The Dubai Esports & Games Festival (DEF) 2025, organized by the Dubai Festivals and Retail Establishment (DFRE), has officially begun today, 25 April, and will run until 11 May, transforming the city into a vibrant hub of gaming, esports, and pop culture. This year’s festival promises an unparalleled celebration for gamers, families, and fans, featuring free-to-play experiences, mega prizes worth over AED 500,000, and immersive activities across Dubai. The highlight of DEF 2025 is the flagship GameExpo, set to take over Dubai World Trade Centre (DWTC) in Zabeel Halls 2 and 3 from 9 to 11 May.

Tickets are now on sale for GameExpo, which offers non-stop gaming, next-level entertainment, and interactive zones—all free to play. Attendees can look forward to:

1. Influencer Showdowns (10-11 May): Featuring top regional gamers like Abo Flah.
2. Dubai Cosplay Championship (11 May): With prizes up to AED 30,000—registration open until 7 May.

Key Festival Highlights:

1. DEF Educational Engagement Programme (Until 8 May)
   A citywide initiative inspiring young gamers with esports tournaments, AI and game design workshops by Microsoft and Unreal Engine, and a chance to win AED 50,000 in prizes. Students can also visit GameExpo on 8 May for an exclusive school trip experience.
2. Power Up Parade Week (28 April – 2 May)
   Schools, students, and families are encouraged to dress as their favorite gaming characters and share photos on social media using #DEFPowerUp for a chance to win prizes.
3. Game Changers Initiative (Deadline: 30 April)
   Student teams can submit innovative gaming ideas with real-world impact. The top five entries will pitch live at GameExpo on 8 May, with winners receiving sponsorships and recognition.
4. ENBD Fortnite Quest (Until 8 May)
   The UAE’s biggest Fortnite competition culminates in a live final on 8 May at GameExpo, featuring a custom Dubai-themed map and AED 20,000 in prizes.
5. GameOn with HP Gaming Garage (Until 8 May)
   An online hackathon where students develop Dubai-inspired game prototypes, with finalists showcasing their work at GameExpo.
6. JPEX Entertainment Exhibition (25-27 April, Expo City Dubai)
   A must-visit for anime, manga, and cosplay fans, offering live performances, workshops, and Japanese pop culture experiences.
7. Yalla Ludo Challenge (29 April – 6 May, Online)
   A mobile gaming tournament where players compete for exclusive in-game rewards and leaderboard glory.
8. Rove Hotels Exclusive Offer (Until 12 May)
   GameExpo attendees can enjoy 25% off stays at select Rove Hotels using the code “Esports”.

With 17 days of non-stop action, DEF 2025 brings together esports, gaming innovation, and community fun for all ages. Supported by strategic partners including Amazon, du, Emirates NBD, and Red Bull, the festival cements Dubai’s position as a global gaming destination.

Dubai is preparing to transform into a global gaming epicenter as the Dubai Esports and Games Festival (DEF) 2025 announces its most ambitious edition yet. Organized by Dubai Festivals and Retail Establishment (DFRE) in alignment with the Dubai Economic Agenda D33, this year’s festival promises to elevate the city’s status as a hub for digital entertainment while creating new opportunities in the burgeoning esports sector.

DEF 2025 caters to every level of gaming enthusiast, from casual players to professional esports athletes, with an expansive program featuring cutting-edge technology demonstrations, high-stakes competitions, and family-friendly activities. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said, “The Dubai Esports and Gaming Festival is more than a citywide celebration; it is a catalyst for the gaming industry in the region and beyond. With an exciting calendar of events spanning premier esports tournaments and engaging interactive showcases, we are once again curating a dynamic programme that fosters digital innovation, nurtures homegrown talent, and encourages entrepreneurial growth. This aligns perfectly with Dubai’s vision for a thriving knowledge economy, supporting SMEs, and creating new career opportunities in the gaming and esports sector.”

The festival’s flagship event returns to Dubai World Trade Centre from 9-11 May with expanded facilities in Zabeel Halls 2 and 3. Attendees can explore eight specialized zones including the nostalgic Retro Zone featuring classic arcade cabinets, the family-oriented Emirates NBD zone with multiplayer consoles, and two exciting new additions: The Quest: The New IRL Zone testing real-world skills through physical challenges, and the Just Dance Zone in partnership with Ubisoft hosting live dance competitions.

Competitive gaming takes center stage in the Main Arena with premier titles like League of Legends and PUBG Mobile, while the Gaming District hosts continuous 5v5 tournaments. The Narrows marketplace offers exclusive merchandise, complemented by dedicated food zones curated by talabat. Play Beyond returns on 10-11 May featuring regional superstar Abo Flah alongside top gaming influencers in special exhibition matches. Technology partners showcase groundbreaking experiences including the Web3 Pavilion’s fitness-to-crypto rewards system, Red Bull’s racing challenges, and the GCC debut of The Vintage Company’s rare collectibles exhibition.

The 11 May Cosplay Championship offers AED 30,000 in prizes for spectacular costume artistry, while the Educational Engagement Programme on 8 May introduces students to esports careers through workshops and competitions with AED 50,000 in academic prizes. New components include the mobile Game Quest Express truck touring schools and Cool Career Talks challenging students to propose gaming-based solutions for social impact.

The GameExpo Summit on 7-8 May convenes 100+ speakers to discuss gaming trends, investment opportunities, and technological advancements, culminating in the MENA Games Awards. Competitive players can participate in the DEF PlayStation Cup’s EA FC 25 finals (9 May) with a $10,000 prize pool or the Yalla Ludo Challenge running 29 April-6 May. Early bird tickets start at AED 29 for students, with family packages and premium influencer meet-and-greet options available via Platinumlist. Rove Hotels offers 25% discounts for attendees, while Dubai World Trade Centre provides extensive parking including EV charging stations and discounted rates for festival visitors.

Reporting from Hong Kong: Hong Kong, often celebrated as Asia’s World City, unveiled its much-anticipated Business of Innovation and Technology (BIT) Week 2025 today (April 13). The opening ceremony, officiated by Financial Secretary Mr. Paul Chan, marked the start of a dynamic lineup of exhibitions, dialogues, summits, and festivals aimed at fostering global collaboration, driving innovation, and exploring the future of the digital economy.

Welcoming a distinguished audience that included prominent officials such as Mr. Xu Xiaolan, member of the Standing Committee of the 14th National Committee of the Chinese People’s Political Consultative Conference; Vice Governor Zhao Yan of the Jiangsu Provincial People’s Government;  and Director-General Wang Weiming of the Liaison Office; Mr. Chan highlighted Hong Kong’s strategic role as a hub for innovation and technology enterprises.

Unique Advantages of Hong Kong
In his speech, Mr. Chan emphasized Hong Kong’s unparalleled advantages under the “one country, two systems” arrangement. These include seamless access to Mainland China and wider Asian markets, a robust common law system with strong intellectual property protection, and an environment that brings together international talent and capital. These strengths, he noted, make Hong Kong an ideal launchpad for businesses seeking to expand in Asia and beyond.

Hong Kong’s startup ecosystem reflects this dynamism, with over 4,700 startups—28% of which have founders from outside the city—showcasing groundbreaking innovations in artificial intelligence, robotics, green technology, and more. BIT Week participants were encouraged to explore InnoEX, a centerpiece exhibition featuring these cutting-edge innovations.

Navigating Challenges Amid a Changing Global Landscape
Acknowledging the “new normal” shaped by global trade tensions and technological fragmentation, Mr. Chan reaffirmed Hong Kong’s commitment to openness and free trade. He underlined the city’s resilience and its dedication to fostering new connections and partnerships amidst a rapidly evolving economic environment.

Concluding his remarks, Mr. Chan extended gratitude to organizers, exhibitors, and participants for making BIT Week a reality. He also invited international visitors to enjoy Hong Kong’s vibrant culture, scenic landscapes, Michelin-recommended cuisine, and world-class attractions, including the recently opened Kai Tak Stadium and landmark museums.

BIT Week 2025 promises to solidify Hong Kong’s position as a leading hub for innovation and technology, paving the way for a future of collaboration and growth.