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Augmented Reality

Watch: Inside Dubai’s new VR Park



Dubai’s latest attraction – VR Park – is now open to general public at The Dubai Mall. The VR Park is managed by Emaar Entertainment, the leisure and entertainment subsidiary of Emaar Properties. Blurring the lines between perception and reality, VR Park combines Augmented Reality and Virtual Reality (VR), providing unforgettable rides, journeys and games in an unbelievable two-storey attraction.

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The company has partnered with some of the world’s leading VR developers. Through this partnership, the company will deliver a breadth of games, rides and experiences to suit all ages. At VR Park, you could feel like you’re propelling down the side of Burj Khalifa in Burj Drop. You can also hold on tight as your Dubai Drone taxi spins out of control on a rollercoaster adventure like no other.

Adventure activities are for everyone, with a skydiving experience giving aerial views in Plummet; and a hair-raising Dune Bash experience featuring close encounters with camel spiders, scorpions and other thrilling creatures. Allowing visitors to interact with one another and live the experience together, The Raft requires players to grab their VR guns and work together to defend the swamp against a supernatural infestation; whilst gamers will love PAYDAY 2’s VR heist, and the challenge to survive a zombie infested hospital in the apocalyptic The Walking Dead Outbreak.

Younger children will especially enjoy Geminose: The VR Carousel, as beautiful and playful creatures join an exploration of magic, music and dance in their mystical world. Meanwhile, space explorers can man their own spaceship and navigate a world full of aliens and space stations, in RobocomVR.

Leading partner and superlative content and technology developer, Starbreeze, hosts eight VR-experiences at VR Park, where several are utilising the high fidelity Virtual Reality HMD StarVR. Emaar Entertainment’s 7000sqm VR Park is located in The Dubai Mall on Level 2, between Reel Cinemas and KidZania Dubai.

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Apple Vision Pro Developer Kits Are Now Available



Today, Apple revealed the much-awaited Apple Vision Pro developer kits, offering developers the chance to apply and receive their kit starting immediately. The kit includes an Apple Vision Pro “loaner” headset, enabling developers to create and test applications.

Apart from the Vision Pro headset, developers will receive comprehensive support throughout the process, including device setup and onboarding assistance, regular check-ins with Apple experts for UI design and development guidance, and support in refining their apps. Additionally, each developer granted a kit will receive two extra code-level support requests to troubleshoot any code-related issues.

Apple emphasizes that the ‌Apple Vision Pro‌ headsets are Apple-owned development devices and must remain in a private, secure workspace accessible exclusively to approved developers. Apple will maintain regular communication with developers using the kit, and the kit may be requested to be returned at Apple’s discretion.

To apply for the developer kit, interested developers can visit Apple’s website. During the application process, Apple will gather information about the team’s development skills and existing apps, with priority given to applicants focusing on creating apps that leverage visionOS features and capabilities.

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Dell Technologies Launches AR App to Help You Repair Dell Systems



Dell Technologies has announced a first-of-its-kind augmented reality app for IT repairs, the Dell AR Assistant. This free application (available on both IOS and Android) provides a step-by-step augmented reality experience to help customers replace parts on their Dell systems, enabling the next generation of consumer repairability.

AR Assistant users can see their devices and how to repair them using mixed reality and informational overlays on the machine being repaired, leveraging a smartphone camera. The app also has an augmented clone technology on select systems, which displays a cloned server in any desired space and allows full 360-degree interaction.

Dell’s AR Assistant guides users through servicing and repair procedures for more than 100 Dell PCs and servers in seven different languages. Dell is currently working to add over 20 additional systems by the end of the summer. The aim is to enable consumers to easily repair devices themselves where they are able to – and ultimately reduce repair time for issues that can be resolved by the users themselves, with a little help from Dell.

The app’s development was fast-tracked during the early months of the pandemic when technicians were unable to visit people’s homes. Currently, the use of the Dell AR Assistant is dependent on proper diagnosis first, then ordering parts through the technical support team. The future plan is to make parts more readily and easily available for sale online for an even easier customer experience.

The Dell AR Assistant also upholds Dell’s wide-reaching and longstanding commitment to sustainability. By making parts more accessible, replaceable, and reusable, Dell can exhaust fewer resources and keep more circular materials in the economy, while helping customers extend the life of their systems.

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Snapchat Brings the Saudi UNESCO Heritage Site to Life with Augmented Reality



Snap Inc. has collaborated with the Royal Commission of AlUla to bring a new dimension to the Desert X AlUla art exhibition, with the first sponsored Landmarker in the Middle East.

During the event, artists Zahrah Al Ghamdi (Saudi Arabia), eL Seed (Tunisia) and Lita Albuquerque (United States) will feature their work on Snapchat’s inaugural the Middle East and North Africa (MENA) Landmarker location, Qasr Al Farid. The artists’ work will be brought to life using a dedicated lens, creating an exciting augmented reality (AR) experience for everyone to participate in.

“We are excited to have Desert X AlUla, the first international collaboration for Desert X, as part of Winter at Tantora festival,” said Nora Aldabal, Arts and Culture Programs Director at Royal Commission of AlUla. “Artists from around the world will showcase their art in the desert of AlUla, home to a series of fascinating historical and archaeological sites. Having Snapchat participate in this landmark event will bring the landscape of AlUla to life in an entirely new light, in a juxtaposition of modern technology and history.”

To enable the feature, when Snapchatters are close to Qasr Al-Farid they will be prompted to find the icon of this landmark. Royal Commission of AlUla’s sponsored lens will be the first placement in Snapchat’s lens carousel, and as Snapchatters point their phones’ cameras at Qasr Al-Farid, they will be able to bring to life the work of the three exhibiting artists over a 6-week time span at 2-week intervals each. Each experience is specific to the artist’s work and will have its own unique sound to come full circle.

“I am thrilled to be among the artists whose work will be uniquely displayed on Qasr Al-Farid using a Snapchat Lens,” said Zahrah Al Ghamdi, one of the exhibiting artists at Desert-X AlUla. “This amazing feature will transform my artwork into an interactive experience. Augmented reality has become an integral element that brings art to life and provides people with an unparalleled experience.”

Introduced in 2019, Landmarkers are Snapchat Lenses that enable augmented reality experiences that transform the world’s most iconic landmarks in real-time.

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