E-City has inaugurated its newly renovated store in The Dubai Mall. The new outlet reflects the company’s continuing thrust towards innovative technology, which is expected to attract more customers with its offers of a highly interactive shopping experience. E-City is the electronics retail arm of Albatha Retail & Home Products Group of Albatha Holding, which is one of the leading private business groups in the UAE, with staff strength over 7,000 and consisting of more than 25 autonomous companies in diversified sectors such as automotive, healthcare, manufacturing, FMCG, engineering, electronics, food and real estate.
The new store best reflects the company’s tagline, ‘Experience the future of electronics,’ as it showcases today’s leading innovative brands and their products. The newly renovated store will showcase a wide portfolio of electronic products and accessories – close to 10,000 products across 100 leading brands from drones, laptops, tablets, mobiles to TV’s, gaming accessories, electronic toys, wearables and cameras. In total there are eight E-City outlets spread across the UAE.
“We are very pleased to announce the re-opening of our newly renovated outlet in Dubai Mall, which is expected to consolidate our position as the Middle East region’s first ‘Technology Convenience Store. This new outlet has been carefully designed to uplift the brand’s appeal by featuring vibrant new products, a new signage and an improved store plan crafted specifically to the needs of our customers,” said Jaouad Dakir, CEO, E-City. “We would like to give our visitors and customers a truly unique experience–showing them the future of electronics and what it can offer. Looking around the new outlet is already an experience in itself as you will see the strong focus we have placed on innovative gadgets and electronic novelties.”
The new E-City store features the company’s new rebranding initiative, throwing the spotlight on its new logo and identity, which demonstrates its unique concept of using technology, fixtures, lay-outs and displays that have never been used across today’s retail segment. The technology and fixtures used are one of a kind, utilizing European standards.
In fact, every inch of the store has been designed to give customer’s the benefit of convenience and a unique experience. Digital pricing and features have also been integrated to make it easy for customers to compare products–including QR codes to look up more info about the product on the internet via the mobile phone. Digital screens have been placed strategically around the store to broadcast E-City’s latest promotions and novelties.
Why You Should Use a VPN While Traveling
According to a survey conducted by NordVPN, 50% of travellers use public Wi-Fi while on the road. However, only 20% of them use a VPN (a virtual private network) to protect themselves while being connected to a public network. “Travelers connect to public Wi-Fi in airports, cafes, parks, and trains. Some even use public computers to print their visa information or flight tickets. A VPN in those cases is crucial if you want to make sure that your vacation will not be ruined by cyber criminals. Nobody wants to lose access to their device or their bank account during a trip to a foreign country,” says Daniel Markuson, a cybersecurity expert at NordVPN.
As International VPN day (August 19th) is just around the corner, Markuson lists all the benefits offered by the service.
Enhanced online security
The main purpose of a VPN is to keep its user’s online connection secure even when they are away from home. Hackers can set up fake hotspots or access unsecured public routers and this way monitor users’ online activity. Once a user is connected, criminals can intercept their internet traffic, infect the device with malware, and steal their victim’s personal information.
When authenticating themselves on public Wi-Fi, users often need to type in their email address or phone number. However, if a user has accidentally connected to a hacker’s hotspot, they could be exposing themselves to real danger.
A VPN hides users’ IP addresses and encrypts their online activity. That means that, even if a user is using a malicious hotspot, the hacker behind it won’t be able to monitor their activity. Therefore, getting a VPN for travelling abroad is essential if you want to stay secure and private online.
Grab the best deals
Depending on the country in which you’re located, the prices for airline tickets, car reservations, and hotels might vary. That’s because businesses know that people in different countries can and will pay higher amounts for certain products and services. If you use a VPN for travel, you can hop between servers in different countries and find the best deals available.
Make the best of additional VPN features
As the industry is evolving, many VPN providers add new features to make their users’ experience even more wholesome. NordVPN, for example, recently added the Meshnet feature that lets travellers connect to other devices directly no matter where in the world they are. This enables users to form a remote connection with their home or office PC from anywhere in the world to share files or for other uses.
However, having said that, please check local laws and regulations about using VPN services on your devices, before you do.
TEAMGROUP Launches ELITE PLUS DDR5 Memory Modules
TEAMGROUP has launched the ELITE PLUS DDR5 Desktop Memory with a brand new heat sink design to effectively increase reliability. Furthermore, TEAMGROUP has announced a new frequency of 6,000MHz for ELITE DDR5 to further increase operating performance and deliver an ultra-smooth user experience.
ELITE PLUS DDR5 Desktop Memory is equipped with a sleek, simple, and asymmetric aluminium heat sink that has been specially designed to be non-conductive and to protect against scratches, acids, rusting and rotting to provide full protection for the DDR5 module. ELITE PLUS DDR5 Desktop Memory is also equipped with a 1.1V standard working voltage which further reduces energy consumption for each unit of bandwidth compared to the 1.2V in DDR4, providing a more efficient power usage.
The DDR5 module is equipped with PMICs for effective power distribution, reliable power supply, and minimal noise interference. The IC supports on-die ECC, a feature that self-corrects DRAM cells for enhanced stability and reliability by reducing risks of information errors. The ELITE PLUS DDR5 modules are designed to be perfectly compatible with Intel and AMD systems and come with three frequencies: 4800MHz, 5600MHz, and 6000MHz, in single/dual channel options from 8GB to 32GB of storage capacity to satisfy a wide range of user demands.
ASUS Republic of Gamers Launches New Products Through an Evangelion Collaboration
ASUS Republic of Gamers (ROG) has announced a comprehensive ROG x Evangelion collaboration centred around EVA-01, the flagship mecha of the manga and anime series known around the world. DIY PC builders will be able to assemble a high-end PC featuring EVA 01’s distinctive purple-and-green theme and a variety of artwork directly from the Evangelion universe so that they can fashion their very own ‘NERV command centre’. Options will include a unique ROG Maximus motherboard, two ROG Strix GeForce RTX graphics cards, a ROG Ryujin II 360 AIO cooler, and other top-shelf ROG gear.
ROG Maximus Z690 Hero EVA Edition Motherboard
The ROG Maximus Z690 Hero EVA Edition is covered in the classic purple and green of the EVA-01 and is similarly well-equipped. Robust cooling and power delivery are poised to push the latest 12th Gen Intel Core processors to the max. An A.T. Field design around the CPU socket and polymo-lighting on the I/O cover that switches between EVA-01 normal and berserk modes is a further aesthetic treat.
ROG STRIX GeForce RTX 3090 and 3080 EVA Edition Graphics Cards
The EVA Editions of the ROG Strix GeForce RTX 3090 and ROG Strix GeForce RTX 3080 come equipped with a myriad of performance-enhancing features. Aesthetic cues from EVA-01 cover the shroud and backplate, and the iconic synchronization effect is displayed on the front ARGB panel.
ROG Ryujin II 360 ARGB EVA Edition AIO Cooler
From end to end, the ROG Ryujin II 360 ARGB EVA Edition embodies the Evangelion spirit. A gunmetal pump cover surrounds a 3.5-inch screen that displays vital stats and customizable GIFs. Meanwhile, reinforced tubing pipes coolant into a radiator loaded with three NERV-styled ARGB fans, ensuring exemplary stability in the heat of battle.
ROG THOR 1000W Platinum II EVA Edition Power Supply
The ROG Thor II Platinum EVA Edition wears an EVA-inspired skin and wields component and cooling upgrades that enable the lowest noise levels — even during the most demanding skirmishes with the opposition.
ROG Strix Helios EVA Edition Chassis
The ROG Strix Helios EVA Edition is a premium mid-tower gaming chassis with three tempered-glass panels, a refined aluminium frame, and integrated front-panel RGB lighting. Interior and exterior details have been fashioned to match the aesthetics of the EVA-01 and house the other ROG x Evangelion components, making it the cornerstone of the collaboration.
ROG Strix XG27AQM EVA Edition Monitor
The ROG Strix XG27AQM EVA Edition is handsomely clad in the EVA-01’s purple and green colour scheme. With an overclocked refresh rate of 270 Hz and a speedy 0.5 ms (GTG) response time, users will experience an incredibly fluid view. The 27-inch display also covers 97% of the DCI-P3 colour space, offering a full representation of wide-gamut media.
ROG Rapture GT-AX6000 EVA Edition Network Router
The ROG Rapture GT-AX6000 EVA Edition features cutting-edge wireless technology, antennas styled like the EVA-01’s shoulder plates and a control app with a UI design fashioned after a visible A.T. Field.
ROG Delta S EVA Edition Gaming Headset
The ROG Delta S EVA Edition headset encapsulates a hi-fi-grade ESS 9281 QUAD DAC™ and ASUS AI Noise-Canceling Microphone within a lightweight shell that features EVA-inspired purple-and-green aesthetics and customizable RGB lighting. The total package weighs in at just 300 grams, putting comfort on equal par with impactful sonics and pristine comms.
ROG Strix Scope RX EVA Edition Keyboard
The ROG Strix Scope RX EVA Edition proudly wraps an EVA-inspired purple-and-green aluminium case around a full complement of ROG RX optical mechanical switches. This formidable combo consistently provides wobble-free keystrokes, a near-zero debounce delay, plus IP57 waterproofing and dust resistance for reliable deployment throughout prolonged campaigns.
ROG Keris Wireless EVA Edition Mouse
The ROG Keris Wireless EVA Edition weighs just 79 grams and sports the EVA-01’s striking green and purple colour scheme. With a 16,000 dpi ROG sensor and ROG push-fit switch sockets, users can aim with extreme precision and customize the amount of trigger force required to deliver a menacing payload.
ROG Scabbard II EVA Edition Mouse Pad
Combining contrasting NERV and EVA-inspired design elements on a nano-coated surface that repels water, oil, and dust, the ROG Scabbard II EVA Edition prominently displays your allegiance and provides a robust foundation for the ROG Keris Wireless EVA Edition mouse.
ROG Strix Arion EVA Edition SSD Enclosure
The ROG Strix Arion EVA Edition portable SSD enclosure features heat protection optimizations and blistering connection speeds, making it ripe for quick data backups and secret missions behind enemy lines.
ROG x EVANGELION T-Shirts and Sweater
The ROG T-Shirt EVA Edition and ROG Sweater EVA Edition are made of cotton for a naturally soft and cool feel, with a reinforced anti-wrinkle neckline and EVA-inspired design. The T-shirts will be available in black or white, and each will feature a different design on the front and back.
Review: ASUS Zenbook 14 OLED (UX3402ZA)
The ASUS Zenbook 14 OLED (UX3402ZA) is one of the most elegant and premium-looking ultrabooks we have reviewed in recent...
Review: HP Spectre x360 Convertible Laptop
The HP Spectre x360 Convertible Laptop is a beautiful device that comes packed with a brilliant set of specifications. The...
Review: HUAWEI MateBook X Pro (2022)
In recent years, the demand for lightweight, high-performance laptops has been increasing. Users are craving portable laptops to satisfy their...
Review: Dynabook Portégé X30L-K
Dynabook’s Portégé X30L-K is an ultra-lightweight laptop that comes packed with a 13.3-inches display. The overall form factor of the...
Review: ROG Chakram X Wireless Gaming Mouse
Have you ever used a mouse that comes with a built-in joystick? Well, we had an opportunity to test out...