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Passion for Tech is Driving Consumer Electronics and Home Appliances Market: IFA 2017

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At IFA’s Media Reception in Las Vegas, IFA partners GfK, Alibaba, Gome, Philips, Teufel/ Raumfeld and PowerVison presented a market outlook, retail-strategies and latest product innovations in the fields of Technical Consumer Goods, Healthcare, Audio and Drones. Juergen Boyny, Global Director Consumer Electronics, GfK Retail and Technology was the first guest at the IFA Media Reception who presented a latest market overview: “In 2016 the digital market generated nearly 1,000 billion USD. It is a vital market driven by innovation. The next “big thing” is not a single product but a tremendous number of connected devices.”

Picking up on Boyny´s forecasts Jens Heithecker, Vice President Messe Berlin and IFA Executive Director emphasized that:” After all, it’s the quality of the retail channel that is the key to the success of a brand. That’s why both IFA and CE China are such important platforms for the Consumer Electronics industry.”

Also, Chinese number one online-retailer Alibaba is backing the CE China concept. At the IFA Media Reception Morgan Wu, Head of Marketing & Branding at Tmall 3C & Home Appliances said: “Alibaba is the world’s biggest internet commerce economy and ecosystem and the first choice of leading global brands. I believe CE China will once again be an unprecedented and unparalleled event for trade and industry.”

Winkin Liao, General Manager of GOME Holdings stated subsequently:” Users have shifted their focus from the price alone to quality, light luxury products, and individuality. Gome strives to become a retail leader in the new age.”

What 2017´s IFA Has in Store?
Philips introduced a medical baby app “uGrow”. The uGrow parenting platform connects wirelessly to a suite of Philips products and other connected devices. Liat Ben-Zur, Senior Vice President and Head of Connected Digital Propositions and Platforms explained: ”Healthcare is changing in every single way. Philips tries to connect consumers IOT devices with medical knowledge. Our latest product line uGrow is built to decrease the stress of parents and to introduce a new dimension of parenting.”

Sascha Mallah, CEO of Germany’s largest audio manufacturer Teufel, provided a brief introduction of the Berlin-based company and its history. Teufel has previously entered the US market with its streaming audio product range under the brand name ‘Raumfeld’. Further he introduced among a range of products the world‘s most powerful BT speaker Teufel Rockster:” 450 watts amplifiers and 115 dB will fill even large outdoor spaces with a sound experience you´ve never heard before.”

“With pioneering design, PowerVision’s powerful and portable drones, the PowerEgg and PowerEye, will be flying towards a bright future”, said Chris Leigh, Sales Director Europe of PowerVision. He also introduced his latest innovative product, the Power Ray Fish Finder, sort of an underwater drone. It delivers detailed information on fish distribution, underwater temperature, depth, underwater landscape and fish alerts.

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Sony Exhibits New Products and Innovations at CES 2022

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Sony exhibited at CES 2022 that took place in Las Vegas, Nevada, and online on January 5. Kenichiro Yoshida, Chairman, President, and CEO of Sony Group Corporation spoke at Sony’s press conference held on January 4 ahead of the exhibition’s public opening, stating, “Throughout the past two challenging years, we have reaffirmed the importance of our Purpose. We want to enable people to connect more deeply with those who share the same interests and form stronger bonds within their communities.” He touched on Sony’s work with artists such as Adele on her new album “30,” and introduced its latest technologies and initiatives to support creators, including “Virtual Production” that removes restrictions on video production, Sony’s professional drone “Airpeak” that supports creativity, and its latest smartphone “Xperia PRO-I.”

Next to take the stage was Tom Rothman, Chairman, and CEO, Sony Pictures Entertainment Motion Picture Group, to talk about PlayStation Productions, a collaboration between Sony Pictures Entertainment and Sony Interactive Entertainment to produce movies and TV based on PlayStation IP. Tom Holland, who stars in PlayStation Productions’ film adaptation of Uncharted, and Neil Druckmann, Co-President of game development studio Naughty Dog, talked about the significance of the collaboration.

Next, Jim Ryan, President, and CEO, Sony Interactive Entertainment, announced the next-generation virtual reality system PlayStation VR2 and the new PlayStation VR2 Sense controllers that will realise an unprecedented experience and immersive feeling in the world of games. Furthermore, he announced the latest in the “Horizon” series, “Horizon Call of the Mountain,” which was a huge hit all over the world, as a title exclusively for PlayStation VR2.

Yoshida then took to the stage again, to highlight the tracking technology of Sony Group company Hawk-Eye Innovations, and Sony’s partnership with Manchester City Football Club for the realisation of next-generation fan communities in the virtual space. Yoshida concluded his presentation by speaking on the latest progress and future direction of VISION-S- an initiative that aims to contribute to the evolution of mobility. He stated that “Sony is well-positioned as a ‘creative entertainment company’ to redefine mobility,” and announced that Sony will establish an operating company “Sony Mobility Inc.” in the spring of 2022, through which the company intends to explore entry into the EV market..

Main Products and Technologies Being Showcased\
Under the theme “Co-create the Future of Entertainment,” Sony will introduce various technologies and initiatives that support creators and get closer to users at its booth in Las Vegas and the online platform “Sony Square.”

URL: https://square.sony.com/ces2022/

Highlights of the Sony Booth in Las Vegas:

VISION-S
A prototype (VISION-S 01), which is being tested on public roads, and an SUV-type prototype vehicle (VISION-S 02) as a new form factor will be exhibited. For more details, please refer to the press release and special site about VISION-S.

Airpeak S1
Sony’s professional drone “Airpeak S1,” for which sales have now started in the US, will be exhibited for the first time. Airpeak S1 is the world’s smallest drone that can be equipped with a full-size mirrorless Alpha camera. It features a proprietary motor, propeller, control system and sensing technology that enables high agility and dynamic and precise flight.

PlayStation 5
PlayStation 5 brings players into game worlds with unprecedented speed, visual fidelity, and sensor immersion. PS5 is equipped with an ultra-high speed SSD, integrated custom I/O, Tempest 3D AudioTech technology, and DualSenseT Wireless Controller with cutting-edge haptic technology and adaptive triggers. A collection of all five galaxy-inspired colour variations for the console covers and DualSense wireless controller will also be showcased in the venue.

Crystal LED Theater
A large Crystal LED will be installed at the entrance to the booth, displaying content that introduces Sony’s latest innovations in areas such as virtual production and future of sport entertainment:

Virtual Production
Virtual production frees creators from various restrictions in shooting, such as location, weather, and time, by implementing a production environment that integrates the background image with the subject in real time. The combination of Crystal LED, which projects high-definition background images with high contrast and rich colour reproduction, and the cinema camera “VENICE,” which achieves high resolution and delicate depictions, stimulates creators’ creativity and increases the freedom of expression.

Hawk-Eye’s Tracking Systems and Virtual Fan Engagement
Hawk-Eye Innovations, a Sony Group company, has been advancing innovation in the world of sports through its sports officiating and broadcast enhancement technology. Their latest achievement has been the introduction of new skeletal tracking and data-visualisation systems. These systems make it possible to instantly and accurately track the movements of athletes and objects from the live game video captures, collect the skeletal data and virtually recreate the live action.

Sony is also conducting a PoC (proof of concept) with Manchester City Football Club to create a next-generation global online fan community that integrates the physical and virtual worlds. The PoC will leverage Sony’s image analysis technology and sensing technology, as well as Hawk-Eye’s tracking systems, to explore the creation of new forms of entertainment to engage sports fans all over the world.

STARSPHERE
Together with the University of Tokyo and JAXA, Sony is promoting STARSPHERE, a project aimed at creating inspiring space experiences. Sony will exhibit for the first time a mock-up of a nano-satellite equipped with Sony’s camera equipment, scheduled for launch in the 2022 fiscal year. Using a shooting simulator, users can control the satellite to capture the earth and stars exactly as they intended. STARSPHERE aims to generate new value and deliver inspirational experiences by enriching people’s perspectives of space and will engage in co-creation with various creators and partners in this area going forward.

Sony Square
In addition to video coverage of its press conference and exhibits in Las Vegas, Sony will also feature videos of technologies and initiatives relating to the sub-themes: “Empower Creators,” “Expand Fan Communities,” and “Envision a Better Planet.” New product announcement videos for Sony’s 8K/4K BRAVIA TV line-up and live 360 Reality Audio live video performance will also be available.

BRAVIA XR TV Line-up
A new Mini LED line-up is added to the BRAVIA XR TV Series. Powered by Cognitive Processor XR™, Sony’s unique signal processing technology, “XR Backlight Master Drive” precisely controls Mini LED backlight for incredible dazzling lights and deep blacks in every corner of the large screen. The new BRAVIA XR™ TV line-up delivers immersive viewing and gameplay experiences formed by combining in-depth picture and three-dimensional sound.

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Intel Achieves Major Milestones Across Automotive, PCs and Graphics

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Today as part of the International Consumer Electronics Show, Intel demonstrated advancements and momentum with Mobileye, progress toward discrete graphics leadership, and the launch of the newest members of the 12th Gen Intel Core family. With these milestones, Intel furthers its commitment to enable the industry and its customers and partners to harness the technology superpowers – ubiquitous computing, cloud-to-edge infrastructure, pervasive connectivity, and artificial intelligence – at the heart of the digital transformation.

During the Intel news conference, Gregory Bryant, executive vice president, and general manager of the Client Computing Group, was joined by Lisa Pearce, vice president of the Visual Compute Group, and Prof. Amnon Shashua, Mobileye CEO, to share Intel’s progress across multiple strategic businesses.

“The Intel execution engine is back. From advancing the PC to high-performance graphics to autonomous driving solutions, Intel and Mobileye are proud to create new ecosystems and opportunities across multiple industries,” Bryant said. “Together with our partners and customers, we are driving new innovation across products, platforms and services, and delivering on our vision of enabling world-changing technology that improves the lives of every person on the planet.”

Mobileye Shows Progress on Multiple Fronts
Mobileye announced a new system-on-chip (SoC) that is purpose-built for autonomous vehicles (AVs). Built on Mobileye’s industry-leading EyeQ technology, EyeQ Ultra does the work of 10 EyeQ5 SoCs in a single package and was designed to deliver the optimum power performance of a fully self-driving vehicle.

During the news conference, Shashua was joined by the CEOs from two of the world’s largest automakers to announce expansions of their longstanding relationships with Mobileye. A recap of Volkswagen Group CEO Herbert Diess’ recent car ride with Shashua in Munich was used to announce VW’s application of Mobileye’s advanced mapping technology in its driver-assistance features for the VW, Škoda, and Seat brands. Shashua also welcomed Ford CEO Jim Farley to discuss the expanded relationship between Mobileye and Ford as they deliver ever-more advanced driver-assistance solutions via the Ford BlueCruise platform.

Mobileye also announced two firsts with Geely’s Zeekr brand – a level 4 consumer AV expected to begin production in 2024 and the launch and shipment to customers of the industry’s first fully capable level 2+ vehicle equipped with a 360-degree surround-view sensing system and driving policy for the industry’s most advanced longitudinal and lateral control in the market today.

Performance Hybrid Architecture Advances World’s Fastest Mobile Processor
Intel announced the 12th Gen Intel Core H-series processors – setting the standard as the highest-performance laptop processor on the planet. Built on the Intel 7 process node with Intel’s first-ever performance hybrid design, the H-series, led by the flagship Intel Core i9-12900HK, delivers up to 40% higher performance for unparalleled gaming experiences and up to 28% faster gameplay than the previous mobile gaming leader in the market, the i9-11980HK.

Intel showcased more than 20 new devices powered by the 12th Gen Intel Core H-series, with more than 100 devices in total expected to launch with partners including Acer, Asus, Dell, HP, Lenovo, MSI, and Razer. In addition, Intel unveiled a new ultraportable mobile processor – the P-series product line – to bring enthusiast levels of performance to thin-and-light laptops.

Intel Arc Graphics Set to Transform the Discrete Graphics Industry
Intel marked a new era in the discrete graphics market by announcing the shipment of Intel Arc graphics to OEM customers.  Intel Arc graphics is the brand for Intel’s upcoming consumer high-performance graphics product and delivers the new choices to the industry, including many all-Intel discrete graphics platforms. With more than 50 new mobile and desktop customer designs announced with Intel Arc graphics, including Acer, ASUS, Clevo, Dell, Gigabyte, Haier, HP, Lenovo, Samsung, MSI, and NEC, it is an exciting time for gamers and creators around the world.

“Lenovo is committed to making smarter, immersive PC experiences for all. Working with Intel, we’re bringing the new Intel Arc line of discrete graphics products to the market, starting with the latest Lenovo Yoga 7i. Intel’s Arc discrete graphics work in harmony with their processors and will help Lenovo offer more choice in consumer devices, delivering exciting visuals for gamers, creators, and everyone,” said Johnson Jia, Senior Vice President and General Manager of the Consumer Business Segment in Lenovo’s Intelligent Devices Group.

Intel Arc graphics will offer industry-leading advanced features such as hardware-accelerated Ray Tracing, Xe Super Sampling (XeSS) AI-driven upscaling technology, and Intel Deep Link technology. Intel announced ISV partner momentum with its XeSS AI-driven upscaling technology, which is currently being integrated into many game titles across a range of publishers, including integration into Kojima Production’s Death Stranding Director’s Cut, which also includes core optimizations for 12th Gen Intel Core processors.

“We’re delighted to announce our partnership with Intel for the Death Stranding Director’s Cut edition on PC. Death Stranding has been a hugely popular game with PC players and we’re excited to see how Intel’s new XeSS technology will enhance player experiences for Director’s Cut,” said Neil Rally, president of 505 Games.

Game studio adoption of XeSS continues to grow. Studios committed to supporting the technology include 505 Games, Codemasters, EXOR Studios, Fishlabs, Hashbane, IOI, Illfonic, Kojima Productions, Massive Work Studio, PUBG Studios, Techland, Ubisoft, and Wonder People. Intel Deep Link technology harnesses the full power of the platform to further accelerate a range of key workloads when matched with a compatible Intel Core processor.

Intel Deep Link technology extends Intel’s years of platform leadership by leveraging multiple processing engines, a common software framework, and Intel platform expertise to bring new capabilities and better performance to PCs with Intel Arc graphics and compatible Intel Core CPUs. DaVinci Resolve by Blackmagic Design will support Deep Link Hyper Encode, which uses integrated and discrete graphics processors together to accelerate creation by simultaneously encoding the same video stream.

“We are excited to now optimize DaVinci Resolve for the latest Intel Arc graphics and next-generation Quick Sync video technology,” said Rohit Gupta, director of DaVinci Software Engineering.

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Lenovo Launches New Yoga PCs

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Lenovo has unveiled its seventh generation of Yoga 2-in-1 laptops with its new 14-inch flagship convertible laptop the Lenovo Yoga 9i, the ultra-portable Yoga 7i in 14-inch and 16-inch, and the 13-inch eco-friendly Yoga 6 made with recycled materials. This year at CES, Lenovo also announced three new Q-series consumer monitors, the Lenovo Q27h-20, Lenovo Q27q-20,​ and Lenovo Q24i-20.

The Yoga 9i convertible (14”) comes with Windows 11 and up to 12th Gen Intel Core i7-1260P processor combined with Intel Iris Xe graphics to deliver superior performance where you need it most. The new laptop has been verified via the Intel Evo platform to deliver a super-fast boot up from virtually anywhere you use your laptop.

The Yoga 9i comes with a Rotating Sound Bar with quad Bowers & Wilkins speakers, consisting of two woofers and two tweeters on the top and sides for authentic acoustics and the immersive sound of Dolby Atmos. It also comes with up to 4K OLED IPS touchscreen with slim bezels, also VESA DisplayHDR 500 True Black certified for 100 percent DCI-P3 color accuracy and optimized by Dolby Vision.

It comes in 16:10 format for less scrolling and a 60Hz refresh rate for everyday computing. The TÜV Low Blue Light certification means it’s specially calibrated to help reduce eye strain. It comes with an edge-to-edge keyboard design layout offering a bar of new 1-Click Function Keys with five additional shortcut keys marked with user-friendly icons for quick access to frequently used features, such as:

  • A shortcut to shifting into Smart Power performance mode that enables higher performance or longer battery life depending on what you’re doing at the time – without having to remember the previous combination of Fn+Q keys. Just look for the performance icon to enable Smart Power that optimizes system battery life and cooler thermals with up to 28W TDP and a 75Whr battery.
  • The clever Background Blur function instantly helps to protect the privacy of one’s surroundings on video calls via Microsoft Teams or other collaboration platforms with just a click; to show a clear image of you and your background once more, just press the key again.

The soundbar built into Yoga 9i’s 360-degree hinge provided Lenovo’s design and engineering teams with the unique opportunity to add a smarter Audio mode changing function key that we call Vibe Check, that helps users better perceive differences between nuanced audio profiles for a more satisfying listening experience for practically any type of entertainment. Choose from music mode to gaming mode or movie mode for a greater sound effect that doesn’t kill the vibe.

In addition to smart sense lighting that auto-adjusts the keyboard’s backlighting based on ambient light, there’s the Color mode key that makes it easy for users to switch their system appearance between dark and light mode via Windows’ native color settings feature to see which works best. Besides giving your eyes a break, enabling dark mode for an OLED display can potentially help preserve the life of the battery, and it comes in handy in low-lit environments.

In the same column of keys, you’ll discover that the Fingerprint reader was placed here instead of where your wrists typically hit the palm rest for added comfort and a cleaner appearance. It also has an FHD infrared (IR) camera with convenient smart login and electronic privacy shutter.

It also has a 45 percent larger touchpad for increased finger space, click performance, and accuracy, plus more ports including two Intel Thunderbolt 4 ports and expanded Wi-Fi 6E for fast dedicated connectivity. What’s more, this portable powerhouse is available in inviting neutrals like Storm Grey and warm Oatmeal hue, a high-gloss outer surround adds a hint of bling to this flagship 2-and-1 laptop. For extra durability, its precise unibody is made from high-grade aluminum and comes with a new Comfort Edge design to make carrying your laptop from place to place just that little bit easier. You’ll also find a Precision Pen 2 or e-color pen inside the box for all those scribblers out there who prefer the feel of a real pen in their hand.

The Yoga 7i 2-in-1 laptop, offered in two sizes, 14-inch, and 16-inch. The Yoga 7i (14”) comes with up to 2.8K OLED touchscreen display with 100 percent DCI-P3 color gamut for content creation and ultra-vivid picture quality with Dolby Vision. The next-level performance of up to 12th Gen Intel Core i7-1260P processor and Intel Iris Xe graphics distributes real-world hybrid processing power increasing your ability to do the things you want without skipping a beat with long-lasting battery life from a 71Whr battery and Rapid Charge Express. The 14-inch Yoga 7i is available in Storm Grey and a new tranquil Stone Blue hue.

The Yoga 7i (16”) is ideal for movie lovers, hobbyists, content creators or light gamers that need a larger touchscreen for a more immersive PC experience. Enjoy up to 2.5K LCD 60Hz display with 16:10 format and 100 percent sRGB color gamut for optimized TÜV low blue light technology and Dolby Vision. The 16-inch Yoga 7i is available in Storm Grey and new Arctic Grey hue.

Choose the model with up to 12th Gen Intel Core i7-1260P processor and integrated Intel Iris Xe graphics for superb responsiveness, or enhance visuals further for amazing content creation and fun gaming experiences on the 16-inch Yoga 7i and go for the optional up to 12th Gen Intel Core i7-12700H processor combined with the next-level performance from new elevated Intel Arc A Series graphics configuration. It’s the first thin and light laptop SKU of its kind from Lenovo to be targeted for Intel Evo verification3 with advanced graphics, remarkable TDP 60W performance, up to 100Whr battery capacity, and Rapid Charge Express.

Intuitive design, technology, and fashion are all changing, and in some cases starting to merge together, and in case you hadn’t noticed, there’s a lot of talk about the environment right now. And in many ways, Lenovo is ahead of the curve with the new Yoga 6 (13”) convertible laptop that was inspired by all the ways we make choices in our daily lives that affect the environment.

Living more sustainably can start with simply choosing a 2-in-1 laptop in Dark Teal hue made with recycled materials, including a cover made from recycled aluminum, or a fabric-wrapped cover option made with 50 percent recycled plastics and treated with a stain-resistant finish for resilience.

Just think, that plastic bottle in the recycling bin today could be used to help make two fabric covers tomorrow. Thirty percent of recycled plastics were used in the power adapter. The Yoga 6 is also free of mercury, arsenic, and brominated flame retardant (BFR) free, and comes ENERGY STAR certified and EPEAT Silver certified for meeting energy-saving and environmental standards.

Besides being more eco-friendly, this lightweight convertible is powerful with AMD Ryzen 7 5700U Mobile Processor and integrated AMD Radeon Graphics built on leading 7nm technology to deliver ultra-fast performance via up to 8 powerful cores, good value with sleek Windows 11 user experience, and a hyper-efficient battery life6 plus Rapid Charge Boost.

Yoga 6 offers a 13-inch Full HD 16:10 ratio touchscreen display for crisp picture quality and Dolby Vision, and two front-facing speakers and Dolby Atmos for an incredible sound experience. Plus, you’ll get more I/O ports over the previous generation and the optional pen comes bundled in select markets.

The new 27-inch Lenovo Q27h-20 monitor comes with a stylish design and Lenovo’s natural low blue light technology certified by Eyesafe for better eye protection. This four-sided near edgeless display delivers an excellent user experience via QHD IPS HDR capability for vivid color performance that’s 95 percent DCI-P3, 99 percent sRGB and Delta E<2 accurate.

Transform your Lenovo Q27h into an entertainment connection hub with a convenient USB-C one cable docking solution to enable device charging and/or display extension to show content across multiple screens; it’s the smarter way to provide up to 90W of charging power to your laptop to get work done. Ideal for everyday usage with an integrated phone holder and smart speaker to reduce desk clutter, its distinctive asymmetric metallic arm can be adjusted to match your viewing height for maximum comfort.

Plus, a solid Terrazzo grey base brings stability and that extra feeling of luxury consumers have come to expect from Lenovo design. Also on offer bringing modern families, the smarter value choices they crave wrapped in a gorgeous package are two more Q-series consumer monitors – the larger 27-inch Lenovo Q27q-20 with up to QHD resolution, and the 23.8-inch Lenovo Q24i-20 with up to Full HD.

For individuals looking for a wireless mouse with a premium look and feel to boost productivity, look no further than to the ultra-portable Yoga Mobile Mouse with low-profile, or the new Yoga Performance Mouse with ergonomic high-handed design and programmable buttons. Available in Cloud Grey and Dark Teal hue to complement new Yoga devices, they’re built with three adjustable settings for higher sensitivity of up to 2400 DPI, plus a dynamic scroll wheel with dual speeds.

Both fully-functional mice deliver users with the accuracy of an IR sensor, a dual-host Bluetooth connection for greater precision, and a long-lasting integrated battery that’s easily recharged via USB-C port to make low-battery notifications a thing of the past. And if the look of fewer wires is appealing, instead of cluttering your home office with several random chargers, why not upgrade to an elegant on-table solution that enables the simultaneous charging of up to four devices, including the new Yoga mice.

Meet the compact Lenovo Go 130W Multi-port Charger that aims to remedy consumers searching for an open port via a single charging hub that offers three USB-C power delivery ports with up to 100W laptop charging and one USB-A port with quick charging up to 18W. The portable charger intelligently allocates power depending on the connected device and includes LED indicators to display charge status.

The Yoga 9i convertible laptop (14”) with up to 12th Gen Intel Core processors is expected to be available starting in June 2022 and will start at $1,399. The 16-inch Yoga 7i convertible laptop with up to 12th Gen Intel Core processors with optional next-level graphics is expected to be available starting in June 2022 and will start at $899.

The 14-inch model with up to 12th Gen Intel Core processors is also available starting in June 2022 and will start at $949. The bundled active pen is optional depending on the market. The Yoga 6 convertible laptop (13”) with AMD Ryzen 5000 series Mobile Processors will start at $749.00 and is expected to be available starting June 2022.

The Lenovo Q27h-20 monitor is expected to be available starting May 2022 and will start at $349.99. The Lenovo Q27q-20 monitor is expected to be available starting May 2022 and will start at $299.99. The Lenovo Q24i-20 monitor is expected to be available starting May 2022 and will start at $199.99.

The Yoga Wireless Mobile Mouse is expected to be available starting April 2022 and will start at $39.99. The Yoga Wireless Performance Mouse is expected to be available starting April 2022 and will start at $39.99. The Lenovo Go 130W Multi-port Charger is expected to be available starting April 2022 and will start at $99.99.

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