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Careem Offers “Careem on Call” Service

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Careem, the Dubai-based private ride-hailing app, has launched a first of its kind service ‘Careem On Call’, using geo-linked locations across Dubai. The introduction allows users to book a Careem car in five seconds without downloading the app or setting up an account.

Careem On Call targets people who are relocating or travelling to Dubai and aren’t familiar with the convenient world of ride-hailing apps. In addition, the new service prides itself in being a business community service helping companies overcome issues relating to transport, to and from the location. Often simple tasks like ordering taxis and parking can prove problematic, reception desks tend to have inundated requests to book taxis which in itself can result to a tiresome activity when explaining their location as well as co-ordinating the booking.

With its use of smart technology IVR and geo-link, the process of ordering a Careem On Call couldn’t be more simple. The customer dials in the unique number which is geo-linked to the location, then simply presses one, which is when a car is automatically despatched to the exact place. The customer receives an SMS with the Captain’s registration plate and his mobile number so the two parties can easily identify each other. As Careem on Call is an app-free service customers must be prepared to pay the captain with cash.

Bassel Alnahlaoui, Vice President of Business Development and Government Relations comments “Careem On Call has come about from an organic demand we see from small, medium and even large-scale businesses who have parking challenges for their guests or where people struggle to get a car home from. We set it up to provide a service that can help relieve reception staff from having to book cars and having the tiresome task of explaining their location to a driver, so that their guests can be self-sufficient and book a ride on their own terms. Careem On Call is very much a community service, so no matter how small or large your business might be, we’d love to hear from you if you think you can benefit from having your own unique line.

The latest Careem service is another way for us to help simplify people’s lives and enable to get around town more easily. For those who are new to ride hailing apps, or passing through as tourists, our On Call service provides them with a quick and easy way to book a limo on demand.”

Yasmin Khammash, the General Manager of Train SF states, “It’s a great service, fast and reliable and we are extremely happy to provide this to our customers, in an area where it’s hard to get taxi’s this service has really helped.” Laura Davies, Head of Marketing at Inner Fight, comments, “Careem On Call has been great for our members. It’s worked out (excuse the pun) perfectly for clients who need an easy and reliable option to get home after a hard work out. We are very happy Crossfitter customers.”

The Careem On Call network is now live and spread wide across Dubai with over 100 locations already. From large scale venues like Dubai World Trade Centre, Bajeel Hospital, Zero Gravity and Nikki Beach, through to far out destinations like the Farm in Al Barai and Al Qudra Trek Bike centre through to cafes and gyms in Al Quoz (Tom & Serg, Café Rider and Inner Fight and Fitness HQ). Even those visiting car service centres such as Audi and Porsche will also be able to use the service, no business is too small for Careem to offer the service to.

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Google’s Latest AI Model Enables Watermark Removal from Images

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A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.

The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.

While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.

It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.

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Smiles Partners with Amazon.ae to Offer Amazon Prime Offers to UAE Customers

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Shopping, streaming, and savings are set to get much better and more rewarding as Smiles, the UAE’s premier everyday rewards SuperApp, teams up with Amazon.ae to offer customers in the UAE up to 6 months of Amazon Prime, using Smiles points. With this collaboration, customers can now subscribe to an Amazon Prime membership directly on the Smiles app at discounted prices of up to 58 per cent, courtesy of Smiles. Customers have the flexibility to redeem their Smiles Points against the subscription or pay using their credit card, earning additional points with every purchase.

Khaled ElKhouly, Chief Consumer Officer, e& UAE, said, “Our collaboration with Amazon is all about bringing real value and convenience to our customers. By offering discounts on Amazon Prime subscriptions through the Smiles app, we’re making it easier to Reward Your Everyday while enjoying the best in shopping, entertainment, and savings.” Smiles customers can now subscribe to a 3 or 6-month Amazon Prime membership at a promotional rate through the Smiles app.

3-Month Promotion:

  1. Available for just AED24 on the Smiles app (retail price at AED48)—a 50 per cent discount. Customers can redeem this offer using
  2. 3,000 Smiles Points or pay via credit/debit card.

6-Month Promotion:

  1. Available for only AED40 on the Smiles app (retail price at AED96)—a 58 per cent discount. Customers can redeem this offer using
  2. 5,000 Smiles Points or pay via credit/debit card.

After the promotional period, customers will automatically be billed AED16/month by Amazon.ae to continue enjoying their Amazon Prime membership benefits. This collaboration brings together the best of both worlds for customers in the UAE, combining Smiles’ innovative rewards ecosystem with the incremental value of Amazon Prime shopping, convenience and entertainment benefits.

Smiles, the UAE’s leading everyday rewards SuperApp, boasts a community of over five million loyal members. It empowers customers to earn and redeem points for a wide range of daily activities, including ordering food and groceries, booking home services, dining out, shopping, entertainment, travelling, and much more. “Reward Your Everyday” underscores Smiles’ commitment to enhancing every aspect of daily life and integrating the SuperApp more deeply into the lifestyles of UAE residents by making each interaction convenient and rewarding and delivering unmatched value and convenience to its customers.

Prime continues to be the best way to enjoy Amazon, offering members a wide range of benefits such as Free Same-Day and One-Day Delivery, Free International Delivery from Amazon US, UK and Germany and access to Prime Video and Prime Gaming.

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Apple Invites App Simplifies Gathering for Special Occasions

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Apple today introduced Apple Invites, a new app for iPhone that helps users create custom invitations to gather friends and family for any occasion. With Apple Invites, users can create and easily share invitations, RSVP, contribute to Shared Albums, and engage with Apple Music playlists. Starting today, users can download Apple Invites from the App Store, or access it on the web through icloud.com/ae/invites. iCloud+ subscribers can create invitations, and anyone can RSVP, regardless of whether they have an Apple Account or Apple device.

“With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together,” said Brent Chiu-Watson, Apple’s senior director of Worldwide Product Marketing for Apps and iCloud. “Apple Invites brings together capabilities our users already know and love across iPhone, iCloud, and Apple Music, making it easy to plan special events.”

To get started with Apple Invites, users can choose an image from their photo library or the app’s gallery of backgrounds — a curated collection of images representing different occasions and event themes. Integrations with Maps and Weather give guests directions to the event and the forecast for that day.

Additionally, participants can easily contribute photos and videos to a dedicated Shared Album within each invite to help preserve memories and relive the event. Collaborative playlists allow Apple Music subscribers to create a curated event soundtrack that guests can access right from Apple Invites.

With Apple Intelligence, creating unique event invitations is easy. Users can tap into the built-in Image Playground experience to produce original images using concepts, descriptions, and people from their photo library. When composing invitations, users can use Writing Tools to help find just the right turn of phrase to meet the moment.

Hosts get full control of their invite experience: They can easily view and manage their events, share invitations with a link, review RSVPs, and choose the details they want included in the preview, like the event background or a home address. Guests can view and respond to an invitation using the new iPhone app or on the web without needing an iCloud+ subscription or an Apple Account. Attendees control how their details show up to others, and have the ability to leave or report an event at any time.

In addition to event creation in Apple Invites, iCloud+ subscribers have access to many more premium features:

  • Expanded storage allows users to keep large libraries of original, high-resolution photos, videos, and files safe in iCloud, and easily accessible across all of their devices and the web.
  • Private Relay keeps browsing in Safari entirely private from network providers, websites, and even Apple.
  • Hide My Email generates unique, random email addresses whenever needed.
  • HomeKit Secure Video allows users to capture and review home security footage in an end-to-end encrypted format.
  • Custom email domains enable users to personalize their iCloud email addresses.
  • Family Sharing allows users to share their iCloud+ subscription with up to five people at no extra cost.

Apple Invites is available today as a free download from the App Store for all iPhone models running iOS 18 or later.

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