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Watch: LG’s Ultra-Premium Brand “LG SIGNATURE” Debuts in the Region

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LG’s new ultra-premium brand “LG SIGNATURE” has been launched in the GCC region. The LG SIGNATURE family consists of four products.


This includes the world’s thinnest and stunning OLED television, which takes the immersive viewing and listening experience to the next level; a sleek refrigerator with a beautiful InstaView Door-in-Door feature to keep food fresher; a bold new black stainless steel washer and white all-in-one washer/dryer unit, and an intuitive Air Purifier designed to filter the air in any home in any environment in order to protect your family from pollutants and allergens in the air.


“From conception to the final user experience, the LG SIGNATURE products were designed to highlight true essence – focusing on each product’s basic yet efficient functionality whilst maintaining the brand’s modern, premium and artistic signature design,” said Kevin Cha, President, LG Electronics, Middle East and Africa. “The LG SIGNATURE products are an extension of the user’s personality, ambition as well as status and also marks the very first time that individuals residing within the region can experience the most aesthetically beautiful home appliances turning their living spaces into a highly functioning and visually stunning masterpieces.”

Several prominent members within the region’s retail industry alongside highly influential and prominent Emirati personalities attended the launch event. Amongst them included Ms. Hala Kazim, a highly respected and admired Emirati life coach, artist, social entrepreneur and the brand ambassador for LG SIGNATURE. Also present were Emirati entrepreneur and the youngest board member of the Sharjah Chamber of Commerce, Her Excellency Sara Al Madani; well-known TV personality Mahira Abdelaziz and a rising Emirati celebrity chef – Bader Najeeb, accentuating the premium image of the LG SIGNATURE brand.

“It is an absolute honour to be awarded the title of brand ambassador for LG SIGNATURE,” said Ms. Hala Kazim. “The amount of passion, energy and effort that LG has put into developing each of these home appliances to bring out the true essence of everyday living in the UAE and across the region is simply breath-taking. In this region, we appreciate art and style and I am confident the LG SIGNATURE products will be a great success whilst enriching lives enabling timeless memories.”

LG SIGNATURE represents the pinnacle of design, performance and usability in home appliances. It has been designed to make life better for consumers by offering the highest performance, minimalistic design, and innovative usability.

Each LG SIGNATURE premium product is thoughtfully designed to be visually astounding, while staying true to its essence: delivering the most elegantly curated human experience. The visualisation of “essence” was the inspiration behind the design philosophy of the LG SIGNATURE brand. By eliminating unnecessary elements, LG SIGNATURE represents the ultimate in elegant simplicity. Its radical design heightens the intrinsic purpose of the product and streamlines usability.

The LG SIGNATURE OLED TV W
LG SIGNATURE OLED TV W (77/65-inch), the winner of over 45 prestigious awards including the 2017 CES Best of Innovation Award, embodies breakthrough innovation in television technologies and exquisite premium design, demonstrating that simplicity is the ultimate form of sophistication. The innovative design of the W7 series follows LG’s “less is more” philosophy, stripping away everything to emphasise the beauty of the screen alone. The W7’s sleek razor-thin profile makes the TV appear to be levitating in mid-air, adding to the sense of immersion.

W7 series models are less than 4mm thick when measured from the wall without any gap between the TV and the wall. The sense of immersion is completed through up-firing speakers which produce Dolby Atmos sound. W7 series live up to LG OLED TV’s unrivalled ability to reproduce the most lifelike images of any TV product with perfect black infinite contrast and an expanded colour gamut. Additionally, they offer up to one billion possible colours and use ULTRA Luminance technology to deliver greater brightness according to the content being displayed. The W7 series feature Active HDR to render brighter scenes and greater shadow detail for HDR content. In addition, the series support multiple HDR formats, including Dolby Vision, HDR10, HLG (Hybrid Log Gamma).

LG SIGNATURE Refrigerator
The LG SIGNATURE refrigerator represents the visualisation of essence with a fresh take that is both intuitive and revolutionary. As a nod to its innovative spirit, LG has taken its award-winning Door-in-Door design one step further by adding the InstaView Door-in-Door feature that makes the opaque Door-in-Door™ compartment transparent with two quick knocks. The transparent surface allows customers to peer inside the refrigerator without having to open the door, offering significant energy savings by limiting cold air loss.

Even more innovative is the new Auto Open Door feature which activates as a user approaches the refrigerator, allowing for quick and easy hands-free access. The LG SIGNATURE refrigerator is powered by LG’s Inverter Linear Compressor which automatically adjusts its cooling capacity based on conditions inside the compartment. It also generates less internal friction due to its unique design and is backed by a 10-year warranty.

The LG SIGNATURE Washing Machine
The unique-looking LG SIGNATURE washing machine is an advanced version of the LG TWINWash washer. The premium 24-inch front load washing machine is more durable, more convenient and more sophisticated than ever and features the unique pedestal TWINWash Mini under the main unit.

The minimalistic design of the LG SIGNATURE washing machine is highlighted by the beautiful touch-enabled Quick Circle User Interface which is embedded in the glass door. Positioned at a 17 degree angle, the panel is easy to see when standing. The Push Open washing machine door can be opened with a slight push, even when the user’s hands are full. Meanwhile, the washer’s enamel coating not only gives it a sleek, sophisticated look, but also repels fingerprints and corrosion.

The LG SIGNATURE washing machine comes equipped with LG’s proprietary Centum System which improves the washing machine’s durability and energy efficiency with an advanced suspension system. Noise emitted while the washing machine is in operation is greatly decreased because the Centum System™ minimizes the tub’s vibrations during a wash cycle.

The LG SIGNATURE Air Purifier
LG believes that nothing is more important than clean air. The exquisitely designed LG SIGNATURE air purifier allows the air cleaning process to be a visual experience with its innovative transparent panel. Equipped with an advanced Watering Engine, this air purifier harnesses the power of water to filter out harmful chemicals and contaminants while quickly bringing the room to comfortable humidity levels.

The unit is equipped with LG’s SIGNATURE Black Filter System, allowing consumers to reuse the filters for up to 10 years, saving money. While fine dust particles are totally invisible to the naked eye, customers can see the air quality of their indoor environment by simply glancing at LG’s Smart Indicator™. Positioned on the control display, the indicator shows air quality with quantitative figures. PM10, PM2.5 and even PM1.0 can be detected.

All LG SIGNATURE products will be available at the LG brand shops and leading retail stores across the GCC.

Gadgets

Toshiba Canvio Flex: A Multi-Device Hard Drive for Storing and Sharing Special Memories

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On 14 February we celebrate Valentine’s Day and Toshiba Electronics Europe GmbH proposes to surprise your partner with a practical and stylish gift: the Canvio Flex, a multi-device hard drive for storing and sharing special memories. Coinciding with the release of 2025, this portable external storage drive in 2.5-inch form factor has a new design and comes in a simple and elegant silver finish, making it a functional and beautiful gift.

Flexibility and compatibility are the distinguishing features of the Canvio Flex. Even if you and your partner use different devices (Android or iOS smartphones, Mac, PC or different tablets) – with the Canvio Flex you can use just one hard drive to save and share your special moments. The drive can connect directly to these different devices via the included USB Type-C or Type-A cable without reformatting.

This also makes the Canvio Flex a long-term companion because even if you change your devices, the Canvio Flex will continue to connect to any of them. Especially the direct connectivity to your smartphone and the ability to make backups make the Canvio Flex quite handy, as many photos and videos are nowadays taken with your mobile phone, as shown in this video.

Instead of expanding the capacity of your cloud storage service, you can take the Canvio Flex with you for quick and easy backups directly from your smartphone, desktop, laptop or tablet, wherever you are, without an internet connection, so you’ll always have all your special memories – whether they’re text files, music, photos or videos – safe and secure for quick and easy sharing. With its plug-and-play philosophy and USB3.2 Gen 1 interface, the Canvio Flex offers fast data transfer speeds of up to 5Gbps.

More information on the Canvio Flex can be accessed by visiting: https://www.toshiba-storage.com/products/canvio-flex/

 – Partner Content

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Gadgets

HONOR Intros PORSCHE DESIGN HONOR Magic7 RSR

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HONOR announced the launch of their latest ultra-premium flagship smartphone in the UAE. The PORSCHE DESIGN HONOR Magic7 RSR marks the third collaboration between the global technology brand HONOR and the exclusive lifestyle brand Porsche Design. The new device merges premium sports car inspired design with state-of-the-art technology, again showcasing a powerful collaboration meticulously crafting a groundbreaking product. The PORSCHE DESIGN HONOR Magic7 RSR represents a leap forward in AI-enabled smartphone technology, seamlessly integrating AI into the user experience by enhancing imaging, display, performance, and system interactions, creating a personalized smart platform that adapts and improves with use. The official unveiling took place at LEAP 2025 (Riyadh, KSA), where HONOR made a remarkable impact under the theme “LEAP into HONOR AI World” by unveiling – the PORSCHE DESIGN HONOR Magic7 RSR, setting a new standard in the premium smartphone market in the GCC.

The PORSCHE DESIGN HONOR Magic7 RSR seamlessly blends Porsche Design’s iconic sporty aesthetics with exceptional quality, functionality, and usability. Ferdinand Alexander Porsche, the creator of the legendary sports car 911 and founder of Porsche Design once described his design approach in the following way: “As little design as possible, as much design as necessary.” Drawing from F. A. Porsche’s philosophy of simplicity and sophistication, the PORSCHE DESIGN HONOR Magic7 RSR incorporates the HONOR Magic7’s symmetrical camera module while integrating the latest sports car design, a celebration of superior dynamics and elegance. This fusion of innovation and heritage creates a unique appeal, with a powerful design highlighted by a distinctive central ridge reminiscent of sleek hood lines featured on many Porsche sports cars. This feature enhances both visual appeal and ergonomics, providing a comfortable and secure grip.

The phone incorporates Porsche’s signature design elements with a hexagonal camera module inspired by high-performance components. The aerodynamic aesthetics of the Taycan Turbo S are seamlessly integrated, and the symmetrical arrangement of four imaging units (3 cameras and 1 graphic element) resemble sports car headlights, protected by 3D glass echoing Porsche’s windshield curves. The PORSCHE DESIGN HONOR Magic7 RSR replicates the smooth, refined surface of a sports car, offering a sensory feast of visual and tactile delight.

The PORSCHE DESIGN HONOR Magic7 RSR features the new cutting-edge MagicOS 9.0. This industry-first, personalized all-scenario AI operating system is equipped with intelligent features that are thoughtfully engineered to meet the varied needs of users, spanning from everyday smartphone operation, entertainment, communication, photo editing, and professional tasks. Introducing Magic Portal, users can conveniently access essential information and services through the upgraded circle and access capability, streamlining smartphone interactions with a simple circle and tap gesture. The MagicOS 9.0 also integrates AI-powered Real-time Transcript, AI Summary, AI Minutes and AI Format features into HONOR Notes, enhancing meeting efficiency for business users. Furthermore, it provides AI Eraser and AI Cutout for an enhanced photo-editing experience. The PORSCHE DESIGN HONOR Magic7 RSR now comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more.

The PORSCHE DESIGN HONOR Magic7 RSR boasts the pioneering AI HONOR Image Engine, the industry’s first on-device plus cloud large model empowered mobile imaging system. It delivers a transformative photography experience from image capture to editing. Leveraging the power of large models, the device elevates image precision across all photography needs including portraits, snapshots, or telephoto images. This device showcases a range of AI-driven photography tools, including All-scenario Harcourt Portrait, AI Enhanced Portrait, AI Super Zoom for Scenery Capture, Stage Mode, AI Motion Sensing Capture, and HD Super Burst. Users can take stunning photos through AI processing, capturing every moment with remarkable clarity and detail.

With a triple rear camera setup that includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the device is a perfect tool for photography enthusiasts seeking a professional-like shooting experience. Equipped with an advanced 1/1.4″ telephoto sensor and the industry’s largest f/1.88 telephoto aperture, the telephoto camera rivals the performance of professional telephoto lenses. The LiDAR Matrix Autofocus System, featuring 1200 Points LiDAR Matrix, enhances focusing accuracy, speed, and tracking range, ensuring sharp and clear shots of moving subjects. With a dual electromagnetic focus actuator, the focus capability is enhanced significantly.

The PORSCHE DESIGN HONOR Magic7 RSR is equipped with the Natural Light HONOR AI Eye Comfort Display, which simulates natural light characteristics and is certified by TÜV Rheinland Full Care Display 4.0, TÜV Rheinland Circular Polarization, and TÜV Rheinland Flicker-Free, setting a new standard in user eye health protection. Providing ultimate protection to the device, the smartphone incorporates the HONOR Anti-scratch NanoCrystal Shield and is certified with IP68 and IP69 ratings for dust and water resistance withstanding everyday scratches and shocks. The device also supports rapid charging options with 100W Wired and 80W Wireless HONOR SuperCharge, by incorporating a 5850mAh Third-generation Silicon-carbon Battery that delivers reliable power even in low temperatures.

Powered by the Snapdragon 8 Elite Mobile Platform, Qualcomm’s most powerful mobile system-on-a-chip, the device ensures smooth gaming and multitasking with stunning graphics and efficient battery usage. The HONOR Surround Subwoofer, a stereo speaker with an integrated ultra-large sound cavity and spatial audio, offers deep bass and an immersive audio experience. The PORSCHE DESIGN HONOR Magic7 RSR features a unique user interface infused with elements inspired by sports cars. Enhancing the user experience, the smartphone includes a special premium phone case that provides enhanced durability. With its impressive features, the PORSCHE DESIGN HONOR Magic7 RSR is an ideal companion for everyday life, blending style, performance, and durability seamlessly.

The luxury flagship device is available in two distinct Original Porsche exterior colors: the classic Agate Grey, a sporty yet elegant hue, and the brand-new color Provence, a modern purple hue that adds a touch of flamboyance to the over-all clean and functional design. The UAE consumers can now subscribe online to be among the first to experience the all-new PORSCHE DESIGN HONOR Magic7 RSR.

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Components

Users Claim That Nvidia GPUs Are Melting Power Cables

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Early adopters of Nvidia’s new GeForce RTX 5090 graphics card are reporting issues with melting power cables, with at least one report on YouTube and another on Reddit. This situation mirrors an earlier problem with the RTX 4090, where power connectors melted or caught fire, damaging GPUs and power supplies.

Investigations revealed that the 4090’s connector issues were largely due to user error, with 12VHPWR connectors not being fully inserted or bent, creating stress and heat. The PCI-SIG, the standards body for the connector, stated the design was sound and blamed implementation issues. An updated connector, 12V-2×6, which ensures proper seating before delivering power, replaced the 12VHPWR connector in the RTX 50-series cards.

Both connectors aim to deliver significant power to high-end GPUs via a single cable, reducing the need for multiple 8-pin connectors and saving board space. While Nvidia, Intel, AMD, Qualcomm, Arm, and others are PCI-SIG members, Nvidia is the primary user of these connectors in its GPUs. AMD and Intel continue using 8-pin connectors, with some Nvidia partners doing the same for lower-end cards like the RTX 4060 and 4070 series.

The two reported RTX 5090 incidents involved third-party cables, one from MODDIY and another from an FSP power supply, rather than Nvidia’s provided 8-pin adapter. It’s too early to determine if the problem lies with the cables, Nvidia, the connector design, or user error, or if it’s simply a coincidence.

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