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Neffos Gets Ready to Show Off N1 Smartphone at IFA 2017



Neffos will be debuting the N1 smartphone at the IFA consumer trade show in Berlin, Germany. Neffos is a smartphone brand created by TP-Link. The company unveiled the X1 series of smartphone models last year. According to the company, the X1 Lite, in particular, did especially well on the market.

With the Neffos N1, the phone adopts the same proven design and manufacturing principles used by TP-Link for more than two decades. Sporting a polished and refined design language, the premium 5.5-inch smartphone “perfectly represents the company’s new direction,” said the company in a statement.

The Neffos N1 measures just 7.5mm in thickness. The front boasts a 5.5-inch screen that offers a resolution of 1080p. The company has not mentioned which processor is powering the device, though it did say it is a “fast and efficient processor”.

Other specs include 4GB RAM and  64GB of internal storage. No information has been shared about the battery, as well. The company did mention that Neffos N1 will come with a USB Type-C connection and a fingerprint reader onboard.

One of the biggest draws of the N1 is its imaging capabilities – the phone packs in a dual camera setup at the back. It also comes with a “capable” front-facing camera. No information has been shared about its availability and the pricing.


Lexar Showcases its Imaging Solutions at Xposure 2024



Lexar is showcasing its professional imaging product lineup at this year’s Xposure 2024, the leading photo festival in the MENA region, from February 28 to March 5 at the Sharjah Expo Center. At Xposure 2024 Lexar will showcase its complete professional photography and videography portfolio, including its new line-up of innovative products that are characterized by blazing speeds and massive capacities.

Commenting on the company’s participation at the event, Fissal Oubida, General Manager and Global Marketing Director – Middle East, Africa, and India, Lexar, said, “We are excited to showcase our cutting-edge product portfolio to the Middle East’s best photographers and videographers who are expected to be present at Xposure 2024. Over the years Lexar has garnered a reputation for offering world-class memory and storage products to the photo and videography community, and attendees at Xposure will get an opportunity to see some of our latest products including the world’s fastest CFexpress Type A card and our award-winning Diamond Series Type B card.”

Lexar was recently awarded the ‘Best Storage Media’ award from Technical Image Press Association, TIPA for the Lexar Professional CFexpress 4.0 Type B Card Diamond Series. The Diamond Series leverages the latest PCIe Gen 4 for the powerful performance and accelerated post-production efficiencies that professionals demand—a blistering-fast max. read speed of 3600MB/s and max. write of 3300MB/s.

For Type-A gear users, Lexar will show the Professional CFexpress 4.0 Type A Card Gold Series which also leverages the PCIe Gen 4 technology and is the world’s fastest CFexpress Type A card with max. read speeds of 1800MB/s and max. write speeds of 1650MB/s. Also being displayed at the event is the Professional Gold microSD UHS-II Card. Recommended by GoPro for use with their action cameras, it delivers max. read speeds of 280MB/s and max. write speeds of 180MB/s and comes in capacities up to 256GB.

In addition, the photography and videography professionals attending Xposure 2024 will also see the ARMOR 700 Portable SSD. Ruggedly built, it’s ready to go on location even in the toughest environments and delivers relentless performance and superior reliability with max. read and write speeds of 2000MB/s. Hosted by the Sharjah Government Media Bureau (SGMB), Xposure 2024 is the official imagery and educational platform that combines a range of photography events for professionals and enthusiasts, including exhibitions, workshops, seminars, screenings and competitions. It also hosts a dedicated photographic and video production trade show.

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ROG Strix Impact III Wireless Review: Cut the Cord, Not the Performance



The ROG Strix Impact III Wireless gaming mouse from ASUS is a lightweight contender in the competitive wireless gaming mouse market. Stepping up from its wired sibling, the Impact III Wireless sheds some weight while maintaining the core features that made the original a solid choice for budget-conscious gamers.

First Impressions
The ROG Strix Impact III Wireless immediately impresses with its featherweight design, tipping the scales at a mere 57 grams, without the battery and the dongle. Even though it is very lightweight, the Impact III Wireless feels surprisingly sturdy, due to its use of high-quality materials. The matte black finish is both stylish and practical, resisting fingerprints and smudges well.

While marketed as ambidextrous, the Impact III Wireless leans slightly towards right-handed users due to the sculpted side buttons located on the left side only. However, the overall symmetrical design shouldn’t cause significant discomfort for left-handed players. The size is suitable for most hand sizes and grip styles, although users with larger hands might find it a bit cramped for long gaming sessions.

The Impact III Wireless comes packed with ROG Micro Mouse Switches, offering a lifespan of 50 million clicks and satisfying tactile feedback with a crisp, audible click. These switches are also swappable thanks to the innovative push-fit sockets, allowing you to experiment with different switch types to personalise the click feel. This level of customisation, often missing in this price range, is a welcome addition for enthusiasts.

RGB Lighting
The Impact III Wireless features subtle RGB lighting located on the ROG logo and scroll wheel. The lighting is fully customisable through ASUS Armory Crate software, allowing you to choose from various effects, colours, and brightness levels. While not the most flamboyant RGB implementation, it adds a touch of personalisation without being overly distracting.

ASUS Armory Crate software provides a central hub for controlling various aspects of the Impact III Wireless, including button mapping, macro creation, performance profiles, and of course, RGB lighting customisation. The software is user-friendly and intuitive, making it easy to personalise the mouse to your preferences.

Battery Life
ASUS claims up to 450 hours of battery life on the Impact III Wireless with ROG SpeedNova and around 618 hours with Bluetooth. During real-world testing, these numbers held with moderate RGB usage. However, heavy use with lighting effects might push the battery life closer to the 350-hour mark. The mouse uses either an AA or an AAA battery to operate. ASUS also bundles an AAA to AA battery converter along with the mouse.

The heart of any gaming mouse is its sensor, and the Impact III Wireless boasts the ROG AimPoint optical sensor. This sensor offers a maximum DPI (dots per inch) of 36,000, adjustable through software, allowing for precise tracking and fast flick shots in fast-paced games such as FPS titles. During testing, the sensor performed exceptionally well, delivering accurate and responsive tracking without any noticeable lag or stuttering.

One of the key advantages of going wireless is the elimination of cable drag, which can hinder smooth mouse movements. The Impact III Wireless employs ROG SpeedNova wireless technology, promising a faster connection than standard Bluetooth. While the difference compared to wired might be subtle, the overall experience feels smooth and responsive, crucial for competitive gaming. Additionally, the option to switch to Bluetooth connectivity provides extended battery life for everyday use.

The ROG Strix Impact III Wireless sits comfortably in the mid-range price segment, making it an attractive option for gamers seeking a capable wireless mouse without breaking the bank. It offers a lightweight design, a high-performance sensor, swappable switches for customization, and decent battery life. While it might not boast the most extensive feature set compared to premium offerings, it delivers solid performance and value for the price tag.

The ROG Strix Impact III Wireless is a compelling choice for budget-conscious gamers looking for a lightweight and performant wireless mouse. It offers a comfortable design, a precise sensor, and a surprising level of customisation.

Price: $70

ROG Strix Impact III Wireless $70
  • Final Rating


The Impact III Wireless comes packed with ROG Micro Mouse Switches, offering a lifespan of 50 million clicks and satisfying tactile feedback with a crisp, audible click.

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Channel Summit MENA Celebrates Innovation and Excellence in Consumer Technology



Channel Summit MENA, the premier B2B event for consumer technology in the MENA region, is thrilled to announce the winners of its prestigious annual awards. The awards are a highlight of the Summit, which operates on an exclusive ‘invitation-only’ basis, ensuring a gathering of senior-level executives and decision-makers from the industry. Arabian Reseller and Gadget Voize were the official media partners of the event.

“We are proud to host these awards and celebrate the incredible achievements of these companies that work in this sector,” said Farouk Hemraj, Founder of ChannelHub, the organisers of Channel Summit MENA. “The Channel Summit MENA awards are not just a recognition of success but also a testament to the innovative spirit that drives the consumer tech industry forward.”

This year’s awards are set to recognize the outstanding achievements across a range of categories, including Best Vendor in various categories such as Audio, Entertainment, Gaming & Computing, Lifestyle, IT Peripherals & Accessories, Mobile Product, and Electronics & IoT; Best Distributor Awards covering segments like Broadline Distributor, Lifestyle, Mobile Accessories, IT Peripherals & Accessories, Electronics & SDA (small domestic appliances), and Gaming; Best Product Launch Awards for UAE, Saudi, Egypt, and GCC regions and, for the first time this year, special recognition for the Best E-waste initiative.

Each category has been carefully selected to highlight the diverse range of products and services that are driving the consumer tech and IT markets forward. The awards celebrate the creativity, product attractiveness, and overall performance of the participating companies.

The winners were determined through a live voting process by buyers attending the event, ensuring a fair and transparent selection. The criteria for shortlisting the awardees include a combination of product presentation, business potential, and team interaction during the event. This approach underscores Channel Summit MENA’s commitment to recognizing truly innovative and impactful contributions to the industry.

The full list of award winners includes:

Best vendor – Audio: Marshall

Best vendor – Entertainment: GoPro

Best vendor – Gaming & Computing: HP/HyperX

Best vendor – Lifestyle: Riley Scooters

Best vendor – IT Peripherals & Accessories: Logitech

Best vendor – Mobile Accessories: Belkin

Best vendor – Electronics & IoT: Nutricook

Best Distributor – Broadline Distributor: Redington

Best Distributor – Lifestyle: Shift

Best Distributor – Mobile products: Lime Concepts

Best Distributor – IT Peripherals & Accessories: Monster

Best Distributor – Electronics & SDA: Al Futtaim

Best Distributor – Gaming & Computing: Geekay

Best Product Launch UAE: Nothing Phone 2 Launch with Sharaf DG

Best Product Launch GCC: The CASIO G-SHOCK GBD-200-9ER Launch with Al Seeb Technical Est. (SARCO) Ltd

Best Product Launch GCC: The SONY INZONE Launch with Store 974

Best Product Launch GCC: SAMSUNG S24 Launch with Best Electronics

Best E-waste initiative: E-WASTE INITIATIVE – eXtra

Channel Summit MENA, which took place from 19 to 21 February 2024, brought together industry leaders from across 16 countries to celebrate excellence and innovation in the consumer technology and IT sectors. This unique event format offers a blend of pre-scheduled meetings, keynote presentations, workshops, and networking opportunities, aimed at fostering growth and collaboration in the tech and IT channels.

Hemraj added, “We have brought back the format that was a winning formula behind our DISTREEE events and we have had overwhelming feedback from the community – both vendors and retailers. We are pleased to add value to the sector with focused events like Channel Summit MENA.”

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