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Micromax Aims to be Within the Top Five Spot in MENA Over the Next Two Years

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Micromax Informatics has today introduced Canvas 2 (2017) further strengthening its product portfolio in the region. According to the company, the new Canvas 2 is the first smartphone in its price segment to come equipped with Corning Gorilla Glass 5.

The company also announced its plan to capture a bigger market share, aiming to be among the top five players in the region, over the next 2 years. According to the company, the strategic collaboration with Corning Incorporated is a unique proposition to the users across the country, to accelerate smartphone adoption.

Commenting on the launch, Vikas Jain, Co-Founder, Micromax Informatics said, “MENA is an important market for Micromax and the region is expected to contribute a large chunk to our international market revenue in next 2 years. We have a significant presence in most of the operational international markets and now our focus is on extending the brand’s reach in the MENA market. Backed by a strong product portfolio, we are aiming to be among the top 5 players in the region over the next 2 years. Since our launch in mid-February, we are already available through local distribution in 8 countries and would soon be expanding in other North African markets like Egypt as well. We believe we are well prepared with the portfolio of products and that the products bring consumer expectations to life.”

He further added, “Canvas 2 was the first smartphone that we launched in our Canvas range of smartphones back in 2012, and are excited to introduce the all-new 2017 edition of Canvas 2 for the users in the country.  Our collaboration with Corning has helped us make Canvas2, the first smartphone to offer Corning Gorilla Glass 5 for the mass telecom consumer.”

Sandeep Saihgal of tchannl, said, “We are very excited to have this opportunity of working with Micromax and believe that UAE and the region is an ideal market for Micromax to bring its innovative product portfolio and services customized for consumers in this market. We are working to build a very strong and deeply penetrated distribution network in the region that will help capture a significant share in the market. tChannel brings its years of professional experience on the table and allows for a quick scalability of Micromax distribution in the region. The brand Equity of Micromax is very strong in the market and our focus will be to leverage that and plan a phase wise expansion”

John Bayne, Vice President and General Manager, Corning Gorilla Glass, added, “We are pleased to work with Micromax to bring the superior drop performance of Corning Gorilla Glass 5 to their customers in United Arab Emirates. Corning Gorilla Glass 5, our best cover glass yet, improves drop performance far outperforming competitive glass designs.  We’re thrilled that Micromax has incorporated our most advanced Gorilla Glass into its flagship Canvas device to give its mid-segment customers an unrivalled performance.”

Sporting a 2.5D Cover Glass with Corning Gorilla Glass 5, the company claims that the Canvas 2 gives up to four times better performance in drop failure height than other competitive glasses. The device also delivers the damage resistance, optical clarity and touch sensitivity Corning Gorilla Glass is known for. The Canvas 2 comes with the latest Android Nougat OS.

The Canvas 2 also comes with 360-degree identification Fingerprint Sensor. Powered by a Quad-core 1.3GHz Processor, the new Canvas 2 promises better quality graphics, multi-tasking and improved application performance. With an expandable memory of 64 GB, the phone boats 3GB DDR3 RAM with large Capacity Rapid Access and has High density for compact storage and with 16 GB ROM.

The Canvas 2 also has a 13 MP rear camera with flash and works on different modes such as Bokeh, Panorama, HDR to enhance the superiority of the memorable moments. With a 5 MP selfie camera with wide angle lens that consists of F.20 Aperture, auto focus, 5P Lens, the smartphone will facilitate dynamic pictures with good amount of details.

The device is priced at AED 499 and will be available across all leading retail outlets in MENA from 22nd July onwards.

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HONOR Intros HONOR X6

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HONOR has announced the official launch of the HONOR X6, the latest addition to HONOR’s reliable X Series line up, bringing HONOR’s latest cutting-edge technology to more users in the Middle East. Boasting a myriad of compelling features, the HONOR X6 is equipped with an ultra-large 5000mAh battery, a triple camera system consisting of a 50MP Main Camera, and large expandable storage to go with its 4GB+64GB memory, making smartphone innovations more accessible.

Equipped with a 5000mAh battery, the HONOR X6 delivers up to 17 hours of online video streaming, 18 hours of social media browsing, or 31 hours of music playback, all enabled by a single charge to power users throughout the day. The HONOR X6 features a rear triple camera system comprising a 50MP Main Camera, a 2MP Macro Camera, and a 2MP Depth Camera. The impressive combination of cameras allows users to easily capture and record all their favorite memories, fulfilling their appetite for creative expression anytime, anywhere.

Alongside the 64GB ROM, the HONOR X6 also supports large expandable storage of up to 1TB MicroSD, meeting the different storage requirements of users. Delivering a smart and seamless user experience, the HONOR X6 runs on HONOR Magic UI 6.1 based on Android 12. Featuring HONOR Share, the HONOR X6 enables speedy wireless file transfers across HONOR devices including smartphones, tablets, and laptops. With the Efficient Smart Desktop feature, users can customize widgets on the home screen and access information without opening the apps, further boosting efficiency and productivity.

Boasting a 6.5-inch HONOR FullView Display, the HONOR X6 delivers an immersive viewing experience. Coupled with a host of eye care features including Eye Comfort Mode, and Dark Mode, the HONOR X6 offers an extremely pleasant viewing experience in different types of user scenarios, perfect for reading articles, streaming videos, or browsing photos, even in direct sunlight or in dimly lit environments.

Packed with the unique eBook Mode, HONOR X6 can convert the screen to black and white, improving the reading experience for smartphone users.

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Gadgets

HONOR Pad 8 is Now Available in the UAE

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HONOR has announced the official availability of the all-new HONOR Pad 8 in the UAE market following record-breaking preorders. The all-new HONOR Pad 8 delivers unrivalled entertainment experience in a sleek and compact design. Boasting an impressive 12-inch 2K HONOR FullView display, 8 Speakers with DTS: X ULTRA, and Multi-Screen Collaboration, the HONOR Pad 8 pushes industry benchmarks to help users stay entertained to the maximum.

“HONOR innovates and provides state-of-the-art products based on an in-depth understanding of local customer needs and consumer behavior, ensuring that each market receives the best-fit model,” said Zac Li, GCC Country Manager of HONOR Device Co, Ltd “We’re thrilled that HONOR Pad 8 has been getting lots of attention in the last few days and the preorder sales hit a new record in the UAE market. We will continue to bring more exciting products to the UAE market to ensure users benefit from industry-leading devices that deliver a premium experience.”

HONOR products are positioned differently to suit different customers. HONOR Pad 8 is designed to deliver a truly immersive entertainment experience with a big display, alongside powerful speakers, perfect for those who need to fulfill their entertainment needs. Additionally, the HONOR Pad 8 comes with the latest HONOR Magic UI 6.1 based on Android 12, offering a range of enhanced, customized features to provide a smart experience to users like Multi-Screen Collaboration, HONOR Share, APP Extender and Multi-Window Viewing.

Inspired by the sky at dawn, the HONOR Pad 8 is available now in classic Blue Hour in UAE markets via HONOR Online Store and Sharaf DG at an affordable price of AED 1199 with free gifts worth AED 248 including HONOR Flip Cover and HONOR CHOICE X2.

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Accessories

Logitech Launches its Aurora Collection in the Gulf Region

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Logitech G introduced the Aurora Collection in the Gulf region, a new collection featuring the G735 Wireless Gaming HeadsetG715 Wireless Gaming KeyboardG713 Gaming KeyboardG705 Wireless Gaming Mouse. The new collection was designed while addressing the needs and wants of women gamers and appealing to all gamers who are looking for a  playful design and curated experience.

The Aurora Collection has a distinctive aesthetic and design language. It also includes Logitech G’s advanced gaming-grade technologies like LIGHTSPEED high-performance wireless technology and Blue VO!CE microphone technology. The result is a collection of gear that invites all gamers to come as they are while delivering the advanced feature set all gamers expect.

The Aurora Collection was conceptualized based on the feedback from women gamers across the community and brought to life by a team of predominantly women innovation, design, engineering, and marketing leaders at Logitech. The collection was created to meet the gaming desires and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly present.

The Aurora Collection consists of:

  • G735 Wireless Gaming Headset – Featuring a White Mist finish, ethereal RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile option for any player. G735 is the first Logitech G headset with the feature to modulate a player’s voice.  Players can enjoy long gaming sessions with 56+ hr battery life (without lighting), and experience wireless freedom through Logitech G’s award-winning LIGHTSPEED wireless technology, and Bluetooth.
  • G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. A compact, tenkeyless layout, and adjustable height ensure comfort all day long. Pack it up and place it anywhere with a rechargeable battery that delivers 25 hours of non-stop gaming, and LIGHTSPEED wireless or Bluetooth connectivity. Both keyboards come with an included Cloud-Soft palm rest for all-day comfort.
  • G705 Wireless Gaming Mouse –G705 Wireless Gaming Mouse is purpose-built for smaller hands with compact contoured fit, and advanced gaming technology. At just 85 grams, G705 is designed for long-lasting, lightweight comfort and performance. With a gaming-grade sensor, ultra-responsive LIGHTSPEED wireless, Bluetooth connectivity, and an easy-reach DPI-cycling button, gamers can play their best.
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