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Qualcomm to Move Beyond Processors to Platforms

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Reporting from San Diego, California, US: Qualcomm has announced new initiatives and changes to its strategies, at its Snapdragon 835 benchmarking event. At the event, which was held on March 15, 2017, at its head quarters in San Diego, California, US, the company took the audience through a series of changes in its product branding positioning.

“For decades, the semiconductor industry has used the term “processor” to mean the component that powers the most advanced devices,” explained Don McGuire, the VP of Product Marketing at Qualcomm Technologies, Inc.  “It’s a word that Qualcomm Technologies has embraced over the years with our Snapdragon brand, or as we say — our Qualcomm Snapdragon processor.”

Maguire further went on to say that describing Snapdragon as a “processor” is an inadequate representation. “In truth, Snapdragon is more than a single component, a piece of silicon, or what many would misinterpret as the CPU; it’s an anthology of technology, composed of hardware, software, and services that are not fully captured in a word like ‘processor.’ That is why Qualcomm Technologies is refining our terminology by referring to Snapdragon as a ‘platform’ instead of a processor,” said McGuire.

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According to McGuire, the Snapdragon platform will take the company’s offerings beyond a single chip. While the single processor form factor is truly a system-on-a-chip (SoC), housing custom technology such as an integrated modem, CPU, GPU, and DSP, there is a lot more going on outside of the chip that is designed to ultimately support a wide variety of devices.

Technologies from the RF Front End — without which mobile devices won’t be able to acquire a signal, make a phone call, or surf the web — to Qualcomm Quick Charge, the Qualcomm Aqstic audio DAC, Wi-Fi (802.11ac and 11ad), touch controllers, and finger print technology, are all engineered to work together with the SoC.

McGuire also announced that moving forward, only premium mobile platforms will retain the Snapdragon brand. This means that the company’s processors in the 200 tier will fall under the new Qualcomm Mobile name. “Our belief is that bringing the 200-level mobile platforms under the new Qualcomm Mobile brand will help differentiate entry-level and high- volume solutions from our flagship and high-end Snapdragon premium mobile experience platforms,” added McGuire.

According to Qualcomm, as it expands its presence outside of mobile, it wants the nomenclature to reflect all the product segments it is present in. From mobile PCs and servers, to automotive, IP cameras, drones, and VR/AR headsets, among others.

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Intel Unveils Budget-Friendly Arc B580 and B570 ‘Battlemage’ Graphics Cards

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Intel is gearing up to launch its next — and potentially final — lineup of desktop graphics cards in just 10 days. Announcing the budget-friendly Arc B580 at $249 and Arc B570 at $219, Intel has positioned these cards as the “best-in-class performance per dollar” in the GPU market. The B580 is set to ship on December 13th, while the B570 will follow on January 16th.

The new cards are built on Intel’s Xe2 “Battlemage” GPU architecture, the same technology found in Intel’s Lunar Lake laptop chips, but significantly enhanced for desktop performance. With more than double the graphics cores, up to 12GB of dedicated video memory, and up to 190W of power, the B580 boasts the capability to outperform Nvidia’s $299 RTX 4060 and AMD’s $269 RX 7600 in certain benchmarks, though it still faces stiff competition.

Intel’s benchmarks show the B580 running 10 percent faster on average than the RTX 4060 across various games at 1440p and ultra settings when paired with Intel’s high-end Core i9-14900K CPU. Titles like Cyberpunk 2077, Hogwarts Legacy, Returnal, and The Witcher 3 achieve an average of over 60fps with this setup, surpassing the RTX 4060’s performance. However, Nvidia’s card still leads in games such as Starfield, Gears 5, and certain Assassin’s Creed titles, demonstrating the competitive landscape of GPU performance.

Compared to the previous generation A750, which originally retailed for $289 but is now available for $180, the new B580 runs 24 percent faster on average. This performance boost is more evident in scenarios where memory constraints are an issue, thanks to the B580’s 12GB of video memory compared to the 4060’s 8GB. For instance, in Forza Motorsport, the Nvidia card outperforms the Intel one, 86fps to 77fps, but with ray tracing enabled, Intel’s B580 takes the lead with 64fps to 57fps.

Intel’s own Arc B580 Limited Edition card will feature two fans, and a single 8-pin power connector, and promises “whisper quiet” performance. Additionally, manufacturers such as Acer, ASRock, Gunnir, Sparkle, Maxsun, and Onix will produce their versions of the card.

In addition to the new hardware, Intel is rolling out upgrades to its XeSS technology. The new XeSS 2 will offer frame generation, significantly boosting frame rates by creating new frames between existing ones, and an Xe Low Latency mode aimed at eliminating the latency penalty of frame generation. This new technology will be integrated into various upcoming games, including F1 24, Marvel Rivals, Assassin’s Creed Shadows, and more.

Intel’s budget-friendly approach with the Arc B580 and B570 is a refreshing addition to the GPU market, providing more memory and bandwidth at competitive prices. However, the future of Intel’s discrete graphics cards remains uncertain, following recent comments from former CEO Pat Gelsinger. For now, Intel’s latest offerings are set to make a significant impact in the market as they roll out in the coming weeks.

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CORSAIR Intros MP700 ELITE Series PCIe 5.0 M.2 SSDs

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CORSAIR has announced the immediate release of the MP700 ELITE series of PCIe 5.0 SSDs. These new drives bring the next generation of storage technologies to mainstream markets, offering incredible performance and reliability at a more affordable price point.

The MP700 ELITE boasts incredible sequential read speeds of up to 10,000MB/sec and sequential write speeds of up to 8,500MB/sec, powered by the cutting-edge PCIe 5.0 x4 controller. This leap in performance ensures users can experience faster boot times, quicker game loads, and seamless file transfers, taking their overall computing experience to new heights.

Featuring High-Density 3D TLC NAND, the MP700 ELITE series provides the perfect blend of performance and endurance, keeping your system running smoothly for years. With support for Microsoft DirectStorage, these drives can communicate directly with your graphics card, significantly reducing load times for compatible games and enhancing gameplay.

Utilizing the compact M.2 2280 form factor, the MP700 ELITE is available both with a heatsink for desktop motherboards, and also without a heatsink for use with integrated motherboard cooling and in compatible laptops. Moreover, backward compatibility with PCIe 4.0 and PCIe 3.0 platforms ensures that a wide range of users can benefit from this advanced technology. A PCIe 5.0 platform, such as Intel’s 800-series or AMD’s 800-series is required for the highest throughput.

With a comprehensive five-year warranty and the CORSAIR SSD Toolbox software for advanced drive management, the MP700 ELITE series stands as a testament to CORSAIR’s commitment to innovation and customer satisfaction. The CORSAIR MP700 ELITE series is available in 1TB and 2TB capacities.

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Cooler Master Releases the MasterLiquid 360 Ion White

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Cooler Master, a leading provider of PC components, gaming peripherals, and tech lifestyle solutions, has today announced the release of the MasterLiquid 360 Ion White, an all-new colourway for their premium liquid cooler. This flagship AIO cooler features the company’s first LCD display and showcases the most advanced cooling technology to date.

Key features and benefits of the MasterLiquid 360 Ion White include:

  1. Gen X Dual Chamber Design: Dual chambers work together for the most efficient cooling.
  2. 2.1-inch IPS LCD Screen: The pump features a 2.1-inch LCD screen, fully customizable via the MasterCTRL software.
  3. Mobius 120P ARGB Fans: Equipped with three white Mobius 120P ARGB fans for unmatched cooling performance.
  4. Personalization and Compatibility: Built-in features such as controllable ARGB lighting and automatic PWM adjustment are compatible with all major motherboards and allow for in-depth personalization.
  5. Easier Installation: Preinstalled Mobius 120P ARGB fans and a simplified bracket design make installation simpler and faster.

The MasterLiquid 360 Ion White is the liquid cooler to watch for in the next generation of PC building. With the ideal combination of flagship performance and customization possibilities, as well as an all-white aesthetic for an entirely different look, the Ion is a cooling powerhouse you just can’t look away from.

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