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Canon Launches the EOS C700 at CABSAT

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Canon Middle East has announced its new anticipated cinema camera – the EOS C700, regarded as the brand’s flagship to the region. The next generation EOS C700 Digital Cinema Camera was unveiled at CABSAT, incorporating Canon’s learnings based on professional feedback from across the world and the Middle East over the last five years, since the original Cinema EOS C300 was announced.

EOS C700

Anurag Agrawal, Managing Director, Canon Middle East, said: “Our engagement with the film-making industry is a journey which we started many years ago and has always given us an opportunity to highlight our support to women. It is a great sign of optimism and encouragement for all women in the region which coincides with our corporate philosophy of ‘Kyosei’ that lies at the heart of our brand, philosophy and brand awareness. We will continue to provide support to the filmmaking industry and introduce our latest products.

“Through CABSAT, Canon is enabling opportunities for the region’s filmmaking industry, with the availability of a world-class portfolio of imaging solutions, ranging from cinema cameras to lenses including 4K technology, workflow solutions and even post production. The launch of the EOS C700 camera will elevate the capabilities of filmmakers from the Middle East, and leverages technologies that defines industry standards,” added Agrawal.

With an all-new modular design aimed at high-end cinema production, the C700 brings an all new power and flexibility expected in the A-Camera market. Featuring a Super35mm sensor that shoots up-to 4.5K, numerous recording options, and an upcoming RAW update, the C700 promises superb image and build quality.

“Besides bringing in advanced technology which cater to the cinema industry, our aim is to showcase how production houses can innovatively integrate our solutions in their setup without any hassle, to drive creativity. We will work very closely with the filmmaking and broadcast industry along with production houses to demonstrate how Canon technology can be an integral part of creative workflow and help achieve outstanding content,” said Venkatasubramanian Hariharan, Business Unit Director, B2C Canon Middle East.

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Creator Tools

Sony Unveils Next-Gen ZV-E10 II Vlogging Camera with New Lens Kit

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Sony Middle East and Africa has launched the ZV-E10 II, the successor to their popular ZV-E10 vlogging camera. The new model builds on the strengths of the original while adding improved performance and features for content creators. The ZV-E10 II boasts a new 26-megapixel sensor and the latest BIONZ XR image processing engine for better image quality. Autofocus and video capturing have also been enhanced, with features like a new vertical format user interface and improved battery life.

The camera offers two key functions for creating professional-looking content: Creative Looks and Cinematic Vlog Setting. Creative Looks provides a variety of presets for different looks, while Cinematic Vlog Setting automatically adjusts settings for a cinematic feel.

Key Highlights:

  1. Upgraded 26MP Exmor R CMOS sensor and BIONZ XR processor
  2. Improved autofocus and video capturing
  3. Cinematic Vlog Setting for Automatic Video Optimization
  4. Vertical shooting mode with a rotating user interface
  5. Upgraded battery for extended recording time
  6. Compact and lightweight design

The ZV-E10 II camera body will be available in selected countries from July 2024. Sony also announced the E PZ 16-50mm F3.5-5.6 OSS II lens, a compact zoom lens ideal for the ZV-E10 II. This lens is lightweight, offers good image quality, and features built-in image stabilization. The E PZ 16-50mm F3.5-5.6 OSS II will be available in black in selected countries from July 2024.

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Digital Cameras

Canon Adds New Cinema RAW Light Recording Formats to EOS C500 Mark II Via Firmware Update

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Canon Europe has announced the release of a new free-of-charge firmware update for the EOS C500 Mark II, further enhancing the camera’s professional functionality. The firmware update adds 12-bit Cinema RAW Light formats: LT (Light), ST (Standard) and HQ (High Quality), improving workflow flexibility and providing more options post-production. Previously made available for the EOS R5 C and EOS C70, this highly requested feature allows users to select a scalable range of internal RAW recording data rates that either further enhance the fidelity of the sensor output or reduce file sizes – all while maintaining the high-quality 12-bit colour information.

The EOS C500 Mark II features a 5.9K full-frame sensor, internal RAW recording, interchangeable lens mount and highly configurable modular design. The camera is a popular choice for television and cinematic productions due to its impressive image quality, extensive connectivity, and compact body. 

Aron Randhawa, Senior Product Specialist at Canon Europe, said, “Cinema RAW Light is continually evolving and has a clear advantage over heavily compressed formats, especially for colour grading and VFX pipelines. All three scalable new formats are 12-bit, even at higher frame rates, with no chroma subsampling, enabling cinematographers to unleash the full capability of their production camera.”

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Digital Cameras

Fujifilm Launches INSTAX Pal

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FUJIFILM Corporation has launched the “INSTAX Pal” in the market. The palm-top size camera joins the INSTAX series of instant cameras, allowing users to take photos anytime and anywhere. It will be available in five colours to suit different lifestyles, broadening the scope of shooting situations and experiences. The INSTAX instant photo system marks its 25th anniversary this year since its original launch in 1998. The system evolved with time, embracing trends and new technologies, to expand its lineup from analogue instant cameras to hybrid instant cameras and smartphone printers. The INSTAX series offers diverse ways of enjoying photography to broaden its user base covering young people and middle-aged groups.

The new INSTAX Pal is INSTAX series’ first model specialising in taking pictures. Removal of the printing function has made it possible to reduce the size to a palm-top level for even greater walkaround capacity. The INSTAX Pal features a variety of functions to facilitate shooting situations and photographic experiences. The Standard mode, activated by pressing the shutter button on the rear panel, takes advantage of the wide-angle lens to shoot from an elevated position or at a sharp angle, difficult to achieve with smartphones, using just one hand to capture a dynamic image that brings in more of the background.

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The Remote mode connects the camera to a smartphone installed with a dedicated app via Bluetooth so that pictures can be checked on the smartphone as they are taken. The Interval mode takes photos continuously at a three-second interval. These features set this camera apart from smartphones with unique shooting experiences. The INSTAX Pal can also establish a Bluetooth connection with the INSTAX Link series of smartphone printers to produce INSTAX prints out of images taken with it.

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