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GE Appliances to Show Off Giddy at CES 2018

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Having had success with its subsidiary FirstBuild, a co-creation community that helped the appliance company develop groundbreaking products in a greatly reduced timeframe, GE Appliances plans to disrupt the corporate environment with its new start up Giddy, an online community which allows businesses to co-create with passionate people as they develop new products or refine existing ones.

“We’re giving businesses access to fresh thinking while providing opportunities for people to do what they love and gain experience. Companies are continuing to evolve the way they approach innovation and are more willing to go outside their four walls to generate good ideas,” said Giddy CEO Taylor Dawson. “We’re giving businesses access to fresh thinking while providing opportunities for people to do what they love and gain experience.”

“Giddy is a totally unique enterprise for GE Appliances. We are clearly stepping outside our traditional business model by selling ‘how’ products can be made versus ‘what’ we make,” said Rick Hasselbeck, chief commercial officer, GE Appliances. “The success and growth of the FirstBuild innovation model has given us a great platform from which to launch Giddy.”

FirstBuild now includes a founding location in Louisville, Kentucky, focused on designing, building and selling products for the FirstBuild brand as well as innovations for GE Appliances; a new location in Shanghai, China, which opened in 2017 and focuses on electronics, software and hardware projects; and a future location in India, scheduled to open in 2018 with a focus on IoT and connected technologies.

All three FirstBuild locations will collaborate and access a global online community managed by Giddy. Giddy will, in turn, continue to grow the community FirstBuild has built over the past 3.5 years and leverage it to assist all of its clients.

An intuitive, easy-to-use mobile platform, Giddy allows businesses to post challenges for the community to solve, engaging their own employees alongside the community if they so choose. Its first major challenge will launch at the Consumer Electronics Show (CES), where community members can help define friction points in modern home life, then propose a solution in the form of a product sketch or design. More challenge details are available on the Giddy mobile app at giddy.io/dowhatyoulove.

The Giddy team will help businesses coordinate their challenges and provide guidance along the way until there is an idea or framework for a product that can be taken to production by the business. While businesses will pay a fee to use Giddy, members of the creative community can join for free. Once registered, members can then view all the existing challenges available and work on those that match their expertise. Giddy leverages natural language for easy participation, multimedia for submissions and an online voting system to gather community feedback.

“Yes, the technology is great, but the value is in Giddy’s creative community from artists to engineers and makers,” said Dawson. “We saw the power of community and open innovation at FirstBuild. If it worked that well for GE Appliances, we’re confident other companies can benefit from a similar approach.” In addition to helping other companies with their product development, Giddy will manage the online communities for GE Appliances’ growing FirstBuild business.

CES

CES 2025: HP Shows Off AI Innovations to Boost Productivity and Revolutionise Gaming with One Click

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At CES 2025, HP showcased its latest AI-driven PCs, designed to enhance productivity and collaboration. HP’s EliteBooks and EliteBook Ultra G1i boast advanced AI features like a built-in recording studio, AI-enhanced collaboration, and top-notch security with Wolf Security.

For leaders on the move, the HP EliteBook X G1i and X Flip G1i offer robust performance and versatile design. They feature Intel Core Ultra processors and advanced thermal designs for multitasking and adaptability.

HP’s new commercial AI PCs, including the ZBook Ultra G1a and Z2 Mini G1a, provide exceptional performance for workstation-class professionals. These devices integrate AMD Ryzen AI Max PRO processors and scalable memory for demanding workflows.

Lastly, HP introduced its Thunderbolt 4 G6 Docks, enhancing connectivity and management for modern workspaces.

HP also impressed CES 2025 attendees with its latest OMEN and HyperX gaming solutions, emphasizing powerful, personalized, and AI-enhanced experiences. Among the highlights is the OMEN AI Beta, a groundbreaking software that optimizes gaming performance with a single click. Launched with support for Counter-Strike 2, OMEN AI will expand its game library soon.

The OMEN MAX 16 Laptop caters to gamers seeking top-tier performance. With Intel Core Ultra 9 or AMD Ryzen AI 9 processors, up to 64GB of DDR5 RAM, and NVIDIA Blackwell GeForce RTX 50 Series GPUs, it promises smooth and responsive gameplay. Enhanced thermal management, sleek design, and customizable RGB features make it a standout choice.

The OMEN 32x Smart Gaming Monitor, HP’s first Google TV-enabled gaming monitor, offers a 4K UHD 144Hz display, seamless device switching, and the ability to stream directly from the display.

HyperX’s new Pulsefire Saga series introduces shape modularity, offering up to 16 combinations for a customized gaming experience. The Saga Pro model features dual wireless connectivity and Instant Pair with OMEN laptops.

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CES

ASUS ROG Intros New Gaming Innovations at CES 2025

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ASUS Republic of Gamers (ROG) unveiled a stunning lineup of cutting-edge gaming technology at CES 2025, designed to elevate gaming hardware performance to new heights. The event showcased various groundbreaking products including high-performance graphics cards, innovative gaming laptops, and AI-enhanced routers.

ROG Astral Series
The ROG Astral GeForce RTX 50 Series debuted with the ROG Astral GeForce RTX 5090 and 5080, alongside the liquid-cooled Astral LC GeForce RTX 5090. These cards feature a revolutionary four-fan design, improving cooling efficiency by up to 20%. This innovation ensures peak performance during intense gaming sessions, setting a new standard for stability and power.

ROG Strix and Zephyrus Series
The 2025 ROG Strix SCAR 16/18 and G16/G18 laptops were highlighted, equipped with the latest Intel® Core™ Ultra 9 processor 275HX and NVIDIA GeForce RTX 5090 Laptop GPU for unparalleled power. The ultrathin Zephyrus G14 and G16 models offered exceptional gaming capabilities in a lightweight, CNC-milled aluminium chassis.

ROG Flow Z13
The ROG Flow Z13, powered by the AMD Ryzen AI Max+ 395 with Radeon 8060S Graphics, presented a unique blend of power and portability. Its 2.5K ROG Nebula 180Hz touchscreen display and robust aluminium unibody chassis redefined portable gaming devices.

G700 Series
The G700 series of tower gaming desktops offer advanced cooling solutions and the latest CPU and GPU technology. With customizable RGB lighting and robust connectivity options, they provided a visually cohesive and high-performance gaming environment.

ROG NUC (2025)
The compact ROG NUC (2025) mini PC, with up to Intel Core Ultra 9 processor 265H and NVIDIA GeForce RTX 5080 Laptop GPU, challenged traditional perceptions of gaming desktops. Its sleek design, efficient thermal management, and powerful performance made it ideal for space-limited gamers.

ROG Swift OLED PG27UCDM
The ROG Swift OLED PG27UCDM, the world’s first 27-inch 4K gaming monitor with a QD-OLED panel, offered a 240Hz refresh rate and a 0.03ms response time. This monitor provided fast visuals without sacrificing colour accuracy or contrast, thanks to its OLED Anti-Flicker 2.0 and advanced Neo Proximity Sensor.

ROG Rapture GT-BE19000AI
The ROG Rapture GT-BE19000AI router, the world’s first Wi-Fi 7 AI gaming router, featured a built-in NPU to optimize network performance through AI enhancements, ensuring seamless gameplay in bandwidth-intensive environments.

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CES

Alienware Launches Area-51 Series and the 27 4K QD-OLED Monitor at CES 2025

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Alienware has announced the return of its legendary Area-51 series, introducing both desktop and laptop models packed with advanced features for next-gen gaming. The Area-51 Desktop and Laptops are equipped with NVIDIA Blackwell GeForce RTX 50 Series GPUs, offering enhanced performance with NVIDIA DLSS 4, NVIDIA Studio, and NIM microservices.

The flagship Area-51 Desktop, designed for PC gaming enthusiasts, features a robust 80L tower supporting up to NVIDIA GeForce RTX 5090 GPU and Intel Core Ultra 9 285K CPU. It offers over 600W of graphics power and 280W of processing power, with industry-standard components for easy upgrades.

The new 18-inch and 16-inch Area-51 Laptops focus on power, performance, and innovative design. They feature 280W of combined power from NVIDIA GeForce RTX 50 Series Laptop GPU and Intel Core Ultra CPUs. The intricate thermal architecture enhances airflow by 35% while being 15% quieter, wrapped in a sophisticated, otherworldly design.

Alienware’s Area-51 series continues to push the boundaries of gaming technology, delivering elite performance and future-ready designs for gamers worldwide.

Alienware has also launched the Alienware 27 4K QD-OLED Monitor at CES 2025. This CES 2025 Innovation Award Honoree boasts the highest pixels per inch (PPI) in any OLED or QD-OLED monitor, offering gamers unmatched visual clarity, speed, and immersion.

The 27-inch monitor features a pixel density of 166 PPI, a 240Hz refresh rate, and a 0.03ms response time, ensuring smooth and responsive gameplay. It supports NVIDIA G-SYNC, AMD FreeSync Premium Pro, and VESA AdaptiveSync, providing a tear-free gaming experience. Supreme colour accuracy, infinite contrast ratio, and Dolby Vision HDR certification enhance the vibrant and clear visuals.

Designed in Interstellar Indigo, the monitor debuts the AW30 design language, celebrating Alienware’s 30th anniversary. It includes a Creator Mode for content creators, offering flexibility in colour spaces and gamma settings.

Equipped with an enhanced AI algorithm and anti-burn-in graphite sheet, the Alienware 27 4K QD-OLED Monitor ensures long-lasting performance and visual quality. This new release sets a new standard in gaming technology, catering to tech enthusiasts, gamers, and developers alike.

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