Global smart home innovator Dreame Technology has officially entered the Middle East and Africa (MEA) market, marked by the grand opening of its first regional flagship store at Dubai Hills Mall and the debut of a strategic new product lineup tailored to the region’s demand for intelligent, integrated living solutions.

Building on this momentum, Dreame is accelerating its regional expansion strategy. “As a leading home technology brand known for innovation and user experience, Dreame has empowered over 21 million families worldwide to enjoy smarter living,” said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. “The MEA region has always been a strategic priority—and we aim to become the No. 1 smart home brand here.”

“By 2027, our goal is to achieve 50% market share in the robot vacuum category across both the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA),” said Johannes Mueller, Director of Middle East & Africa at Dreame. “To support this, we’ve launched the Star Light Expansion Plan — a retail initiative designed specifically for the MEA market, with 150 points of sale including Dreame-owned stores and key channel partners.”

The Dubai flagship store serves as a hands-on showcase for Dreame’s cutting-edge smart home appliances, offering consumers an immersive experience with the brand’s latest innovations in robotic cleaning, air purification, and personal care. The opening underscores Dreame’s commitment to bringing AI-powered, lifestyle-enhancing technology to households across MEA.

Next-Gen Smart Home Innovations
At the launch event, Dreame unveiled several industry-first technologies, including:

1. X50 Ultra Complete (X50 UC) Robovac – The world’s first robotic vacuum with retractable legs, overcoming traditional limitations with ProLeap height adjustment and 20,000Pa Vormax suction for seamless multi-surface cleaning.
2. H15 Pro Wet & Dry Vacuum – Featuring the first AI-powered robotic arm (GapFree AI DescendReach) for edge-to-edge coverage, 100°C hot water washing, and 21,000Pa suction.
3. Z30 Cordless Stick Vacuum – A 310AW TurboMotor powerhouse with HEPA H14 filtration, ideal for pet hair and fine dust.
4. AirStyle Pro – A 7-in-1 professional hair styling kit with salon-grade precision and heat protection.
5. PM20 Air Purifier – Equipped with adaptive airflow tracking and real-time Enviro Detect sensors for intelligent air quality control.

A Flagship Experience in Dubai
Located at Dubai Hills Mall (First Floor, FF-247), the new store blends sleek, marble-inspired design with interactive displays that bring Dreame’s AI-driven technology to life. To celebrate the opening, visitors can enjoy:

1. Exclusive promotions, including gifts with purchase and a lucky draw (grand prize: X50 UC worth AED 5,999).
2. Live styling demos and expert-led product walkthroughs.

MEA Market: A Strategic Priority
Dreame’s MEA expansion is backed by its Star Light Expansion Plan, aiming to establish the brand as the No.1 robot vacuum in the UAE and KSA by 2027. With 60% of its workforce dedicated to R&D, Dreame emphasizes localized innovation, including:

1. Region-specific product adaptations (e.g., enhanced suction for Middle Eastern homes).
2. Future retail expansions and partnerships across MEA.

The Dubai Esports & Games Festival (DEF) 2025, organized by the Dubai Festivals and Retail Establishment (DFRE), has officially begun today, 25 April, and will run until 11 May, transforming the city into a vibrant hub of gaming, esports, and pop culture. This year’s festival promises an unparalleled celebration for gamers, families, and fans, featuring free-to-play experiences, mega prizes worth over AED 500,000, and immersive activities across Dubai. The highlight of DEF 2025 is the flagship GameExpo, set to take over Dubai World Trade Centre (DWTC) in Zabeel Halls 2 and 3 from 9 to 11 May.

Tickets are now on sale for GameExpo, which offers non-stop gaming, next-level entertainment, and interactive zones—all free to play. Attendees can look forward to:

1. Influencer Showdowns (10-11 May): Featuring top regional gamers like Abo Flah.
2. Dubai Cosplay Championship (11 May): With prizes up to AED 30,000—registration open until 7 May.

Key Festival Highlights:

1. DEF Educational Engagement Programme (Until 8 May)
   A citywide initiative inspiring young gamers with esports tournaments, AI and game design workshops by Microsoft and Unreal Engine, and a chance to win AED 50,000 in prizes. Students can also visit GameExpo on 8 May for an exclusive school trip experience.
2. Power Up Parade Week (28 April – 2 May)
   Schools, students, and families are encouraged to dress as their favorite gaming characters and share photos on social media using #DEFPowerUp for a chance to win prizes.
3. Game Changers Initiative (Deadline: 30 April)
   Student teams can submit innovative gaming ideas with real-world impact. The top five entries will pitch live at GameExpo on 8 May, with winners receiving sponsorships and recognition.
4. ENBD Fortnite Quest (Until 8 May)
   The UAE’s biggest Fortnite competition culminates in a live final on 8 May at GameExpo, featuring a custom Dubai-themed map and AED 20,000 in prizes.
5. GameOn with HP Gaming Garage (Until 8 May)
   An online hackathon where students develop Dubai-inspired game prototypes, with finalists showcasing their work at GameExpo.
6. JPEX Entertainment Exhibition (25-27 April, Expo City Dubai)
   A must-visit for anime, manga, and cosplay fans, offering live performances, workshops, and Japanese pop culture experiences.
7. Yalla Ludo Challenge (29 April – 6 May, Online)
   A mobile gaming tournament where players compete for exclusive in-game rewards and leaderboard glory.
8. Rove Hotels Exclusive Offer (Until 12 May)
   GameExpo attendees can enjoy 25% off stays at select Rove Hotels using the code “Esports”.

With 17 days of non-stop action, DEF 2025 brings together esports, gaming innovation, and community fun for all ages. Supported by strategic partners including Amazon, du, Emirates NBD, and Red Bull, the festival cements Dubai’s position as a global gaming destination.

TCL Electronics has launched its new C6K QD-Mini LED TV series in the UAE Designed to deliver unbeatable performance and unbelievable value, the C6K lineup redefines home entertainment by combining next-gen display innovation, elegant aesthetics, and immersive sound. The TCL C6K features advanced QD-Mini LED technology with over 512 local dimming zones, high HDR brightness, and a wide colour gamut, delivering ultra-vivid colours, sharp details, and superior contrast, ensuring every scene is lifelike and cinematic.

This flagship performance is driven by TCL’s exclusive All Domain Halo Control Technology, which covers the entire light journey from generation to display. It integrates high-efficiency light-emitting chips, self-developed lens technology, super Micro-OD structure, precision light and shadow control algorithms, and TCL’s self-produced high-end CSOT HVA panels. This full-stack innovation dramatically reduces haloing, enhances black levels, and ensures image clarity from every angle.

By tackling common halo effects and improving light control at every step, TCL delivers unparalleled contrast, depth, and picture precision even in the brightest environments.

Key features of the TCL C6K series in the UAE:

1. QLED Technology: Next-gen colourful quantum crystal material achieving a wide colour gamut for longer-lasting, vibrant visuals.
2. 144Hz Native Refresh Rate: Ultra-smooth, fluid motion for gaming, sports, and fast-action scenes.
3. ONKYO 2.1 Hi-Fi Sound: Immersive cinematic audio with Dolby Atmos and DTS Virtual:X support.
4. Ultra-Slim Design: Sleek profile with magnetic seamless wall-mounting and ≤ 60mm thickness for a refined aesthetic.
5. Matte Display (85” & 98”): Anti-glare, reflection-free screen for uninterrupted viewing in bright spaces.
6. High Contrast HVA Panels (75″ and below): Up to 7000:1 native contrast ratio and ultra-wide viewing angles for deeper blacks and richer details.

Whether it’s the thrill of gaming, the passion of football, or the richness of cinema, the TCL C6K delivers flagship performance across all content formats. It is available in multiple screen sizes, including 65”, 75”, 85”, and 98”, the C6K is crafted to its designed to elevate every living space into an immersive entertainment zone.