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Sony Mobile Launches the new Xperia XZ Premium Smartphone in the Region

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Sony Mobile Communications MEA has launched its latest smartphone, the Xperia XZ Premium, in the Middle East and Africa region at its #Xperia960 event in Dubai. The new Xperia XZ Premium features super slow motion video capture at 960 fps (frames per second). This is four times slower than can be shot on any other smartphone. Super slow motion captures details that the human eye can’t see.

Sony 3

At the event, Sony Mobile set up four Super slow motion activity sets at the event including ‘The Fall of Faith’, ‘The Confetti Wind Tunnel’, ‘The Colour Bounce Station’ and ‘The Great Balloon Drop’. Guests at the event, entered these activity sets to immerse themselves in the action, and videos were shot with Xperia XZ Premium in Super slow motion and broadcast live.

In his opening remarks at #Xperia960, Hideyuki Furumi, Executive Vice President, Global Sales & Marketing, Sony Mobile Communications said, “At Sony Mobile, we are committed to create increasingly personalized and intelligent products and services that connect you to each other and become essential and beloved parts of your lives. We are committed to this vision, and continue to push the boundaries of communication through cutting-edge technologies. Our new smartphone is a truly high-spec, high-tech device that empowers consumers to live an inspired mobile life. I’m happy to announce that Xperia XZ Premium will be available in the Middle East at the end of May.”

Xperia XZ Premium features Sony’s new Motion Eye camera system that offers the world’s first 960 fps super slow motion video capture and playback, four times slower than any other smartphone. Its camera is so advanced that it captures motion that the human eye can’t see, a beautiful 4K HDR display, super-fast download speeds, a stunning loop design and even more intelligent features.

The Xperia XZ Premium has won accolades and awards including Review Central’s “Best of MWC 2017”. The Sony Mobile Xperia XZ Premium will be available in the UAE and KSA from the end of May 2017, at major retail outlets. It will be priced in a range of AED 2600 to AED 2800.

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Gadgets

HONOR Pad 8 is Now Available in the UAE

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HONOR has announced the official availability of the all-new HONOR Pad 8 in the UAE market following record-breaking preorders. The all-new HONOR Pad 8 delivers unrivalled entertainment experience in a sleek and compact design. Boasting an impressive 12-inch 2K HONOR FullView display, 8 Speakers with DTS: X ULTRA, and Multi-Screen Collaboration, the HONOR Pad 8 pushes industry benchmarks to help users stay entertained to the maximum.

“HONOR innovates and provides state-of-the-art products based on an in-depth understanding of local customer needs and consumer behavior, ensuring that each market receives the best-fit model,” said Zac Li, GCC Country Manager of HONOR Device Co, Ltd “We’re thrilled that HONOR Pad 8 has been getting lots of attention in the last few days and the preorder sales hit a new record in the UAE market. We will continue to bring more exciting products to the UAE market to ensure users benefit from industry-leading devices that deliver a premium experience.”

HONOR products are positioned differently to suit different customers. HONOR Pad 8 is designed to deliver a truly immersive entertainment experience with a big display, alongside powerful speakers, perfect for those who need to fulfill their entertainment needs. Additionally, the HONOR Pad 8 comes with the latest HONOR Magic UI 6.1 based on Android 12, offering a range of enhanced, customized features to provide a smart experience to users like Multi-Screen Collaboration, HONOR Share, APP Extender and Multi-Window Viewing.

Inspired by the sky at dawn, the HONOR Pad 8 is available now in classic Blue Hour in UAE markets via HONOR Online Store and Sharaf DG at an affordable price of AED 1199 with free gifts worth AED 248 including HONOR Flip Cover and HONOR CHOICE X2.

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Accessories

Logitech Launches its Aurora Collection in the Gulf Region

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Logitech G introduced the Aurora Collection in the Gulf region, a new collection featuring the G735 Wireless Gaming HeadsetG715 Wireless Gaming KeyboardG713 Gaming KeyboardG705 Wireless Gaming Mouse. The new collection was designed while addressing the needs and wants of women gamers and appealing to all gamers who are looking for a  playful design and curated experience.

The Aurora Collection has a distinctive aesthetic and design language. It also includes Logitech G’s advanced gaming-grade technologies like LIGHTSPEED high-performance wireless technology and Blue VO!CE microphone technology. The result is a collection of gear that invites all gamers to come as they are while delivering the advanced feature set all gamers expect.

The Aurora Collection was conceptualized based on the feedback from women gamers across the community and brought to life by a team of predominantly women innovation, design, engineering, and marketing leaders at Logitech. The collection was created to meet the gaming desires and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly present.

The Aurora Collection consists of:

  • G735 Wireless Gaming Headset – Featuring a White Mist finish, ethereal RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile option for any player. G735 is the first Logitech G headset with the feature to modulate a player’s voice.  Players can enjoy long gaming sessions with 56+ hr battery life (without lighting), and experience wireless freedom through Logitech G’s award-winning LIGHTSPEED wireless technology, and Bluetooth.
  • G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. A compact, tenkeyless layout, and adjustable height ensure comfort all day long. Pack it up and place it anywhere with a rechargeable battery that delivers 25 hours of non-stop gaming, and LIGHTSPEED wireless or Bluetooth connectivity. Both keyboards come with an included Cloud-Soft palm rest for all-day comfort.
  • G705 Wireless Gaming Mouse –G705 Wireless Gaming Mouse is purpose-built for smaller hands with compact contoured fit, and advanced gaming technology. At just 85 grams, G705 is designed for long-lasting, lightweight comfort and performance. With a gaming-grade sensor, ultra-responsive LIGHTSPEED wireless, Bluetooth connectivity, and an easy-reach DPI-cycling button, gamers can play their best.
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Features

What Makes the TCL C735 Better Than TCL’s 2021 Gaming TV?

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TCL makes some of the most beautiful 4K TVs you can buy right now in the market. In recent years, its line of QLED TVs offer a wide range of features that focus on gaming-related technologies such as better contrast ratio, brighter backlighting, and higher refresh rates. Here then is a quick breakdown of the differences between the TCL’s 2021 model C728 and the company’s latest C735 QLED 4K Google TV.

Design and Build Quality
The design of the TCL C735 has been refined when compared with its predecessor, the TCL C728. The 2022 edition now comes with a brand new stand design that is very easy to install and the overall setup looks neat and clean to adapt to any decor. The material used to construct both the televisions is metal, highlighting an almost bezel-less design and a 94.68% screen-to-body ratio, compared to the 94.21% screen-to-body ratio on the 2021 TCL C728.

Display Size and Specs
The TCL C735 is available in various display sizes such as 98-inches, 75-inches, 65-inches, and 55-inches. The 2021 model – the TCL C728 – is available in 75-inches, 65-inches, and 55-inches variants. With the 2022 lineup, you now have an option to go as large as 98-inches, and as they say, bigger is always better, when it comes to displays!

Both TVs offer a resolution of 3840-by-2160, an aspect ratio of 16:9, and a pixel density of 80-PPI. What has changed is the refresh rate. The 2022 model, TCL C735 offers a Variable Refresh Rate of 144HZ, which is usually associated with gaming displays.

Compare this to a mere 120Hz on the 2021 model, the TCL C728. With a higher and variable refresh rate, you get the benefit of going from 48Hz to as high as 144Hz when the on-screen content is demanding. This, in turn, offers faster responsiveness, sharper imagery, and smoother gameplay.

In terms of HDR and related tech, both the 2022 TCL C735 and the 2021 TCL C728 offer HDR10, HDR10+, Dolby Vision, HLG (Hybrid Log Gamma), and Dolby Vision IQ. With Dolby Vision IQ, C735 enhances the demonstration of Dolby’s exclusive content by displaying a greater number of colours, increasing contrast, and boosting brightness levels.

The availability of HDR 10+ and Dolby Vision IQ, makes the C735 one of the fewest models in the market right now, that take advantage of both technologies to deliver an immersive viewing experience.

Adding to the cinema experience, the C735 also supports Dolby Atmos, which places sounds within multi-dimensional space and puts you in the middle of your f sport, TV, movie, or video game. The immersive audio experience can be found in the form of two 10W speakers in the lower right corner of the bezels.

User Interface
One of the enhancements implemented in the 2022 TCL C735 is the inclusion of Google TV which powers the overall on-screen experience in a fluid and intuitive manner. Compare this to the Android TV UI + TCL TV UI on the 2021 TCL C728. With Google TV, you get to use the Google ecosystem of apps through its Play Store, thus allowing you to install all your favourite apps onto the TV.

Apps include streaming services such as Amazon Prime, Netflix, Disney+, OSN, Zee5,… you name it. The TCL C735 also comes with TCL Game Master, which takes your gaming experience to a whole new level by unlocking advanced display and audio technology and smoother streaming capability.

In addition, the TCL Game Bar on the TCL C735 offers real-time display statistics, aiming aid, toolbox functions, and the quick setting dashboard for an ultimate gaming experience. This means, you can see the gaming parameters such as frame rate, HDR, and so on during the game, and quickly set the related parameters.

Price
The TCL C735 QLED 4K Google TV is a great television if you are on the market for a QLED TV for both entertainment and gaming. The 75’’ variant is now available at a price point of AED 6299 and the 98’’ variant from the XL collection at a price of AED 19999.

It offers stunning visual performance and good integration of electronics to offer more value for your money. The TCL C735 QLED 4K Google TV thus comes across as highly recommended.

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