The Executive Council of Dubai and Huawei Consumer Business Group on Wednesday announced a partnership that will see it include Dubai Font on its mobile operating systems as one of its standard pre-loaded fonts. The font will be automatically available on the upcoming Huawei flagship smartphone starting with the Middle East and Africa later this year, and in the rest of the world as of next year. Designed to reflect the modernity and culture of innovation that exists within Dubai, the signing is the latest move in a series of steps that has seen it cement its position as a global cultural hub.
The signing was attended by Ahmad bin Amer Al Mahri, Assistant Secretary General of the Executive Council and General Secretariat Affairs, as well as Gene Jiao, President of Huawei Consumer Business Group Middle East & Africa at The Executive Council’s offices in Emirates Towers in Dubai.
Commenting on the signing, His Excellency Abdullah Al Shaibani, Secretary General of the Executive Council of Dubai, said: “This signing solidifies Dubai’s position as a forward-thinking city that is consistently on the cusp of innovation. Dubai Font is a new tool for self-expression and communication in the region and around the world, and we are confident that this agreement will leave its mark on the world. Huawei has a good reputation and future, and this seemed a natural fit for us moving forward.”
“Dubai’s digital imprint on the world is already significant, but Dubai Font only serves to reinforce this. Led by an ambitious leadership that refuses to rest on its laurels, Dubai Font is one of the latest in a number of innovations that has seen us set the global digital agenda. This font sets itself apart from other fonts because it was designed based on the core principles that have turned Dubai into a remarkable symbol of success and tolerance – principles that, through this partnership, we are working to introduce to the rest of the world.”
For his part, Al Mahri said: “Dubai Font is not just a digital medium for expression, but it also combines the past with the present – our traditions with our thirst for innovation. This partnership will allow individuals from all over the world to express themselves, which was one of our key aims when we set out to create the font.”
Gene Jiao said: “We are excited to announce our partnership with The Executive Council of Dubai, and to be one of the first smartphone company to introduce Dubai Font to our users. At Huawei, we share the same vision as that of Dubai- to continuously innovate. Relying on our strong Research and Development (R&D) capabilities and market reach, we also seek to create technologically advanced services that will enable us to provide customers with the ultimate experience while using our devices.”
The font is available to more than 100 million users of Microsoft Office 365 around the world, and is the first font to be created by a city and named after it. It could also be downloaded through the Dubai Font website for other usages and operating systems. Designed for more than 180 countries and 23 languages integrating Arabic and Latin typefaces, Dubai Font, will soon expand over the next phase to include more languages.
Huawei Consumer Business Group (CBG), one of Huawei’s three business groups, is committed to becoming a signature culture and technology brand among consumers worldwide. According to market research statistics from prominent agencies such as IDC, SA and TransForce, Huawei ranked the third in terms of market share in the global smartphone market in Q1 2017, and number one in China.
Huawei’s brand value is also recognized by multiple authoritative global agencies. As per the Fortune 500 ranking announced on July 20th, Huawei ascended the list to the 83rd place from the 129th of last year, with revenue of $78.51 billion, making the top global 100. On the same note, Huawei has also ranked number 49 in the 2017 BrandZ Top 100 Most Valuable Global Brands list and number 40 on the Brand Finance 2017 Global 500 list of the top most valuable brands in the world.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 16 research centers around the world. In 2016, Huawei continued to invest in the future, with the company’s annual spending on research and development reaching CNY76.4 billion (US$11 billion).
Sony Launches FE 24-50mm F2.8 G, a Compact, Large Aperture F2.8 G Lens with High-Performance Optics
Sony Middle East and Africa has announced the release of its new compact 35mm full-frame compatible α (Alpha) E-mount lens, FE 24-50mm F2.8 G (product name SEL2450G) standard zoom with F2.8 maximum aperture over the entire zoom range. Despite its small and lightweight body, it achieves the high-resolution performance and beautiful bokeh that can be expected from a large aperture G Lens with F2.8. It covers a focal length of 24 mm to 50 mm, allowing you to capture everything from still images such as everyday snapshots, and portraits to video shooting, all in high quality but with a design that will easily fit in the smallest of kit bags.
With the latest optical and mechanical design, the dimensions have been kept compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm, length of 92.3 mm, and weight of approximately 440 g. Sharp and detailed images at all focal lengths are achieved thanks to the arrangement of four aspherical lenses and two pieces of ED (Extra-low Dispersion) glass, so that aberrations such as chromatic aberration, are reduced, achieving high-resolution performance from the centre to the corner. FE 24-50mm F2.8 G uses an 11-blade circular aperture which together with the optimisation of spherical aberration provides the beautiful, soft and smooth bokeh that is characteristic of the G Lens series. It has a minimum shooting distance of 0.19 m (AF) at the wide end and a maximum magnification of 0.30 x (AF) offering high-quality close-up shooting.
The quality is evident through the AF (auto focus) whereby, equipped with two linear motors, it achieves high speed, high precision, high tracking, and quiet focusing. It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second for the full-frame mirrorless camera Alpha 9 III. For those wanting a solid video performance, AF tracking is available for high frame rate 4K 120p or FHD 240p movie recording where critical focus control is required, plus it supports in-body Active Mode image stabilisation for steady shooting while walking. It is also compatible with the focus breathing compensation on camera bodies, allowing for high-quality video expression.
Intuitive manual focus is achieved thanks to the adoption of linear response MF which allows smooth and superior image expression. FE 24-50mm F2.8 G is equipped with user-friendly functions such as a customisable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch, offering high operability and comprehensive control. Plus, for further ease of use, they are designed to be dust and moisture-proof with a fluorine coating which prevents dirt from sticking to the front surface of the lens.
The new FE 24-50mm F2.8 G will be available in the region from Q2 2024.
CORSAIR Intros New 75% Keyboard for Enthusiast Gamers
CORSAIR has launched a standout addition to its lineup of award-winning gaming keyboards: the K65 PLUS WIRELESS. Beautifully built, and loaded with the essentials needed to win, this 75%-layout keyboard maxes out both performance and personality. When you deploy the K65 PLUS WIRELESS, your gaming persona and your keyboard enthusiast side come out to play.
Powerful performance now resides in a cleverly compact 75% profile. The space-saving K65 PLUS WIRELESS optimizes the important desk space needed for your mouse, while including the essential arrow and utility keys that put game controls right where you want them. Pre-lubricated CORSAIR MLX Red linear switches are buttery smooth and register every input with crisp responsiveness. The switches are also hot-swappable, so you can customize the keyboard by subbing in your switches easily – how you play is completely up to you.
The K65 PLUS WIRELESS offers ultra-satisfying typing, with no modding required. Each keystroke is tempered by two layers of integrated sound dampening that hushes internal pings and clacks. The result is precisely tuned acoustics that you – and everyone nearby – will appreciate. The PBT dye-sublimated keycaps’ midnight grey and silver accents complement any desktop; you will want to make K65 PLUS WIRELESS your primary board for daily use.
Connect and play, more adeptly than ever. Make ultra-fast moves over a reliable, low-latency 2.4GHz wireless connection for gaming, or Bluetooth for tablets, mobile, and more, all with secure AES encryption and up to 266 hours on a single charge with RGB off. Toggle from PC to Mac layout by simply flipping a switch, and connect to multiple devices seamlessly with a single keystroke.
For RGB fanatics, the K65 PLUS WIRELESS comes alive with a shiny array of per-key RGB, endlessly customizable with CORSAIR iCUE software. Use the power of iCUE to record macros, remap keys, and sync your keyboard to the rest of your setup’s RGB and iCUE Murals profiles, for a lighting ambience that makes your space a haven for gaming and working.
Equip the infinitely intriguing K65 PLUS WIRELESS keyboard, and match your superior skill with stunning style.
To celebrate the launch of K65 PLUS WIRELESS, CORSAIR is excited to offer an exclusive deal on DROP Holy Panda X tactile switches. For a limited time, when you buy a K65 PLUS WIRELESS keyboard on the CORSAIR webstore, you can get a set of Holy Panda X switches for 50% off from DROP.com. When brought together, this keyboard and key switch combo makes tactile gaming and typing a delightful experience. (Offer only available in North America)
The CORSAIR K65 PLUS WIRELESS gaming keyboard is available immediately from the CORSAIR webstore and the CORSAIR worldwide network of authorized online retailers and distributors. The K65 PLUS WIRELESS is backed by a two-year warranty, alongside the CORSAIR worldwide customer service and technical support network.
HONOR Says its Eye-Tracking Features Can Move a Car
HONOR has introduced an AI-powered eye-tracking feature that can move a car without a driver inside. This experiment, demonstrated by an automotive engineer, uses the eye-tracking feature of the HONOR Magic6 Pro to control a car based on the user’s eye movement.
A video by Autocar, available on YouTube, showcases this innovative technology. The HONOR Magic6 Pro is equipped with four commands that can be activated by eye gaze, allowing the car to start the engine, turn it off, and move forward or backwards. After focusing on a specific button for 2-3 seconds, the corresponding command is activated, and the car responds accordingly.
HONOR says that this demonstration is a testament to the company’s belief that AI can transform the way humans interact with devices in the future. HONOR has announced that its MWC Launch Event will be on February 25th. HONOR will also host an AI Panel with industry partners such as Qualcomm to unveil more discoveries about the future of AI. This event will take place on February 26th at 17:00 (CET) at MWC 2024. Find out more at this link: https://www.hihonor.com/ae-en/events/honor-mwc/
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