Audi Middle East and Audi Qatar announce the brand’s participation and activities in the prestigious Geneva International Motor Show in Qatar. The event will see Audi marking significant milestones as the brand is set to launch its much-anticipated Q8 model globally and showcase for the first time in the region the Audi Formula 1 project show car, providing a glimpse into the future of mobility and motorsport.

Audi has showcased the significance of the Middle East for the brand as visitors will have the exclusive opportunity to witness the world premiere of the Audi Q8, the flagship of the Audi SUV line-up, during the show. The arrival of the Audi Q8 in Qatar, showcased in its SQ8 derivative, holds profound importance for the region’s automotive landscape. With its 507hp V8 powerplant and Quattro all-wheel drive, the unveiling underscores Audi’s commitment to meeting the unique preferences and demands of Middle Eastern customers.

This extraordinary luxury SUV combines a striking and unforgettable design with innovative technology and unwavering performance. Its expansive, lavish and spacious interior transforms every journey into an extravagant voyage, guaranteeing an unparalleled first-class experience that leaves both the driver and passengers in awe.

Adding to the excitement, one of the many highlights of the momentous occasion and participation is the arrival of the F1 Showcar with Audi Launch Livery to the Middle East for the very first time – a significant step forward as the brand enters motorsports pinnacle series from 2026 onwards.

In addition to the Formula 1 project show car, Audi will also display a range of other exceptional models at the Geneva International Motorshow in Qatar. These include its all-electric e-tron range, the Audi RS e-tron GT and the Q8 e-tron, in addition to the Audi S8 and Audi exclusive RS 7, each representing Audi’s commitment to providing a diverse and innovative line-up that caters to the varied customisation preferences of our customers in the Middle East.

As the brand goes above and beyond with its unique presence during the motor show, Audi underlines the importance of the Middle East. Adding to the sheer display of cars and presence during the motor show is a presentation by Audi’s newly appointed Managing Director for the Middle East Region, Mr Rene Koneberg, reflecting on the brand’s regional momentum.

Visitors can pass by the Audi stand in GIMS QATAR to get a first-hand look at the F1 Showcar with Audi Launch Livery and the exclusive selection of Audi’s top models present. GIMS QATAR opens its doors to the public on 7th October and runs until 14th October.

A few weeks after the presentation of the new Mercedes-AMG GLC SUV, the performance and sports car brand is presenting the new GLC Coupé. It completes the successful midsize series from Mercedes-AMG and sets another highlight in the model portfolio with its combination of dynamic elegance and characteristic AMG features. Striking proportions and exciting surfaces underline its unmistakable appearance, complemented by the high-quality interior.

There are two powerful model variants to choose from: The GLC 63 S E PERFORMANCE Coupé is the brand’s first performance hybrid SUV coupé (combined fuel consumption 7.5 l/100 km, combined CO2 emissions 170 g/km, combined power consumption 12.7 kWh /100 km) with 500 kW (680 HP) system output at the start. There is also the entry-level model, the GLC 43 4MATIC Coupé (combined fuel consumption 10.2-9.8 l/100 km, combined CO2 emissions 232-223 g/km) with 310 kW (421 hp) power and a short-term boost of 10 kW (14 hp) via the belt-driven starter generator. The extensive standard equipment with rear-axle steering, all-wheel drive, AMG SPEEDSHIFT MCT 9G transmission with wet starting clutch and AMG RIDE CONTROL suspension with adaptive damping supports the dynamic driving experience.

“With the new Mercedes-AMG GLC Coupé, we are addressing customers who are looking for a sporty lifestyle and dynamic design coupled with impressive performance. The diverse and high-quality technical components guarantee the highest level of driving dynamics and pleasure. With the top model GLC 63 S E PERFORMANCE Coupé, we now also offer our innovative hybrid drive in this segment, which guarantees an extensive range of driving experience,” said Michael Schiebe, CEO Mercedes-AMG GmbH and head of business units Mercedes-Benz G-Class & Mercedes-Maybach.

The sporty silhouette with a flowing transition to the rear is the main feature of the new Mercedes-AMG GLC Coupé. The headlights connect to the top of the AMG-specific radiator trim and thus emphasise the width of the vehicle. The AMG front apron in jet wing design with large air inlets, vertical fins and additional flics sets striking, independent accents. Precise side edges emphasise the sporty proportions and the powerful wheel arches.

The wheel arch trim in the body colour and the AMG side skirt trim are harmoniously integrated into the elegant basic shape. The confident appearance is also emphasised by the wide track and flush-fitting wheels in 19-, 20- or 21-inch formats. Several of the wheels offered ex-works feature a glossy aesthetic with bi-colour surfaces. Optional equipment includes entry-optimised running boards and numerous other packages.

The two-part taillights visually widen the rear view with a black, dark red connecting element. The AMG-specific rear apron in a diffuser look (GLC 43) or with an additional diffuser board (GLC 63 S) as well as the two double tailpipe trims (round on the GLC 43, trapezoidal on the GLC 63 S) reinforce the powerful impression. In the interior, AMG seats in ARTICO man-made leather / MICROCUT AMG microfiber with unique graphics and covers provide a sporty touch. Optional upholstery made of leather and Nappa leather with an embossed AMG coat of arms in the front headrests is available. The AMG performance seats are also available as options.

There is also the standard AMG Performance steering wheel in Nappa leather (GLC 43) or Nappa leather/MICROCUT microfiber (GLC 63 S). It is flattened at the bottom, perforated in the handle area and equipped with silver-coloured aluminium shift paddles. The two round AMG steering wheel buttons enable quick and precise operation of various driving dynamics functions and the AMG DYNAMIC SELECT driving programmes. The sporty, luxurious atmosphere is rounded off by AMG sports pedals, AMG floor mats and illuminated door sills with AMG lettering.

The MBUX infotainment system includes various AMG-specific displays and functions. These include the independent displays in the instrument cluster, the portrait format multimedia central display in the centre console and in the optional head-up display. The AMG-exclusive “Supersport” style offers the possibility of displaying various content via a vertical structure. This includes a set-up menu that shows the current chassis or transmission settings. The driver can also have a navigation map or consumption data displayed in supersport style.

Also integrated is AMG TRACK PACE (standard in the GLC 63 S, optional for the GLC 43), the data logger for use on the racetrack. The software records more than 80 vehicle-specific data ten times per second while driving around a racetrack, such as speed, acceleration, steering angle and brake pedal operation. The display of lap and sector times as well as additional training and analysis tools are also revealing.

The heart of the new Mercedes-AMG GLC Coupé models is the AMG 2.0-litre four-cylinder engine, which combines innovative technologies and high performance with exemplary efficiency. The engine remains true to a tradition typical of the brand: it was not only completely developed at the company’s Affalterbach location but is also manufactured there in manufactory quality according to the “One Man, One Engine” principle. Mercedes-AMG combines the craftsmanship of its highly qualified employees with the most modern production methods of Industry 4.0 and a high level of digitalisation.

The engine, known internally as M139l (l for longitudinal installation), is so far the only series engine in the world that is charged with an electric exhaust gas turbocharger via the additional 48-volt on-board electrical system, which also includes the belt-driven starter generator (RSG). The system is a direct derivative of the technology that the Mercedes-AMG Petronas F1 Team has successfully used in the premier class of motorsport for many years. The new form of charging guarantees particularly spontaneous response across the entire speed range. This leads to an even more dynamic driving experience and at the same time increases efficiency.

An approximately four-centimetre narrow electric motor is integrated directly into the shaft of the turbocharger between the turbine wheel on the exhaust side and the compressor wheel on the fresh air side. Electronically controlled, this directly drives the shaft of the turbocharger and thus accelerates the compressor wheel before the exhaust gas flow takes over the conventional drive.

This significantly improves the response behaviour right from idle speed and across the entire speed range. The combustion engine reacts more spontaneously to accelerator pedal commands, and the overall driving experience is significantly more dynamic. In addition, the electrification of the turbocharger enables higher torque at low speeds. This also increases agility and optimises acceleration from a standstill. Even when the driver eases off the accelerator or brakes, the technology can maintain the boost pressure at all times. This ensures a continuously direct response.

Compared to the GLC 43, the turbocharger in the GLC 63 S is significantly larger. This enables a higher airflow and therefore more performance. In addition, the integrated electric motor is powered by a 400-volt high-voltage system. In the GLC 63 S E PERFORMANCE Coupé, the M139l produces 350 kW (476 hp) at 6,725 rpm. This makes it the most powerful series-produced four-cylinder in the world. The maximum combustion engine torque of 545 Nm is at 5,250-5,500 rpm. In the performance hybrid, the 2.0-litre engine is combined with a permanently excited synchronous electric motor, a high-performance battery developed in Affalterbach and the fully variable AMG Performance 4MATIC+ all-wheel drive.

The system output of 500 kW (680 hp) and the maximum system torque of 1,020 Nm enable impressive driving performance: acceleration from a standstill to 100 km/h takes place in 3.5 seconds. The propulsion only ends at an electronically limited speed of 275 km/h. The 150 kW (204 hp) electric motor is positioned on the rear axle and is integrated there with an electrically switched two-speed transmission and the electronically controlled rear-axle limited-slip differential in a compact Electric Drive Unit (EDU). Experts refer to this layout as a P3 hybrid. The lightweight high-performance battery is also located in the rear above the rear axle. This compact design results in numerous advantages.

The electric motor acts directly on the rear axle and can therefore convert its power more directly into propulsion – for that extra boost when starting, accelerating, or overtaking. As is typical of the design, the power of the electric motor can be used at full torque, so that particularly agile starting behaviour is possible. In addition, thanks to the integrated, electronically controlled rear axle locking differential, the driver immediately experiences a noticeable increase in performance: the hybrid model accelerates extremely agilely out of corners, offers optimal traction and therefore greater driving safety.

If any slip occurs on the rear axle, the driving force of the electric motor is also transferred to the front wheels as needed for more traction. The mechanical connection of the fully variable all-wheel drive makes this possible via the cardan shaft and drive shafts of the front wheels. The positioning on the rear axle improves the weight and axle load distribution in the vehicle. This forms the basis for the convincing handling.

The AMG concept offers very high recuperation efficiency because the system allows only minimal mechanical and hydraulic losses from the engine and transmission. The automatically shifting two-speed transmission on the rear axle, with its specially coordinated ratio, ensures the spread from high wheel torque for agile starting to safe continuous performance at higher speeds. An electric actuator engages the second gear at around 140 km/h at the latest, which corresponds to the maximum speed of the electric motor of around 13,500 rpm.

The development of lithium-ion energy storage is inspired by technologies proven in the Formula 1™ hybrid racing cars of the Mercedes-AMG Petronas F1 Team. The AMG High-Performance battery combines high, often consecutively available power with low weight to increase the overall performance of the vehicle. Added to this is the rapid energy consumption and high power density.

The high-performance battery in the GLC 63 S E PERFORMANCE Coupé offers a capacity of 6.1 kWh, 80 kW continuous power and 150 kW peak power for ten seconds. Charging takes place via recuperation or the installed 3.7 kW onboard charger with alternating current at a charging station, wall box or household socket. The battery is designed for fast power delivery and absorption and not for the longest possible range. Nevertheless, the electric range of 12 kilometres enables a practical operating radius, for example for low-noise, fully electric travel from residential areas to the outskirts of the city or to the motorway.

The basis for the high performance of the AMG 400-volt battery is the innovative direct cooling: a high-tech coolant flows around all 560 cells and cools them individually. Every battery needs a defined temperature for optimal power delivery. If the energy storage device becomes too cold or too hot, it temporarily loses noticeable power or must be turned down so as not to be damaged if the temperature is too high. A uniform temperature control of the battery therefore has a decisive influence on its performance, service life and safety. The AMG system is designed to ensure even heat distribution in the battery.

The basic operating strategy is derived from the hybrid power pack of the Mercedes-AMG Petronas Formula 1 racing car. As in the premier class of motorsport, maximum propulsion is always available when the driver uses kick-down – to accelerate powerfully out of corners or to overtake quickly. The electrical power can always be accessed and frequently reproduced through high recuperation performance and demand-based recharging.

Further advantages of the hybrid drive arise for vehicle dynamics control. Instead of ESP® braking intervention, the electric machine can also regulate traction as soon as a wheel signals too much slip. To do this, the intelligent control reduces the drive torque of the electric machine, which is transferred to the wheel via the rear axle locking differential. The result: The ESP® does not have to intervene or only intervene later. Advantage: The combustion engine can therefore be operated with higher torque. This improves agility afterwards and increases efficiency. In addition, the power that would otherwise be “wasted” when braking can be used to charge the battery.

In the entry-level model GLC 43 4MATIC Coupé, the 2.0-litre four-cylinder in-line engine offers a nominal output of 310 kW (421 hp) at 6,750 rpm. The maximum torque of 500 Nm is at 5,000 rpm. Depending on the situation, the system also briefly provides an additional boost of 10 kW (14 hp) from the belt-driven starter generator (RSG). The second generation RSG functions as a mild hybrid, which, in addition to the temporary boost in performance, also enables functions such as coasting and recuperation for maximum efficiency. The 48-volt technology also increases comfort, as the transitions between the start-stop and coasting functions are almost imperceptible. The GLC 43 4MATIC accelerates from a standstill to 100 km/h in just 4.8 seconds. The top speed is electronically limited to 250 km/h.

Power is transmitted in both Mercedes-AMG GLC Coupé models via the AMG SPEEDSHIFT MCT 9G transmission (MCT = Multi-Clutch Transmission), in which a wet starting clutch replaces the torque converter. It reduces weight and, thanks to its lower mass inertia, optimises the response to accelerator pedal commands, especially when sprinting and when changing loads. The elaborately coordinated software ensures extremely short switching times and, if necessary, quick multiple downshifts. In addition, the double-declutching function in the “Sport” and “Sport+” driving programmes delivers a particularly expressive shifting experience. The RACE START function is also applied, which guarantees optimal acceleration from a standstill. In the “Comfort” driving program, the ECO start/stop function is activated automatically, and the “Coasting” function can be activated in “Individual”.

In the GLC 43, the AMG Performance 4MATIC all-wheel drive has a permanent power distribution between the front and rear axles of 31 to 69 per cent. The rear-biased design ensures increased driving dynamics, including higher lateral acceleration and improved traction when accelerating. In the GLC 63 S, the fully variable AMG Performance 4MATIC+ all-wheel drive transfers the drive power to the road, including drift mode for even more driving pleasure.

The AMG DYNAMIC SELECT driving programmes (five for the GLC 43, eight for the GLC 63 S) enable a wide range of vehicle characteristics from comfortable to dynamic. The individual driving programmes offer an individual driving experience, precisely tailored to different driving conditions.

As part of the AMG DYNAMIC SELECT driving programmes, the integrated driving dynamics control “AMG DYNAMICS” is added. It expands the stabilising functions of the electronic stability program ESP by utilising interventions in the steering characteristic curve and in ESP’s additional functions. When cornering dynamically, for example, a brief brake intervention on the inside rear wheel creates a defined yaw moment around the vertical axis for spontaneous and precise steering.

The extent and effectiveness of these interventions depend on the AMG DYNAMIC SELECT programme selected, whereby the driver can determine the set-up himself in “Individual”. The ESP can be adjusted in three levels. “On” is the standard selection, which offers a high level of safety, adapted to the sporty character of the overall vehicle. While “Sport” allows higher drift angles, “Off” allows the system to be switched off completely for a particularly sporty driving style on closed racetracks.

Both models are equipped with the AMG RIDE CONTROL steel spring suspension with adaptive damping adjustment. It combines sporty driving dynamics with high long-distance comfort. The basis for this is the front axle with specially developed steering knuckles and ball joints of the spring link as well as the rear axle, which also has dynamically designed elastokinemetics. Building on this, the adaptive adjustment damping continuously adapts the damping on each individual wheel to the current requirement – always considering the pre-selected chassis level, the driving style and the condition of the road surface. In addition to improving rolling and driving comfort, this also leads to an increase in driving safety. There are three different damper maps to choose from (“Comfort”, “Sport” and “Sport+”).

Another feature makes a decisive contribution to the AMG-specific tuning for high driving dynamics: the active roll stabilisation AMG ACTIVE RIDE CONTROL, which is optional in the GLC 63 S E PERFORMANCE. Instead of using conventional, rigid transverse stabilisers, the system compensates for body movements electromechanically. For this purpose, the transverse stabilisers on the front and rear axles are divided into two parts. In the middle, there is an electromechanical actuator in which a three-stage planetary gear is integrated. If the road surface is uneven or the driving style is moderate, the actuator actively separates the stabiliser halves from each other, which increases driving comfort. During dynamic use, for example on a winding road, the halves connect and are twisted against each other.

The system not only reduces rolling movements when cornering but also enables more precise coordination of steering and load change behaviour. It also increases driving comfort when driving straight ahead because, for example, stimuli caused by uneven road surfaces on one side are compensated for. Movements of the body can be actively and optimally adapted to the driving condition. The typical AMG driving behaviour in terms of dynamics, precision and feedback for the driver can be experienced even more intensively.

In order to meet the high-performance requirements, the system is based on an additional 48-volt partial electrical system. Another advantage compared to conventional hydraulic-based systems is the significantly faster response. Added to this is the lower weight of the components compared to hydraulic solutions.

The steering layout of the Mercedes-AMG GLC models also contributes to increasing dynamics and comfort. The three-stage AMG parameter steering has a variable steering geometry ratio that adapts to the driving programme selected. At high speeds, the steering power assistance decreases; at low speeds, it increases continuously. As a result, comparatively little effort is required at low speeds as well as when manoeuvring and parking, while the best possible control over the vehicle is maintained when driving faster. In the “Sport” and “Sport+” suspension settings, the driver also receives significantly more feedback about the driving condition via the steering wheel.

Active rear-axle steering is also standard. It operates with a maximum steering angle of 2.5°. Up to this degree, the rear wheels turn in the opposite direction to the front wheels at speeds of up to 100 km/h (variable depending on the AMG DYNAMICS setting). This leads to a virtual shortening of the wheelbase, which in turn results in significantly more agile turning, less steering work and increased manoeuvrability. For example, the turning circle is noticeably reduced when turning or parking. At speeds of more than 100 km/h (variable depending on the AMG DYNAMICS setting), the rear wheels turn parallel to the front wheels – up to a maximum of 0.7°. This virtual extension of the wheelbase has a positive effect on driving stability, leads to a quicker build-up of lateral force when changing direction and thus to a more direct reaction of the vehicle to steering commands. The response behaviour of the rear axle steering depends on the selected AMG DYNAMIC SELECT drive programme.

The AMG sports brake system guarantees outstanding deceleration values and the best controllability in the GLC 43. Internally ventilated and perforated brake discs measuring 370 x 36 millimetres with 4-piston fixed calipers are mounted on the front axle, and 360 x 26 millimetres at the rear with 1-piston floating calipers.

In keeping with the extreme performance values and associated performance, the GLC 63 S comes as standard with the AMG high-performance composite brake system with 6-piston fixed callipers at the front (internally ventilated and perforated brake discs 390 x 36 mm) and 1-piston floating callipers at the rear (internally ventilated and perforated brake discs 370 x 26 mm) are used. The braking system impresses with very short braking distances as well as maximum stability and fading stability under heavy use. It also scores points with its long service life and particularly spontaneous response.

The AMG Exterior Night package contains the painted exterior mirror housings, the inserts in the AMG side sill panels, the beltline trim strip, the window surrounds, and the trim strip in the rear bumper in high-gloss black. The AMG Night Package Exterior II also comes in Dark Chrome: the slats on the radiator trim in Dark Chrome as well as the type identification on the fenders and at the rear, including a star at the rear.

The AMG Exterior Carbon Package includes elements in high-quality visible carbon for the A-wing of the AMG front apron, the inserts of the AMG side skirt panels and the trim strip in the AMG rear apron. With the AMG optics package, the GLC 43 looks even sportier: the front splitter in high-gloss black with flics on the sides and the rear diffuser with diffuser board are optical borrowings from motorsport. There are also additional flics for the air outlets in the rear apron in high-gloss black.

The GLC 63 S E PERFORMANCE Coupé can be ordered as an exclusive Edition 1 in the exterior colours graphite gray magno or high-tech silver magno for one year from market launch. A foil in magno charcoal visually stretches the vehicle’s sides. The 21-inch AMG forged wheels in cross-spoke design are painted matt black. The high-sheen rim flanges provide an attractive contrast. This also applies to the yellow-painted brake callipers of the AMG high-performance composite brake system.

AGMC, the official distributor of Geely vehicles in the UAE, has launched Monjaro, the high-end flagship SUV from Geely Auto based on the advanced Compact Modular Architecture (CMA) offering world-class safety, performance, intelligence, and efficiency at an affordable price. The most advanced SUV ever to be launched by Geely Auto, the Monjaro is meticulously crafted and enhanced by industry-leading features such as the Highway Assisted Driving that actively monitors the vehicle’s surroundings and autonomously changes lanes, and 540-degree Surround View, while the powerful, yet efficient 4-cylinder, 2.0-liter turbo engine generates 175kW (235hp) and 350Nm of torque through a smooth 8-speed automatic transmission.

To mark the occasion, an exclusive special launch edition colour scheme was unveiled for the Monjaro combining a stylish Matte Grey exterior with an elegant Caramel interior finish to add a new option to the Monjaro range, which is currently available under a launch offer starting from AED 123,900 for the Monjaro GK trim level, and AED 133,900 for the Monjaro GF trim. The range-topping GF+ is available for AED 138,900 and comes in two exclusive colours – Matte Grey and Turquoise Blue.

The launch offer also includes a three-year finance package at just 0.99%, free registration and window tinting, a five-year or 100,000km service contract, and a five-year or 150,000km warranty. Commenting on the launch, Dr Andreas Schaaf, CEO – New Ventures at Albatha Automotive, said: “We are thrilled to bring the all-new Monjaro, a world-class SUV packed with the latest technology, security, design and entertainment features, to our customers in the United Arab Emirates at a very affordable price positioning.  While offering advanced technologies and luxurious features, the Monjaro doesn’t forget its DNA as a sports utility vehicle, with a wide wheel track, long wheelbase, AWD, spacious interior and cargo space which establish Monjaro as practical, reliable, and ready for adventure. This is a vehicle at home on both the streets of the UAE’s urban cityscapes and its beautiful natural landscapes. Bold, tough and super refined, our flagship model Monjaro sets new benchmarks in the UAE for breathtaking design, premium materials, superior quality and advanced technology features.”

Sitting on the sophisticated CMA platform, the Monjaro is designed with strong proportions; a wide 1610mm wheel track and a long 2845mm wheelbase, resulting in both a strong presence and an expansive interior. Viewing the Monjaro from different angles presents a tough, yet refined impression. The interior of the Monjaro is where a true symphony between Eastern and Western styling can be seen. Creating a cabin environment that’s modernistic yet classically refined comes down to the details, including selective material choices and colours. Custom suede is present throughout the interior, giving occupants a subtle hint of luxury. Weaving in the seats incorporates Chinese elements like classical knots, adding an element of refinement to the details.

A highlight of the Geely Monjaro’s interior is the seamless blending of superior technology. A panoramic and integrated cockpit space with three screens offers a visually immersive and luxurious environment integrating intelligent human-machine interaction to offer the best experience for drivers and passengers. For audiophiles, the Monjaro comes with a powerful 10-speaker high-performance BOSE premium sound system which is combined with engine harmonic noise reduction technology and double-layered soundproofing to give passengers the acoustic ambience of a symphony concert hall. Interior lighting has also been raised to the next level with a customizable atmospheric lighting scheme that changes according to the driving mode.

Geely Monjaro drivers can also enjoy improved off-road performance, thanks to BorgWarner’s sixth-generation four-wheel-drive system, which makes a 50:50 front/rear torque distribution possible. Users can switch between several driving modes to suit their needs, including an energy-efficient ECO mode, refined NORM mode, speedy SPORT mode, reliable SNOW mode, and a powerful OFFROAD mode. The Monjaro is powered by Volvo and Geely’s jointly developed 2.0L turbo direct injection engine with a maximum output of 175kW (235hp) and 350 Nm of torque, matched with an Aisin 8-speed automatic transmission to match the car’s solid looks with equally solid performance credentials – it is capable of a 0-100km/h acceleration in just 7.7 seconds.

In addition, an advanced sensor suite offers Highway Assisted Driving, which actively monitors the Monjaro’s surroundings, autonomously changes lanes, and moves a safe distance away from large vehicles when needed. Drivers can also direct the Monjaro to autonomously change lanes simply by signalling. World-class security features of the Geely Monjaro include blind spot and forward collision warning, emergency stopper, central glass darkening, ABS brakes and ISOFIX baby seats. The Geely Monjaro also features a 540° Transparent Chassis, which helps monitor complex conditions underneath the chassis for added confidence during tricky driving situations.