National Store, the flagship company of JK Group, has announced its partnership with French smartphone brand, Wiko, to act as the exclusive distributor for the brand in the UAE market. With regional headquarters in the country, the brand entered UAE in October 2014. Since then it has been going strong in the region, registering sustainable growth and market reach. Through this partnership, National Store will carry out the ground sales and distribution operations for Wiko across all its outlets in the UAE. This will assist the brand in its country-wide expansion as well as in further strengthening its visibility.
Having registered its presence in more than 30 countries across the world within a very short span of time, Wiko entered the top 5 in Western Europe in 2016. In France, it is in the number 2 position in the open market and is also largely successful in other European markets, it has even managed to climb to 2nd position. The mobile phone brand has shipped out more than 10 million phones globally in 2016, with more than 15 million users worldwide.
Salah Khoory, General Manager, National Store– Jk Group, said: “Partnering with Wiko is a part of National Store’s future strategy to diversify the business of the company, while creating a strong base in the mobile and IT category. Wiko is a young and fresh brand with a lot of potential which will add a strong new category to the company’s portfolio. The brand is already very well presented in the individual retail channel. Therefore, our aim is to further fortify its visibility in this segment and then move into increasing its presence through power retailers.”
As distributors and retailers, National Store has had a successful run for almost half a century showcasing brands such as Canon, Sandisk, Moser, Crown Line, KZEN and GP Batteries, among others. The company launched an outlet in Khalidyah Mall, Abu Dhabi, last year, and has a number of expansion plans in the future.
Commenting on the partnership, Didier Carmeille Regional Director MENA region for Wiko said: “We aim to reach out to the entire UAE market and be present in every nook and corner of the country. To achieve this, a very strong and professional distributor partner is required and National Store was a natural choice, as they have vast experience in mobile sales. They are already into sales and distribution of a mobile brand and also have very strong relations with all the retailers because they carry some very renowned non-mobile brands too. Wiko came to the UAE with an ambition of achieving 10 percent of the market share. This ambition continues for us and with the right partnership with National Store, and the right products at the right price, we expect to achieve it very soon.”
Explaining the retail philosophy of the brand, Kashif Siddiqui, Head of Sales Wiko, UAE: “We believe in maintaining the right balance in the pricing and product mix to avoid major fluctuations in pricing during the product’s life cycle, thus giving stability to both retailers and consumers. In the UAE, Wiko has succeeded to position itself as a challenger brand, which combines the product and service quality of any top brand in this market, and keeps the prices as competitive as smaller brands. It thus manages to hold a distinctive position between the top brands and tier 2 brands and is seen by customers as a real “Value for Money” brand.”
“With this partnership, we aim to strengthen the brand’s presence in the independent retail market, as this market provides better reach and returns with less investments. Wiko has worked with nearly all the power retailers in the UAE and is keen on re-entering the Power retail segment with its new range of 4G phones equipped with the latest technologies and is already in discussions with the top power retailers. Soon, consumers will start seeing Wiko on the shelves of power retailers,” further elaborated Siddiqui.
Besides the 3G and feature phones offered by the mobile company, National Store will be showcasing the latest range of Wiko smartphones, including Highway Pure, one of the world’s slimmest and lightest 4G phone, and Wiko-Fever, a glow in the dark phone. The distributors will also market accessories, such as WiSHAKE, both the wireless and wired headphones, earphones, Bluetooth speakers; WiMATE Smartband; car chargers; power banks; among other products.
Further commenting on National Store partnership with Wiko, Khoory said: “National Store has grown on the concept of ‘value for money’, which has won it a trusted consumer base. One of the biggest strengths of National Store is that brands trust us to provide them with the best visibility and positioning. We have courted prestigious names in the past and as always, we are confident that our relationship with Wiko will reap rich dividends and go a long way. As a distributor, our customers expect us to provide the best of the latest gadgets. We are happy to provide them with one more option to choose from, which is known for its quality as well as competitive pricing.”
Ateeq Ahmad Shamsi, General Manager – Operations, National Store LLC, added: “2016 has been a very good year for us: the launch of our new store in Abu Dhabi and the Golden Jubilee partnership with Canon are just a few highlights of the beautiful and lucrative journey – a journey that has continued into this year with the partnership with Wiko.”
Lenovo Launches Portable ThinkVision M15 Monitor in the UAE
Lenovo has announced today, the launch of its ThinkVision M15 Mobile Monitor. Delivering a portable experience and weighing just 860 grams the M15 designed to expand and match the screen real estate of multiple kinds of laptops.
The monitor features 15.6-inch FHD resolution viewing space while its head measures a mere 6 mm thick, making it perfect for multi-screen multitasking. Equipped with two identical USB Type-C ports, the monitor gives users indispensable Power Pass Through capability. That means that users can power both the monitor and the laptop with a single power adapter, plugged into one port with a USB Type-C cable connected to the computer from the other port. It can even connect to a compatible smartphone with a full-function USB Type-C port.
Whether adding a convenient second display in a home office, or comfortably sharing content with colleagues in meeting spaces, more consumers are now investing in portable devices to enhance the hybrid worlds of work and travel. It is now becoming more evident that users want to use connected devices in different types of scenarios.
The ThinkVision M15 offers this integrated connection not only with a laptop, but with a compatible smartphone where you can connect both devices for a smoother transition while working or travelling. The ThinkVision M15 is suitable for extended use thanks to an ergonomic height adjustment stand and features TÜV Rheinland low blue light technology to reduce eye strain. What’s more, it comes with a protective sleeve so it can conveniently slip into a carry case with a laptop.
The ThinkVision M15 mobile monitor is now available in the UAE for the price of AED 799.
Acer’s Aspire 7 is now Available in the UAE
Acer Middle East today announced the arrival of its much-sought after Aspire 7 Notebook in the UAE, powered by the latest Intel 10th Gen Intel Core i7 Processor, hitting the shelves this week, followed by the Aspire 7 with the powerful AMD Ryzen 7 Processor arriving later this year.
Powered by up to a NVIDIA GeForce GTX 1650 Graphics the new Acer Aspire 7 will inspire those who are looking for a powerful device, capable of withstanding the most challenging of tasks, and will be available at all major retail outlets across the UAE.
Built for both serious work and amazing play, the Aspire 7 is aimed at those who want a take-anywhere Notebook with more bite, able to keep-up with difficult operations — from prosumers, designers, hobbyists, gamers and content creators. The new Acer Aspire 7 is not only beautifully designed with its understated dark chassis and backlit keyboard, but also packs in powerful performance with its stunning narrow border visuals, a supercharged processor, and superior audio quality. Featuring up to 16GB DDR4 memory, the new Acer Aspire 7 series has the muscle to multitask and keep up with the creativity of its user.
The new Acer Aspire 7 series gives innovators an edge as it blisters through rich content creation, and lag-free editing. Opening and editing large files is zero-sum issue with up to 16GB of rapid DDR4 memory and up to 512GB M.2 PCIe SSD. Users can also work comfortably in any environment with the convenience of its backlit keyboard, even in dimly lit environment.
It delivers unmatched visual clarity for its 15.6-inch narrow border IPS Full HD display which expands the display to an astonishing 81.61% screen-to-body ratio, combined with Acer Color Intelligence™ and Acer ExaColor brings more intense shades and finer details. Featuring Acer TrueHarmony™ technology, the Aspire 7 delivers deeper bass and powerful volume for all encompassing sounds. It also offers an incredible gaming experience making it a real crowd-pleaser.
Users get easy updates to the latest information with a full range of connectivity options. Dual band Wi-Fi 6 (802.11ax) improves the average network throughput by up to 3 times and reduces latency by up to 75% compared to Wi-Fi 5 (802.11ac) and nearly 6x faster than baseline 1x1ac (433Mbps) Wi-Fi.
Moreover, the Precision TouchPad helps users work more efficiently, to freely and effortlessly continue the creation process that will matched by the speed of Acer Aspire 7 processors. In addition, Acer has created the new Aspire 7 series with 180 degrees Lay Flat mechanism, which will enable users to fiercely showcase their innovation.
The strong computing performance, display quality, light weight, and long-lasting battery life are all key factors that make the Aspire 7 series ideal for the on-the-go user. The Acer Aspire 7 Notebook with up to 10th Gen Intel Core i7 Processor is now available across retail outlets in the UAE, starting at AED 2,899. The Acer Aspire 7 Notebook with up to AMD Ryzen 7 Processor will be available in the UAE in December, starting at AED 3,999.
OPPO Launches the new Reno6 Z 5G
OPPO has launched the new Reno6 Z 5G. The new smartphone offers 5G performance and imaging capabilities through its 64MP AI Triple Camera and a range of AI portrait video enhancements. The phone is powered by the MediaTek Dimensity 800U 5G SoC and supports dual-mode 5G SIM (NSA and SA). The MediaTek Dimensity 800U leverages eight powerful cores of up to 2.4 GHz and fast memory to offer users better wireless performance.
Ivan Wu, CEO OPPO GCC said, “With the camera native Gen Z being the most photographed generation and over 80% using their smartphone as their primary camera, it was imperative that at OPPO we focused on innovating the photography process without compromising any other features. With the Reno6 Z 5G, users can expect swift internet speeds, agile performance and fast charging alongside the ultimate photography and videography features.”
Rami Osman, Director for Corporate Sales and Marketing, MediaTek Middle East and Africa said, “Smartphones are no longer simply high-tech gadgets for early adopters but are intrinsically embedded in the lives of millions across the region. For young consumers, the OPPO Reno6 Z 5G powered by the MediaTek Dimensity 800U offers users the best experience whether they are capturing a video, playing a video game or surfing the internet. With the focus of powering myriads of high-performance devices for a range of customer segments with our innovative technologies, MediaTek looks forward to delivering the best-in-class products to meet the requirements of all customers.”
To allow users to enjoy the 5G entertainment experience of Reno6 Z 5G for longer, it also features a large 4310mAh battery and 30W VOOC Flash Charge 4.0. To significantly boost the overall performance of Reno6 Z 5G, there is System Booster, a set of system-level optimization tools designed to ensure a smooth experience throughout the phone’s entire lifecycle. Moreover, Multi-cooling System is also introduced for better heat dissipation and to prevent the phone from overheating. Customized gaming features like Quick Startup and Game Focus Mode contribute to bringing a more immersive gaming experience, blurring the boundaries between the world of virtual gaming and reality.
On the front, Reno6 Z 5G packs a 6.4-inch Punch-hole AMOLED screen with a 90.8% screen-to-body ratio, offering expanded and immersive graphics. Aside from the stunning aesthetics, Reno6 Z 5G is equally thin and slim. Weighing 173g, the Aurora is 7.97mm thick, while the Stellar Black is merely 7.92mm thick making it easy to hold, silky-smooth and comfortable in hand.
Thanks to a triple-camera setup on the back, including a 64MP main camera, plus a 32MP selfie camera on the front, the Reno6 Z 5G has multiple AI-enhanced portrait video features:
- Reno6 Z 5G users can use Portrait Beautification Video to perform subtle and natural edits for portrait videos to improve appearances. With state-of-the-art AI algorithms, it can remove one’s unwanted skin blemishes while retaining natural features to highlight individuality. With the ability to recognize up to 193 different facial points in video mode, the Reno6 Z 5G allows users to apply beauty effects with better precision, personalization, and authenticity
- To deal with blurry, out-of-focus image problems, Focus Tracking has been introduced enabling enhanced video auto-focusing by identifying and automatically tracking main subjects consistently and steadily.
- With Dual-view Video, users can use both the front and rear cameras simultaneously, resulting in two perspectives within the same frame in videos. It breaks the limitations of the traditional single-camera perspective while enabling more interactive and creative video shooting.
The Reno6 Z 5G comes with ColorOS11 providing greater efficiency, unparalleled smoothness, and strengthened privacy for a more delightful and relaxing experience. Reno6 Z 5G is now available at major retailers and e-commerce platforms, at a retail price of AED 1,499.
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