Global sales of smartphones to end users totaled 383 million units in the third quarter of 2017, a 3 percent increase over the same period in 2016, according to Gartner, Inc. All of the top five smartphone vendors achieved double-digit growth apart from Apple, which achieved a 5.7 percent increase.
“Despite market weakness in China, sales of smartphones rose in the third quarter of 2017 (see Table 1),” said Anshul Gupta, research director at Gartner. “Emerging Asia/Pacific (15 percent increase) and North America (11.2 percent increase) drove the smartphone growth in the quarter.”
“In emerging Asia Pacific, both Samsung and Huawei saw healthy demand as along with Xiaomi and Vivo, which were able to grow their footprint outside their home markets,” added Gupta. “In North America, Samsung was the driving force in the quarter due to its new flagship products.”
Samsung’s smartphone sales recorded a double-digit increase (19.3 percent) in the third quarter of 2017. “Renewed pushes of the newly designed Galaxy S8, S8+ and Note 8 smartphones have brought back growing demand for Samsung smartphones, which helped it compete against Chinese manufacturers and deliver a solid performance in the quarter,” said Gupta. “The last time Samsung achieved a double-digit growth was in the fourth quarter of 2015.”
Apple’s sales grew 5.7 percent year over year. Apple returned to growth in China and also saw strong sales in many of the emerging markets, including India. This is due to the continued sales of legacy iPhones, including the iPhone 5S which retails at around $240 street price in most markets.
Table 1: Worldwide Smartphone Sales to End Users by Vendor in 3Q17 (Thousands of Units)
|Vendor||3Q17Units||3Q17 Market Share (%)||3Q16Units||3Q16 Market Share (%)|
Source: Gartner (November 2017)
Xiaomi achieved the strongest growth, exhibiting an 80 percent increase in the third quarter of 2017. Xiaomi’s growth came more from international markets than from China, where it faces strong competition from Huawei, Oppo and Vivo. India continues to be the biggest and highest-growth market for Xiaomi outside China, but growing sales from Latin America and Russia are also boosting its sales.
Greater China exhibited a decline of 11 percent in the third quarter due to consolidation around local and lesser-known brands (see Table 2). Buyers are preferring known and high-priced smartphones, which is cannibalizing demand of budget smartphones from local brands. In Western Europe and North America, demand for premium smartphones from top brands led to smartphone sales growth in the third quarter.
Table 2: Top-Five Regions for Smartphone Sales to End Users in 3Q17 (Thousands of Units)
|Vendor||3Q17Units||3Q17 Market Share (%)||3Q16Units||3Q16 Market Share (%)|
Source: Gartner (November 2017)
Leading Chinese manufacturers Oppo, Huawei, Vivo and Xiaomi continued to drive sales across emerging markets, led by their midprice and budget smartphones with a focus on 4G connectivity and better cameras.
“The arrival of Apple’s new flagship iPhones at the end of the third quarter of 2017 has delayed smartphone purchases into the fourth quarter of 2017,” said Gupta. “Following compelling offers on Black Friday and Cyber Monday, the holiday season will likely boost sales of smartphones before the end of the year. We estimate the fourth quarter’s smartphone sales will boost total sales for the full year. We expect smartphone sales will reach 1.57 billion units in 2017,” concluded Gupta.
HONOR Intros HONOR X6
HONOR has announced the official launch of the HONOR X6, the latest addition to HONOR’s reliable X Series line up, bringing HONOR’s latest cutting-edge technology to more users in the Middle East. Boasting a myriad of compelling features, the HONOR X6 is equipped with an ultra-large 5000mAh battery, a triple camera system consisting of a 50MP Main Camera, and large expandable storage to go with its 4GB+64GB memory, making smartphone innovations more accessible.
Equipped with a 5000mAh battery, the HONOR X6 delivers up to 17 hours of online video streaming, 18 hours of social media browsing, or 31 hours of music playback, all enabled by a single charge to power users throughout the day. The HONOR X6 features a rear triple camera system comprising a 50MP Main Camera, a 2MP Macro Camera, and a 2MP Depth Camera. The impressive combination of cameras allows users to easily capture and record all their favorite memories, fulfilling their appetite for creative expression anytime, anywhere.
Alongside the 64GB ROM, the HONOR X6 also supports large expandable storage of up to 1TB MicroSD, meeting the different storage requirements of users. Delivering a smart and seamless user experience, the HONOR X6 runs on HONOR Magic UI 6.1 based on Android 12. Featuring HONOR Share, the HONOR X6 enables speedy wireless file transfers across HONOR devices including smartphones, tablets, and laptops. With the Efficient Smart Desktop feature, users can customize widgets on the home screen and access information without opening the apps, further boosting efficiency and productivity.
Boasting a 6.5-inch HONOR FullView Display, the HONOR X6 delivers an immersive viewing experience. Coupled with a host of eye care features including Eye Comfort Mode, and Dark Mode, the HONOR X6 offers an extremely pleasant viewing experience in different types of user scenarios, perfect for reading articles, streaming videos, or browsing photos, even in direct sunlight or in dimly lit environments.
Packed with the unique eBook Mode, HONOR X6 can convert the screen to black and white, improving the reading experience for smartphone users.
HONOR Pad 8 is Now Available in the UAE
HONOR has announced the official availability of the all-new HONOR Pad 8 in the UAE market following record-breaking preorders. The all-new HONOR Pad 8 delivers unrivalled entertainment experience in a sleek and compact design. Boasting an impressive 12-inch 2K HONOR FullView display, 8 Speakers with DTS: X ULTRA, and Multi-Screen Collaboration, the HONOR Pad 8 pushes industry benchmarks to help users stay entertained to the maximum.
“HONOR innovates and provides state-of-the-art products based on an in-depth understanding of local customer needs and consumer behavior, ensuring that each market receives the best-fit model,” said Zac Li, GCC Country Manager of HONOR Device Co, Ltd “We’re thrilled that HONOR Pad 8 has been getting lots of attention in the last few days and the preorder sales hit a new record in the UAE market. We will continue to bring more exciting products to the UAE market to ensure users benefit from industry-leading devices that deliver a premium experience.”
HONOR products are positioned differently to suit different customers. HONOR Pad 8 is designed to deliver a truly immersive entertainment experience with a big display, alongside powerful speakers, perfect for those who need to fulfill their entertainment needs. Additionally, the HONOR Pad 8 comes with the latest HONOR Magic UI 6.1 based on Android 12, offering a range of enhanced, customized features to provide a smart experience to users like Multi-Screen Collaboration, HONOR Share, APP Extender and Multi-Window Viewing.
Inspired by the sky at dawn, the HONOR Pad 8 is available now in classic Blue Hour in UAE markets via HONOR Online Store and Sharaf DG at an affordable price of AED 1199 with free gifts worth AED 248 including HONOR Flip Cover and HONOR CHOICE X2.
Logitech Launches its Aurora Collection in the Gulf Region
Logitech G introduced the Aurora Collection in the Gulf region, a new collection featuring the G735 Wireless Gaming Headset, G715 Wireless Gaming Keyboard, G713 Gaming Keyboard, G705 Wireless Gaming Mouse. The new collection was designed while addressing the needs and wants of women gamers and appealing to all gamers who are looking for a playful design and curated experience.
The Aurora Collection has a distinctive aesthetic and design language. It also includes Logitech G’s advanced gaming-grade technologies like LIGHTSPEED high-performance wireless technology and Blue VO!CE microphone technology. The result is a collection of gear that invites all gamers to come as they are while delivering the advanced feature set all gamers expect.
The Aurora Collection was conceptualized based on the feedback from women gamers across the community and brought to life by a team of predominantly women innovation, design, engineering, and marketing leaders at Logitech. The collection was created to meet the gaming desires and needs of an underrepresented segment of gamers and reimagine the future of gaming where representation is firmly present.
The Aurora Collection consists of:
- G735 Wireless Gaming Headset – Featuring a White Mist finish, ethereal RGB lighting, and on-ear dual-audio mixing, the G735 is a versatile option for any player. G735 is the first Logitech G headset with the feature to modulate a player’s voice. Players can enjoy long gaming sessions with 56+ hr battery life (without lighting), and experience wireless freedom through Logitech G’s award-winning LIGHTSPEED wireless technology, and Bluetooth.
- G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver low-key vibes with high-key performance so players can express themselves and play their way. A compact, tenkeyless layout, and adjustable height ensure comfort all day long. Pack it up and place it anywhere with a rechargeable battery that delivers 25 hours of non-stop gaming, and LIGHTSPEED wireless or Bluetooth connectivity. Both keyboards come with an included Cloud-Soft palm rest for all-day comfort.
- G705 Wireless Gaming Mouse –G705 Wireless Gaming Mouse is purpose-built for smaller hands with compact contoured fit, and advanced gaming technology. At just 85 grams, G705 is designed for long-lasting, lightweight comfort and performance. With a gaming-grade sensor, ultra-responsive LIGHTSPEED wireless, Bluetooth connectivity, and an easy-reach DPI-cycling button, gamers can play their best.
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