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iflix Launches in the Middle East and North Africa

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iflix, a leading provider of Subscription Video on Demand (SVoD) service, has today announced the launch of its service in eight territories across the Middle East and North Africa (MENA) region. Consumers in Saudi Arabia, Jordan, Iraq, Kuwait, Bahrain, Lebanon, Egypt and Sudan can now sign up for a 30-day free trial, giving them unlimited access to thousands of the world’s best TV shows, movies and more on every device they own, with no credit card required.

The announcement follows just one month after the Company’s launch in Myanmar, its tenth market in Asia, solidifying iflix’s dominance over the region with over 6 billion minutes streamed across ten countries since first launching in Malaysia and the Philippines in mid-2015. With its MENA launch, iflix has established itself as the only international SVoD service with full-scale localized operations in each of its territories and a total global headcount of 700 staff across 24 offices worldwide, including new regional headquarters for MENA based in Dubai, UAE.

Each iflix subscription includes:

  • Unlimited access to iflix’s vast library of original productions, thousands of first-run exclusive shows, award-winning TV series, blockbuster movies, popular local and regional Arabic and Asian content, children’s programs and much more;
  • Access to iflix on up to 5 devices at once, including phones, tablets, laptops, desktops, TVs and other connected devices;
  • The ability to download TV shows and movies to any phone, tablet or mobile device to binge-watch offline, when not connected to the Internet;
  • The ability to share the iflix subscription with family or friends and watch shows on two different devices at the same time.

iflix Group Co-founder and CEO, Mark Britt commented: “Our launch in the Middle East and North Africa represents the incredible vision, hard work and sacrifice by everyone in the iflix team. To have grown from a small, but ambitious 20-person operation without a live service to launching a global business, in now our second region with eight new markets and 80 staff in MENA alone in less than two years, is a testament to that commitment. MENA is one of the fastest growing and most exciting online markets in the world with data savvy consumers who share a passion for entertainment. We are thrilled to make iflix’s world class service, premier digital experience and the most comprehensive selection of content available to them, as part of our mission to redefine entertainment in emerging markets.”

Now available in 18 markets across Asia and MENA, iflix offers consumers, a vast library of top Hollywood, Asian regional, and local TV shows and movies including original productions, first run exclusives and award-winning programs, each subscription allows users to access the service on up to five devices, including phones, laptops, tablets, and television sets, for viewing wherever, whenever.

For new subscribers, iflix offers a complimentary one-month trial with full access to its service, features and content. Go to www.iflix.com, or download the app from the Google Play or Apple App Store to register.

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Google Photos Upgrades with AI Video Editing

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Google Photos, the popular photo and video management service, has announced a significant update to its mobile video editor. The redesigned editor aims to simplify the video editing process and make it more accessible to users of all skill levels.

The new video editor interface places key editing tools front and centre, making it easier for users to access and utilize features like muting, enhancing, adjusting speed, stabilizing, and exporting frames. Additionally, the trim tool has been improved with more precise controls, allowing users to cut footage with greater accuracy.

One of the most notable additions to the video editor is the introduction of AI-powered video presets. These presets offer a variety of editing options, including basic cuts, slow-motion effects, zooming, and dynamic motion tracking. By applying these presets, users can quickly and easily create professional-looking videos without extensive editing knowledge.

Google has begun rolling out these improvements to Google Photos, but a specific timeline for the update has not been provided. You are encouraged to check your app regularly for new features to become available.

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Gemini Chat Joins Google Workspace

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Google is enhancing its business productivity suite, Google Workspace, with the addition of Gemini chatbot. This move aims to expand access to its enterprise-grade AI app and provide users with a powerful AI-powered assistant. “With built-in enterprise-grade data protections, employees can now save time and deliver higher quality work securely and compliantly,” said Aparna Pappu, vice president and general manager of Google Workspace.

Workspace users in the Business, Enterprise, and Frontline plans will automatically gain access to the Gemini app. The app allows users to ask questions about company information and suggest actions based on organizational policies. Similar to Microsoft’s Copilot, Gemini offers a seamless integration into the Workspace suite.

Google emphasizes user control over data and privacy. The company reiterates that data, prompts, and generated responses will not be used to train Gemini models. This is not the first time Google has incorporated generative AI into Workspace. For an additional fee, users can add the Gemini AI model to Gmail, Docs, Drive, and other apps. Google has also previewed Google Vids, an AI video generation platform for enterprise users.

To enhance security, Google announced a new security advisor tool for Workspace customers. This tool provides tailored insights, actionable guidance, and additional threat prevention and data protection controls. The advisor will send security insights directly to IT administrators’ inboxes. Google has also secured industry certifications for Gemini for Workspace, including SOC 1/2/3, ISO 27001, and ISO 27001 compliance. Earlier this year, it also achieved HIPAA compliance.

A recent Google survey revealed that 75% of daily Gemini users on Workspace reported improved work quality and time savings of 105 minutes per week. Google Cloud CEO Thomas Kurian highlighted the significant adoption of Gemini among organizations, with over two million developers building with its AI platforms and a 36-fold increase in API usage. Many customers have successfully built AI agents and applications to boost productivity. “We are inspired by the ingenuity and speed with which our customers are embracing generative AI,” said Kurian. “We continue to partner with customers to help them deliver real business value.”

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Botim Launches ‘Send Now, Pay Later’ Service

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Astra Tech has introduced a first-of-its-kind service in the UAE: “Send Now, Pay Later” (SNPL) via its Botim Ultra App. This new service allows users to send money internationally with instant transfers, while deferring payments, making Botim the first fintech in the MENA region to offer such a solution—further solidifying its pioneering role in the region’s financial technology landscape.

SNPL builds on the rapid growth of Astra Tech’s fintech ecosystem, which has fueled exponential increases in transaction volumes quarter-on-quarter. Following the success of its expanded remittance services in 2023, Astra Tech is strategically positioning SNPL to capture a substantial share of the UAE’s multi-billion-dollar remittance market.

Designed to support the UAE’s large expatriate workforce, which constitutes a significant part of the country’s growing population, SNPL offers enhanced financial flexibility. Users can send money abroad and pay later in manageable instalments, providing much-needed relief during financially demanding periods, such as month-end.

Abdallah Abu Sheikh, Founder of Astra Tech and CEO of Botim, commented,k “The launch of ‘Send Now, Pay Later’ marks a pivotal moment for Botim and Astra Tech. By leveraging advanced credit infrastructure, we’re offering users a faster and more accessible way to send remittances. This service gives millions of users the flexibility to manage their financial obligations more effectively while continuing to support their families abroad.”

Introduced in 2022, Botim’s financial services, including international transfers and bill payments, are now enhanced with SNPL, removing the burden of upfront payments. In the first five months of 2023 alone, Dh6.74 trillion was processed in remittances from the UAE, which benefits economies like India, Egypt, and Pakistan. SNPL will further ease these transfers, reducing financial strain on the workforce.

The launch aligns with Astra Tech’s mission of expanding financial inclusion in the region. This follows their acquisition of a Finance Company License through Quantix, a financial service provider licensed by the Central Bank of the UAE. Quantix offers a range of credit solutions, including SNPL and Buy Now, Pay Later (BNPL).

Ahead of the official rollout, Botim will introduce a pre-registration form for its 9 million users, inviting early adopters to benefit from instant remittance transfers and flexible payment terms.

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