Events
BenQ Launches New Range Of Blue Core Laser Projectors
BenQ has launched its newest line of advanced projectors LK970 & LU9915 that are equipped with the brand’s proprietary BlueCore high brightness laser technology, making them perfect for large venue applications.
The event also celebrated BenQ’s achievement for ranking #1 in Q2 & Q3 in the Middle East and Turkey region with impressive sales of 55,000 units in the first ten months of the year. There was also seen a sneak preview of W1700, the most awaited 4K Home Cinema Projector of 2018.
Furthermore, the launch was witnessed by BenQ’s B2B Channel partners, Integrators, Resellers, Dealers & Re-Exporters, Online Partners, Retail Partners, Strategic Partners as well as B2B Key Account Decision makers from Corporate, Education, Hospitality, Healthcare, Government and other segments.
The event also saw live demos of selected products from BenQ’s wide range of advanced projectors. Live demonstrations were given for PRO AV & Laser Models – LU9915 and LK970 from the Blue Core Laser Projector range featuring the Edge Blending Projection and Portrait projections. Moreover, there were live Demos of BenQ’s Dustguard Projectors including both Short throw & Ultra Short throw models for education. Also on functional display were meeting & conference room solutions series M5, M6 & M7. In addition, a demo of BenQ’s wireless solutions was also given with BenQ’s WDC10 model.
The technology giant demonstrated a full range of projectors for the very first time to show its hard-to-beat strength in every segment. Having sold a whopping 55,000 units in the first 10 months of the year, BenQ has bagged the top position in the projector business in both the second as well as the third quarter. With their innovative and impressive range of projectors continuously improving viewing experiences, the brand has unsurprisingly succeeded in grabbing the lion’s share in the projector business, making it the number one DLP brand in the entire world.
“Our projector segment is strengthening every year and we look forward at surpassing our performance with every new range. We are extremely excited with our rankings in Q2 & Q3, this boosts us to present the best to our consumer. And with our range of Professional Blue Core Laser Projectors, we are raising the bar on 4K projection in brightness performance and installation flexibility”, said Manish Bakshi, Managing Director at BenQ Middle East and Turkey. He further added, “Even in the ambient light, the picture quality is so impressive that can be used for home theatre experience and in pro AV scenarios including commercial, digital imaging, mapping and gallery displays”.
The BenQ LK970 4K Laser Projector, comes with 4K UHD BlueCore Laser Technology, thus, precisely visualizing 8.3 million distinct pixels. The projector brings together the two essentials, true 4K UHD detail and the power of maintenance-free BlueCore laser light source for an enhanced viewing experience like no other. The LK970 projector boasts 4K resolution with 5,000 ANSI-lumen brightness for picture quality to create larger-than-life imagery, making it ideal for venues like entertainment simulators and gallery exhibitions. With 20,000 hours of uninterrupted performance, BenQ’s latest offering is all set to provide completely immersive experiences for its audiences. The LK970’s flexible installation features such as H/V lens shift, big zoom, 360° projection and portrait capability make it a versatile projector that is appropriate for a variety of venues.
The BenQ LU9915 BlueCore Laser Projector, promises to take large venue experiences to another level featuring superior, 10000 ANSI-lumen brightness, a dual colour wheel system that dramatically enhances colour saturation to give unmatched viewing experiences. With an impressive WUXGA (1920 x 1200) resolution that is way beyond Full HD 1080p, the latest projector directly controls light output for quicker response and vividly clear images at a super-high contrast ratio of 100,000:1.
Guaranteeing 20,000 hours of long-lasting performance that can be stretched up to 45,000 hours with the BlueCore Laser Eco Mode, The LU9915 is designed to protect the laser engine even after constant operation in temperatures up to 40°C (104°F). Supporting 360° and portrait installation, the latest projector is compatible with a variety of lenses to provide an array of installation possibilities, entertaining audiences at large venues. With over different projector models currently available, BenQ manages to perfectly combine design and technology to deliver the best viewing experiences to its audiences through its wide range of products.
BenQ celebrated the launch and its remarkable sales positioning with its channel partners and key B2B decision makers who form the very backbone of their operations. It was an august gathering of the stakeholders who have contributed to the brand’s stellar performance in the past year and continues to do so. BenQ took the opportunity to acknowledge and appreciate the role of the strong network of channel members and partners in its success. It also provided a rare opportunity for the channel members to interact with the key B2B clientele present at the function.

Events
Taiwan Launches Global Challenge: “Go Healthy with Taiwan 2025” Seeks Innovative Health Solutions

Reporting fr0m Taipei, Taiwan: Taiwan is issuing a worldwide call for groundbreaking ideas to revolutionise global health. The “Go Healthy with Taiwan 2025 Campaign,” spearheaded by the Taiwan External Trade Development Council (TAITRA) and operating under the Taiwan Excellence initiative, invites innovators from every corner of the globe to collaborate with Taiwanese enterprises and tackle urgent health challenges. This ambitious campaign, accessible at gohealthy.taiwanexcellence.org, underscores Taiwan’s dedication to forging international partnerships that will enhance physical and mental well-being across diverse communities, cities, businesses, and organizations.
The initiative highlights Taiwan’s standing as a hub for high-quality, innovative products, urging participants from healthcare, technology, education, and other sectors to propose solutions that leverage Taiwan’s expertise. Projects selected will receive support to establish cooperative ventures with Taiwanese companies, creating value through bilateral partnerships. This strategic alignment aims to position Taiwan as a leading force in the international health innovation ecosystem, contributing to global trends prioritising health and well-being.

The event was officially launched by Susan Hu, Deputy Director General of TITA; Joe Chou, Executive Vice President of TAITRA, and baseball star An-ko Lin.
During the campaign’s official launch on Tuesday, June 3, TITA Deputy Director General Ms. Susan Hu noted that President Lai Ching-te is actively advancing the vision of a “Healthy Taiwan.” The launch of this campaign marks a crucial step in realizing this vision by inviting global innovators to participate and collaborate in shaping a healthier and more sustainable future.
Mr. Joe Chou, Executive Vice President of TAITRA, emphasized that this international call not only highlights the strength and innovation of Taiwan’s comprehensive health industry but also encourages collaboration with global partners to develop smart and sustainable healthy lifestyles through Taiwan’s cutting-edge technologies and solutions.
The event also unveiled the campaign’s promotional theme, “Pitching Taiwan’s Best: A Home Run for Proposals!” The venue was transformed into a dynamic baseball field setting to symbolize Taiwan’s energetic and proactive international engagement. Taiwanese baseball star Mr. An-Ko Lin, known for his performance in the WBSC Premier12 tournament, made a surprise appearance alongside “Fu Bear,” the mascot of Taiwan Excellence. Their symbolic home runs at the event represented Taiwan’s determination to deliver its top-tier health solutions to the global stage while connecting with international innovators.
The press conference was graced by the presence of esteemed guests, including Mr. Robert Wu, Chairman of the Taiwan Bicycle Association; Mr. Jeff Chen, President of the Taiwan Sporting Goods Manufacturers Association; and Mr. Spark Huang, Director of the Taiwan Medical and Biotech Industry Association, as well as representatives from key industry sectors. In addition, media representatives from 12 international outlets spanning Europe, the United States, Southeast Asia, and the Middle East, along with members of the foreign diplomatic corps in Taiwan, attended the event to show their support.
Campaign Details: Eligibility and Submission Process
The campaign welcomes proposals from a wide array of entities, including companies, government units, legal organisations, and non-legal groups such as research institutions, non-governmental organisations, public associations, academic societies, and universities. Prospective participants must submit supporting documents to verify their affiliation (e.g., website URLs, registration certificates) and their personal identity (e.g., employee ID, business card). A parental or guardian consent letter is required for proposers who are minors in their country before advancing to the semifinal stage.
All proposals must be submitted in English via the campaign’s official website by August 31, 2025. Each submission should focus on one of three core areas: applying products or solutions from Taiwanese enterprises, engaging in bilateral technical cooperation, or developing innovative business models that incorporate Taiwanese expertise. Proposals must demonstrate relevance to the proposer’s organisation and aim to promote health and well-being within local communities, cities, businesses, or organisations. Submissions will be evaluated based on their innovation, feasibility, health benefits, and the strength of their connection to Taiwanese products or solutions.

Representatives from industry, government, and academia in the health sector attended the event, joining forces to shape a “Healthy Taiwan” and foster global well-being.
Significant Awards and Incentives for Top Proposals
To incentivise participation, the campaign offers substantial awards. Up to three winning proposals will each receive a prize of USD 30,000. While the organiser reserves the right to select fewer or no winners if proposals do not meet the required standards, the opportunity remains significant.
Beyond the cash prize, finalists will earn an exclusive trip to Taiwan for up to two representatives. This includes attendance at the final competition, a press conference, and the “Go Healthy with Taiwan Tour.” This unique tour offers an immersive experience in Eastern Taiwan, featuring Yilan’s hot springs, Hualien’s gorges and coastlines, and Taitung’s pristine environments and vibrant indigenous communities. The campaign will cover round-trip economy class airfare, accommodations, travel expenses, and miscellaneous meals for the tour.

Susan Hu, Deputy Director General of TITA, stated that the “Go Healthy with Taiwan” campaign will bring together global innovation to co-create a healthier future.
Taiwan Excellence: A Legacy of Innovation
The “Go Healthy with Taiwan Campaign” is an extension of the Taiwan Excellence initiative, which was established by the Ministry of Economic Affairs in 1993. The Taiwan Excellence Awards recognise products demonstrating excellence in research and development, design, quality, and marketing, all manufactured in Taiwan. These award-winning products are globally promoted to enhance the creative image of Taiwanese businesses. The Taiwan Excellence symbol, characterised by six interwoven arcs, embodies Taiwan’s connection to the global economy, the solidarity of its manufacturers, and the passion driving its industries. The arcs also signify completeness, reflecting Taiwan’s cultural commitment to excellence.
TAITRA, the campaign’s organiser, is Taiwan’s leading non-profit trade promotion organisation, founded in 1970. Jointly sponsored by the government, industry associations, and commercial organisations, TAITRA supports Taiwanese businesses in strengthening their global competitiveness through a network of over 1,200 international marketing specialists across its Taipei headquarters and 50 overseas offices.

Joe Chou, Executive Vice President of TAITRA, believes that Taiwan’s high-quality products and solutions can create healthier lifestyles.
Global Reach and Future Impact
The “Go Healthy with Taiwan 2025 Campaign” has already garnered international attention, with discussions across various platforms highlighting its global call for proposals. This initiative aims to connect Taiwan’s innovative products with communities worldwide to improve lives. It encourages startups, healthcare providers, and businesses to submit ideas integrating Taiwanese technology.
By combining Taiwan’s expertise in high-quality manufacturing with global creativity, the “Go Healthy with Taiwan 2025 Campaign” seeks to create sustainable, impactful solutions that enhance health and well-being worldwide. Interested participants are encouraged to visit gohealthy.taiwanexcellence.org for detailed submission guidelines and to submit their proposals by the August 31, 2025, deadline.
Events
Jumbo Electronics Launches ‘GAME ON’ Gaming Event in Dubai

Jumbo Electronics has launched ‘GAME ON,’ a gaming event at its flagship store in Mall of the Emirates. The event, running until June 22, 2025, offers daily challenges and prizes for gamers of all skill levels. Jumbo Electronics, a UAE electronics retailer, has organized the event with over AED 275,000 in prizes available.
Under the tagline “Outplay. Outlast. Outwin,” the Jumbo store has been set up with dedicated gaming zones for popular titles including Fortnite, Counter-Strike 2, Call of Duty: Warzone, and EA FC 25. Participants can use provided PS5 consoles and gaming laptops. Players receive three attempts per game to achieve their best score, which is then recorded on a live leaderboard. Registration is available online at gameon.jumbo.ae.
Vikas Chadha, CEO of Jumbo Electronics, said, “For all of us at Jumbo Electronics, gaming is a core part of our vision. With activations like GAME ON, we’re building a deeper, more meaningful connect with the gamer community across the UAE. As pioneers in the region’s gaming retail space, we’re proud to provide not just the best tech, but also unforgettable experiences for gamers. We look forward to welcoming everyone, regardless of ability and age, at the Jumbo store.”
Weekly, the top four players on the leaderboard for each game will receive rewards such as gaming headsets and accessories. The overall top 16 players across all games will win grand prizes, including gaming laptops, monitors, peripherals, and complete gaming kits. Additionally, customers who purchase a gaming laptop at Jumbo before June 22 will receive exclusive gaming kits, valued at AED 299 or AED 700, depending on the model.
Apps
Twitch Announces Major Global and MENA Product Upgrades at TwitchCon Europe 2025

Twitch has announced a suite of significant product and service updates aimed at transforming how creators stream, monetize, and share content. The announcements were made by CEO Dan Clancy during the Opening Ceremony of TwitchCon Rotterdam 2025, the annual IRL festival celebrating Twitch’s expansive global community.
These new initiatives build on the roadmap outlined in Twitch’s 2025 open letter to its community, which prioritized streamer growth. With Twitch currently commanding over 60% of the gaming livestreaming market and viewers collectively watching an astounding average of 46 million hours of content daily, the platform continues to solidify its position at the forefront of live gaming and interactive entertainment.
This momentum is particularly evident in the MENA region, where viewership has seen a significant surge. In 2024 alone, viewers across the Middle East and North Africa spent over 209 million hours watching content on Twitch, underscoring the region’s rapidly growing appetite for livestreamed entertainment.
Today’s announcements underscore Twitch’s unwavering commitment to its creators. Key updates include the introduction of dual-format and 2K streaming in Open Beta, providing streamers with more versatile broadcasting options. To enhance monetization, custom sub gift promotions are being rolled out, offering new ways for communities to support their favorite creators.
A brand-new feature called Combos was also unveiled, alongside significant mobile app upgrades, some of which are specifically tailored to meet the needs and preferences of the MENA region’s burgeoning streaming community. “TwitchCon is our largest annual IRL gathering, bringing together our global community of streamers, viewers, and brands in a powerful way,” said Dan Clancy, CEO of Twitch, addressing the audience in Rotterdam. “This weekend is a celebration of creativity, connection, and fun. We’re introducing new tools and features to help streamers grow, including ones tailored to the MENA region.”
Clancy further emphasized the platform’s strategic focus on regional expansion, “We’ve seen strong momentum around gaming and esports, plus a rising demand for new and existing audiences. We’re excited to keep building in MENA, because when streamers thrive, so do the communities around them.”