Augmented Reality
Samsung Announces the new Galaxy S9 Smartphone

Samsung has launched its flagship S9 smartphone on Sunday with an improved camera and augmented reality (AR) capabilities to challenge Apple’s iPhone X. The South Korean electronics giant released two versions of the device: a 5.9-inch S9 and 6.2-inch S9+. Both feature an almost bezeless display that was introduced on the S8 last year. Samsung said pre-orders for the devices began Sunday with general sale on March 16.
Key features include:
- Dual lens 12-megapixel front camera and 8-megapixel front-facing camera
- Improved features for Samsung’s smart assistant Bixby
- Speakers that give a surround sound-like experience
- Wireless charging
- Headphone jack
Samsung focused it’s unveiling on the bolstered camera. It has a feature that lets users take clear pictures in very low light by taking 12 photos at once and stitching them together to form a crisp image. Another key camera feature is super slow motion video.
Samsung also launched a feature called AR Emoji, which allows a user to take a selfie and turn it into their own custom emoji. The camera can track a person’s face and mimic their facial expression on the digital version of themselves too. AR Emoji rivals Apple’s iPhone X feature called Animoji. These are animated characters that mimic a person’s face when they move it. Samsung’s offering is different because it allows a person to create an emoji version of themselves.
The phone itself does not look radically different to the Galaxy S8, but analysts said that might not be a problem because Samsung is trying to attract users on older phones. Globally, the most common Samsung flagship models in use are the S7 and S7 Edge, which were released in 2016 with a combined market share of 5.26 percent, according to IHS. The Galaxy S6 from 2015, and the four-year-old Galaxy S5 are the next most popular.
“It’s different to a handset two or three years ago. The kind of devices that consumers have in their hand is ready for an upgrade,” Ian Fogg, head of mobile at IHS, told CNBC by phone ahead of the launch. In 2017, Samsung saw smartphone shipments rise nearly 2 percent while the entire market was relatively flat, according to IDC. Users are holding onto their phones for longer while rising prices of high-end devices could be putting consumers off.
And the electronics titan saw rising competition last year in the high-end smartphone space from Apple and Chinese vendor Huawei. To counter this, Samsung revealed a new trade-in program in partnership with mobile networks, where users can get money for their old devices. The hope is that it will make buying an expensive phone more palatable and encourage people to upgrade, which will be key for growth in an increasingly saturated smartphone market.
Samsung also showed an improved version of Bixby, its smart digital assistant. In one demonstration, Samsung showed how Bixby could live translate a piece of text. The South Korean electronic giant also unveiled a new version of Dex, which allows a user to connect their smartphone to a bigger screen, to turn it into a full PC experience.

Apps
Apple Vision Pro Developer Kits Are Now Available

Today, Apple revealed the much-awaited Apple Vision Pro developer kits, offering developers the chance to apply and receive their kit starting immediately. The kit includes an Apple Vision Pro “loaner” headset, enabling developers to create and test applications.
Apart from the Vision Pro headset, developers will receive comprehensive support throughout the process, including device setup and onboarding assistance, regular check-ins with Apple experts for UI design and development guidance, and support in refining their apps. Additionally, each developer granted a kit will receive two extra code-level support requests to troubleshoot any code-related issues.
Apple emphasizes that the Apple Vision Pro headsets are Apple-owned development devices and must remain in a private, secure workspace accessible exclusively to approved developers. Apple will maintain regular communication with developers using the kit, and the kit may be requested to be returned at Apple’s discretion.
To apply for the developer kit, interested developers can visit Apple’s website. During the application process, Apple will gather information about the team’s development skills and existing apps, with priority given to applicants focusing on creating apps that leverage visionOS features and capabilities.
Apps
Dell Technologies Launches AR App to Help You Repair Dell Systems

Dell Technologies has announced a first-of-its-kind augmented reality app for IT repairs, the Dell AR Assistant. This free application (available on both IOS and Android) provides a step-by-step augmented reality experience to help customers replace parts on their Dell systems, enabling the next generation of consumer repairability.
AR Assistant users can see their devices and how to repair them using mixed reality and informational overlays on the machine being repaired, leveraging a smartphone camera. The app also has an augmented clone technology on select systems, which displays a cloned server in any desired space and allows full 360-degree interaction.
Dell’s AR Assistant guides users through servicing and repair procedures for more than 100 Dell PCs and servers in seven different languages. Dell is currently working to add over 20 additional systems by the end of the summer. The aim is to enable consumers to easily repair devices themselves where they are able to – and ultimately reduce repair time for issues that can be resolved by the users themselves, with a little help from Dell.
The app’s development was fast-tracked during the early months of the pandemic when technicians were unable to visit people’s homes. Currently, the use of the Dell AR Assistant is dependent on proper diagnosis first, then ordering parts through the technical support team. The future plan is to make parts more readily and easily available for sale online for an even easier customer experience.
The Dell AR Assistant also upholds Dell’s wide-reaching and longstanding commitment to sustainability. By making parts more accessible, replaceable, and reusable, Dell can exhaust fewer resources and keep more circular materials in the economy, while helping customers extend the life of their systems.
Apps
Snapchat Brings the Saudi UNESCO Heritage Site to Life with Augmented Reality

Snap Inc. has collaborated with the Royal Commission of AlUla to bring a new dimension to the Desert X AlUla art exhibition, with the first sponsored Landmarker in the Middle East.
During the event, artists Zahrah Al Ghamdi (Saudi Arabia), eL Seed (Tunisia) and Lita Albuquerque (United States) will feature their work on Snapchat’s inaugural the Middle East and North Africa (MENA) Landmarker location, Qasr Al Farid. The artists’ work will be brought to life using a dedicated lens, creating an exciting augmented reality (AR) experience for everyone to participate in.

“We are excited to have Desert X AlUla, the first international collaboration for Desert X, as part of Winter at Tantora festival,” said Nora Aldabal, Arts and Culture Programs Director at Royal Commission of AlUla. “Artists from around the world will showcase their art in the desert of AlUla, home to a series of fascinating historical and archaeological sites. Having Snapchat participate in this landmark event will bring the landscape of AlUla to life in an entirely new light, in a juxtaposition of modern technology and history.”
To enable the feature, when Snapchatters are close to Qasr Al-Farid they will be prompted to find the icon of this landmark. Royal Commission of AlUla’s sponsored lens will be the first placement in Snapchat’s lens carousel, and as Snapchatters point their phones’ cameras at Qasr Al-Farid, they will be able to bring to life the work of the three exhibiting artists over a 6-week time span at 2-week intervals each. Each experience is specific to the artist’s work and will have its own unique sound to come full circle.
“I am thrilled to be among the artists whose work will be uniquely displayed on Qasr Al-Farid using a Snapchat Lens,” said Zahrah Al Ghamdi, one of the exhibiting artists at Desert-X AlUla. “This amazing feature will transform my artwork into an interactive experience. Augmented reality has become an integral element that brings art to life and provides people with an unparalleled experience.”
Introduced in 2019, Landmarkers are Snapchat Lenses that enable augmented reality experiences that transform the world’s most iconic landmarks in real-time.