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AYM Commerce Partners With Simba
With ecommerce in the Middle East set to hit $70 billion by 2021, online high-tech mattress startup Simba has joined forces with AYM Commerce to expand its footprint in the region. AYM Commerce -which counts ecommerce technology mavens Paul Kenny and James Whelton on its leadership team- was established in 2016 to build extraordinary digital and online technologies to shape the future of key industries in the Middle East and beyond.
Launched in February 2016 and headquartered in London, Simba is a premium range mattress online retailer and sleep brand, and rapidly became the European market leader. The company has raised over $80 million dollars in funding to date to fuel its rapid growth across the globe. Simba leverages pioneering next generation sleep technology and innovation to manufacture its unique hybrid memory foam and spring mattresses and ships them directly to consumers, vacuum-compressed and in a box. The pioneering SIMBA sleep ‘mattress in a box’ concept allows mattresses to be ingeniously rolled up and boxed, and then delivered door to door in record time.
Simba’s partnership with AYM Commerce is set to see the company’s Middle East sales grow at speed through their online direct to consumer channel. The partnership will see AYM work alongside the Simba team to build out a tailored Middle East ecommerce offering, supporting a full product range, that, when launched, will allow Middle East consumers to order products such as the Simba Hybrid Mattress to be delivered within 24 hours across the UAE and Saudi Arabia by June 2018.
AYM’s Paul Kenny and James Whelton are well known Middle East technology and ecommerce entrepreneurs with a vast knowledge of building ecommerce platforms in the Middle East. Kenny is former founder of Cobone and Whelton is co-founder of CoderDojo, the world’s largest coding movement for children. In 2017, the pair launched the region’s largest ecommerce grocery platform, the Danube App, through AYM’s partnership with the BinDawood group, pioneers of the retail industry in Saudi Arabia.
CEO and Co-founder of Simba James Cox commented; “Online shopping in the Middle East is rapidly evolving and has grown by 1500% over the last decade.1 We see AYM’s immense ecommerce experience as a key driver in supporting Simba’s rapid Middle East expansion as we ramp up innovating the region’s sleep category. Our Middle East ecommerce offering will include our famous SIMBA Hybrid® mattress, and also include range of other products such as pillows with NASA technology, and a high-tech beside table. As with other markets, we will maintain our 100 day no hassle return service and incredible 10-year guarantee.”
Managing Director of AYM Commerce, Paul Kenny said: “We are delighted to announce this ecommerce partnership with Simba, another high-tech innovator, who like AYM, have a young entrepreneurial leadership team. I think the concept of sleep items and how they affect our quality of life is becoming ever more prominent in the Middle East. The Simba product offering is revitalizing the sleep sector globally and the AYM/Simba partnership will accelerate Simba’s footprint across the Middle East and boost the company’s growth through tailored ecommerce technology. We are set to launch in UAE and Saudi Arabia by end of June, from which point, people will be able to order a luxury, world class bed and sleep products in minutes on their phones and have them delivered to their door the next day.”
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Editor’s Pick: Our Top Choices for Smartphones in the UAE and Why the HUAWEI nova 10 Pro is the Best Choice
We all know that choosing a new smartphone can somewhat be tricky, right? For some, the camera is the most important thing, while others may prioritise design, battery life, charging speeds, or the overall user experience. In this article, we picked up a couple of top-notch phones, or as we like to call them “trendy flagship phones” which you can get today, in the UAE and we found out that the HUAWEI nova 10 Pro steals the show here’s why:
HUAWEI nova 10 Pro
The HUAWEI nova 10 Pro inherits the HUAWEI nova Series’ unique aesthetic and sophisticated design, in addition to upgrades to its front camera capabilities with newly added features.
The design of the HUAWEI nova 10 Pro is inspired by the interstellar universe and the city chic aesthetic. The HUAWEI nova 10 Pro comes in an astonishing Colour No. 10 in addition to Starry Black colourways. Colour No. 10 depicts exquisite and elegant aesthetics. Combining the chic metallic silver colour with the golden Star Orbit Ring and Icon, the 3D curved display of the phone is complemented, sparkling with layer upon layer to showcase fascinating colour changes under different light and shadow. Through high-precision CCD positioning, the Star Orbit Icon has adapted a double colour plating process into the Star Orbit Craft, highlighting the fashion tastes of the younger generation.
When we say this is probably the phone with the best selfie camera out there – we mean it! From selfies to vlogging, the HUAWEI nova 10 Pro comes packed with some innovative features when it comes to the front camera technology: It sports high-quality dual front camera lenses. One lens features the industry’s first front-facing 60MP Ultra-Wide Autofocus Camera, supporting 100-degree wide angle and 4K video quality, which offers excellent resolution and light sensitivity.
Additionally, the front-facing 8MP Portrait Close-up Camera, another industry’s first, supports 2X optical zoom and up to 5X digital zoom, expanding the limits of human perception and bringing you the ultimate close-up portrait experience. For outdoor shots with wide fields of view, users can freely adjust the zoom to easily shoot 0.7X~5X zoom videos on top of leveraging the front camera’s powerful dual autofocus capabilities, capturing scenic images surrounding.
With upgraded autofocus capabilities of the dual front cameras, the HUAWEI nova 10 Pro can intelligently switch the focus of different subjects within the camera, and through the Showcase Focus function, allows the subjects to be clearly displayed even in vlogs. Meanwhile, it can utilise multiple cameras of the smartphone to shoot simultaneously, offering a multi-camera shooting experience with the combination of dual front cameras, both front and back cameras, as well as picture-in-picture shooting, all while portraying the fine details of the subject’s face, make-up, and accessories.
To cope with battery life challenges arising from high-frequency application use scenarios such as videography and gaming, Huawei also continues to lead the innovation in fast charging technology. The HUAWEI nova 10 Pro supports the 100W HUAWEI SuperCharge that is firstly equipped with the new Turbo Mode, breaking the power consumption limits for instant charging. It only takes 10 minutes to charge the phone up to 60 percent, while fully charging the phone in just 20 minutes – the same duration it takes to load up a new game! The battery capacity largely determines the battery life of the phone. Packing in a larger battery capacity in a slim body, the HUAWEI nova 10 Pro is equipped with a 4500mAh battery.
Samsung Galaxy S22
The first thing that you will notice about this phone is that it sports an upgrade in materials, with an aluminium band around the middle and a glass back. The materials may have been altered but the design is the same, right down to the contour cut look for the rear camera array in which the three camera lenses are stacked vertically.
The selfie camera on the front of the phone is a 10MP sensor. Battery life and charging speed is an areas you might want to focus on a bit with the Samsung Galaxy S22. The phone comes with a smaller battery size when compared to last year’s model the Samsung Galaxy S21. Sporting a 3700mAh battery capacity (which is also smaller than the battery size on the HUAWEI nova 10 Pro), and that needs 30 minutes to charge up to 60% with a 25W, wired Samsung Fast Charging.
The Choice is Yours!
Every year, we expect smartphones to make disruptive innovations. Even though reality cannot keep up with our imaginations, smartphones are getting better and better. In this guide, we definitely think that it HUAWEI nova 10 Pro sits at the top and is the go-to choice if you are looking to change smartphones this year!
Entertainment
‘Black Panther’ and its Science Role Models Inspire More Than Just Movie Awards
Written by Clifford Johnson, University of Southern California – Dornsife College of Letters, Arts and Sciences
It has been said many times that the Marvel movie “Black Panther” is an important landmark. I’m not referring to its deserved critical and box office success worldwide, the many awards it has won, or the fact that it is the first film in the superhero genre to be nominated for best picture at the Academy Awards.
Instead, I’m focusing on a key aspect of its cultural impact that is less frequently discussed. Finally a feature film starring a black superhero character became part of the Marvel Cinematic Universe – a successful run of intertwined movies that began with “Iron Man” in 2008. While there have been other superhero movies with a black lead character – “Hancock” (2008), “Blade” (1998), “Spawn” (1997) or even “The Meteor Man” (1993) – this film is significant because of the recent remarkable rise of the superhero film from the nerdish fringe to part of mainstream culture.
Huge audiences saw a black lead character – not a sidekick or part of a team – in a superhero movie by a major studio, with a black director (Ryan Coogler), black writers and a majority black cast. This is a significant step toward diversifying our culture by improving the lackluster representation of minorities in our major media. It’s also a filmmaking landmark because black creators have been given access to the resources and platforms needed to bring different storytelling perspectives into our mainstream culture.
2017’s “Wonder Woman” forged a similar path. In that case, a major studio finally decided to commit resources to a superhero film headlined by a female character and directed by a woman, Patty Jenkins. Female directors are a minority in the movie industry. Jenkins brought a new perspective to this kind of action movie, and there was a huge positive response from audiences in theaters worldwide.
And beyond all this, “Black Panther” also broke additional ground in a way most people may not realize: In the comics, the character is actually a scientist and engineer. Moreover, in the inevitable (and somewhat ridiculous) ranking of scientific prowess that happens in the comic book world, he’s been portrayed as at least the equal of the two most famous “top scientists” in the Marvel universe: Tony Stark (Iron Man) and Reed Richards (Mr. Fantastic). A black headlining superhero character written and directed by black artists is rare enough from a major studio. But making him – and his sister Shuri – successful scientists and engineers as well is another level of rarity.
Scientists On Screen
I’m a scientist who cares about increased engagement with science by the general public. I’ve worked as a science adviser on many film and TV projects (though not “Black Panther”). When the opportunity arises, I’ve helped broaden the diversity of scientist characters portrayed onscreen.
I’ve also recently published a nonfiction graphic book for general audiences called “The Dialogues: Conversations about the Nature of the Universe.” Its characters include male and female black scientists, discussing aspects of my own field of theoretical physics – where black scientists are unfortunately very rare. So the opportunity that the “Black Panther” movie presents to inform and inspire vast audiences is of great interest to me.
The history and evolution of the Black Panther character and his scientific back story is a fascinating example of turning a problematic past into a positive opportunity. Created in 1966 by Stan Lee and Jack Kirby, he’s the first black superhero character in mainstream comics, originally appearing as a guest in a “Fantastic Four” Marvel comic. As a black character created and initially written by nonblack authors, guest-starring in the pages of a book headlined by white characters, he had many of the classic attributes of what is now sometimes controversially known as the “magical negro” in American cultural criticism: He ranked extremely highly in every sphere that mattered, to the point of being almost too unreal even for the comics of the time.
Black Panther is T’Challa, king of the fictional African country Wakanda, which is fathomlessly wealthy and remarkably advanced, scientifically and technologically. Even Marvel’s legendary master scientist – Reed Richards of the superhero team Fantastic Four – is befuddled by and full of admiration for Wakanda’s scientific capabilities. T’Challa himself is portrayed as an extraordinary “genius” in physics and other scientific fields, a peerless tactician, a remarkable athlete and a master of numerous forms of martial arts. And he is noble to a fault. Of course, he grows to become a powerful ally of the Fantastic Four and other Marvel superheroes over many adventures.
The key point here is that the superlative scientific ability of our hero, and that of his country, has its origins in the well-meaning, but problematic, practice of inventing near or beyond perfect black characters to support stories starring primarily white protagonists. But this is a lemons-to-lemonade story.
Black Panther eventually got to star in his own series of comics. He was turned into a nuanced and complex character, moving well away from the tropes of his beginnings. Writer Don McGregor’s work started this development as early as 1973, but Black Panther’s journey to the multilayered character you see on screen was greatly advanced by the efforts of several writers with diverse perspectives. Perhaps most notably, in the context of the film, these include Christopher Priest (late 1990s) and Ta-Nehisi Coates (starting in 2016), along with Roxane Gay and Yona Harvey, writing in “World of Wakanda” (2016). Coates and Gay, already best-selling literary writers before coming to the character, helped bring him to wider attention beyond normal comic book fandom, partly paving the way for the movie.
Through all of the improved writing of T’Challa and his world, his spectacular scientific ability has remained prominent. Wakanda continues to be a successful African nation with astonishing science and technology. Furthermore, and very importantly, T’Challa is not portrayed as an anomaly among his people in this regard. There are many great scientists and engineers in the Wakanda of the comics, including his sister Shuri. In some accounts, she (in the continued scientist-ranking business of comics) is an even greater intellect than he is. In the movie, T’Challa’s science and engineering abilities are referred to, but it is his sister Shuri who takes center stage in this role, having taken over to design the new tools and weapons he uses in the field. She also uses Wakandan science to heal wounds that would have been fatal elsewhere in the world.
If They Can Do It, Then Why Not Me?
As a scientist who cares about inspiring more people – including underrepresented minorities and women – to engage with science, I think that showing a little of this scientific landscape in “Black Panther” potentially amplifies the movie’s cultural impact.
Vast audiences see black heroes – both men and women – using their scientific ability to solve problems and make their way in the world, at an unrivaled level. Research has shown that such representation can have a positive effect on the interests, outlook and career trajectories of viewers.
Improving science education for all is a core endeavor in a nation’s competitiveness and overall health, but outcomes are limited if people aren’t inspired to take an interest in science in the first place. There simply are not enough images of black scientists – male or female – in our media and entertainment to help inspire. Many people from underrepresented groups end up genuinely believing that scientific investigation is not a career path open to them.
Moreover, many people still see the dedication and study needed to excel in science as “nerdy.” A cultural injection of Black Panther heroics helps continue to erode the crumbling tropes that science is only for white men or reserved for people with a special “science gene.”
The huge widespread success of the “Black Panther” movie, showcasing T’Challa, Shuri and other Wakandans as highly accomplished scientists, remains one of the most significant boosts for science engagement in recent times.
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TP-Link to Showcase Neffos X20 and X20 Pro at MWC 2019
Neffos, TP-Link’s sub-brand for smartphones, will be exhibiting at the Mobile World Congress 2019 in Barcelona, Spain, on February 25. The theme for the year’s biggest technology convention for mobile products and innovations is intelligent connectivity, which is in line with TP-Link’s slogan of “Faster Wi-Fi, Better Signal Phone, Smarter Home.”
At the MWC 2019 tech show, Neffos will display Neffos P1 as well with a built-in projector feature for beaming HD content onto a large wall. Neffos P1, which adds a laser projector that can throw a picture as large as 200 inches wide onto a wall or any flat surface in high resolution.
For the first time, the company will also showcase its new Neffos X20 and X20 Pro flagship phones. The two models are expected to hit the market sometime in June, along with Neffos’ own NFUI 9.0 software based on the Android 9.0 Pie operating system. As NFUI 9.0 hasn’t launched yet, the X20 and X20 Pro will be the first devices to run the latest user interface out of the box.