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Middle East’s First Music Online Distribution Portal MuzicUp Launched

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ArpuPlus, a subsidiary of A15 has launched the Middle East’s first music online distribution portal. Called MuzicUp, the company plans to use the portal to “reshape the region’s digital music landscape.”

The latest innovative platform helps independent artists and music companies that are looking to distribute music over major multinational telecommunications companies across the region—composing of over 40 companies such as Orange, Vodafone, Ooredoo, Viva, Du, Djezzy, and Etisalat. Also, distribution of music on major digital platforms, including YouTube, Anghami, Mazika, Spotify, iTunes, Amazon, Google Play, Apple Music, and many more, has now been made easy through the newly launched MuzicUp.

“ArpuPlus aims to capitalize on the exceptionally rising digital music industry through our MuzicUp. But our best-in-class platform is way ahead of its competitors in a manner that it specifically targets up-and-coming talented musicians who are seeking to share their own brand of music even without the backing of major company labels,” ArpuPlus CEO Medhat Karam said.

“By allowing them to upload their songs for online streaming in channels that they specifically choose from major telecommunications companies such as Orange, Vodafone, Du, and Etisalat and digital platforms such as Youtube and Angami, our platform is in effect jump-starting their careers in the music industry. For some aspiring artists, MuzicUp could become their ticket to stardom.” Karam added.

ArpuPlus also partners with artists and companies to broaden further the MuzicUp’s offerings. Recently, it acquired an exclusive right to digitally distribute Nancy Ajram’s latest album, ‘7assa beek,’ worldwide. Songs included in the album were distributed across various global channels, including ‘Ghaneely,’ which is Orange’s official streaming app.

The launch of MuzicUp proves to be both timely and strategic as the digital music industry in the region is continuously growing in sizeable proportion, driven by key factors like the continuing popularity of the internet. According to Karam, the value of the global digital musical industry is now valued at around USD 30 to 40 billion, with the Middle East market accounting for USD 600 million.

The Cairo-based ArpuPlus, said it will continue to invest substantial amount in the digital music industry via MuzicUp in a bid to gain a dominant market footprint here and build a strong presence regionally. ArpuPlus’ annual investment has already reached around EGP 100 million.

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EVLAB Intros UAE’s First Electric Vehicle Marketplace App

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EVLAB, the multi-brand electric vehicle start-up, has made adopting a sustainable lifestyle easier for drivers in the UAE with the launch of the EVLAB App, an all-in-one mobility app to rent, lease and host their EVs in the UAE with phase 2 to include buy and sell electric vehicles (EVs) available in the Middle East. EVLAB’s new one-stop marketplace app addresses a growing desire among consumers in the Middle East to make a switch to sustainable mobility solutions. Electric vehicle sales have seen rapid growth in the region, with an increase of 72 per cent during 2020 alone.

In line with the goals of COP28, EVLAB is committed to reducing CO2 emissions and fostering sustainable mobility in the Middle East, striving to play a pivotal role in catalyzing positive transformation. The new platform supports the UAE’s Net Zero 2050 strategic initiative, which is a national drive to achieve net-zero emissions and make the Emirates the first nation in the MENA region to do so. The app also complements other sustainability initiatives in the country, including the Dubai Green Mobility Strategy 2030, which has resulted in the installation of more than 1,000 public charging stations across the UAE.

The EVLAB App allows eco-conscious drivers to browse a unique collection of electric vehicle brands available in the Middle East and take advantage of EVLAB’s expertise to understand the benefits of electric vehicles and make a seamless transition to sustainable transportation. Drivers can consider short-term rentals, leasing or hosting their electric vehicles through a seamless and hassle-free user journey.

The booking process is straightforward with easy navigation using the rent, lease, host and chat tabs on the homepage. Users can filter options based on brand preferences and features, such as performance and range, to save time and effort in finding an electric vehicle that suits their requirements and budget. All the listed cars and their hosts are vetted to guarantee authenticity and quality of service by the owners. In phase 2, electric vehicle owners can also conveniently sell their vehicles on the platform with guidance from EVLAB’s experts at every step of the way.

“With the accelerated pace of climate change, the adoption and transition to e-mobility is inevitable. At EVLAB, our ongoing goal is to consistently reduce emissions, and we are proud to say that we have successfully saved a cumulative total of 76,174 kilograms of CO2 to date and will further reduce with the EVLAB app. The all-in-one EVLAB App complements our EVLAB website with a broader range of functionality and services to make the eco-mobility journey easier for drivers in the region. The app allows users to rent, lease and host their electric vehicles seamlessly in a safe and trusted marketplace. As battery technology is rapidly evolving, the range of electric vehicles today will become obsolete in two to three years, so this model of renting and leasing becomes more attractive than buying. Consumers will have the additional ease of choosing their preferred electric vehicle based on their budget and lifestyle by selecting from a variety of options, including performance, acceleration, range, and charging times,” said Kevin Chalhoub, CEO and Founder of EVLAB.

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Snapchat Enhances MENA Creator Economy with Incentives and Features

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Snap Inc. is actively contributing to the growth of the creator economy in the Middle East and North Africa (MENA) region through the introduction of new programs and features aimed at fostering sustainable businesses and audience engagement. Content creators on Snapchat, both established and emerging, are experiencing growth within the platform’s creator ecosystem. In the first quarter of 2023, Snapchat’s user-generated content platform, Spotlight, witnessed a notable 200% year-over-year increase in content viewing time, attracting over 350 million monthly active users.

Snapchat says this success is attributed to its provision of innovative content and revenue-sharing opportunities, transforming the platform into a profitable venture for creators of various levels. The monthly addressable reach of the MENA region on Snapchat continues to expand, with global daily active users increasing by 12% year-over-year to reach 406 million in the third quarter of 2023.

Julie Bogaert, Head of EMEA Talent Partnerships at Snap Inc., emphasises Snapchat’s commitment to supporting creators at every stage of their careers. The platform offers a range of programs and tools across Stories, Spotlight, and Discover, providing creators with the means to turn content creation into a full-time career. Creators value Snapchat for its unique reach, relevance, and revenue-generating capabilities.

Snapchat has introduced new monetisation programs, including the Stories revenue share program for creators with substantial followings and engagement metrics. This program seamlessly integrates ads within creators’ Stories, offering a consistent revenue source. Additionally, Snapchat encourages aspiring creators through the Spotlight reward program, providing increased rewards for top-performing content.

Recognising the importance of amplifying creators’ reach while maintaining authenticity, Snapchat now allows Snapchatters to post Public Stories, expanding their audience while preserving genuine connections. Public Stories provide insights into content performance and Story Replies, enhancing creator-audience engagement.

The expansion of creator content is evident across the platform, with features like Snap Map showcasing Stories and Spotlight Snaps. Creators can now tag locations in Spotlight Snaps, increasing exposure. The ability for Snapchatters to save favourite Stories to profiles enables them to explore new creators and engage more deeply with their preferred content.

Snapchat continues to roll out new tools for creators, providing more control over video replies with Spotlight Replies, the ability to react to and re-share Spotlight Snaps with Remix, and additional features such as adding Linktree to Public Profiles and incorporating sounds into Lenses. Overall, Snapchat remains a dynamic platform that empowers creators to express themselves and build thriving communities.

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Sunbird Temporarily Closes Android iMessage App Citing ‘Security Concerns’

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Sunbird, the app designed to bring iMessage to Android users, has temporarily halted its service due to “security concerns,” as initially reported by 9to5Google. In a communication to its users, Sunbird announced the decision to “pause Sunbird usage for now” while it investigates reports suggesting that its messages lack true end-to-end encryption.

Launched in 2022 with the aim of settling the blue versus green bubble debate, Sunbird has been accessible only to those who join its waitlist, emphasizing various privacy features such as end-to-end encryption, no message data collection, and an absence of ads. Last week, Sunbird joined forces with Nothing, the phone brand owned by OnePlus co-founder Carl Pei, for the release of Nothing Chats. The Sunbird-powered messaging service was intended to enable owners of the Phone 2 to send texts via iMessage. However, it was swiftly removed from the Google Play Store just one day after its launch.

While Nothing initially cited the need to address “several bugs” in the app, its removal coincided with a post from Texts.blog, revealing potential lapses in end-to-end encryption for messages sent via Sunbird. Android developer Dylan Roussel reached similar conclusions and also discovered that Sunbird stores numerous media files on the cloud service Firebase. This implies that Sunbird’s assertion of not storing data on its servers is only partially accurate, as the company seems to be externally dispatching the information.

Sunbird has yet to provide a statement regarding the app’s closure, but its message to users states, “We will update you when we are ready to proceed.” The app is no longer featured on the Google Play Store, despite being downloadable just last month, as seen in an archived version of the page.

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