For the first time ever, CE China is launching an exceptional keynote program. The organisers have confirmed Christof Jaeger, the Senior Vice President for Marketing for BSH Region Greater China, as the opening keynote speaker for CE China on 4 May, 2017. He will be talking on the importance of innovation and the future of technology for Bosch and Siemens.

Christof Jaeger has been the Senior Vice President for Marketing, BSH Region Greater China since November 2016. He is responsible for the brand activities for Bosch HA, Siemens HA and Gaggenau, as well as the product strategy and digital business in Greater China. Jaeger joined BSH Home Appliances Group as a product manager in 1994. Since then, he has held various management positions in different countries, including South Africa and Turkey.

In 2006 he was appointed as BSH Managing Director for the sales region South East Asia and Pacific located in Singapore. After its successful premiere in April last year, CE China 2017 will be held in Shenzhen, China from 4 – 6 May, 2017. Following the IFA concept, CE China is also based on comprehensive partnerships with leading trade groups, strong global industrial partners, and the emotional presentation of innovative branded products.

Bosch, Siemens, Huawei, HTC, Midea, and Gree are just a few of the international brands that take the opportunity to present their products and innovations at CE China. Even China’s largest retailers Suning, Alibaba, and Gome are among the official partners for 2017.

As an additional IFA event, CE China supplements and strengthens Berlin’s international portfolio with the Chinese market. In 2016, 150 exhibitors presented their newest products, innovations, and services on 15,000 square meters to 11,500 visitors from 43 countries. 450 journalists from more than 50 countries were welcomed at the premiere in 2016.