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Casio Launches its Latest Range of Watches in the Middle East

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Casio Middle East has announced the launch of the latest range of metal analogue timepieces for its Edifice men’s watches and Sheen women’s watches line. The new models offer stylish designs and strong features, including the ability to seamlessly link to a smartphone and calibrate accurate time settings by connecting to internet based time servers.

According to Casio senior executives, users can enjoy the accurate time feature from the latest Edifice and Sheen timepieces by downloading and using Casio Watch App from the iPhone App Store or Google Play for android smartphones. The release of these latest range of models follows the successful 2016 launch of the Edifice EQB-600D and Sheen SHB-100.

These high-performance analog watches offer various functions without any complexity, for instance making it easy to set world time from the smartphone app or to set local time with the press of a button when traveling internationally. The newest additions to the Edifice line of watches for men are the EQB-700D-1A and the EQB 700D-2A.

The face of these watches feature dual curved glass, with a sleek case and clean-cut face layout that give the watch a stylish appearance. A battery indicator is positioned at the 10 o’clock position, so that the user can tell at a glance if the watch needs solar recharging. Meanwhile, the latest additions to the Sheen line of watches for women are the SHB-200CG-9A, SHB-200SG-7A and the SHB-200D-7A, which are part of the Time Ring Series.

The new watches feature a World Time Dial with two rings designed to evoke diamond facets. The ring at the 6 o’clock position is finished using a special process that gives it a diamond-like shine, while the ring at the 8 o’clock position features a beautifully sparkling multifaceted finish. These exciting new analog models are available across the region at all G-Factory outlets (Casio Watch Exclusive showrooms), Airport Duty Free Shops and Virgin Mega Stores.

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NIA Partners with Jarsh Safety to Launch the World’s First AC Safety Helmet

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Dubai’s NIA Limited, the exclusive regional distributor of a wide range of consumer electronics and home appliances, has announced the UAE launch of the world’s first AC Safety Helmet for the outdoor workforce and field executives. Manufactured by India’s tech and safety start-up Jarsh Safety, the Jarsh-NIA AC Helmet works on patented solid-state cooling technology to provide cooling up to 24ºC.

In the presence of  M.T.H Nia, Founder, and Chairman of Nia Limited, the state-of-the-art AC Helmet was unveiled at the India Pavilion of the Dubai Expo 2020 by Kamran Birjees Khan, Chief Executive Officer of NIA Limited, and Kausthub Kaundinya, CEO of Jarsh Safety. “In line with the UAE Government’s endeavours to advance workforce welfare standards, NIA Limited is proud to introduce to the UAE and the wider region this game-changing safety and comfort gear from Jarsh Safety, India’s award-winning start-up,” said Kamran.

Earnestly participating in the UAE’s march to set global benchmarks in workforce welfare, NIA Limited was the Platinum Sponsor for the fourth edition of Taqdeer Award, part of the Dubai Government Excellence Programme, held in May this year. The Jarsh-NIA AC Safety Helmet is a game-changer for the construction and outdoor workforce, especially in a region that is characterised by extreme working conditions during the summer months. “The industrial helmet has not seen much innovation in over a hundred years, since its inception in 1919. In 2021, we are changing the way the world sees safety,” said Kausthub.

The UAE takes its workforce’s health and safety seriously. Construction and industrial workers are not permitted to work during the hottest hours of the day during the summer. In addition, the UAE law mandates that workers should be provided with safety gear and suitable clothing to protect them against injuries and dangers. “The world’s first AC Safety Helmet is designed to keep the industrial, construction and other outdoor workforce and executives comfortable while in a high-temperature environment,” said Kamran.

“As a UAE-based corporate, we believe it is our social responsibility to bring the AC Safety Helmet to the region and use this technology to enhance the workforce’s comfort,” said Kamran. He added that the collaboration with Jarsh Safety was in line with NIA Limited’s undertaking to spur innovation by supporting start-ups and offering technology-led solutions to long-standing challenges.

The Jarsh-NIA AC Helmet offers a unique opportunity for construction firms and industrial units to prioritise the comfort of their workforce without compromising on productivity. The use of the AC Helmet is not only socially responsible, but it also offers commercial benefits as studies have shown that extreme temperatures can cause thermal exhaustion and heat stress, leading to a decline in productivity.

NIA Limited has an extensive network of subsidiary companies in the UAE and across the Middle East. It is the official and exclusive regional distributor of some of the world’s largest consumer electronics and home appliance brands, including AEG, Blueair, Bluewater, Daewoo, Gree, Haier, Technogas, and Winia, among others. Specialising in HVAC (heating, venting and air-conditioning) technology, NIA Limited has been in the UAE since the 1980s.

“The UAE and the wider region is committed to the health, safety, welfare, security, and dignity of its workforce. We hope to see the AC Safety Helmet being adopted as an industry-standard in line with that commitment,” Kamran added. Twenty-somethings Kausthub Kaundinya, Sreekanth Kommula, and Anand Kumar made a prototype of the Jarsh AC Helmet in 2016 after experiencing discomfort while using safety helmets. Realising its potential in bettering the lives of those at the bottom of the workforce pyramid, they formed a manufacturing start-up and quickly scaled up the helmet’s production.

“We started our journey from a garage office and, over the years, brought smiles to thousands of workers across India. Jarsh Safety is now going global,” said Kausthub. “We strongly believe that the joint NIA-Jarsh mission can help alleviate the working conditions of the workforce across the world,” he said.

The AC Safety Helmet will now be available in the UAE and across the region through NIA Limited’s unparalleled distribution network. Powered by a rechargeable battery that requires zero maintenance, the Jarsh-NIA AC Safety Helmet offers UAE and regional organisations a cost-efficient way of ensuring that their workforces remain safe, comfortable and healthy irrespective of the ambient conditions.

The AC Helmets improve productivity while ensuring the safety and comfort of the workforce. The helmet comes with a pre-installed rechargeable battery pack. “The premium model for senior executives has a battery life of two hours while the heavy-duty model for the skilled workforce has a 10-hour battery backup,” said Mr. Kausthub. “Four vents across the helmet provide a uniform cooling experience, keeping the user sweat-free, comfortable and productive on the job,” he said.

The Jarsh-NIA AC Helmet will be available in four variants:

  1. Model C: For machine operators. Model C increases operator efficiency and it can be directly connected to the machine’s low-voltage power source for unrestricted use.
  2. Model S: For skilled technicians. Model S enhances workforce productivity and its battery pack offers 10 hours of comfort on a single charge.
  3. Model E: For management, architects and executives. Model E is designed for comfortable field visits and its battery pack offers 2 hours of comfort on a single charge.
  4. Model W: For welding equipment operators. Model W offers additional protection for the eyes, face, and neck area. Its battery pack offers 2 hours of comfort on a single charge.
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ZOTAC GAMING Launches Limited Edition Hardware to Celebrate “Resident Evil: Welcome to Raccoon City”

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In celebration of Sony Pictures’ upcoming film Resident Evil: Welcome to Raccoon City, ZOTAC Technology Limited has announced that its gaming brand, ZOTAC GAMING, will launch a global “Survive with Power” campaign featuring Resident Evil: Welcome to Raccoon City-themed hardware, which will include AMP Extreme Holo graphics cards, the ultimate Mini PC, and more. The limited-edition hardware is designed to amplify your PC gaming experience and, in addition, love letters to ZOTAC’S worldwide community for supporting ZOTAC over the past 15 years since being established.

The “Survive with Power” campaign kicks off today and will run until December 17, 2021. For a limited time, ZOTAC and RESIDENT EVIL fans will have a chance to win one of the ZOTAC GAMING Resident Evil: Welcome to Raccoon City Limited Edition Graphics Card or Mini PC hardware. “Challenge yourself with our Mini Game and enter to win one of the ultimate prizes in the grand lucky draw, as well as join our social media giveaway where more awesome prizes await. Visit Official Page for more detail,” the company said in a statement.

Get equipped with the ultimate cooling and power to survive the worst of any game. The HoloBlack design turns ruby red with the limited-edition Resident Evil: Welcome to Raccoon City Graphics Card. With the power of the GeForce RTX, see with real-time ray-traced visuals, play in up to 4K with greater graphics efficiency with DLSS enhanced AI graphics processing, and react quickly with NVIDIA Reflex.

Fight the thirsty zombies and other evils and survive with the ultimate compact system MAGNUS ONE. At just 8.3 liters, MAGNUS ONE takes full advantage of the small footprint to feature the most powerful hardware including a ZOTAC GAMING GeForce RTX 3070 graphics card and the powerful Intel Core i7 processor to offer unrivaled performance.

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Circuit X Launches BMX Park Track Rush 2.0

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Circuit X, Abu Dhabi’s fun-filled adventure park at Hudayriyat Island by Modon Properties, ushers in the cool season along with the celebration of its one-year anniversary with the launch of Track Rush 2.0, the second edition of the exciting challenge at their BMX Park in partnership with Vans. 

Taking place on the 13th of November, participants will have a chance to win exciting prizes. Competitors will enjoy an adventure-packed ride through the BMX Park and the two tracks, Pump Track and Dirt Track and compete to be the most skilled biker at the venue. 

Races at the Track Rush 2.0 competition is categorized by age group – juniors, seniors, and adults.  Racers will bike through the thrilling Pump Track, a course that is designed based on pump action with several areas for skills and jumps.  Adults will get the chance to race through the Dirt Trail sprint, which features thrilling obstacles including multiple jumps, turns, and berms, creating an action-packed course that must be navigated with care while achieving the fastest possible time.

Circuit X, situated alongside the newly opened stunning beachside of Hudayriyat’s leisure and entertainment destination, commissioned by Modon Properties, is set to offer an adventurous day for all ages and capabilities through this thrilling competition.

Join in on the fun on the 13th of November 2021 from 9:30 AM onwards for an exhilarating experience. Participants with the shortest time will win exciting awards from Vans.

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