Samsung Gulf Electronics is showcasing its portfolio of best-in-class products including the all-new Galaxy A series, 4D Chairs and Gear VR at GITEX Shopper between March 29 – April 1. During the event, the consumer electronics giant will demonstrate its world class innovations in the company’s growing product ecosystem.
Samsung will also showcase its latest range of mobile devices including the Galaxy A Series, Galaxy S7 and Galaxy S7 Edge smartphones, as well as Samsung wearables such as, Gear Fit2 sports bands, Gear IconX cord-free fitness earbuds, and its revolutionary Gear S3 smart watch, in addition to other exciting products and accessories.
Moreover, Samsung will showcase its latest consumer electronics, including home appliances such as the Add Wash front load washing machines and Twin Cooling refrigerators, as well as its SUHD range of TVs among others. The Samsung pavilion boasts dedicated experience zones, which consist of different activities that provide visitors with a thrilling experience, including 4D motion chairs that highlight the Gear VR and allow shoppers to enjoy an immersive virtual reality experience.
At its stand, Samsung will showcase the technology of the Galaxy A7, which will be placed inside a box with minimum light and customers will be able to take photos using the smartphone’s latest functionality – taking bright pictures in low light environments. A real crowd puller will be the IP68 that challenges customers to fish out the A7 and A5 phone from an aquarium using a fishing rod.
This activation showcases the water-resistant and the floating camera button features as customers are asked to take a selfie with the advanced camera technologies. A dedicated zone called ‘Expand Your Storage’, challenges customers to guess how many movies, songs or pictures the 256 GB storage can accommodate through a toss and shoot ring game.
Each aspect highlights the phone’s built in memory and maximum storage capacity. Furthermore, customers are able to experience the Galaxy A’s front camera autofocus and clear selfie images on a backdrop of their choice.
“Every Samsung GITEX Shopper participation is a great opportunity for us to showcase our latest product innovations to consumers, we are committed to offering our visitors the most interactive experience every year. This year is no exception and visitors can benefit from our unique product offerings where we are showcasing innovative activities across our consumer electronics range,” said C. Purushothaman, Head of Marketing (Smartphones & Tablets), IT & Mobile Division at Samsung Gulf Electronics.
He continued, “Our customers are at the core of our innovations and we conduct regular market research to ensure we deliver products before our customers know they need them. We look forward to offering our visitors an interactive experience at our stand, where we expect our Galaxy A7 to be a huge draw.”
The Galaxy A7 enables users to connect with a number of devices including tablets and the Samsung Gear Fit2 and Gear IconX wearables. The Galaxy A is equipped with reversible USB Type-C port for easy connectivity including hassle-free charging. It also features Always on Display so users can quickly glance at the time and calendar without waking up the device, saving time and battery.
ASUS Republic of Gamers Launches New Products Through an Evangelion Collaboration
ASUS Republic of Gamers (ROG) has announced a comprehensive ROG x Evangelion collaboration centred around EVA-01, the flagship mecha of the manga and anime series known around the world. DIY PC builders will be able to assemble a high-end PC featuring EVA 01’s distinctive purple-and-green theme and a variety of artwork directly from the Evangelion universe so that they can fashion their very own ‘NERV command centre’. Options will include a unique ROG Maximus motherboard, two ROG Strix GeForce RTX graphics cards, a ROG Ryujin II 360 AIO cooler, and other top-shelf ROG gear.
ROG Maximus Z690 Hero EVA Edition Motherboard
The ROG Maximus Z690 Hero EVA Edition is covered in the classic purple and green of the EVA-01 and is similarly well-equipped. Robust cooling and power delivery are poised to push the latest 12th Gen Intel Core processors to the max. An A.T. Field design around the CPU socket and polymo-lighting on the I/O cover that switches between EVA-01 normal and berserk modes is a further aesthetic treat.
ROG STRIX GeForce RTX 3090 and 3080 EVA Edition Graphics Cards
The EVA Editions of the ROG Strix GeForce RTX 3090 and ROG Strix GeForce RTX 3080 come equipped with a myriad of performance-enhancing features. Aesthetic cues from EVA-01 cover the shroud and backplate, and the iconic synchronization effect is displayed on the front ARGB panel.
ROG Ryujin II 360 ARGB EVA Edition AIO Cooler
From end to end, the ROG Ryujin II 360 ARGB EVA Edition embodies the Evangelion spirit. A gunmetal pump cover surrounds a 3.5-inch screen that displays vital stats and customizable GIFs. Meanwhile, reinforced tubing pipes coolant into a radiator loaded with three NERV-styled ARGB fans, ensuring exemplary stability in the heat of battle.
ROG THOR 1000W Platinum II EVA Edition Power Supply
The ROG Thor II Platinum EVA Edition wears an EVA-inspired skin and wields component and cooling upgrades that enable the lowest noise levels — even during the most demanding skirmishes with the opposition.
ROG Strix Helios EVA Edition Chassis
The ROG Strix Helios EVA Edition is a premium mid-tower gaming chassis with three tempered-glass panels, a refined aluminium frame, and integrated front-panel RGB lighting. Interior and exterior details have been fashioned to match the aesthetics of the EVA-01 and house the other ROG x Evangelion components, making it the cornerstone of the collaboration.
ROG Strix XG27AQM EVA Edition Monitor
The ROG Strix XG27AQM EVA Edition is handsomely clad in the EVA-01’s purple and green colour scheme. With an overclocked refresh rate of 270 Hz and a speedy 0.5 ms (GTG) response time, users will experience an incredibly fluid view. The 27-inch display also covers 97% of the DCI-P3 colour space, offering a full representation of wide-gamut media.
ROG Rapture GT-AX6000 EVA Edition Network Router
The ROG Rapture GT-AX6000 EVA Edition features cutting-edge wireless technology, antennas styled like the EVA-01’s shoulder plates and a control app with a UI design fashioned after a visible A.T. Field.
ROG Delta S EVA Edition Gaming Headset
The ROG Delta S EVA Edition headset encapsulates a hi-fi-grade ESS 9281 QUAD DAC™ and ASUS AI Noise-Canceling Microphone within a lightweight shell that features EVA-inspired purple-and-green aesthetics and customizable RGB lighting. The total package weighs in at just 300 grams, putting comfort on equal par with impactful sonics and pristine comms.
ROG Strix Scope RX EVA Edition Keyboard
The ROG Strix Scope RX EVA Edition proudly wraps an EVA-inspired purple-and-green aluminium case around a full complement of ROG RX optical mechanical switches. This formidable combo consistently provides wobble-free keystrokes, a near-zero debounce delay, plus IP57 waterproofing and dust resistance for reliable deployment throughout prolonged campaigns.
ROG Keris Wireless EVA Edition Mouse
The ROG Keris Wireless EVA Edition weighs just 79 grams and sports the EVA-01’s striking green and purple colour scheme. With a 16,000 dpi ROG sensor and ROG push-fit switch sockets, users can aim with extreme precision and customize the amount of trigger force required to deliver a menacing payload.
ROG Scabbard II EVA Edition Mouse Pad
Combining contrasting NERV and EVA-inspired design elements on a nano-coated surface that repels water, oil, and dust, the ROG Scabbard II EVA Edition prominently displays your allegiance and provides a robust foundation for the ROG Keris Wireless EVA Edition mouse.
ROG Strix Arion EVA Edition SSD Enclosure
The ROG Strix Arion EVA Edition portable SSD enclosure features heat protection optimizations and blistering connection speeds, making it ripe for quick data backups and secret missions behind enemy lines.
ROG x EVANGELION T-Shirts and Sweater
The ROG T-Shirt EVA Edition and ROG Sweater EVA Edition are made of cotton for a naturally soft and cool feel, with a reinforced anti-wrinkle neckline and EVA-inspired design. The T-shirts will be available in black or white, and each will feature a different design on the front and back.
Razer Expands its Enki Pro Series with Williams eSports and Koenigsegg Editions
Razer announced two new editions of the Razer Enki Pro gaming chair to complement the line: the Razer Enki Pro Williams Esports Edition and the Razer Enki Pro Koenigsegg Edition. First announced at RazerCon 2021, the Razer Enki Pro features premium, sustainable Alcantara upholstery, a dual-density cushioned backrest comprised of two different cushion densities, and a magnetic memory foam head cushion.
The Razer Enki Pro also comes with a recline dial, a carbon-fibre finish, and is centred around optimal weight distribution, with 110-degree shoulder arches, built-in lumbar support to encourage a neutral sitting position, and a 21” ultrawide seat base ensuring long-lasting support during work or play, to reduce sitting fatigue over extended periods of time.
To honour Razer’s continuous partnership with Williams Esports that started in 2018, the Razer Enki Pro Williams Esports Edition comes in the team’s emblematic blue colour scheme. As a key player in the F1 and esports racing scene across nine different racing games, fans of the esports organization now have a throne to represent and support the team. The ultimate gaming chair for all-day comfort will allow players to maintain their perfect form from practice to pole position.
“Razer is a pioneer in esports with world-class products, a renowned brand with an enthusiastic community of fans,” said Steven English, Director of Esports at Williams Racing. “We are extremely excited to have a special Williams Esports edition of the Razer Enki Pro for our community and team to represent our brand.”
Aligned with Koenigsegg’s history of pushing the limits of automotive innovation, the Razer Enki Pro was selected as the gaming chair for the brand’s official edition. The Razer Enki Pro Koenigsegg Edition follows Razer’s partnership with the high-performance automotive brand announced last year and features recognizable elements from the popular Koenigsegg Regera. The chair comes in the carmaker’s signature yolk yellow colour, with the iconic Koenigsegg logo on the front and shield emblem imprinted on the back.
“Koenigsegg strives to never rest on making the next automotive innovation for ultimate performance,” said Halldora von Koenigsegg, Chief Operating Officer of Koenigsegg Automotive AB. “We see the same in Razer’s meticulous and constant effort to make the undisputed best gear for gamers. The Razer Enki Pro is the absolute best gaming chair to stay comfortable, and we are proud to collaborate on a unique chair that synergizes with our recognizable brand design.”
Both the Razer Enki Pro Williams Esports Edition and the Razer Enki Pro Koenigsegg Edition are now available at $1299 each.
Sennheiser Intros the MOMENTUM True Wireless 3
Sennheiser has launched the MOMENTUM True Wireless 3, which offers the good sound quality, adaptive noise cancellation (ANC), and wearing comfort. Encased in a design defined using high-quality materials and precise artistry, the earbuds offer a range of technologies and features that take the listening experience to a new level.
“Our MOMENTUM series continuously succeeds in redefining the boundaries of possibility,” said Frank Foppe, Sennheiser True Wireless Product Manager. “The MOMENTUM True Wireless 3 builds on a strong heritage. With the Sennheiser Signature Sound, TrueResponse technology, next-level adaptive noise cancellation and an even better fit, these earbuds are the natural successor of the MOMENTUM series.”
The MOMENTUM True Wireless 3 delivers outstanding sound quality centered around Sennheiser’s True Response transducer. Based on dynamic 7Sennheiser’sanufactured in Germany, it produces an immersive stereo sound with deep bass, natural mids and detailed highs. Furthermore, the new Sound Personalization feature provides an enhanced sound experience via a guided listening test to set up the perfect sound for each user’s hearing. In addition, the Smart Controluser’sffers a choice of presets and an equalizer feature to tailor the sound to the user’s taste.
Since the MOMENTUM True Wireless 3 was creauser’sr everyday life, especially on the go, Sennheiser has specifically improved the earbuds with Adaptive Noise Cancellation, which automatically adjusts to your environment. The system continuously observes ambient noise to suppress it in real-time. Users who want to be aware of their surroundings to hear things such as train announcements, for example, can deactivate the noise cancellation at the touch of a button or switch to transparency mode.
For the best possible synchronization between audio and visual content, the MOMENTUM True Wireless 3 also supports a wide range of audio codecs such as AAC, SBC and aptX™ Adaptive, which reduce latency to a minimum. In addition, each earbud now features three microphones that promote crystal-clear call quality, enabling smooth and easy-to-follow video calls. The intuitive touch control of the MOMENTUM True Wireless 3, which users can tailor to their personal preferences, makes it easier to navigate the audio and access voice assistants.
Winner of a 2022 Red Dot Design Award, the new stylish and futuristic ergonomic design enables a long-lasting comfortable fit. The MOMENTUM True Wireless 3 also comes with several silicone pads in different sizes designed to fit all ear shapes and sizes. In addition, thanks to its IPX4-certified splash-resistant casing, the MOMENTUM True Wireless 3 is made for almost any adventure. Whether running in the rain or a strenuous fitness session, it’snew Sennheiser earbuds deliver a top-class listening experience even under adverse conditions.
No matter where users of the new MOMENTUM True Wireless 3 may be, a battery life of seven hours – which can be extended to 28 hours using the case – means that users no longer have to worry about finding a power source nearby. And because the high-quality case supports wireless charging, the process itself is easy as it can be.
The Sennheiser MOMENTUM True Wireless 3 is available for an MSRP of AED 999/- inclusive of VAT – in black, white and graphite
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