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National Store to Distribute Wiko Smartphones in UAE

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National Store, the flagship company of JK Group, has announced its partnership with French smartphone brand, Wiko, to act as the exclusive distributor for the brand in the UAE market. With regional headquarters in the country, the brand entered UAE in October 2014. Since then it has been going strong in the region, registering sustainable growth and market reach. Through this partnership, National Store will carry out the ground sales and distribution operations for Wiko across all its outlets in the UAE. This will assist the brand in its country-wide expansion as well as in further strengthening its visibility. 

Having registered its presence in more than 30 countries across the world within a very short span of time, Wiko entered the top 5 in Western Europe in 2016.  In France, it is in the number 2 position in the open market and is also largely successful in other European markets, it has even managed to climb to 2nd position. The mobile phone brand has shipped out more than 10 million phones globally in 2016, with more than 15 million users worldwide. 

Salah Khoory, General Manager, National Store– Jk Group, said: “Partnering with Wiko is a part of National Store’s future strategy to diversify the business of the company, while creating a strong base in the mobile and IT category. Wiko is a young and fresh brand with a lot of potential which will add a strong new category to the company’s portfolio. The brand is already very well presented in the individual retail channel. Therefore, our aim is to further fortify its visibility in this segment and then move into increasing its presence through power retailers.”

As distributors and retailers, National Store has had a successful run for almost half a century showcasing brands such as Canon, Sandisk, Moser, Crown Line, KZEN and GP Batteries, among others. The company launched an outlet in Khalidyah Mall, Abu Dhabi, last year, and has a number of expansion plans in the future.

Commenting on the partnership, Didier Carmeille Regional Director MENA region for Wiko said: “We aim to reach out to the entire UAE market and be present in every nook and corner of the country. To achieve this, a very strong and professional distributor partner is required and National Store was a natural choice, as they have vast experience in mobile sales. They are already into sales and distribution of a mobile brand and also have very strong relations with all the retailers because they carry some very renowned non-mobile brands too. Wiko came to the UAE with an ambition of achieving 10 percent of the market share. This ambition continues for us and with the right partnership with National Store, and the right products at the right price, we expect to achieve it very soon.”

Explaining the retail philosophy of the brand, Kashif Siddiqui, Head of Sales Wiko, UAE: “We believe in maintaining the right balance in the pricing and product mix to avoid major fluctuations in pricing during the product’s life cycle, thus giving stability to both retailers and consumers. In the UAE, Wiko has succeeded to position itself as a challenger brand, which combines the product and service quality of any top brand in this market, and keeps the prices as competitive as smaller brands. It thus manages to hold a distinctive position between the top brands and tier 2 brands and is seen by customers as a real “Value for Money” brand.”

“With this partnership, we aim to strengthen the brand’s presence in the independent retail market, as this market provides better reach and returns with less investments. Wiko has worked with nearly all the power retailers in the UAE and is keen on re-entering the Power retail segment with its new range of 4G phones equipped with the latest technologies and is already in discussions with the top power retailers. Soon, consumers will start seeing Wiko on the shelves of power retailers,” further elaborated Siddiqui.

Besides the 3G and feature phones offered by the mobile company, National Store will be showcasing the latest range of Wiko smartphones, including Highway Pure, one of the world’s slimmest and lightest 4G phone, and Wiko-Fever, a glow in the dark phone. The distributors will also market accessories, such as WiSHAKE, both the wireless and wired headphones, earphones, Bluetooth speakers; WiMATE Smartband; car chargers; power banks; among other products.

Further commenting on National Store partnership with Wiko, Khoory said: “National Store has grown on the concept of ‘value for money’, which has won it a trusted consumer base. One of the biggest strengths of National Store is that brands trust us to provide them with the best visibility and positioning. We have courted prestigious names in the past and as always, we are confident that our relationship with Wiko will reap rich dividends and go a long way. As a distributor, our customers expect us to provide the best of the latest gadgets. We are happy to provide them with one more option to choose from, which is known for its quality as well as competitive pricing.”

Ateeq Ahmad Shamsi, General Manager – Operations, National Store LLC, added: “2016 has been a very good year for us: the launch of our new store in Abu Dhabi and the Golden Jubilee partnership with Canon are just a few highlights of the beautiful and lucrative journey – a journey that has continued into this year with the partnership with Wiko.”

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Linksys Launches New Series of Affordable WiFi 6 Mesh Solutions

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Linksys has announced two new WiFi 6 mesh systems designed to deliver peak wireless performance for all at-home needs including remote working, streaming content, multi-user gaming, and more. The Linksys Hydra 6 and Linksys Atlas 6 are Linksys’ newest entry-level dual-band products in the company’s family of WiFi 6 mesh systems and come at the most affordable prices to date for the brand.

“There is an increased need for wireless connectivity that can handle the influx of devices on home networks, and deliver reliable, secure, and private connections,” said Amanullah Khan, Managing Director for the Middle East, Turkey & Africa at Linksys. “Our mission is to connect everyone securely and through the launch of these systems, we provide our customers with two new options for fast speed, coverage, and connectivity at an affordable price point.”

Linksys Atlas 6
The Linksys Atlas 6 is the newest whole-home mesh system in Linksys’ portfolio of products. Speed and performance at an affordable price, the Linksys Atlas 6 is ideal for hybrid work, online gaming, 4K UHD streaming, and more. The dual-band router works best with internet service plans up to a gigabit. Each node has three 1GbE Ethernet ports for connecting wired devices to wireless networks and provides access to 160MHz channels for superfast wireless connections.

The Linksys Atlas 6 is available in three configurations. The 1-pack supports up to 25 devices and covers over ~2,000 square feet, the 2-pack supports up to 50 devices and covers ~4,000 square feet, and the 3-pack supports up to 75 devices ~6,000 square feet.

Linksys Hydra 6
The Linksys Hydra 6 delivers high-speed wireless data for up to 25 devices over 2,000 square feet. The Linksys Hydra 6 WiFi 6 dual-band mesh router delivers dramatically faster, robust, and reliable wireless connections. Ideal for super smooth 4K UHD streaming, video conferencing, online gaming, and more. The router works best with internet service plans up to a gigabit. It provides 160 MHz channels for superfast wireless connections and has four 1 GbE Ethernet ports to connect wired devices such as gaming devices, television, DVR, and more to the wireless network.

Features of Linksys Atlas 6 and Hydra 6, include:

  • Fast to set up. Easy to manage. – The Linksys App makes it simple to set up your WiFi network and you can control and monitor your WiFi from anywhere.
  • Linksys Intelligent Mesh Technology – Dynamically optimize speeds and maximize the use of all bands to reduce congestion, latency, and buffering.
  • Security and privacy you can trust – Protect your home with automatic software updates so your network is always secure and up to date. Parental controls and separate guest networks keep devices safe.
  • Peace of mind – Linksys products pass 25 quality tests, are backed by a 3-year warranty, and have 24/7 tech support.
  • Grow as needed – When your family, home, and needs grow, your WiFi should grow with you. Add more nodes to expand coverage for a stronger connection and to handle more devices as needed.
  • Robust. Stable. Reliable. – Built with the Qualcomm Immersive Home 214 Platform users can expect great connectivity throughout the home.

The Linksys Hydra 6 will be available beginning early summer in the US for $179.99 on Linksys.com and in select retailers; global availability to follow in the second half of 2022. The Linksys Atlas 6 will be available beginning early summer in the US for $149.99 (1-pack), $279.99 (2-pack), and $349.99 (3-pack) on Linksys.com; global availability to follow in the second half of 2022.

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Displays

MSI Announces the Modern AM242 and AM272 Series AIO PCs and Modern MD272 Series Monitor

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MSI has announced the Modern AM242 and Modern AM272 Series All-in-One PCs. Featuring the exclusive software MSI Cloud Center, they can bring you a private cloud and help backup your files between the mobile devices (Android & iOS) and Modern AM242 & AM272 Series. Their eye care technologies, built-in Full HD webcam, and ergonomic design with an IPS panel bring a wide viewing angle and enhanced viewing experience. Both models are designed with efficiency and productivity in mind.

MSI Cloud Center: a Private Cloud with Cross-platform and Mobile Connection Backup
The exclusive Cloud Center allows users to backup and download photos, videos, and any other files between the Android or iOS devices and Modern AM242 & AM272 series All-in-One PC. Just one click and it will automatically backup all of your photos and videos to the specific storage you want within a private intranet environment which ensures a safer private cloud environment. You can make these files accessible to your family or team members, or you can also make files as private as you want and you’re the only one who can access them. The decision is in your hands.

The MSI Cloud Center helps you wirelessly and promptly upload files, projects, or travel plans on your Android or iOS devices to the Modern AM242 & AM272 Series if you don’t want to backup all of these files. You can upload, download, delete or even share the files with your family or team members who have been authorized & logged in with a QR code generated by the MSI Cloud Center, and they will also enjoy the benefit of this private cloud and upload the files to finalize the projects with you. Security, privacy, and efficiency can all be enjoyed at once.

If you have any concerns about having too many photos to backup in your storage, MSI Center’s Smart Image Finder helps categorize and browse through your precious memories with A.I.-generated smart tags so that you can search photos or materials with tags and increase your work efficiency.

Eye Care with Stylish Tone
Using the MSI Modern AM242 and AM272 series AIO PCs is the best way to style a desk, home, or even home office, as they are both aesthetically pleasing and completely functional for learning or working at home or in the office. The innovative Modern AM Series All-in-One PC is designed to stylishly increase visual comfort while performing computer tasks at home or in the office. Both models come with MSI’s Anti-Flicker technology, which eliminates flickering and effectively reduces eye fatigue caused by prolonged use time while enhancing your productivity. The Less Blue Light technology filters visual exposure to the blue light during daily use and brings you the most comfortable viewing experiences.

Enhanced Security & Productivity Design
The built-in Full HD webcam with privacy design and A.I. noise cancellation technology from MSI Center help connect you to the world and with the best video quality. Its built-in webcam supports the Windows Hello biometric authentication system providing you with a faster and safer way to log in. The Modern AM242 and AM272 Series All-in-One PCs also support the privacy screen and peeker detection technology which we developed with Tobii Aware to ensure a safer environment for you. A removable webcam cover is also available if you need more privacy.

With the MSI Instant Display Technology, the Modern AM242 and AM272 Series All-in-One PCs can be used as a monitor without booting up their system. When the devices are connected to their HDMI-in ports, the screen will be turned on immediately. Furthermore, they can support a second monitor through the HDMI output and support the standard VESA mount or MSI’s VESA Arm MT81. The MSI Modern AM242 and Modern AM272 Series All-in-One PCs can help provide a better user experience for you, protect your eyes most ergonomically, and quietly protect our environment as well.

Modern MD272 Series Monitor – The Best Choice Award & Red Dot Design Award Winner
The Modern MD272 Series brings an eye care & ergonomic environment for all users. It provides Full HD & WQHD resolution for a wider field of view and greater detail. With the Less Blue Light PRO and Anti-flicker technology, this monitor protects your eyes while maintaining vibrant colors. With several user-friendly designs such as an adjustable base stand (adjustable tilt, swivel, height & pivot), tool-free design, Type C display & 65W power delivery, internal speakers, the exclusive Productivity Intelligence (P.I.) app that supports the KVM switch, proper display mode, and convenient tools, the Modern MD272 is awarded the 2022 Best Choice Award and the 2021 German Red Dot Design Award. This is the pinnacle of business monitor achievement which helps expand your vision to the world.

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Gadgets

Proscenic Intros the WashVac F20 Cordless Wet Dry Vacuum Cleaner

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Smart home appliance manufacturer Proscenic, with a history of making components for Panasonic, Hitachi, Zojirushi, and Philips, today announces the availability of its new F20 WashVac Cleaner that has been designed to integrate Vacuuming and Washing for one-easy go clean. The Proscenic F20 WashVac Cleaner is available now Indiegogo until June 20th for an early bird price of just $299/€299/£240 until 20th June. Delivery is expected in July.

Designed to simultaneously vacuum and wash with its 10KPa suction power the F20 cordless, the WashVac can effortlessly and flawlessly clean dirt on various floor types. Its multi-surface cleaning abilities mean the scratch-proof roller brush can clean dirt on wood floor/tile surface/cement floor and hard floor, and all with a mop finish too. The inclusion of an infrared sensor means the F20 can intelligently detect both wet spills and dry dirt, and automatically adjust suction power and water volume to the optimal level in smart mode.

With a filter plate installed in the middle of the waste container, liquids and solids will be automatically separated after both wet and dry messes are sucked up from the ground, which makes waste disposal easy and hygienic. The brush head features a Double Narrow edge design allowing even hard to reach areas to be cleaned, such as wall edges or other stationery items as close as 8 mm. Boasting one of the largest water tanks on the market (0.9L dirt water and 1L clean water) and a large battery life with 40 minutes run time, the entire house can be cleaned without the need to refill or recharge.

Including various functions of Electrolyzed Water Sterilization, UV Light Sterilization, Self-Drying, and Self Cleaning combined, the air circulation on the brush roller can effectively prevent mould, germs, and odours from growing, leaving no bad smells both before and after cleaning.

Users can benefit from the self-propelled design of the F20 which includes a drive mechanism that turns the wheels automatically, meaning no back and forth action is required. The time-efficient and effortless usage is topped off with a LED display screen on top of the unit, Smart Voice Assist for things like powering on/off, changing cleaning modes, charging, errors being detected, starting/stopping Self Cleaning, and more all through voice prompts to give users timely notifications.

The PROSCENIC App can be linked to the cleaner which allows basic information to be viewed via a Smartphone, such as monitoring the accessories life cycle, error reports, cleaning data and rankings.

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