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Huawei Surpasses Apple to be the Second Largest Smartphone Brand

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According to the latest research from Counterpoint’s Market Pulse for July 2017, Huawei has surpassed Apple in global smartphone sales consistently for June and July. With August sales looking strong for the Chinese vendor, a hat-trick for Huawei could be on the cards.

Discussing this key competitive development, Counterpoint’s Research Director Peter Richardson, notes, “This is a significant milestone for Huawei, the largest Chinese smartphone brand with a growing global presence. It speaks volumes for this primarily network infrastructure vendor on how far it has grown in the consumer mobile handset space in the last three to four years. The global scale Huawei has been able to achieve can be attributed to its consistent investment in R&D and manufacturing, coupled with aggressive marketing and sales channel expansion.”

Mr. Richardson adds, “While this streak could be temporary considering the annual iPhone refresh is just around the corner, it nevertheless underscores the rate at which Huawei has been growing. However, a weak presence in the South Asian, Indian and North American markets limits Huawei’s potential in the near-to mid-term to take a sustainable second place position behind Samsung. Huawei is over-dependent on its home market China where it enjoys the leadership position and operator-centric markets in Europe, Latin America and Middle East.”

Talking about future prospects and other findings, Counterpoint’s Associate Director, Tarun Pathak, notes, “The growth of Chinese brands is an important trend which no player in the mobile ecosystem can ignore. Chinese brands with their dominant position in key markets such as China, Europe, Asia and Latin America have restricted the growth prospects for leading global brands such as Samsung and Apple. Chinese brands are growing swiftly thanks not only to smartphone design, manufacturing capability and rich feature sets, but also by out-smarting and out-spending rivals in sales channels, go-to-market and marketing promotion strategies.”

Pathak, adds, “Huawei, Oppo, Vivo and Xiaomi have successfully gained access to key supply chain partners, which has allowed them to launch designs with bezel-free, full displays, Augmented Reality, in-house chipsets and advanced camera features, that have kept them toe-to-toe with rivals. These players have become as equally important as Samsung or Apple to the global supply chain, application developers and distribution channels, as they continue to grow in scale more rapidly than the incumbent market share leaders.”

Commenting on the best-selling models in the month of July, Senior Analyst, Pavel Naiya highlighted, “Apple continued to drive its flagship momentum with iPhone 7 and 7 Plus; still the world’s best-selling models. OPPO has been one of the fastest growing brands globally thanks to the popularity of models including the flagship OPPO R11 and the mid-tier OPPO A57 that captured third and fourth spots respectively. These were followed by Samsung’s flagship Galaxy S8, Xiaomi Redmi Note 4X and Samsung Galaxy S8+. Apple’s 32GB refresh of the venerable iPhone 6 enabled it to regain momentum during the month, with popularity across prepaid markets to edge out Samsung’s Galaxy J7.

Naiya, added. “While Huawei climbed to be the world’s second largest brand overall, it is surprising to see none of its models breaking into the top ten rankings. This is due to a multiple SKU portfolio that currently lacks a true hero device. While having a diverse portfolio allows Huawei to fight on multiple fronts, it does little to build overall brand recognition; something Huawei badly needs if it is continue to gain share. While Huawei has trimmed its portfolio, it likely needs to further streamline its product range like Oppo and Xiaomi have done – putting more muscle behind fewer products.”

Cars

Lamborghini Announces the New Urus S

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Automobili Lamborghini has announced the Urus S: the successor to the original Urus that established a new Super SUV niche in the luxury segment. The Urus S delivers increased power combined with luxurious versatility and presence to confirm its status as the ultimate lifestyle Lamborghini Super SUV, alongside the new Urus Performante for those seeking maximum sports performance.

“The Urus has proven its appeal for those seeking the decisive combination of the sportiest SUV and a Lamborghini to drive every day: the Urus S sits perfectly alongside the new Urus Performante, for those choosing the purest sublimation of performance, luxury, and versatility,” said Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini. “The Urus’ commercial success, with more than 20,000 vehicles produced, is testament to its credentials as the first and enduring Super SUV: the Urus S elevates that reputation.”

The twin-turbo V8 engine with increased power to 666 CV matches that of the Urus S’ Performante stablemate, delivering an improved weight-to-power ratio of 3.3 kg/CV. Acceleration is improved, with the Urus S propelling from 0-100 km/h in 3.5 seconds and 0-200 km/h in 12.5 seconds. With a top speed of 305 km/h, the Urus S brakes from 100 km/h back to zero in just 33.7m.  Its twin-turbo engine delivers 850 Nm of maximum torque already at 2,300 rpm up to a maximum 6,000 rpm. A retuned exhaust system reminds us that the Super SUV is a true Lamborghini, with a more distinct sound at start-up and a sharper note in each drive mode.

The Urus’ chassis with adaptive air suspension ensures super sports driving enjoyment but smooth handling on road surfaces, with immediately-available torque response and body balancing according to the particular requirements of its off-road drive selectors.  With the same powertrain calibration as the Urus Performante, the Urus S delivers optimum responsiveness and performance when required, alongside luxurious everyday driving pleasure from the Urus’ finely-tuned chassis settings.

The Urus S introduces specific and sophisticated design enhancements advocating its sporty but luxurious lifestyle persona, distinguishing the Super SUV’s presence in every environment. The interior of the Urus S is presented with a fully-revised color and trim offer. Both the new Bi-color Sportivo and a new Bi-color Sophisticated option feature the new Urus Performante stitching pattern.

The Bi-color Sportivo delivers a more discreet and stylish use of the complementary color; the Sophisticated black leather trim comes with new contrast color options in conjunction with refined new Blu Leandro and Verde Aura alongside tan, cream, and brown. Providing optimum opportunities for owners to specify their Urus S according to their lifestyle, the new color and trim options underline the high-performance credentials of the Urus S while delivering understated and timeless luxury.

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Events

Acer Launches the EMEA Predator League 2022 eSports Tournament for Rocket League Fans

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Acer has announced the EMEA Predator League 2022, bringing its commitment to grassroots eSports to the next level: a new game, more countries, bigger prize pool. From September to November, teams from the EMEA region, regardless of their skill level, can compete in the high-powered arcade-style soccer and vehicular mayhem game “Rocket League” in the popular 3 vs 3 modes.

In addition to action-packed eSports fun and fantastic prizes, the 2022 edition will also offer exclusive promotions from 15 local retail partners, as well as community giveaways, raffles, and much more. “We are very excited to announce the second season of the EMEA Predator League after its initial season in 2020,” said Hajo Blingen, Vice President Marketing, Acer Europe, Middle East & Africa. “With our World Leading Gaming Portfolio, it is important to always reinvent ourselves. The EMEA Predator League 2022 ties in with our commitment to make eSports accessible for everyone competing in Rocket League. At the same time, fans can look forward to special offers and promotions from our involved retail partners.”

Eligible for the National Qualifier are teams from the following countries and regions:

  1. Europe: Benelux (Belgium, Netherlands, Luxembourg), DACH (Germany, Austria, Switzerland), France, Italy, Poland, Portugal, Romania, Nordics (Denmark, Finland, Norway, Sweden), Spain, Czech Republic, Turkey, Hungary, United Kingdom (UK)
  2. Middle East: Egypt, Bahrain, Iraq, Jordan, Qatar, Kuwait, Lebanon, Oman, United Arab Emirates (UAE), Saudi Arabia (KSA)
  3. Africa: South Africa

Two out of three players need to be residents of the respective country. The matches on the virtual pitch are played 3 vs 3. In the first stage, teams compete in the National Qualifiers. There are two qualifier rounds per country. The two best teams from each round qualify for the National Finals. The winner of the finals will participate in the EMEA International Final competing against the champions from other countries. The National Finals in the Middle East will be on 12th November and will be broadcasted live on TWITCH with the grand final taking place November 20th on twitch.tv/PredatorGaming

Registration for the Predator League starts on September 26th and runs through October 21st, 2022. All other dates, information, stream, and details can be found at www.predatorleague.gg.

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Gadgets

HONOR Pad 8 is Now Available in the UAE

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HONOR has announced the official availability of the all-new HONOR Pad 8 in the UAE market following record-breaking preorders. The all-new HONOR Pad 8 delivers unrivalled entertainment experience in a sleek and compact design. Boasting an impressive 12-inch 2K HONOR FullView display, 8 Speakers with DTS: X ULTRA, and Multi-Screen Collaboration, the HONOR Pad 8 pushes industry benchmarks to help users stay entertained to the maximum.

“HONOR innovates and provides state-of-the-art products based on an in-depth understanding of local customer needs and consumer behavior, ensuring that each market receives the best-fit model,” said Zac Li, GCC Country Manager of HONOR Device Co, Ltd “We’re thrilled that HONOR Pad 8 has been getting lots of attention in the last few days and the preorder sales hit a new record in the UAE market. We will continue to bring more exciting products to the UAE market to ensure users benefit from industry-leading devices that deliver a premium experience.”

HONOR products are positioned differently to suit different customers. HONOR Pad 8 is designed to deliver a truly immersive entertainment experience with a big display, alongside powerful speakers, perfect for those who need to fulfill their entertainment needs. Additionally, the HONOR Pad 8 comes with the latest HONOR Magic UI 6.1 based on Android 12, offering a range of enhanced, customized features to provide a smart experience to users like Multi-Screen Collaboration, HONOR Share, APP Extender and Multi-Window Viewing.

Inspired by the sky at dawn, the HONOR Pad 8 is available now in classic Blue Hour in UAE markets via HONOR Online Store and Sharaf DG at an affordable price of AED 1199 with free gifts worth AED 248 including HONOR Flip Cover and HONOR CHOICE X2.

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