While people claim to value their memories more than any other form of data stored on their digital devices, they are happy to sell them for little money, research by Kaspersky Lab shows. A survey has shown that for 59% of people in the UAE, private and sensitive photos of themselves are the most precious data they have on their devices, followed by photos of their children and spouses.
The thought of losing these precious memories is considered more distressing for them than the prospect of a car accident, breaking up with a partner, or a quarrel with a friend or family member. However, when confronted with the decision to delete this data for money, people nevertheless gave their digital data – such as photos – away for as little as 43 AED.
When asked, people say that digital memories have a special place in their hearts, perhaps because these memories are considered to be irreplaceable. 46 percent, for example, say they wouldn’t be able to replace photos and videos of their travels (45 percent), their children (47 percent) or themselves (44 percent). The survey shows that the thought of losing these precious memories is considered very distressing by most people.
In fact, this latest study from Kaspersky Lab indicates that people often value their devices and photos even more than their partners, friends and pets. Kaspersky Lab asked people in the UAE how distressed they would be in a number of different scenarios, including the illness of a family member, a breakup with a partner, a car accident, the loss of their digital photos, contacts, and more.
Across the UAE, the illness of a family member ranked in first place as the most distressing incident that they could experience. Loss of digital photos ranked second and hacking social media accounts as third, leaving loss/theft of devices, loss of digital contacts, a break up with a partner, quarrels with family members and friends, car accidents, pet’s illness or in some cases a bad day at work, lower in the ranks of distressing incidents.
However, an experiment conducted for Kaspersky Lab by media psychologists at the University of Wuerzburg also showed researchers a contradictory result: despite them claiming to love for their data, people are also ready to sell it for surprisingly little money.
The participants of the experiment were asked to place a monetary value on the data stored on their smartphones – including photos of family and friends, contact information and personal documents. Surprisingly, the values people placed on their data were significantly lower than expected, considering the distress they said they would experience if they were to lose that data.
Furthermore, the experiment showed that it is people’s most precious memories which they are most likely to exchange for money. When participants were offered payment (based on the sums above) for the deletion of their data (no data was actually deleted), it was the photos of family and friends, personal documents and photos of the participants themselves that were the data categories most often approved for deletion.
“The experiment showed us interesting and reflective results: while people believe that they understand the value of their data, the emotional value isn’t reflected in their everyday actions. On the one hand, people seem to be aware of the types of data that are more important to them– they believe their digital memories, such as photos, are extremely distressing to lose. On the other hand, people have a low awareness of the value of their data, and are putting little monetary value against their data as a result. They know it’s emotionally important, but they are not able to appreciate its value yet. They would need someone to actively remind them of what their data is worth before they share it, or allow someone to delete it,” said Andrei Mochola, Head of Consumer Business at Kaspersky Lab.
For more information about the experiment and study, please see the report: “Risking data heartache: it hurts to lose the data you love”.
HONOR Intros HONOR X6
HONOR has announced the official launch of the HONOR X6, the latest addition to HONOR’s reliable X Series line up, bringing HONOR’s latest cutting-edge technology to more users in the Middle East. Boasting a myriad of compelling features, the HONOR X6 is equipped with an ultra-large 5000mAh battery, a triple camera system consisting of a 50MP Main Camera, and large expandable storage to go with its 4GB+64GB memory, making smartphone innovations more accessible.
Equipped with a 5000mAh battery, the HONOR X6 delivers up to 17 hours of online video streaming, 18 hours of social media browsing, or 31 hours of music playback, all enabled by a single charge to power users throughout the day. The HONOR X6 features a rear triple camera system comprising a 50MP Main Camera, a 2MP Macro Camera, and a 2MP Depth Camera. The impressive combination of cameras allows users to easily capture and record all their favorite memories, fulfilling their appetite for creative expression anytime, anywhere.
Alongside the 64GB ROM, the HONOR X6 also supports large expandable storage of up to 1TB MicroSD, meeting the different storage requirements of users. Delivering a smart and seamless user experience, the HONOR X6 runs on HONOR Magic UI 6.1 based on Android 12. Featuring HONOR Share, the HONOR X6 enables speedy wireless file transfers across HONOR devices including smartphones, tablets, and laptops. With the Efficient Smart Desktop feature, users can customize widgets on the home screen and access information without opening the apps, further boosting efficiency and productivity.
Boasting a 6.5-inch HONOR FullView Display, the HONOR X6 delivers an immersive viewing experience. Coupled with a host of eye care features including Eye Comfort Mode, and Dark Mode, the HONOR X6 offers an extremely pleasant viewing experience in different types of user scenarios, perfect for reading articles, streaming videos, or browsing photos, even in direct sunlight or in dimly lit environments.
Packed with the unique eBook Mode, HONOR X6 can convert the screen to black and white, improving the reading experience for smartphone users.
Lamborghini Announces the New Urus S
Automobili Lamborghini has announced the Urus S: the successor to the original Urus that established a new Super SUV niche in the luxury segment. The Urus S delivers increased power combined with luxurious versatility and presence to confirm its status as the ultimate lifestyle Lamborghini Super SUV, alongside the new Urus Performante for those seeking maximum sports performance.
“The Urus has proven its appeal for those seeking the decisive combination of the sportiest SUV and a Lamborghini to drive every day: the Urus S sits perfectly alongside the new Urus Performante, for those choosing the purest sublimation of performance, luxury, and versatility,” said Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini. “The Urus’ commercial success, with more than 20,000 vehicles produced, is testament to its credentials as the first and enduring Super SUV: the Urus S elevates that reputation.”
The twin-turbo V8 engine with increased power to 666 CV matches that of the Urus S’ Performante stablemate, delivering an improved weight-to-power ratio of 3.3 kg/CV. Acceleration is improved, with the Urus S propelling from 0-100 km/h in 3.5 seconds and 0-200 km/h in 12.5 seconds. With a top speed of 305 km/h, the Urus S brakes from 100 km/h back to zero in just 33.7m. Its twin-turbo engine delivers 850 Nm of maximum torque already at 2,300 rpm up to a maximum 6,000 rpm. A retuned exhaust system reminds us that the Super SUV is a true Lamborghini, with a more distinct sound at start-up and a sharper note in each drive mode.
The Urus’ chassis with adaptive air suspension ensures super sports driving enjoyment but smooth handling on road surfaces, with immediately-available torque response and body balancing according to the particular requirements of its off-road drive selectors. With the same powertrain calibration as the Urus Performante, the Urus S delivers optimum responsiveness and performance when required, alongside luxurious everyday driving pleasure from the Urus’ finely-tuned chassis settings.
The Urus S introduces specific and sophisticated design enhancements advocating its sporty but luxurious lifestyle persona, distinguishing the Super SUV’s presence in every environment. The interior of the Urus S is presented with a fully-revised color and trim offer. Both the new Bi-color Sportivo and a new Bi-color Sophisticated option feature the new Urus Performante stitching pattern.
The Bi-color Sportivo delivers a more discreet and stylish use of the complementary color; the Sophisticated black leather trim comes with new contrast color options in conjunction with refined new Blu Leandro and Verde Aura alongside tan, cream, and brown. Providing optimum opportunities for owners to specify their Urus S according to their lifestyle, the new color and trim options underline the high-performance credentials of the Urus S while delivering understated and timeless luxury.
Acer Launches the EMEA Predator League 2022 eSports Tournament for Rocket League Fans
Acer has announced the EMEA Predator League 2022, bringing its commitment to grassroots eSports to the next level: a new game, more countries, bigger prize pool. From September to November, teams from the EMEA region, regardless of their skill level, can compete in the high-powered arcade-style soccer and vehicular mayhem game “Rocket League” in the popular 3 vs 3 modes.
In addition to action-packed eSports fun and fantastic prizes, the 2022 edition will also offer exclusive promotions from 15 local retail partners, as well as community giveaways, raffles, and much more. “We are very excited to announce the second season of the EMEA Predator League after its initial season in 2020,” said Hajo Blingen, Vice President Marketing, Acer Europe, Middle East & Africa. “With our World Leading Gaming Portfolio, it is important to always reinvent ourselves. The EMEA Predator League 2022 ties in with our commitment to make eSports accessible for everyone competing in Rocket League. At the same time, fans can look forward to special offers and promotions from our involved retail partners.”
Eligible for the National Qualifier are teams from the following countries and regions:
- Europe: Benelux (Belgium, Netherlands, Luxembourg), DACH (Germany, Austria, Switzerland), France, Italy, Poland, Portugal, Romania, Nordics (Denmark, Finland, Norway, Sweden), Spain, Czech Republic, Turkey, Hungary, United Kingdom (UK)
- Middle East: Egypt, Bahrain, Iraq, Jordan, Qatar, Kuwait, Lebanon, Oman, United Arab Emirates (UAE), Saudi Arabia (KSA)
- Africa: South Africa
Two out of three players need to be residents of the respective country. The matches on the virtual pitch are played 3 vs 3. In the first stage, teams compete in the National Qualifiers. There are two qualifier rounds per country. The two best teams from each round qualify for the National Finals. The winner of the finals will participate in the EMEA International Final competing against the champions from other countries. The National Finals in the Middle East will be on 12th November and will be broadcasted live on TWITCH with the grand final taking place November 20th on twitch.tv/PredatorGaming
Registration for the Predator League starts on September 26th and runs through October 21st, 2022. All other dates, information, stream, and details can be found at www.predatorleague.gg.
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