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Digital SLR Cameras

Canon Launches the new EOS R System

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Canon Europe has launched the EOS R System. The new RF mount has been built on the strengths of the existing EF mount and is the result of detailed research by Canon engineers, who have designed an impressive optical system with a flange back distance of 20mm and a wide 54mm diameter lens mount – allowing for even greater freedom when designing lenses. The new mount’s 12-pin connection enables enhanced communication and power transmission between the lens and camera body, further enhancing lens design options, resulting in higher image quality and enhanced usability.

Yuichi Ishizuka, President and CEO, Canon Europe, Middle East & Africa, commented: “When we launched the EOS System 30 years ago, we sent a clear message that the future of photography was here. Now, as one of the most iconic imaging systems in the world, our commitment remains. Canon will continue to invest in the unrivalled EOS world with cameras, lenses and accessories that set new heights in image quality, optical excellence and performance, all while satisfying the ever-evolving needs and demands of its customers.”

Built from the ground up, the new System has been re-engineered with invaluable input during the System’s development from professional and enthusiast photographers and filmmakers. The EOS R System with RF mount and Dual Pixel CMOS AF delivers unrivalled optical excellence, the world’s fastest autofocus and faster communication between camera and lens. Features that are synonymous with EOS – fast performance, superb ergonomics and superior, uncompromising, image quality – remain at the heart of the EOS R System.

Featuring innovative technology for photography and filmmaking alike, the EOS R System allows all users to shoot and film in extremely low light with accurate focusing, thanks to Dual Pixel CMOS AF. Small and discreet, the EOS R System gives flexibility, plus the advantage of silent shooting. It also offers the highest standard of movie output from any Canon EOS System camera, outside of the Cinema EOS range, enabling filmmakers to take their storytelling to the next level in 4K with output in 10-bit over HDMI. The whole system has refined handling and enhanced ergonomics, including an electronic viewfinder and extensive customisation, allowing the user to the focus on the subject rather than the camera.

The EOS R System inherits all the existing system advantages, importantly full compatibility with existing EF and EF-S lenses and accessories, when using one of three newly-developed lens adapters, expanding the boundaries of image capture. Canon has today also launched four new lenses, compatible with the EOS R System – the RF 28-70mm f/2L USM, RF 50mm f/1.2L USM, RF 24-105mm f/4L IS USM and RF 35mm f/1.8 MACRO IS STM. Building on Canon’s lens heritage, these high-performance lenses will push forward the frontiers of creative capture thanks to the new cutting-edge optics and advanced image processing for both stills and video. Additionally, users of existing Canon EOS full frame or APS-C DSLR cameras can enjoy the EOS R System with their existing EF and EF-S lenses thanks to the adapters, while retaining the same performance as when used on a DSLR, as well as access to EOS accessories and Speedlite flashes.

Adding to the EOS full-frame line-up, Canon has today unveiled the first camera body to carry the EOS R name and RF lens mount – setting the new standard for the camera of tomorrow. With the world’s fastest autofocus, it is also the world’s first camera with the ability to focus in light conditions as low as -6EV and totally silent shooting, providing stunning quality results every time. Further expanding the existing EOS System, Canon today also launched the EF-M 32mm f/1.4 STM – a new 32mm lens for the EOS M mirrorless system – and the EF 400mm f/2.8L IS III USM and EF 600mm f/4L IS III USM, two revolutionary, lightweight professional super telephoto lenses for the EF System.

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Digital SLR Cameras

Sony Launches FE 24-50mm F2.8 G, a Compact, Large Aperture F2.8 G Lens with High-Performance Optics

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Sony Middle East and Africa has announced the release of its new compact 35mm full-frame compatible α (Alpha) E-mount lens, FE 24-50mm F2.8 G (product name SEL2450G) standard zoom with F2.8 maximum aperture over the entire zoom range. Despite its small and lightweight body, it achieves the high-resolution performance and beautiful bokeh that can be expected from a large aperture G Lens with F2.8. It covers a focal length of 24 mm to 50 mm, allowing you to capture everything from still images such as everyday snapshots, and portraits to video shooting, all in high quality but with a design that will easily fit in the smallest of kit bags.

With the latest optical and mechanical design, the dimensions have been kept compact with a filter diameter of φ67 mm, maximum diameter of 74.8 mm, length of 92.3 mm, and weight of approximately 440 g. Sharp and detailed images at all focal lengths are achieved thanks to the arrangement of four aspherical lenses and two pieces of ED (Extra-low Dispersion) glass, so that aberrations such as chromatic aberration, are reduced, achieving high-resolution performance from the centre to the corner. FE 24-50mm F2.8 G uses an 11-blade circular aperture which together with the optimisation of spherical aberration provides the beautiful, soft and smooth bokeh that is characteristic of the G Lens series. It has a minimum shooting distance of 0.19 m (AF) at the wide end and a maximum magnification of 0.30 x (AF) offering high-quality close-up shooting.

The quality is evident through the AF (auto focus) whereby, equipped with two linear motors, it achieves high speed, high precision, high tracking, and quiet focusing. It also supports high-speed continuous shooting with AF/AE tracking of up to 120 frames per second for the full-frame mirrorless camera Alpha 9 III. For those wanting a solid video performance, AF tracking is available for high frame rate 4K 120p or FHD 240p movie recording where critical focus control is required, plus it supports in-body Active Mode image stabilisation for steady shooting while walking. It is also compatible with the focus breathing compensation on camera bodies, allowing for high-quality video expression.

Intuitive manual focus is achieved thanks to the adoption of linear response MF which allows smooth and superior image expression. FE 24-50mm F2.8 G is equipped with user-friendly functions such as a customisable focus hold button, aperture ring, aperture click ON/OFF switch, and focus mode switch, offering high operability and comprehensive control. Plus, for further ease of use, they are designed to be dust and moisture-proof with a fluorine coating which prevents dirt from sticking to the front surface of the lens.

 The new FE 24-50mm F2.8 G will be available in the region from Q2 2024.

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Digital Cameras

Sony MEA Launches the Alpha 9 III

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Sony Middle East and Africa has introduced the new Alpha 9 III camera equipped with the world’s first full-frame global shutter image sensor.  The new global shutter full-frame image sensor enables the camera to shoot at burst speeds of up to 120 fps with no distortion or camera blackout.  By combining this innovative sensor with Sony’s most advanced AF system to date – boasting AI autofocus with up to 120 times AF/AE focus calculations per second – as well as the ability to sync flash at all shooting speeds, the Alpha 9 III opens up a new world of possibilities for professional photographers to capture that decisive moment.

The new Alpha 9 III is equipped with a newly developed world’s first global shutter full-frame stacked CMOS image sensor with approximately 24.6 effective megapixels and built-in memory, combined with the latest image processing engine BIONZ XR. It achieves blackout-free Continuous Shooting Speed with AF/AE tracking of up to approximately 120 frames per second. The new Alpha 9 III is equipped with high-density focal plane phase-detection AF. A Designated AI processing unit uses Real-time Recognition AF (autofocus) to recognise a wide variety of subjects with high precision.

By combining the high-speed performance of up to 120 frames per second with highly accurate subject recognition performance, it is possible to easily photograph decisive scenes and moments that cannot be captured with the naked eye.  The AI processing unit in the Alpha 9 III supports movies as well as stills with accurate subject form and movement recognition, providing a significant improvement in human eye recognition performance with Real-time Recognition AF and Real-time Tracking automatically recognising, tracking, and focusing on the eyes of a specified subject. The Alpha 9 III is equipped with 8.0 stops of optical 5-axis in-body image stabilisation, allowing for high-quality image rendering.

Shutter speed is freed from the limitations of conventional mechanical shutter image sensors and achieves a maximum shutter speed of 1/80000 second (1/16000 second during continuous shooting), making it possible to capture at high speed without any distortion. When a compatible Sony flash is attached, such as the HVL-F60RM2 and HVL-F46RM (sold separately), it is possible to synchronise the flash and take pictures at all shutter speeds up to 1/80000 second.

Previously, if the user released the shutter at a speed faster than the flash’s synchronisation speed, the amount of light would drop sharply, but with the full-speed flash synchronisation function, it’s now possible to photograph scenes that could not be easily captured with conventional technology. Also, when shooting stills or movies under LED lighting, the Hi Frequency Flicker function can significantly reduce high-frequency flicker problems by allowing the shutter speed to be finely adjusted to match the flicker frequency while viewing the monitor.

The Alpha 9 III features selectable release lag modes which allows the user to prioritise release lag or viewfinder/monitor display. The newly installed Pre-Capture function allows the user to go back up to 1 second and record the moment before pressing the shutter, a Continuous Shooting Speed Boost change during shooting, and enhanced burst stamina ensure that important moments are reliably captured due to a large buffer memory and increased overall system speed allow up to approximately 390 Fine JPEG images to be captured in one continuous 30 fps burst.

Customisable focus areas have been expanded to include from XS to XL instead of the previous S, M, and L sizes. The Preset Focus/Zoom function allows preset focus and zoom settings to be memorised in the camera for quick recall when needed. In addition to the existing custom white balance frame size, the user can now select other sizes as needed which allows for fine white balance adjustment after an image has been composed. The Alpha 9 III has upgraded features such as the latest AF algorithms to achieve high AF precision down to light levels as low as EV-5 in AF-S mode (ISO 100 equivalent, F2.0 lens), AF tracking for continuous shooting at F22 and a composite RAW shooting function that gives the ability to combine multiple consecutive images into a high-quality composite.

The global shutter image sensor provides distortion-free image expression for videos as well as still images. For example, the user can shoot images of nearby scenery from a fast-moving vehicle such as a car or fast-moving subjects with ease. This camera is the first in the Alpha series to be able to record 4K 120p high-frame-rate video without cropping, allowing the user to shoot at the angle of view intended. It is also possible to shoot high-resolution 4K 60p videos with 6K oversampling.

The Alpha 9 III has the image creation process S-Cinetone, created through the development of the VENICE digital cinema camera for video production, making human skin and subjects stand out beautifully, creating natural highlights. The Alpha 9 III is equipped with the latest video performance including rich gradation performance and S-Log3, and when in Log shooting mode, it can reflect and display the user’s favorite imported LUT. Alpha 9 III is compatible with the mobile app “Monitor & Control” for video creators.

Sony has listened to the voices of professional photographers and created operability and reliability that supports professional image makers. The shape of the grip is improved and ergonomically designed so that it can be easily held in the palm of the user’s hand to avoid straining the user even when wearing a telephoto lens or using it for long periods of time. The VG-C5 vertical grip (sold separately), provides the same operability and versatility as when shooting horizontally; the user can comfortably support long shooting sessions.

The grip and shutter button area share the same design as the main body, allowing image capture without feeling uncomfortable, with the same operability as the camera. The Alpha 9 III is equipped with a 4-axis multi-angle LCD monitor that can be operated by touch, allowing for intuitive operation using the latest touch menu. The electronic viewfinder uses a 9.44 million-dot Quad XGA OLED and achieves high visibility with the same brightness as the α7R V and a magnification of approximately 0.90x. Also, a custom button is placed on the front of the camera, and the continuous shooting speed can be changed by operating the custom button assigned with Continuous Shooting Speed Boost with the finger holding the grip, allowing for highly immediate operations. It supports professional photographers when shooting in all environments.

New features for the Alpha 9 III include a playback image filter that allows the user to efficiently select a large number of images using high-speed continuous shooting and a function menu that can be used even during image playback, strongly supporting professional workflows from shooting to delivery. A function menu can now be used during playback so the user can efficiently select a huge number of images using high-speed continuous shooting.

The “Playback Function Menu” can be assigned in advance, so the user can perform protection, smartphone transfer, FTP transfer, etc. during image playback. The user can select images narrowed down with a playback filter and play them from the function menu, allowing for quick delivery of specific images. The camera is equipped with a dedicated microphone for voice memos on the back, and the built-in microphone located near the mouth allows clear recording of audio even in noisy environments. The recorded audio data can be transferred via FTP along with the images. The camera allows the user to set up to 20 presets from the International Press Telecommunications Council (IPTC), an international consultative body in which news organisations from various countries participate.

The Alpha 9 III can transfer data up to twice as fast as the Alpha 9 II. 5 GHz communication offers maximum speed and stability for news and sports shooters who need to deliver immediately via FTP, as well as for studio environments. The Alpha 9 III allows stills and movies to be recorded to memory media in numerous ways including the two media slots that support CFexpress Type A cards as well as UHS-I and UHS-II SD cards.

It is compatible with the professional mobile application “Transfer & Tagging” which speeds up the image delivery workflow, and the application “Remote Camera Tool” which allows remote shooting of PCs using wired LAN. In addition, the Alpha 9 III is scheduled to support functional enhancements such as FTP operability, relay playback, and C2PA  format support through a camera software update. Sony says it will continue to expand functions such as breathing correction, relay playback, and C2PA format support for the Alpha 1 and Alpha 7S III in the future to meet the needs of professionals along with the Alpha 9 III.

The Alpha 9 III camera will be available in the UAE from Q1 2024 (calendar year). The VG-C5 vertical grip will be available in the UAE from Q1 2024 (calendar year).

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Digital SLR Cameras

Sony MEA Launches the World’s Lightest Large-Aperture Telephoto Prime Lens G Master FE 300mm F2.8 GM OSS

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Sony Middle East and Africa is pleased to announce the release of the world’s lightest 300 mm telephoto prime lens G Master FE 300mm F2.8 GM OSS, a 35 mm full-frame α (Alpha) E-mount lens (product name SEL300F28GM) with a maximum aperture of F2.8. This lens offers supreme detailing which is the hallmark of G master as well as high-speed, high-precision AF (autofocus) performance. In addition, the lightweight design of approximately 1470g (excluding tripod mount) and excellent weight balance allows you to capture sharp, dynamic and decisive moments such as those of fast-moving sports or agile animals with handheld shooting.

Paired with the Alpha 9 III that is simultaneously announced, high-speed continuous shooting with AF/AE tracking up to 120 frames per second is possible. Even subjects with complex and diversified movements can be tracked with high precision. It is an ideal match for lightweight camera bodies by reducing the load on the photographer, and minimising fatigue during long handheld shooting sessions. It is also compatible with an optional teleconverter, allowing you to shoot in the telephoto range of up to 600 mm (equivalent to 900 mm when using with an APS-C camera).

Incorporating Sony’s cutting-edge technology, the G Master’s high-resolution performance and beautiful bokeh make the subject stand out clearly and precisely AF captures decisive moments such as sports, news reports, events, and wildlife photography. An innovative optical design that includes three Super ED (Extra-low Dispersion) glass elements and one ED glass element is effectively placed to suppress chromatic aberration and achieve high resolution and contrast across the entire frame. Outstanding resolution and contrast are maintained right out to the image edges, which also allows for more flexible cropping and editing.

Gorgeous, creamy bokeh that is a hallmark of G Master design ideally complements the lens’s 300 mm focal length and F2.8 maximum aperture, allowing the use of narrow depth of field to make subjects stand out from the background. Each lens is individually calibrated during manufacture to optimise bokeh quality. An 11-blade circular aperture mechanism contributes to smooth ball bokeh.

The combination of the two latest XD (extreme dynamic) Linear Motors and control algorithms provides high-speed, high-precision, and low-vibration AF performance. When combined with the simultaneously announced Alpha 9 III, it enables high-speed continuous shooting with AF/AE tracking of up to 120 frames per second. This allows you to capture dynamic subjects without missing a moment’s opportunity, even when shooting scenes where the subject moves quickly, such as sports or animals, or scenes where the subject moves erratically, such as at events. In addition, high AF performance is demonstrated even when the separately sold teleconverter is attached.

Extensive weight reduction measures make FE 300mm F2.8 GM OSS the lightest in its class, at approximately 1470g (excluding tripod mount) and have been designed with consideration to weight balance. The internal lens barrel uses durable magnesium alloy to achieve both high robustness and lightweight. The weight is not concentrated at the front of the lens barrel, making it highly stable and allowing for agile and accurate panning while handheld shooting. In addition, MODE3, which provides enhanced viewfinder stability and optimises the image stabilisation algorithm, allows you to accurately capture dynamic scenes.

In addition, when using the Alpha 9 III, you can assign “preset focus” to the function ring that allows you to instantly adjust the focus to any position. Furthermore, the camera features comfortable operability that supports professional shooting, including focus hold buttons placed in four locations that allow you to assign your favourite functions from the camera body.

The new FE 300mm F2.8 GM OSS will be available in the UAE from Q1 2024 (calendar year).

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