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Dyson Launches the Supersonic Hair Dryer in the Middle East

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Dyson, the leading home appliances vendor has said that hair dryers can be bulky and difficult to manoeuvre. These things can blast air at high temperatures, which can cause extreme heat damage, all with the risk of hair being sucked into and trapped in the filter. “Thus, Dyson engineers set out to rethink the hair dryer,” said the company.

The Dyson Supersonic hair dryer uses a fast but focused airflow, is engineered for balance in the hand, is quieter than others and intelligently controls the temperature to help protect hair from extreme heat damage. In a region where harsh climatic conditions and indoor air conditioning can often result in dry hair that is hard to manage and style, the Dyson Supersonic aims to revolutionise hair care and beauty.

The beauty and personal care market in the Middle East and Africa (MEA) is expected to grow significantly – Euromonitor International (EMI) has indicated that the MEA’s $25.4 billion beauty and personal care market will grow 6.4 per cent annually over the next five years – making the Dyson Supersonic among the most anticipated products in the beauty category.

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Dyson Supersonic hair dryer.

James Dyson, the Founder of Dyson, says, “Hair dryers can be heavy, inefficient and make a racket. By looking at them further we realised that they can also cause extreme heat damage to hair. I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems.”

Dyson claims that it has invested £50 million ($61 million approx.) in the development of the Dyson Supersonic hair dryer including creating a state of the art laboratory dedicated to investigating the science of hair. Dyson engineers studied hair from root to tip, understanding how it reacts to stresses, how to keep it healthy and how to style it.

Over four years they tested the product on different hair types and built test rigs which mechanically simulate hair drying techniques – which can differ around the world. To date over 1010 miles of real human hair have been used in testing. The Dyson Supersonic hair dryer is powered by the patented Dyson digital motor V9, created in-house by a team of over 15 motor engineers specifically for this machine. It is Dyson’s smallest, lightest, most advanced digital motor.

It is up to eight times faster than other hair dryer motors and half the weight. In addition, because the Dyson digital motor is engineered to be powerful yet compact it is small enough to be positioned in the handle rather than the head; because of this the machine is engineered for balance. Most conventional hair dryers have the motor in the head of the machine.

Some conventional hair dryers can reach extreme temperatures, especially when held close to your head. This can cause extreme heat damage to your hair. The Dyson Supersonic hair dryer has intelligent heat control, helping to ensure hair isn’t exposed to excessive temperatures. A glass bead thermistor measures the temperature 20 times a second and transmits this data to the microprocessor, which intelligently controls the patented double-stacked heating element.

The Dyson Supersonic hair dryer uses Dyson’s patented Air Multiplier technology. The volume of the air drawn into the motor is amplified by three due to this technology, producing a high pressure, high velocity jet of air. Traditional hair dryers can sometimes have a weak airflow, meaning they are slow. Others can have strong airflow, but it is not necessarily controlled. The Dyson Supersonic hair dryer creates a focused jet of air, angled at 20° for controlled, precise drying and styling. Allowing you to dry and style at the same time.

The Dyson Supersonic hair dryer has four heat settings, three airflow settings and a cold shot too. Dyson engineers have created three precisely engineered magnetic attachments, with 16 patents pending, to further control this airflow allowing you to achieve a range of different styles.

  • The Dyson engineered smoothing nozzle dries hair gently, using smooth, wide air, allowing you to dry and style at the same time.
  • The Dyson diffuser is engineered to disperse air evenly around each curl. It simulates natural drying, helping to reduce frizz and improve definition.
  • And the attachments remain cool to the touch. Using Heat Shield technology the hot air is contained within a sandwich of cold air meaning the surfaces of the attachment stay cool.
  • Being magnetic, each nozzle is easy to attach and adjust.
  • There are multiple settings including constant cool to set your style; four heat settings, three airflow settings and a cold shot too.
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Gadgets

eufy Launches Twin Turbine Robotic Vacuum Cleaners in the UAE

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eufy, a smart home brand by Anker Innovations, unveiled today its new robotic vacuums, RoboVac X8 Series that includes RoboVac X8 and X8 Hybrid. Both vacuums feature the world-first Twin Turbine technology that generates 2*2,000 Pascals (pa) of suction power providing adaptive cleaning across different floor types.  The eufy X8 series is also powered by iPathTM laser navigation to create a real-time map for systematic and smart cleaning.

“With the RoboVac X8 Series we aspire to offer new experiences for our customers in the UAE and make their everyday life better and easier,” said Faraz Mehdi, General Manager Sales at Anker Innovations MEA. “This new robotic vacuum line-up is packed with big technological innovations by eufy that are focused on consumers’ needs that were previously unmet, which made cleaning the house a hassle. The Twin Turbine Technology in the RoboVac X8 Series makes it almost impossible for dirt, debris, or pet hair to be left behind to ensure a clean and healthy home.”

RoboVac X8 Series
The X8 Series includes the RoboVac X8 and the X8 Hybrid, with the latter featuring mopping and vacuuming functions. Both models pack eufy’s new Twin Turbine Technology that applies two turbines that generate 2*2,000 Pascals (pa) of suction power. This together with dynamic pressure suction, means those trickier than usual particles are swept up with ease. And pet owners can rest easily, knowing that pet-hair cleaning capabilities have increased by almost 57% compared to previous RoboVac models.

eufy’s X8 Series makes vacuuming smart with iPath™ Laser Navigation. Using a Lidar laser, the RoboVac X8 learns the layout of your house and builds a real-time map – ensuring it covers the entire room. The X8 series also uses A.I. Map technology that allows users to see the X8’s real-time mapping report and use that data with zone commands to customize where the X8 should and shouldn’t clean. Like staying away from toilets or other rooms around the house, for example.

Clever sensors also ensure the X8 will navigate around stairs, find its way out of trouble spots, and make sure your valuables aren’t swept up in the mess. Both vacuum cleaners work with Amazon Alexa and Google Assistant to make it easier to ensure a smart and truly hands-off experience.

RoboVac X8 vacuum is available now to purchase online from Amazon at the price of AED 1,999.  X8 Hybrid is available at select retail stores and online including Sharaf DG, Virgin, Jumbo, Ecity, Homesmith, Eros, Grandstores, and Lulu at the price of AED 2299.

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CES

Sony Electronics Intros 2022 BRAVIA XR TV Lineup

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Sony Electronics today announced the new BRAVIA XR television series, including MASTER Series Z9K 8K and X95K 4K Mini LED models, MASTER Series A95K, A80K 4K OLED model, and X90K 4K LED model. Powered by Cognitive Processor XR, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness. Enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid-tones with almost no flare or halos around highlights. The Cognitive Processor XR also powers our A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers our widest colour palette and reproduces naturally beautiful shades and hues. With millions of individuals, self-illuminating pixels, the A95K delivers more colours than ever before for an entirely new viewing experience.

These new innovations help us deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent. When watching movies, viewers can experience our enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience. The lineup also includes new features that customise and enhance at-home entertainment. Together with Netflix, we’ve released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favourite shows and films look like the creator intended, under any conditions. Additionally, Sony’s new BRAVIA CORE Calibrated Mode will automatically adjust the image quality on-screen to better align with the video creator’s original vision. All 2022 BRAVIA XR televisions will be designated ‘Perfect for PlayStation 5’, which includes two PS5 exclusive features – Auto HDR Tone Mapping and Auto Genre Picture Mode.

“Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection,” said Takakiyo Fujita, Managing Director, Sony Middle East, and Africa. “With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience.”

This year, Sony also introduces a newly developed original camera device, BRAVIA CAM, which recognises where users are sitting and optimises the picture and sound accordingly. It includes gesture controls, video chat, and many other fun, new experiences waiting to be explored.

With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience. Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the life cycle of its products and business activities by the year 2050. With these goals in mind, our 2022 TVs use high recycled plastic content with Sony-developed SORPLAS. By using SORPLAS, we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60%, which equates to approximately 140,000,000 compact discs. Additionally, Sony’s BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.

2022 BRAVIA XR Lineup Highlights:

  • Cognitive Processor XR: Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. Images are cross analysed and enhanced, especially around the focal point, to give real life depth, extraordinary contrast, and beautifully vivid colours.
  • XR Backlight Master Drive: Powered by Cognitive Processor XR, the XR Backlight Master Drive uses a Sony-developed local dimming algorithm to control thousands of tiny, ultra-dense Mini LEDs with absolute precision and independence, delivering extraordinary brightness, impressive dynamic range, deep blacks, and beautifully natural colours.
  • Acoustic Surface Audio+/Acoustic Multi-Audio: For a truly immersive audio/visual experience, these powerful features ensure that sound matches precisely with what’s on the screen.
  • 360 Spatial Sound Personaliser: In combination with BRAVIA XR TVs, this technology offers a perfectly optimised spatial sound experience for neckband speakers, like Sony’s SRS-NS7, as well as select Sony headphones – all with minimal configuration. Dedicated apps even personalise the cinematic sound field by analysing users’ individual ear shape.
  • Elevate the Experience with Sony’s Sound Products: Sony’s new BRAVIA XR TVs are an excellent match for an array of Sony sound products, such as the HT-A9 Home Theater System or the HT-A7000 and HT-A5000 360 Spatial Sound Mapping, a new frontier of spatial sound technology, is the latest addition to models HT-A700 and HT-A5000. By calibrating sound to the chosen viewing room, the technology creates multiple optimally arranged phantom speakers for a wider and more immersive cinematic sound field. Using the Acoustic Center Sync feature, a BRAVIA XR TV plays the center channel role with the home theater system or soundbar as part of the 360 Spatial Sound Mapping setup, enabling sound to perfectly match what’s on the screen.
  • BRAVIA CAM: This innovative technology ensures users always have the best seat in the house by optimising picture and sound quality. BRAVIA CAM also offers gesture controls, video chat and many other fun, new experiences.
  • Ambient Optimisation Pro: Users can connect their BRAVIA XR TV with BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognises where users are in the room and how far they are from the TV, then adjusts sound and picture settings so they’re just right.
  • Google TV: Brings together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organises seamlessly. Easily find something to watch with personalised recommendations and bookmark shows and movies to a single Watchlist to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search.
  • Premium Remote: Our new premium aluminium remote is easy to use and clean, with simplified buttons and a backlight so users can see everything clearly, even in the dark. Never lose the remote behind sofa cushions again; with the Finder function, users can tell the TV to find the remote and the remote will ring.
  • BRAVIA CORE: BRAVIA CORE app is a pre-loaded movie service that includes up to 10 movies to redeem and up to 24 months unlimited streaming with the purchase of a BRAVIA XR TV. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, content is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience. Over time, the app experience will be enriched with new features. BRAVIA CORE will be available in over 75 countries in 2022.
  • Netflix Adaptive Calibrated Mode: A new display mode that leverages Sony’s BRAVIA XR ambient light sensor to ensure that the artistic intent is preserved in all lighting conditions. Sony’s close collaboration with Netflix on this feature means viewers can enjoy Netflix content with precise colours, accurate contrast, and true motion, whether the content is enjoyed in a dark or well-lit environment1.
  • Perfect for PlayStation5: Pair a BRAVIA XR TV with a PlayStation5 console to get a fantastic gaming experience. Only BRAVIA XR TVs automatically adjust and optimise the picture to the best settings for the PlayStation5 console, whether it’s used for gaming or watching a movie. With immersive picture and sound, users will feel like they’re right in the middle of the action. And with 4K/120fps, as specified in HDMI 2.1, our TVs give smooth and clear movement for responsive gameplay.
  • Commitment to Sustainability: Sony is committed to sustainability from the development process all the way through to the viewing experience. This year, select models use Sony-developed SORPLAS, a 99% recycled plastic material that has reduced the amount of virgin plastic used by up to 60%. TV packaging size has also been reduced by approximately 15% and features a significant reduction in ink (approx. 90%) and plastic (approx. 35%).8 Additionally, BRAVIA CAM can recognise when viewers are no longer in front of the TV and dim the display to conserve energy.

New Sony TV Models and Key Features

MASTER Series Z9K [85” class (84.6” diag.) and 75” class (74.5” diag.) models] 8K Mini LED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
  • XR Triluminos Pro and XR Contrast Booster 20 combine to express billions of colours with exceptional black contrast.
  • X-Anti Reflection minimises reflection for a distraction-free viewing experience.
  • X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness.
  • BRAVIA CORE Calibrated mode
  • Acoustic Multi-Audio uses four frame tweeters at the top and either side of the TV, in addition to front firing speakers and dual subwoofers, to elevate directional sound sources, ensuring pictures and sound are in total harmony for a more cinematic experience.
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
  • BRAVIA CAM6 and Ambient Optimisation Pro
  • Quick access to an array of content and services with Google TV.
  • Hands-free voice
  • Premium Remote
  • Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps users focused on the picture for a truly immersive big screen viewing experience without distraction.
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.

MASTER Series A95K [65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while new XR Triluminos Max can access the widest palette of colour to reproduce natural shades with every detail.
  • New OLED (QD-OLED) panel boosts colour brightness by up to 200% compared to conventional TVs.
  • Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes two large actuators and two subwoofers.
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
  • BRAVIA CORE Calibrated mode
  • BRAVIA CAM6 and Ambient Optimisation Pro
  • Quick access to an array of content and services with Google TV.
  • Hands-free voice
  • Premium Remote
  • Dual Style offers two different viewing formats – ‘front position’ brings the screen forward for the most immersive experience while ‘back position’ allows users to set the TV close to the wall, so it blends seamlessly with the room.

X95K [85” class (84.6” diag.), 75” class (74.5” diag.) and 65” class (64.5” diag.) models] 4K Mini LED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • XR Backlight Master Drive precisely controls our latest generation Mini LED backlight for extraordinary contrast of high brightness and deep blacks.
  • XR Triluminos Pro and XR Contrast Booster combine to express billions of accurate colours with exceptional black contrast.
  • X-Anti Reflection minimises reflection for a distraction-free viewing experience.
  • X-Wide Angle technology provides vivid real-world colours from any angle while retaining more colour and brightness.
  • BRAVIA CORE Calibrated mode2
  • Acoustic Multi-Audio uses sound positioning tweeters to ensure high frequency sounds come from the right place in the scene, precisely matching what’s on screen. In addition to front-firing speakers, these sound positioning tweeters manage sound positioning in high tone areas for enhanced realism, while left and right subwoofers deliver powerful bass no matter where the TV is placed.
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
  • BRAVIA CAM accessory compatible and Ambient Optimisation Pro
  • Quick access to an array of content and services with Google TV.
  • Hands-free voice
  • Minimalist One Slate design with Seamless Edge and a single pane of tempered glass keeps viewers focused on the picture for a truly immersive big screen viewing experience without distraction.
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, standard position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.

A80K [77” class (76.7” diag.), 65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • XR OLED Contrast Pro adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world.
  • BRAVIA CORE Calibrated mode
  • Acoustic Surface Audio+ uses special actuators to turn the screen into a multi-channel speaker so the sound matches precisely with what’s on screen. The TV includes three actuators and two subwoofers. Two of the actuators are dedicated to treble, strengthening sound localisation and surround sound.
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
  • BRAVIA CAM6 accessory compatible and Ambient Optimisation Pro
  • Quick access to an array of content and services with Google TV
  • Hands-free voice
  • Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction.
  • Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and soundbar position to elevate the TV and integrate a soundbar system.

X90K [85” class (84.6” diag.), [75” class (74.5” diag.), 65” class (64.5” diag.) and 55” class (54.5” diag.) models] 4K LED TV features:

  • Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content.
  • Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster10 deliver supreme realism with deep blacks and intense brightness with wider colour gamut.
  • BRAVIA CORE Calibrated mode
  • Acoustic Multi-Audio includes two sound positioning tweeters, in addition to traditionally placed TV speakers, that enable sound to follow the action for a truly immersive experience. Independent amps are controlled separately to precisely manage sound positioning of these speakers in high tone areas, enhancing sound pressure and stability for more realism.
  • Acoustic Center Sync optimises sound output from the TV and soundbar for a better audio experience.
  • BRAVIA CAM6 accessory compatible and Ambient Optimisation Pro
  • Quick access to an array of content and services with Google TV.
  • Standard Remote features a simple, easy-to-use design that is effortless to clean.
  • Minimalist One Slate design with flush surface maximises the screen and minimises the bezel, so users stay focused on what’s important – the picture.
  • Two-way stand provides different stand position options, including a standard position to eliminate distractions and a soundbar position to elevate the TV and integrate a soundbar system.

The recommended retail pricing and availability of the BRAVIA XR Z9K, X95K, A95K, A80K, X90K, X85K and X80K in the Middle East and Africa will be announced at a later date.

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CES

Samsung Electronics Intros its 2022 MICRO LED, Neo QLED and Lifestyle TVs

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Samsung Electronics has unveiled its newest MICRO LED, Neo QLED, and Lifestyle TVs ahead of Consumer Electronics Show 2022. With advancements in the picture and sound quality, more screen size options, customizable accessories, and an upgraded interface, the 2022 screens bring the vision of ‘Screens Everywhere, Screens for All’ closer to reality with life-like images, immersive sound, and hyper-personalized experiences.

MICRO LED
As Samsung’s state-of-the-art display, MICRO LED offers a best-in-class picture quality thanks to 25 million micrometer-sized LEDs that individually produce light and color, creating an incredibly immersive experience through impressive depth, vibrant colors, and a heightened level of clarity and contrast. At CES 2022, Samsung will unveil the MICRO LED in three different sizes – 110”, 101”, and 89.”

In addition to the hardware innovations, the 2022 MICRO LED supports 20-bit greyscale depth. This means MICRO LED models can express every detail in a scene, offering the finest control with over 1 million steps of brightness and color levels, delivering a true HDR experience. It also expresses 100% of DCI and Adobe RGB color gamut, resulting in stunning, lifelike colors. Together with an immersive design made possible by its 99.99% screen-to-body ratio, MICRO LED delivers revolutionary performance.

Finally, MICRO LED comes packed with enhanced usability and customization features.

  • Art Mode allows consumers to turn any room into an art gallery as they can select and display their favorite artwork or digital photography. The 2022 MICRO LED also comes with two exclusive media pieces from noted artist and designer Refik Anadol.
  • Multi-View lets users view content from four different sources simultaneously – from any or all of the four HDMI ports – in pristine 4K resolution at up to 120fps.
  • Dolby Atmos delivers a premier immersive audio experience with top, side, and bottom channel speakers for breathtaking, multi-dimensional sound.

Thanks to the Neo Quantum Processor and the advancements in picture technology and sound it delivers, 2022 Neo QLED will provide some of the most pristine images and immersive soundscapes possible. In fact, this year’s Neo Quantum Processor introduces advanced contrast mapping with BLU (backlight unit), increasing the brightness level from 12 to 14-bit gradation for greater control of the light source – the Quantum Mini LEDs. This allows the TV to control its lighting across 16,384 steps, quadrupled from the previous 4,096 steps.

The new Shape Adaptive Light technology leverages the Neo Quantum Processor to analyze lines, shapes, and surfaces to control the shape of light from the Quantum Mini LEDs, enhancing the brightness and accuracy of all shapes on the screen. The result is outstanding image quality that puts full HDR content on display. Samsung’s 2022 Neo QLED also features Real Depth Enhancer, a multi-intelligence picture quality algorithm. This technological advancement creates a greater sense of realism by determining and processing an object on the screen against its background to create a sense of depth.

Additionally, Samsung’s 2022 Neo QLED features EyeComfort mode, which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information. As the ambient light changes, the screen will gradually reduce the amount of light and offer warmer tones, adjusting the blue light levels accordingly. This allows for a more comfortable viewing experience at night by reducing the blue light which may affect one’s sleep quality.

Neo QLED’s sound features are getting a major upgrade as well. Building on OTS (Object Tracking Sound), which directs the sound to move across the room along with the object on-screen, the 2022 products will feature OTS Pro, which incorporates powerful up-firing speakers to create overhead surround sound. 2022 Neo QLED also delivers a truly remarkable Dolby Atmos experience thanks to the addition of Samsung’s new top channel speakers. With multi-channel speakers placed throughout the TV, Neo QLED delivers a dynamic sound experience that tracks the actions from all corners.

Samsung’s 2022 Lifestyle screens seamlessly blend design and technology for a unique and personalized experience. A new Matte Display with anti-glare, anti-reflection and anti-fingerprint properties has been applied to The Frame, The Sero, and The Serif, providing one of the most pleasant and comfortable viewing experiences. As a result, the new Matte Display on Samsung’s 2022 Lifestyle screens received three verifications from UL (Underwriter Laboratories) for being ‘Reflection Glare Free’, ‘Discomfort Glare Free’, and ‘Disability Glare Free’.

  • The Frame now offers the most realistic art-viewing experience outside of a museum thanks to the anti-glare, low-reflection panel technology featuring an embossed, Matte Display. It also avoids fingerprints and smudges, allowing users to enjoy their favorite artwork in perfect condition. The Frame comes in sizes ranging from 32” to 85.”
  • The Serif also comes with a matte finish body to blend seamlessly with the Matte Display, elevating the iconic design to give the most premium look and feel. With the addition of a 65” size option, The Serif is now offered in sizes ranging from 43” to 65.”
  • The Sero offers an optimized watching experience with its new Matte Display in both vertical and horizontal modes. The new vertical Multi View function takes multitasking to the next level, allowing users to simultaneously view different content on the top and bottom of the screen, or search information online while watching

Samsung’s 2022 Smart TVs come with a new Smart Hub that puts content curation and discovery front and center with their viewing preferences. The new Smart Hub will guide users to their favorite content or help them discover something new all while spending less time searching. The Smart Hub’s sidebar also allows for a seamless transition between categories – Media, Game (Gaming Hub), and Ambient – letting users focus on various in-home activities.

  • Gaming Hub: The Samsung Gaming Hub will empower players to discover and jump into the games they love faster through game streaming services. Players will have access to an extensive library of games through Samsung’s partnerships with industry leaders – NVIDIA GeForce Now, Stadia and Utomik – and that’s just the beginning.
  • Watch Together: The new app allows users to video chat with friends and family while watching their favorite shows and movies, guaranteed to bring everyone closer together.
  • NFT Platform: This application features an intuitive, integrated platform for discovering, purchasing, and trading digital artwork through MICRO LED, Neo QLED, and The Frame.
  • Smart Calibration: This feature allows users to fine-tune the settings for optimal picture quality. The basic mode features a quick and easy way of calibrating the screens within 30 seconds, while the Professional mode optimizes the screens for pristine picture quality in about 10 minutes.

The 2022 models also come with expanded accessories to personalize the user experience. The Auto-Rotating Wall Mount and Stand inherits the vertical viewing experience from The Sero, allowing users to enjoy mobile viewing by automatically rotating their screens.

To complement the accessory, the 2022 products will support a vertical interface, including the Smart Hub, and offer a vertical Multi View feature. It will offer apps such as YouTube and TikTok as well as mirroring and casting in vertical mode. Lastly, lifestyle features such as Ambient Mode+ and Art Mode are also available in vertical mode. The new rotation key on the remote control lets users easily rotate the screen with a click of a button.

Additionally, with expanded bezel options for The Frame and full-motion slim-fit wall mounts for all TVs, here are endless possibilities of personalization with Samsung’s 2022 displays.

The 2022 soundbar lineup gets technology upgrades to provide an even more immersive, three-dimensional audio experience. Q Symphony, the signature surround-sound experience which allows Samsung’s Neo QLEDs and soundbars to work together, has been improved with added synchrony. This enables the soundbar and TV speakers to work together with all the speakers on the TVs, including the top channel speakers, providing for an expansive, powerful soundscape.

Samsung’s 2022 soundbars also come with Wireless Dolby Atmos connectivity³, a wireless Smart TV-to-soundbar connection in which both the screen and soundbar speakers deliver an incredible audio experience with no distracting cables.

Additionally, the new HW-S800B Ultra Slim Soundbar resets the standard in the slim soundbar category, delivering a powerful bass in compact form by integrating passive radiator technology with its subwoofer. With true top-firing speaker channels, the new ultra-slim soundbar packs powerful sound at just 1.6” in depth.

“The role of the screen has changed dramatically in recent years with advancements in technology and how entertainment is distributed. With our new lineup of products, we are providing customers an entirely immersive video and audio experience that is customizable to their needs,” said Simon Sung, Executive Vice President and Head of the Sales & Marketing Team of the Visual Display Business at Samsung. “Whether you are a movie buff, TV lover, gamer or even an art enthusiast, Samsung has leading-edge offerings that can enhance any room.”

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