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Micromax Aims to be Within the Top Five Spot in MENA Over the Next Two Years

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Micromax Informatics has today introduced Canvas 2 (2017) further strengthening its product portfolio in the region. According to the company, the new Canvas 2 is the first smartphone in its price segment to come equipped with Corning Gorilla Glass 5.

The company also announced its plan to capture a bigger market share, aiming to be among the top five players in the region, over the next 2 years. According to the company, the strategic collaboration with Corning Incorporated is a unique proposition to the users across the country, to accelerate smartphone adoption.

Commenting on the launch, Vikas Jain, Co-Founder, Micromax Informatics said, “MENA is an important market for Micromax and the region is expected to contribute a large chunk to our international market revenue in next 2 years. We have a significant presence in most of the operational international markets and now our focus is on extending the brand’s reach in the MENA market. Backed by a strong product portfolio, we are aiming to be among the top 5 players in the region over the next 2 years. Since our launch in mid-February, we are already available through local distribution in 8 countries and would soon be expanding in other North African markets like Egypt as well. We believe we are well prepared with the portfolio of products and that the products bring consumer expectations to life.”

He further added, “Canvas 2 was the first smartphone that we launched in our Canvas range of smartphones back in 2012, and are excited to introduce the all-new 2017 edition of Canvas 2 for the users in the country.  Our collaboration with Corning has helped us make Canvas2, the first smartphone to offer Corning Gorilla Glass 5 for the mass telecom consumer.”

Sandeep Saihgal of tchannl, said, “We are very excited to have this opportunity of working with Micromax and believe that UAE and the region is an ideal market for Micromax to bring its innovative product portfolio and services customized for consumers in this market. We are working to build a very strong and deeply penetrated distribution network in the region that will help capture a significant share in the market. tChannel brings its years of professional experience on the table and allows for a quick scalability of Micromax distribution in the region. The brand Equity of Micromax is very strong in the market and our focus will be to leverage that and plan a phase wise expansion”

John Bayne, Vice President and General Manager, Corning Gorilla Glass, added, “We are pleased to work with Micromax to bring the superior drop performance of Corning Gorilla Glass 5 to their customers in United Arab Emirates. Corning Gorilla Glass 5, our best cover glass yet, improves drop performance far outperforming competitive glass designs.  We’re thrilled that Micromax has incorporated our most advanced Gorilla Glass into its flagship Canvas device to give its mid-segment customers an unrivalled performance.”

Sporting a 2.5D Cover Glass with Corning Gorilla Glass 5, the company claims that the Canvas 2 gives up to four times better performance in drop failure height than other competitive glasses. The device also delivers the damage resistance, optical clarity and touch sensitivity Corning Gorilla Glass is known for. The Canvas 2 comes with the latest Android Nougat OS.

The Canvas 2 also comes with 360-degree identification Fingerprint Sensor. Powered by a Quad-core 1.3GHz Processor, the new Canvas 2 promises better quality graphics, multi-tasking and improved application performance. With an expandable memory of 64 GB, the phone boats 3GB DDR3 RAM with large Capacity Rapid Access and has High density for compact storage and with 16 GB ROM.

The Canvas 2 also has a 13 MP rear camera with flash and works on different modes such as Bokeh, Panorama, HDR to enhance the superiority of the memorable moments. With a 5 MP selfie camera with wide angle lens that consists of F.20 Aperture, auto focus, 5P Lens, the smartphone will facilitate dynamic pictures with good amount of details.

The device is priced at AED 499 and will be available across all leading retail outlets in MENA from 22nd July onwards.

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Components

CORSAIR Intros MP700 ELITE Series PCIe 5.0 M.2 SSDs

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CORSAIR has announced the immediate release of the MP700 ELITE series of PCIe 5.0 SSDs. These new drives bring the next generation of storage technologies to mainstream markets, offering incredible performance and reliability at a more affordable price point.

The MP700 ELITE boasts incredible sequential read speeds of up to 10,000MB/sec and sequential write speeds of up to 8,500MB/sec, powered by the cutting-edge PCIe 5.0 x4 controller. This leap in performance ensures users can experience faster boot times, quicker game loads, and seamless file transfers, taking their overall computing experience to new heights.

Featuring High-Density 3D TLC NAND, the MP700 ELITE series provides the perfect blend of performance and endurance, keeping your system running smoothly for years. With support for Microsoft DirectStorage, these drives can communicate directly with your graphics card, significantly reducing load times for compatible games and enhancing gameplay.

Utilizing the compact M.2 2280 form factor, the MP700 ELITE is available both with a heatsink for desktop motherboards, and also without a heatsink for use with integrated motherboard cooling and in compatible laptops. Moreover, backward compatibility with PCIe 4.0 and PCIe 3.0 platforms ensures that a wide range of users can benefit from this advanced technology. A PCIe 5.0 platform, such as Intel’s 800-series or AMD’s 800-series is required for the highest throughput.

With a comprehensive five-year warranty and the CORSAIR SSD Toolbox software for advanced drive management, the MP700 ELITE series stands as a testament to CORSAIR’s commitment to innovation and customer satisfaction. The CORSAIR MP700 ELITE series is available in 1TB and 2TB capacities.

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Components

Cooler Master Releases the MasterLiquid 360 Ion White

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Cooler Master, a leading provider of PC components, gaming peripherals, and tech lifestyle solutions, has today announced the release of the MasterLiquid 360 Ion White, an all-new colourway for their premium liquid cooler. This flagship AIO cooler features the company’s first LCD display and showcases the most advanced cooling technology to date.

Key features and benefits of the MasterLiquid 360 Ion White include:

  1. Gen X Dual Chamber Design: Dual chambers work together for the most efficient cooling.
  2. 2.1-inch IPS LCD Screen: The pump features a 2.1-inch LCD screen, fully customizable via the MasterCTRL software.
  3. Mobius 120P ARGB Fans: Equipped with three white Mobius 120P ARGB fans for unmatched cooling performance.
  4. Personalization and Compatibility: Built-in features such as controllable ARGB lighting and automatic PWM adjustment are compatible with all major motherboards and allow for in-depth personalization.
  5. Easier Installation: Preinstalled Mobius 120P ARGB fans and a simplified bracket design make installation simpler and faster.

The MasterLiquid 360 Ion White is the liquid cooler to watch for in the next generation of PC building. With the ideal combination of flagship performance and customization possibilities, as well as an all-white aesthetic for an entirely different look, the Ion is a cooling powerhouse you just can’t look away from.

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Artificial Intelligence

LG Launches New AI-Powered OLED TVs

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LG Electronics is once again pushing the boundaries of OLED technology with its 2024 lineup of OLED TVs. This year’s models, including the C4, M4, G4, and B4 OLED evo series, promise to deliver unparalleled picture quality, personalized content, and seamless interactivity. At the top of the range, the LG G4, available in sizes up to a stunning 97 inches, offers a gallery-design aesthetic that seamlessly blends into any living space. This model delivers breathtaking visuals, thanks to LG’s advanced OLED technology.

The LG C4, available up to 83 inches, strikes a balance between performance and value. It offers vibrant colours, deep blacks, and incredible detail, making it the perfect all-around OLED TV. For those seeking a truly wireless experience, the LG M4, also available up to 97 inches, eliminates cable clutter with its innovative Zero Connect Box. This allows for a cleaner and more minimalist setup. The LG B4, available up to 77 inches, provides an immersive cinematic experience at an exceptional price point.

Powered by the latest α11 and α8 AI processors, LG’s 2024 OLED TVs offer a range of intelligent features:

  • Personalized Content Recommendations: The TVs analyze viewing habits and preferences to curate tailored content recommendations.
  • Multiple User Profiles: Create up to 10 individual profiles for a truly personalized experience.
  • AI Concierge: Get personalized content recommendations based on your viewing history.
  • AI Picture Pro: Experience unparalleled realism with AI-enhanced picture quality.
  • AI Acoustic Sound: Enjoy immersive audio with AI-optimized sound performance.

LG’s 2024 OLED TV lineup sets a new standard for home entertainment, offering a blend of cutting-edge technology, stunning design, and intelligent features.

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