Reem Mall, Abu Dhabi’s upcoming fashion, entertainment and dining destination, and Majid Al Futtaim Ventures, the leisure, entertainment, fashion and business arm of Majid Al Futtaim announced a significant new partnership. The new partnership will see the business bring its wide range of leisure and entertainment destinations – including the region’s first standalone, themed, indoor snow park – to the more than $1 billion project.
Through this collaboration, Reem Mall will also host the next generation of concepts from VOX Cinemas, including the large format MAX screens, fine dining Theatre by Rhodes and the children focused VOX Kids. For the first time, VOX Cinemas will be fused with Magic Planet, the region’s largest network of family entertainment centres, to create an all–new leisure environment.
This is also the first time that Majid Al Futtaim Ventures has announced an indoor snow entertainment concept outside Majid Al Futtaim’s owned shopping malls, building on the success of Ski Dubai over the years, and the highly positive response to Ski Egypt, which opened in Cairo’s Mall of Egypt earlier this year. The bespoke 125,000 sq. ft. Abu Dhabi snow attraction will be a dedicated snow park and is set to include a variety of activities and experiences to be enjoyed by the entire family – from sledging to zorbing to luge. The entertainment offering will make up almost 202,000 sq. ft., which accounts for 10 per cent of the total mall space, emphasizing the growing significance of leisure in the success of a modern retail environment.
Commenting on the news, Shane Eldstrom, Reem Mall Chief Executive Officer said, “As one of the most ambitious and exciting retail and leisure projects ever undertaken in Abu Dhabi, we share Majid Al Futtaim’s commitment to continued growth and innovation. As the UAE capital continues to enhance its position as a global tourism and leisure hub, this new partnership marks a significant milestone not only for Reem Mall, but also for the region’s wider entertainment offering. We now look forward to bringing our shared vision to the UAE capital and creating spectacular visitor experiences for decades to come.”
Ahmed Galal Ismail CEO of Majid Al Futtaim Ventures said, “Over the years, Majid Al Futtaim’s
Leisure and Entertainment and Cinemas business have established themselves as the go-to providers of innovative and successful leisure and entertainment concepts for retail developers in the region, and with Reem Mall we have taken this one step further by creating a unique and bespoke offering that will not only anchor the mall, but transform it into a lifestyle destination. We are in the business of creating great moments, and so are partnering with Reem Mall in the same way we do with our own shopping malls to ensure that our entertainment concepts are curated and created for the best guest experience.”
This is the second collaboration between Reem Mall and Majid Al Futtaim after previously signing a deal to open a Carrefour hypermarket at the upcoming Abu Dhabi destination. Reem Mall, developed by NREC in partnership with UPAC, will deliver 2 million sq. ft. of leasable area (2.9 million sq. ft. of floor area) of retail, leisure, dining and entertainment offerings on Abu Dhabi’s Reem Island. Comprising around 450 stores housing local and international brands, 85 of which will be Food and Beverage outlets, as well as a range of family-focused entertainment and edutainment anchors, Reem Mall will be a unique addition to Abu Dhabi’s family leisure attractions.
IMG Worlds of Adventure Partners with PUBG MOBILE
The 1.5 million square feet IMG Worlds of Adventure, one of the largest indoor theme parks in the world, has formed a partnership with PUBG MOBILE, the leading mobile game in the MENA region. This collaboration aims to provide an enhanced experience for both theme park visitors and PUBG MOBILE players.
As part of the collaboration, PUBG MOBILE has introduced a captivating update called Dinoground, which features an interactive dinosaur theme within the game. This exciting addition allows players to engage with prehistoric creatures and explore dinosaur-themed environments, adding a new level of immersion and excitement to the gameplay.
To celebrate this partnership, PUBG MOBILE players now have the opportunity to enjoy exclusive benefits at IMG Worlds of Adventure. By showcasing their PUBG MOBILE account, players can avail of special ticket discounts at the park’s counters, making their visit even more enjoyable and affordable.
Furthermore, dedicated PUBG MOBILE lounges have been strategically placed within various zones of the theme park. These specially designed lounges provide a space for players to take and immerse themselves further in the world of PUBG MOBILE. Equipped with state-of-the-art gaming stations and comfortable seating areas, these lounges offer a unique environment for players to connect with fellow gamers and share their gaming experiences.
Elife TV Subscribers May Not Be Able to View beIN Channels From June 1, 2023
In a brief media alert, Etisalat announced that Elife TV subscribers may not be able to view beIN channels from June 1, 2023. The company did not elaborate on the reason behind this service disruption.
“etisalat by e& informs its valued customers and stakeholders that beIN channels on elife TV may not be available effective 1st June 2023. Further updates will be communicated to our valued customers via email, SMS, and/or on our website on or before 1st June 2023,” the company said.
OSN Goes Fully Dishless with Enhanced OSNtv Product and New Channels
OSN has announced upgrades to its home product, OSNtv, as it evolves to a fully dishless offering with IP functionality, marking a significant milestone in the company’s journey to provide viewers with a top-of-the-line entertainment experience. Launching June 1st, the new OSNtv box brings together the best of both worlds to cater to families and individuals with exclusive and curated live TV channels, streaming from all your favorite apps and entertainment across a single android device.
The product has now evolved to a ‘plug and play’ device, with no installation, and can be used by all connected households in the region with or without a dish. This launch represents an evolution of its all-in-one product capabilities with a pivot towards streaming tv in a linear environment. Accompanied by the product announcement is the addition of an array of new and reimagined channels.
The OSNtv user experience also gets an upgrade, applicable to new and current subscribers. On top of existing capabilities, users can now take control of Live TV, offering instant rewind, pause and restart functionalities, as well as offering the most advanced TV guide in the region. OSN’s streaming platform OSN+ is integrated from the interface and allows users access to the content when they are on the go, or to use on additional devices at home. Additionally, the product has optimized the look and feel of the platform with an enhanced UX/UI to encourage discoverability and the introduction of new curated channels that bring unparalleled premium and exclusive content from Hollywood and beyond.
Devrim Melek, SVP of Strategy at OSN, said, “Upgrades to OSNtv now make viewing content even easier while bringing OSN into a new age of dishless entertainment and streaming-first capabilities. Together with new channel offerings, and an upgraded user experience, the company ensures that viewers have access to the very best in entertainment through an all-in-one product.”
As part of the evolution, OSN has also launched three brand-new channels to aid in the enjoyment and discoverability of content. New channel offerings include the flagship channel, OSNtv One, which will offer a wide range of content catering to a broad demographic, while OSNtv Showcase Classics taps into the vast HBO library to offer fans a chance to indulge in timeless HBO favorites such as “Game of Thrones,” “The Sopranos,” and “Sex and the City.” OSNtv Now, an integrated channel combining the best of OSN W and OSN Living, caters to a younger audience seeking fast-paced reality shows and enthralling dramas.
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