camera users. This year Tapo Care updated its algorithm to support functions such as person detection, baby crying detection, and privacy zone.

Person Detection
Person detection function is an update on the traditional motion tracking function found in many standard security cameras. Users can precisely monitor the person’s movement, and notifications will only be pushed to your phone where necessary. Users can protect their indoor home security with more accurate notifications.

Baby Crying Notification
Tapo Care has designed the baby crying function to redefine traditional Tapo cameras. A Tapo camera can become a baby monitor by combining person detection and baby crying functions. Once your child cries, you will instantly receive the notification so that you can check in on your baby.

Privacy Zone Protection
Users’ privacy protection is an essential issue that Tapo focuses on. Tapo Care protects users’ privacy by owning the cloud service provider. TP-Link also encourages users to set customizable block zones to keep specific spaces from being recorded.

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WhatsApp is Making it Difficult for Strangers to Stalk You

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WhatsApp has been working to make its app safer for users by adding various new features. We recently saw the Meta-owned messaging platform introduce features like flash calls and message level reporting. In addition to these and various existing privacy features, the app has now reportedly started hiding users’ last seen and status updates from unknown contacts by default.

According to reliable WhatsApp tipster WABetaInfo, the messaging app has now started to change the default setting for some users’ last seen and statuses from “Everyone” to “My Contacts” on Android and iOS. This will prevent strangers from checking your last seen and status updates.

Previously, people who have your phone number could easily see your last seen and status updates on WhatsApp. It was the default setting for the last seen, status, and even the profile picture. Now, you can change these settings to “My Contacts” or “Nobody” as per your liking. However, with the latest privacy changes, WhatsApp will only let your contacts see your real-time activity updates.

Of course, you can always go back to the Privacy settings and change this default setting. But, it would be best to keep your last seen or status hidden from people you haven’t chatted with before and stay safe. Plus, this will also refrain third-party apps from letting people keep an eye on your WhatsApp activity, making such apps a bit useless!

It is further revealed that the new privacy setting is rolling out to some users as they are unable to see the Last Seen of various personal and business accounts on WhatsApp. The company has confirmed the availability of this feature via a reply to a Twitter user, who had a similar concern.

One thing worth noting is that the change will not affect any of your contacts. So, your friends and family need not worry. However, unknown users will be impacted. It remains to be seen when it will be available for all WhatsApp users. What are your thoughts on the new WhatsApp privacy feature? Does it sound helpful? Let us know your thoughts in the comments.

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