Honouring the country’s 50^th anniversary, global technology brand HONOR celebrates the grand occasion by highlighting the positive changes the country has observed in the last 50 years with respect to technology, food, fashion, and style. HONOR recently launched its new line-up the HONOR 50 series in the market and introduced the premium model HONOR 50, the companies first vlogging smartphone which comes equipped with multi-shooting modes, and HONOR 50 Lite, the most powerful smartphone at an attractive price point.

As part of its marketing campaign, the brand connects the new ‘50’ series with the ‘50’ years of UAE and engages with the audience on its social media channels. The HONOR 50 brings the one-take vlog shooting experience to the next level and lets the user capture special moments that reflect aspects of the 50-year-old country. By introducing innovative and high-quality products, HONOR aims to serve the needs of consumers in UAE and contribute to the progress of society.

In anticipation of UAE National Day and to mark this Golden Jubilee, HONOR is calling out everyone to join an unmissable competition on its social platforms where people will have the opportunity to join the festivities and get a chance to win valuable gifts by sharing the images for the changes that happened over the past 50 years in the country including but not limited to technology, customs, shopping, arts, and more that characterize the UAE.

The aim of this contest held by HONOR is to enable the community to come together, spark the sense of belonging and pride in the people for the UAE and encourage people to share how the nation looked like over the last 50 years, explore the flourishing present and look forward to the next five decades in the UAE.

“The campaign demonstrates HONOR & UAE’s celebration of the past and commitment to the next 50 years. The HONOR 50 is a smartphone that represents a milestone, and its Vlog camera and design symbolises modernity and looking towards a bright future. HONOR plans to move towards a more focused approach in the Middle East market. We aim to become a premium technology brand by focusing on delivering breakthrough technology and supplying the most advanced products customised to meet the requirement of users in UAE,” said Zhao Likhun, CEO, HONOR Middle East.

Equipped with a 32MP front camera with a 90^o viewing angle, the HONOR 50 allows the user to capture their daily moments, take perfect selfies and short videos with friends, family and capture the scenery in one single frame. Boasting a pro-grade quad rear camera setup, the HONOR 50 comes with a 108MP main camera, an 8MP wide-angle camera, a 2MP macro camera, and a 2MP depth camera, making it possible to shoot photos and videos in ultra-clarity and in beautiful detail, even at night.

The new series HONOR 50 and HONOR 50 Lite is available in UAE markets via Sharaf DG, Emax, Carrefour, Jumbo, Ecity, Amazon, Noon, and other retail shops as well. HONOR 50 comes with a price of AED 1999 for 8GB+256GB version and AED 1699 for 6GB+128GB version and with a limited time offer that includes free HONOR Earbuds 2 Lite worth AED 299. With HONOR 50, HONOR goes beyond conventional colors and allows the customers to choose from a range of stunning and fashionable options including Frost Crystal, Emerald Green, HONOR Code, and Midnight Black. The HONOR 50 Lite is now available for just AED 999 and with a gift box worth AED 99.

OPPO has launched the new Reno6 Z 5G. The new smartphone offers 5G performance and imaging capabilities through its 64MP AI Triple Camera and a range of AI portrait video enhancements. The phone is powered by the MediaTek Dimensity 800U 5G SoC and supports dual-mode 5G SIM (NSA and SA). The MediaTek Dimensity 800U leverages eight powerful cores of up to 2.4 GHz and fast memory to offer users better wireless performance.

Ivan Wu, CEO OPPO GCC said, “With the camera native Gen Z being the most photographed generation and over 80% using their smartphone as their primary camera, it was imperative that at OPPO we focused on innovating the photography process without compromising any other features. With the Reno6 Z 5G, users can expect swift internet speeds, agile performance and fast charging alongside the ultimate photography and videography features.”

Rami Osman, Director for Corporate Sales and Marketing, MediaTek Middle East and Africa said, “Smartphones are no longer simply high-tech gadgets for early adopters but are intrinsically embedded in the lives of millions across the region. For young consumers, the OPPO Reno6 Z 5G powered by the MediaTek Dimensity 800U offers users the best experience whether they are capturing a video, playing a video game or surfing the internet. With the focus of powering myriads of high-performance devices for a range of customer segments with our innovative technologies, MediaTek looks forward to delivering the best-in-class products to meet the requirements of all customers.”

To allow users to enjoy the 5G entertainment experience of Reno6 Z 5G for longer, it also features a large 4310mAh battery and 30W VOOC Flash Charge 4.0. To significantly boost the overall performance of Reno6 Z 5G, there is System Booster, a set of system-level optimization tools designed to ensure a smooth experience throughout the phone’s entire lifecycle. Moreover, Multi-cooling System is also introduced for better heat dissipation and to prevent the phone from overheating. Customized gaming features like Quick Startup and Game Focus Mode contribute to bringing a more immersive gaming experience, blurring the boundaries between the world of virtual gaming and reality.

On the front, Reno6 Z 5G packs a 6.4-inch Punch-hole AMOLED screen with a 90.8% screen-to-body ratio, offering expanded and immersive graphics. Aside from the stunning aesthetics, Reno6 Z 5G is equally thin and slim. Weighing 173g, the Aurora is 7.97mm thick, while the Stellar Black is merely 7.92mm thick making it easy to hold, silky-smooth and comfortable in hand.

Thanks to a triple-camera setup on the back, including a 64MP main camera, plus a 32MP selfie camera on the front, the Reno6 Z 5G has multiple AI-enhanced portrait video features:

• Reno6 Z 5G users can use Portrait Beautification Video to perform subtle and natural edits for portrait videos to improve appearances. With state-of-the-art AI algorithms, it can remove one’s unwanted skin blemishes while retaining natural features to highlight individuality. With the ability to recognize up to 193 different facial points in video mode, the Reno6 Z 5G allows users to apply beauty effects with better precision, personalization, and authenticity
• To deal with blurry, out-of-focus image problems, Focus Tracking has been introduced enabling enhanced video auto-focusing by identifying and automatically tracking main subjects consistently and steadily.
• With Dual-view Video, users can use both the front and rear cameras simultaneously, resulting in two perspectives within the same frame in videos. It breaks the limitations of the traditional single-camera perspective while enabling more interactive and creative video shooting.

The Reno6 Z 5G comes with ColorOS11 providing greater efficiency, unparalleled smoothness, and strengthened privacy for a more delightful and relaxing experience. Reno6 Z 5G is now available at major retailers and e-commerce platforms, at a retail price of AED 1,499.

There is a creative spark in all of us that just needs the right outlet to be expressed. As more and more of us share our daily lives and travel adventures with friends and family, short-form videos on platforms like TikTok have grown in popularity. Videos in particular have a unique way of capturing unforgettable memories and expressing ourselves in unique ways. In the past, many people have been put off from videography due to the need for heavy expensive equipment such as cameras and lighting as well as a background in editing and storyboarding. As part of Honor’s thrilling new journey, it has developed the new HONOR 50 smartphone which gives control back to the creators by making it easier than ever to vlog compelling content.

It’s able to do this thanks to its six filming modes that use various combinations of its main front and two rear cameras so shooting different scenarios is quicker and easier. It means you can simultaneously shoot and switch between Front to Rear Recording, Dual-View Recording (Front/Rear), Dual-View Recording (Rear/Rear), Picture in Picture, Fast-Motion Recording and Slow-Motion Recording, and Single to Dual-View Recording modes. The only thing you have do is get creative. Here are a few ideas to help you plan your next shoot.

Out-of-town shooting simplified

We are surrounded by amazing sights and sounds. All we have to do is take a moment and enjoy them. That is why out-of-town shooting spots can be a great way to get away from our usual daily activities and experience unfamiliar but captivating locations. A problem that can arise when shooting in such places is the disruption to continuity it can cause during filming. With the HONOR 50 not only can you film a scene while outdoors, but the smartphone allows you to edit and modify the speed and flash of the recording as you go along. That means you can avoid scenes looking out of place by pausing record and restarting as you shoot. See something interesting in the distance? Well, the 108MP main camera has a 6X zoom for video allowing you to focus on a point of interest before zooming out to record your response effortlessly.

Capture treasured moments with family and friends with ease

Spending time with the ones we love is incredibly important and whether it’s at a sibling’s birthday or you are celebrating graduation with some university friends, these are memories we want to keep forever. The usual method involving a smartphone would be to shoot your subjects as they celebrate. Unfortunately, it means the person shooting the video is not in the scene and misses out. The HONOR 50’s front and rear dual-view recording eliminates this concern by showing both you and your subjects simultaneously. Just point and start filming. This mode shows you interacting with your subjects as they celebrate. It makes you part of the moment as you capture this memory.

Picture-in-Picture for greater focus   

Shooting video no longer has to be limited to a single camera. Capabilities such as the HONOR 50’s Picture-in-Picture mode add something a little more entertaining to the mix. With this mode you can overlay the view from the front camera onto the larger rear camera view or vice versa. This is a great way to draw the viewer’s attention towards the main image while ensuring you can be seen recording. Want to video your nieces and nephews as they make balloon animals for a party while guiding them from the side? Picture-in Picture is perfect. The parents will see their kids enjoying themselves as well as how you are guiding them.

Capture the ebb and flow of the world around you

Our world is fast moving and ever changing. There are always new sights to see and experiences to enjoy. To truly capture the atmosphere, you sometimes need to see it from a different perspective. The HONOR 50’s fast and slow-motion mode lets you do that effortlessly. Sitting at a coffee shop watching the world go by with a couple of friends? Why not set up your smartphone to catch the world around you in fast-motion and see the busy atmosphere around you. Alternatively, why not take the dog out for a walk on a rainy day and film him shake himself dry in stunning slow-motion detail. These effects open a whole new world of possibilities for shooting videos that can be transformed from normal videos into something special that can grab the attention of viewers.

Shoot with different angles at the same location

Walking along a scenic trail during a hike? Then why not capture the moment in a unique way by using all the angles. As you walk you can switch between different multi-cameras to really showcase every aspect of the scene. Just select the icon on top and you can pick which mode to shoot with. See some interesting wildlife then why not use the front to rear recording mode to capture the moment. You can swap between different modes as you film so you end up with a multiple angle shoot in one simple take. No need for additional cameras to be set up or editing, just press record and get creative.

These are just a handful of the features the new HONOR 50 smartphone has that can be used to help everyone become a vlogger, no matter their experience level. The smartphone gives users the flexibility to shoot for extended periods thanks to the HONOR 50’s long lasting 4300mAh battery. It also comes with HONOR 66W Supercharge technology that enables the battery to be charged to over 70% in just 20 minutes.

With so many camera angles and styles of recording to choose from the HONOR 50 really is the perfect vlogging companion for daily life and travel.