Ford has announced that the virtual driving simulator series Forza Motorsport has acted as a digital showroom for Ford. The game further enables more consumers than ever before to experience rare, high-performance vehicles such as the Ford GT.
At Gamescom – Europe’s biggest interactive games trade fair – experts from Ford and Microsoft are participating in a panel discussion about the growing relevance of digital driving experiences for consumers. Forza Motorsport 6 players have collectively spent more than 398 years driving a total of more than 466 million kilometres in Ford vehicles since the game’s launch in 2015. The Ford GT – the game’s cover star – is the most driven car in the game, having covered 66 million kilometres.
The Ford GT and the acclaimed Focus RS hot hatchback are among the Ford vehicles available to race in Forza. A Ford specialist worked with the game’s developers to ensure every virtual Ford model featured delivers the most accurate imitation of the real car. Ford and Turn10 studios spent almost a year developing the virtual version of the Ford GT using real-world data from the supercar’s top-secret development process to deliver highly realistic looks, performance, and even engine and transmissions sounds.
In the future, Ford anticipates virtual reality technology could offer a convenient way for customers to test drive vehicles from the comfort of their homes. Visitors to Ford’s Gamescom stand will discover interactive activities, including the opportunity to experience the first-of-its-kind Ford Reality Check app using Google Daydream VR, created by Ford, Google and award-winning virtual reality studio Happy Finish.
The app brings to life the potentially fatal consequences of driving while distracted, casting users as a distracted driver picking up friends on the way to a party. Instant messages, phone calls and chatty passengers all compete for attention, sparking a series of near misses. The final distraction proves fatal due to the driver being distracted. The app’s creators hope it will help young people to develop safer driving practices.
Forza players can win the chance to drive the Focus RS on track with tuition from Ford Chip Ganassi Racing driver Harry Tincknell, by setting the fastest virtual lap of the Spa-Francorchamps circuit using the gaming pods at the Ford show stand. Visitors also will be able to experience Tincknell’s real-world lap of the Spa-Francorchamps circuit, Belgium, using 3D virtual reality headsets, while seated in the Focus RS.
Robotics enthusiasts can try their hand at programming a “YuMi” collaborative robot to perform tasks. Ford is among first auto makers to develop a new, closely integrated approach to car workers and collaborative robots working together on the assembly line. DJ Yoda and “YuMi” recently performed a set-list of tracks from 1976 onward to celebrate Fiesta’s 40th anniversary.
Fans of LEGO will appreciate the full-size Ford Chip Ganassi LEGO racing driver. Featuring detailed Ford racing overalls and racing helmet, the LEGO driver contains 67,252 bricks; stands 1839.6 mm (6 ft) tall; weighs 61 kg; and took seven LEGO builders 304 work-hours to construct. Virtual reality not only helps make Ford models accessible to more consumers, it helps Ford create vehicles, too.
Ford engineers use virtual reality in the development and production of vehicles, from immersive technologies that allow designers to fully experience a vehicle without the need for a physical prototype, to full-body motion capture systems that provide data on how an employee uses his or her body to move and complete tasks on the assembly line.
Ford is displaying the Ford GT race car driven by Tincknell in the FIA World Endurance Championship at Gamescom. Last year Ford made an historic return to the iconic Le Mans 24 Hours race with the Ford GT race car taking victory in the LM GTE Pro class exactly 50 years after recording a 1-2-3 clean sweep at the 1966 race.
The Ford GT race car is based on the 347 km/h Ford GT road car – the fastest Ford production vehicle on the track ever – powered by 3.5-litre V6 EcoBoost engine is SAE rated at 647 horsepower and 746 Nm. of torque in U.S. specification. The Ford Focus RS five-door hatchback – featuring a 350 PS 2.3-litre EcoBoost petrol engine, Ford Performance All Wheel Drive and Selectable Drive Modes, and the all-new Fiesta ST-Line – featuring sporty exterior and interior styling, and sports suspension, are also on show.
YouTube Announces New Ways for Creators to Make Money
YouTube has introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it’s expanding the platform’s monetization system, the YouTube Partner Program (YPP), to allow more creators to join the program, introducing new ways for creators to earn revenue through Shorts, and re-imagining the music industry and creator dynamic by opening up ads monetization for those who feature music in their videos.
Today’s announcement reflects the diversity of the platform’s growing creator community and allows its over 2M monetizing creators to make money on YouTube across any creative format. Today’s key announcement includes:
Expanding access to YPP: Starting in early 2023, Shorts-focused creators can apply to YPP by meeting a threshold of 1K subscribers and 10M Shorts views over 90 days. These new partners will enjoy all the benefits YPP offers, including ads monetization across Shorts and long-form YouTube videos. This is another option to the existing criteria where long-form creators can still apply to YPP when they reach 1,000 subscribers and 4,000 watch hours. Creators can choose the one option that best fits their channel while YouTube maintains the same level of brand safety for advertisers. To support creators who are early in their YouTube journey, YouTube will also introduce a new level of YPP with lower requirements that will offer earlier access to Fan Funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships.
Introducing a first-of-its-kind revenue sharing model for Shorts: With 30B+ daily views and 1.5B+ monthly logged-in users, Shorts are exploding around the world. To reward this new creative class, beginning in early 2023, we’ll be moving away from a fixed fund and doubling down on a unique revenue-sharing model for Shorts for both current and future YPP creators. Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.
Launching Creator Music: The complexities of music licensing has meant that most long-form videos that feature music don’t result in creators being paid. To build a bridge between the music industry and creators, YouTube is introducing Creator Music, a new destination that gives creators easy access to an ever-growing catalog of music for use in their videos, while providing artists and music rights holders with a new revenue stream for their music on YouTube. Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license up front, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders. Creator Music is currently in beta in the U.S. will expand to more countries in 2023.
Susan Wojcicki, CEO of YouTube, said, “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today. Over the last three years, YouTube has paid creators, artists, and media companies more than $50 billion dollars. That $50 billion dollars has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet. When we introduced the YouTube Partner Program, we made a big bet: we succeed only when our creators succeed. And today, we’re doubling down. We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.”
Neal Mohan, YouTube’s Chief Product Officer, said, “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video. And now we’re changing the game again, this time by opening it up to Short-form creators and introducing revenue sharing to Shorts. This is the first time revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube. It’ll be available to all of those in YPP — including the new, mobile-first creators, who will be joining the program for the first time.”
Pedro Pina, YouTube’s VP of Europe, Middle East & Africa, said, “This is a pivotal moment for both YouTube & the creative ecosystem. In times of uncertainty, we’re bringing even more revenue opportunities to more creators and artists across more formats than ever – all of this is helping turbocharge an already healthy video ecosystem in MENA.”
Lyor Cohen, YouTube’s Global Head of Music, said, “Creator Music is the future. We’re building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy; it’s a win-win-win for artists, songwriters, creators and fans. With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creator’s channels, and both creators and artists will have new revenue opportunities.”
Snap Unveils New Dual Camera Feature
Snap Inc. has announced the availability of its newest and highly-anticipated feature – Dual Camera on the Snapchat platform. Starting today, the new Dual Camera mode will enable Snapchatters to create content using their front and back-facing cameras simultaneously. To be made available globally on iOS and later on Android, Dual Camera will expand the choices Snapchatters have to express themselves.
Dual Camera was announced earlier this year as a part of Director Mode, Snapchat’s new creator camera. To bring even more visibility and spontaneity to the tool, Dual Camera features prominently on Snapchat, with a new icon to activate the feature in the camera toolbar when users open the app. With one simple tap, Snapchatters can start creating Snaps and Stories, or more polished Spotlight videos, with double the perspective. Dual Camera will still be available in Director Mode alongside Green Screen, Camera Speed, and Jump Cut, slated to launch in the coming months.
Whether it is capturing exciting moments like rocking out at a music festival, everyday moments like real-time reactions to your favorite reality TV show with your best friends or trying your partner’s latest attempt at cooking, Dual Camera is a tool for everyone. It will have four layouts: vertical, horizontal, picture in picture, and cutout. Snapchatters will also be able to add their favorite Snapchat creative tools, including music, stickers and lenses. At launch, Dual Camera will support Lenses in post-capture, with capture mode capabilities to follow in the coming months.
Snapchat was founded on the idea that the camera supports real friendship through visual communication, self-expression and storytelling. Today, its camera is one of the most used cameras in the world. To support its community, Snap has a reward program for Spotlight creators in which it makes available millions of dollars to eligible Snapchatters who create the top Spotlight Snaps.
Here’s how you can use the Dual Camera feature:
· Step 1: Open Snapchat
· Step 2: Locate a new icon in the camera toolbar
· Step 3: Tap on it to activate the feature and start creating Snaps and Stories.
Huawei Encourages Developers to Build Socially Impactful Applications
Blind Assistant, a mobile app developed by a team of Tunisian engineers, help the visually impaired and blind community to recognise objects, texts, and colours around them using the integrated voice-over features in the app. The tech giant introduced a ‘Best Social Impact’ category as part of the Huawei Global App Innovation Contest (Apps UP), in order to facilitate the development of experiences such as Blind Assistant that positively impact communities.
According to the World Health Organization, approximately 2.2 billion people worldwide have near or far vision impairment. The differently-abled can have lower rates of workforce participation and productivity. The app’s goal is to make visually impaired individuals more independent by assisting them in identifying objects, faces, colours, and texts with the tap of a button. A visually impaired person can use Blind Assistant to easily orient themselves, eliminating the need for a visual embossed print.
“We were inspired to work on the ‘Blind Assistant’ project once we learned about Apps UP in 2021. We worked on integrating with the HMS Ecosystem and were able to launch the app on time for the competition,” said the developers of Blind Assistant Kassis Bassem and Wajih Sakka. “Since its inception, Blind Assistant played an important role in assisting the visually impaired community by enhancing their communication abilities daily.”
“Technology can play a significant role in positively influencing the community, and we are thrilled to see how mobile apps are benefiting consumers. Huawei’s Apps UP competition acts as a catalyst for the development of creative mobile apps, and Blind Assistant – the winner of the Best Social Impact App in 2021, is a testament to that fact. The app effectively demonstrates how mobile apps can promote inclusivity in the community and serve the underserved”, said, Lu Geng, Vice President of the Middle East and Africa, Huawei Global Partnerships & Eco-Development, Huawei Consumer Business Group.
Blind Assistant, is available to download via AppGallery, the default application marketplace for Huawei smart devices. Apps UP 2022 has a cash prize pool of $230,000 for Middle Eastern and African developers, with individual prize amounts ranging from $5,000 to $15,000. Categories include the best HMS Innovation Award, Best App, Best Game, Best Social Impact App, All-Scenario Coverage Award, Tech Women’s Award, Student Innovation Award, and the newly introduced Best Arabic App. The Tech Women’s Award is open to teams with at least one female developer who is a pivotal team member or leader.
Developers can enter multiple categories and submit more than one app to boost their winning chances. To register and learn more about the Huawei Global App Innovation Contest (Apps UP), please email firstname.lastname@example.org or visit the official Apps UP 2022 MEA page.
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