Cool Stuff
The Region’s Largest Audiobook Platform Masmoou.com Launched
The Mohammed Bin Rashid Al Maktoum Knowledge Foundation (MBRF) has launched the region’s largest, most comprehensive audiobook platform, “Masmoou.com”, through its educational arm, Qindeel Educational. The platform was developed following directives from the Foundation’s Chairman His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, and offers a wide variety of e-books, audio content, and online material, covering various subjects and topics, all in a bid to spread knowledge across the region and the world.
The launch was announced at a press conference attended by His Excellency Jamal bin Huwaireb, CEO of MBRF, and Saif Al Mansouri, Director-General of MBRF Holding, in addition to representatives from the platform’s partners: Al Rawi Media, Kitab Sawti Co., Soundless Co., Qitaf Int. Co., Machina Communications Co., Rodian Co., and Booklava Ventures.
In its first phase, the flagship project will offer Arabic audiobooks, with content in foreign languages to be added at a later stage. The platform seeks to consolidate efforts that seek to spread knowledge and keep up with publishing trends. It will also work to encourage production of audiobooks, bringing together all cultural efforts under one roof. It also aims to preserve and promote the Arabic language, its authenticity, and heritage.
In his keynote address, H.E. bin Huwaireb said: “In line with the innovative vision of H.H. Sheikh Mohammed bin Rashid Al Maktoum, Vice president and Prime Minister of the UAE and ruler of Dubai, MBRF has, since its inception, strived to launch state-of-the-art initiatives that work to push the boundaries of knowledge into new horizons. We work to spread a culture of knowledge and education among all segments of society.”
“Masmoou.com is a major milestone in culture and knowledge development. It complements classic publication schemes to produce and publish a wide array of high-quality audiobooks, using cutting-edge technology. This ultimately falls under our main objective: to spread culture and knowledge across the community.” H.E. added. “The platform will collaborate with educational institutions, publishing houses, and libraries to keep up with the rapid technological advancements and tap into the great benefits and outreach of audiobooks.”
Masmoou.com will constitute an added value for all segments of society, enabling people with visual impairments to indulge in a world of knowledge that caters to their needs and requirements. The platform will bring together books of different topics and orientations, including family and children, and will constantly expand to further genres. It will closely cooperate with several publishing houses to expand its database, and will also encompass short versions of Qindeel’s “A Book in Minutes” series, along with various MBRF publications.
With a rich selection of Arabic and international books, the brand new platform will attract avid readers and knowledge seekers from across the world. At the same time, it will keep in pace with the latest technological advancement around the world, offering online material that can be accessed 24/7 via smart applications. Among many other features, the state-of-the-art platform will incorporate an online payment portal, enabling hassle-free download via the website or the app. In addition, companies, enterprises, universities, and publishing houses can integrate their own audiobook libraries to Masmoou.com.
Moreover, the platform will work to encourage reading in the Arab world, promote the use of Arabic language, and constitute a pioneering step that will enrich online Arabic audio content. It will boost reading, especially among young Arabs, by tapping into modern communication tools and technology. The platform will also play a vital role in supporting talented Arab writers.

Cool Stuff
NARUTO THE GALLERY Experience Makes its Middle East Debut in Dubai

Celebrating over 20 years of the global anime sensation NARUTO, fans in the Middle East will have a rare opportunity to experience the iconic world of their favourite ninja, as NARUTO THE GALLERY experience makes its debut outside of Japan, for the first time in Dubai. This unique experience, direct from Tokyo, will run from January 31 to April 6, 2025, at The Concourse Convention Center, near the Dubai Outlet Mall, marking the first time outside East Asia that the beloved anime’s legacy will be celebrated on this scale.
Created to commemorate the 20th anniversary of the NARUTO anime’s debut in Japan, this immersive experience takes fans on a journey through the series’ iconic moments, themes, and characters. Featuring vivid life-size installations and exclusive artwork from the animation, NARUTO THE GALLERY offers an opportunity to step into Naruto Uzumaki’s world, including rare behind-the-scenes content from the series’ origins. From the vibrant landscapes of Konoha (Hidden Leaf Village) to unforgettable battles and intimate character portrayals, visitors can relive every pivotal moment of the beloved anime.
Experience Includes:
- Authentic Artifacts and Original Artwork: View never-before-seen concept art and materials used in creating the series, transported directly from Japan
- Interactive Displays: Fans can engage with iconic scenes and immerse themselves into the universe of NARUTO through dynamic video presentations on large screens and multiple monitors.
- Fans can engage with iconic scenes and participate in interactive exhibits that immerse them in the universe of NARUTO
- Exclusive Merchandise: Limited-edition NARUTO memorabilia and exclusive merchandise, making it a must-visit for any anime fan
As a landmark event for regional anime fans, NARUTO THE GALLERY reflects the global influence of Japanese anime and its cultural crossover appeal. With Dubai known as a bridge between East and West, this event reinforces the city’s position as a hub for innovative and world-class entertainment experiences.
This is a ticketed event, with tickets starting at AED 60 per person. Tickets can be purchased online through Platinumlist or at the venue itself. The exhibition will be held in The Concourse Convention Center, which is seamlessly connected to the Dubai Outlet Mall.
“We’re thrilled to be partnering with NARUTO THE GALLERY Executive Committee to bring such an authentic and original experience to Dubai,” said Ahmad Khalifa, CEO, Akiba. “Al Ahli Group and Akiba are committed to growing the pop-culture scene in the region, spanning from West Asia to Africa, and introducing year-long, themed experiences and events, celebrating various iconic properties. And kicking off our series of events with NARUTO THE GALLERY, is extra special, as we celebrate NARUTO’s 20-year legacy by creating an incredible experience for anime fans in the region to connect with the series on a personal level.”
“We are truly honoured to bring NARUTO THE GALLERY to Dubai as its next destination. Through this exhibition, we hope to provide as many fans as possible with an opportunity to immerse themselves in the rich history and legacy of NARUTO,” said the NARUTO THE GALLERY Executive Committee.
Bikes
Bollywood Stars to Blaze the Track at Dubai Autodrome for ‘DSBK Middle East Championship’

Dubai is gearing up for an electrifying fusion of speed and stardom as the ‘DSBK Middle East Championship’ takes centre stage at the iconic Dubai Autodrome Racing Circuit on February 2, 2025. For the first time, some of Bollywood’s biggest celebrities will swap the red carpet for racing helmets, promising an adrenaline-pumping showdown like never before. Some of the Bollywood favourite stars, including Arbaaz Khan, Sohail Khan, Emraan Hashmi, Vivek Oberoi, Gauahar Khan, and Salman Yusuff Khan, among others, will be participating and riding in this high-octane motorsport extravaganza.
The event is equally igniting interest and quickly gaining traction in the country as well, for its never-seen-before blend of Bollywood glamour with the thrill of superbike racing. As the UAE’s premier superbike championship, DSBK Racing has carved a niche for itself in the region’s motorsport scene. The event provides an opportunity to immerse in edge-of-the-seat racing action, engaging family-friendly activities, and a seamless experience with free entry and parking, ensuring inclusivity for all visitors.
Beyond the high-speed action, the event boasts an array of entertainment options, including live DJ performances, a dedicated children’s play zone, a diverse range of food trucks, an interactive fan zone, and exclusive meet-and-greet opportunities with racers, influencers and celebrities. DSBK Racing’s Founder and celebrated racer Nasir Syed, along with Co-Founder Abdul Samee shared their vision for the championship and said, “The DSBK Middle East Championship is more than just a race; it’s a movement to promote responsible riding and nurture motorsport culture in the region. We aim to establish DSBK Racing as a marquee event on the Middle East’s motorsport calendar.”
In a major announcement, DSBK Racing has also unveiled two groundbreaking initiatives. The DSBK Racing Academy, UAE’s first-ever Superbike training academy, is aimed at cultivating the next generation of racing talent through structured training programs for aspiring riders. Additionally, DSBK Racing is committed to fostering a passionate community of riders, families, and motorsport enthusiasts, offering an experience that extends beyond races to include education and entertainment.
Cool Stuff
Dubai International Baja is Now Underway

After months of preparation, the final event in the international off-road rallying season is underway. Crews have completed the spectacular Qualifying Stage in the Hatta Suhaila Area and the Ceremonial Start at Dubai Festival Bay and are now focusing on the 359km of driving in Dubai’s daunting Al Qudra Desert that will make up Saturday’s Al-Futtaim Toyota Stage 2 of the event.
Lucas Moraes took victory on the first stage in Hatta by the narrowest of margins over his Toyota Gazoo Racing teammate Seth Quintero. Just 0.2s separated the Brazilian and his Spanish codriver Armand Monelon from the US star Quintero and his German co-driver Dennis Zenz in their Toyota Hilux machines.
12-time event winner and reigning champion Nasser Al Attiyah got to within 1.4s of the leading pairing on his one-off outing with his team in his Taurus T3 Max while his team-mate Khalifa Al Attiyah was fourth, less than 10 seconds from the leading crew. Father/daughter combination Lionel and Lucie Baud were a fine fifth at the end of their first stage of rallying in Dubai with their Mini JCW Rally.
It was a tough start to the weekend for a couple of pre-event favourites Khalid Aljalfa and Eduard Pons who were 2m28s and 2m40s down after the stage after delays. However, they retain every chance of vying for honours in their battle for T3 class honours in the FIA World Cup Baja series. Poland’s Konrad Dabrowski took the early bragging rights among the two-wheel entry, the 23-year-old steering his Duust Rally Team KTM 450 to the fastest time in the 3.4km timed run at Hatta.
That was 25 seconds faster than Rafic Eid of Lebanon on his Gasgas and 28.2 seconds quicker than Pedro Bianchi Prata on his Honda CRF. Leading Quad rider on the Yamaha Raptors in the opening test was local man Abdulaziz Ahli, who had just under ten seconds in hand over Abdulaziz Al Atawi with the Saudi’s fellow countryman third Hani Al Noumesi third.
Following the stage in Hatta, the crews made their way back to the Service Park in Dubai Festival City for the tactically important Start Selection Ceremony. The competitors were then flagged away at Ceremonial Start in front of the fans in Dubai Festival City by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council in the company of His Excellency Mohammed Ahmed ben Sulayem, President of the FIA, Omar Abdullah Al Futtaim, Vice Chairman and CEO of the Al Futtaim Group and His Excellency Dr Amer Al Zarooni Chief Executive Officer of the Al Jalila Foundation.
The crews then turned their attention to the challenges of Al-Futtaim Toyota Stage 2. In total there are 395km of timed ‘selective’ sections across the weekend and, with the untimed sections, the crews are facing a total of 867km of driving and riding until the champions of Dubai International Baja 2024 are crowned.
This year’s innovative use of the rugged landscape around Hatta means that gravel/dirt tracks make up 20% of the total route terrain on the selective sections. The rest is made up of open desert (35%) and 45% on the daunting dunes of Dubai which have made this rally so famous and popular with crews the world over.
Al-Futtaim Toyota Stage 2 begins at 8 am (Saturday 30th November) with the first crews expected to complete the selective sections from 11.30 am onwards, after which the teams will return to the Service Park in Dubai Festival Mall where they will be on view to spectators throughout the day. Now in its eighth edition under the Baja format, the event draws top competitors from around the globe to tackle the challenging dunes of Dubai.
Held under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum and organised by the Emirates Motorsport Organization (EMSO) in collaboration with the Dubai Sports Council, the Baja is supported by Official Automotive Partner Al-Futtaim Toyota, Energy Partner ENOC, and the strategic collaboration of the Dubai Government and its entities, including the Dubai Police, RTA and Dubai Municipality.
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