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360-Degree Cameras

Insta360 Brings 180° 3D Capture to Pro Camera Series

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Insta360 announced today at the Adobe MAX conference that it will add support for 180-degree 3D capture and editing with its leading professional VR cameras, the Insta360 Pro and Pro 2. The cameras are the first-ever pro-level VR cameras to offer support for both 180 and 360 capture.

The upgrade will come via a free software update, available both for the Insta360 Stitcher software and for Insta360’s integrated editing extension for Adobe Premiere Pro CC, part of Adobe Creative Cloud. “There’s a huge overlap among the creators who are innovating in 180° and the ones innovating in 360°,” said Max Richter, Insta360 Head of Marketing. “For the first time ever, they can capture pro-quality content in both formats with one camera and one seamless workflow. Even better, they can shoot both180° and 360° at the same time from a single vantage point.”

Using the new 180° 3D feature, Insta360 Pro and Pro 2 users will have the option to isolate the footage captured by only the lenses necessary to capture a 180° 3D video. This footage can be used to easily create a high-quality stereoscopic 180 video for playback in a VR headset, at a resolution of 4K x 4K per eye. The 180° 3D production workflow couldn’t be simpler.

Creators just point their camera in the direction that they want to capture a 180° 3D video (the front is the direction the camera’s display screen is facing) and then start a recording as they normally would. At this time, they’ll still be recording a full 360-degree video, giving them the freedom to choose either format – or both – after the fact.

Using either the Insta360 Stitcher software or Insta360’s dedicated extension for Adobe Premiere Pro CC, creators can toggle on or off a 180° 3D setting when they import their footage for editing. When toggled on, the software will grab only the video files needed for a 180° 3D video.

In the case of the Insta360 Stitcher workflow, users will then be able to automatically stitch and convert their selected footage to a standard format for 180° VR, before carrying out further editing in a software of their choice.

The Adobe Premiere Pro CC workflow is even more intuitive. The new 180° 3D functionality has been added directly to Insta360’s existing “No-Stitch Editing” extension, and the workflow is as easy for 180°video as it is for 360°. After importing their footage, users will be able to immediately carry out a full edit on a proxy version of their video, allowing them to see exactly how the finished 180° video will look without wasting a moment on stitching or conversion at the outset of their project.

When the video is trimmed, polished and ready to export, the extension will stitch only the footage that made it into the final cut of the video and convert it into a standard 180° 3D format. The upshot: At the beginning of a project, creators can jump right into their edit, and by the end, they’ll save time and hassle. The 180° 3D update for the Insta360 Pro and Pro 2 is set to launch later this month.

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360-Degree Cameras

Insta360 Launches EVO Foldable Camera That Shoots 180 3D and 360 Videos

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Insta360 today launched EVO, a camera that comes with a quick-folding body. This allows the EVO to transform between two shooting modes, one for shooting lifelike 180-degree 3D content and another for immersive 360 that captures every angle at once.

Insta360 also announced two new technologies that make reliving memories in 3D easier than ever. Insta360 VR, a new app for Oculus Go, HTC VIVE Focus and Samsung Gear VR, allows you to connect EVO to a headset for streamlined wireless playback and transfer. Insta360 HoloFrame is a specially designed phone display cover that lets you watch 3D photos and video with the naked eye. It’s simple, mind-blowing and feels like magic.

By unfolding its dual lenses and tapping the shutter button, EVO captures 5.7K 180 3D video and 18 MP 180 3D photos. Fold the EVO so its lenses are back to back and it shoots 5.7K 360 video and 18 MP 360 photos. Content captured on the EVO can be played back on any VR headset, allowing for 3D immersion. Using the new Insta360 VR app, users can also wirelessly connect EVO to an Oculus Go, HTC VIVE Focus (support coming later this month) or Samsung Gear VR for instant 5.7K playback straight off the camera. The app also offers streamlined file transfer and real-time VR monitoring while shooting with the EVO.

There are times, though, when a headset isn’t handy or when it’s easier to share a moment with friends and family by simply opening it up on a phone like we usually do. That’s the idea behind the innovative Insta360 HoloFrame, allowing naked-eye playback of 3D content straight from a smartphone — no glasses needed. Insta360 co-engineered HoloFrame with Mopic, a South Korea-based company focused on innovative approaches to 3D playback.

HoloFrame pops straight over a smartphone display (think a reverse phone case). Then, users open their favorite 3D photo or video in the EVO app. During playback, the app uses eye-tracking to align with a viewer’s gaze and display an image that takes on a lifelike three dimensions in their line of sight. It’s a groundbreaking way to experience 3D content that has to be seen to be believed.  

Sold separately, HoloFrame is priced at $29.99 and is available today for iPhone models X, XS, XS Max and XR, with additional versions for Samsung Galaxy S8, S8+, S9, S9+ and Note 8 models coming soon.

Good stabilization is essential for both 360 and 180 3D content, especially when it’s viewed in a headset. That’s why EVO uses FlowState Stabilization, the industry-leading tech that captures footage so stable it looks gimbal-mounted. Filming 180 3D used to mean you were stuck in place, with footage that became unwatchable as soon as you moved. Now, creators can move freely to get the shot, while ensuring footage stays smooth, steady and headset-ready.

Insta360’s signature TimeShift mode puts a 360 twist on time-lapse and hyper-lapse photography, allowing EVO users to control both the flow of time and the perspective of the camera at any given moment. TimeShift is a killer feature for travel experiences, family events and more.

EVO uses best-in-class HDR video capture technology for both 180 and 360 shooting modes. Scenes look natural and vibrant in every direction, with no post processing necessary. HDR photos are also supported for both 180 and 360 shooting modes. The EVO’s companion app makes capturing and editing great moments easy.

WiFi connectivity lets users see what they’re capturing on EVO in real time, and then quickly transfer footage to their phone. The app also lets users easily publish 360 and 180 3D content to supporting platforms, such as YouTube and Facebook.

EVO is priced at $419.99 and available to order now via Insta360.com, B&H Photo Video and select retailers worldwide.

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360-Degree Cameras

Watch World Games in 360° Virtual Reality

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For the first time in Special Olympics history, people will be able to experience the excitement of a World Games unfold in 360° Virtual Reality prior to and during Special Olympics World Games Abu Dhabi 2019, which takes place from 14 – 21 March. The Local Organizing Committee (LOC) of Special Olympics World Games Abu Dhabi 2019 has partnered with leading digital creative studio, CreatorUp, to develop spectacular 360° Virtual Reality experiences that offer fans the opportunity to engage with Special Olympics athletes around the world in an unprecedented manner.

Launching today, UAE Now – the first in a 3-part pre-Games ‘Meet The Determined’ film series that is being released in the lead-up to the event – looks at the story of the United Arab Emirates and how the nation is gearing up to host the largest sports and humanitarian event on the planet this year. Throughout the Games from 14 March onwards, a live daily one-hour show will be broadcast on YouTube from 6-7pm looking at all the competition action and other cultural events taking place on the side-lines of the World Games. The show will be hosted by UAE cultural expert and social media influencer Max of Arabia.

Additionally, for the first time ever, fans and families across the world will be able to tune into live 360° coverage of the Opening Ceremony, with the CreatorUp team reporting on the event and providing an immersive experience of the celebration.Fans can head to the Festival Area at ADNEC from 12 – 20 March to try out watching the series on Samsung VR headsets.

The full 3-part Meet The Determined film series will include:

  • ‘UAE Now’, which offers an insight into the preparations ahead of the first World Games in the Middle East as well as covering different topics such as how the UAE government is leading by example in promoting inclusivity and what people can expect from the event.
  • ‘50 years of Special Olympics’, which focuses on the history of the organization and the impact Special Olympics has had since the journey began in 1968.
  • ‘Athletes at Home’, travelling to various countries across the world and capturing the stories of athletes and families – the film will look at what makes them so determined to excel and overcome the stereotypes of intellectual disability.

In less than 2 weeks, the UAE will welcome more than 7,500 athletes from over 190 nations, who will compete in Abu Dhabi and Dubai between 14-21 March.

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360-Degree Cameras

Insta360 Partners with Matterport

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Leading 360-degree camera maker Insta360 and pioneering virtual tour platform Matterport today announced a new partnership that makes virtual tour creation easier than ever. The partnership lets virtual tour creators quickly capture a property in 360 degrees with the Insta360 ONE X camera, and then use Matterport’s AI-powered software to create an interactive 3D floor plan and walkthrough, complete with depth and square footage data. The upshot is that pro-quality virtual tours can now be created by anyone, using Insta360’s easy-to-use flagship camera.

The new partnership comes as part of Insta360’s increasing focus on the growing enterprise market for 360 cameras, which includes the launch of a new page highlighting 360 enterprise applications. Insta360 also announced upcoming integrations with a range of other popular virtual tour platforms, including iStaging, immoviewer, Cupix, VPiX, Kuula.

“Today marks a huge step forward for 360 capture in real estate,” said Michael Shabun, Insta360’s Director of Marketing, North America. “Virtual tours used to be expensive, time-consuming and complex. Using the ONE X, anyone can create one with a few taps.”

Shabun said that Insta360’s goal is to become the premiere camera choice for virtual tour creators in the real estate, hospitality and tourism industries. The Matterport integration is currently in beta, with public release planned for March. Insta360 ONE X users can request access to the beta today at matterport.com/register. Also in March, Matterport will introduce a new $9.99-per-month subscription tier for their virtual tour software, designed to easily onboard ONE X users new to the platform.

The Insta360 ONE X costs $399.95 and is available today at Insta360.com, Apple.com, the Apple Store, Amazon and other select retailers worldwide.

How It Works
Then, they simply follow the steps provided by the app as they capture 360-degree photos at key locations throughout the property. With the ONE X, all it takes is a single tap to capture a seamless 360-degree photo, and the camera’s 18MP resolution and automatic HDR mode make it perfect for interior photography.

Once every room has been covered, creators can upload their photos to Matterport’s cloud-based virtual tour platform, and their content will be automatically converted into an interactive 3D space, including depth and area measurements. The resulting virtual tour can be easily shared or added to a real estate listing.

Creating virtual tours brings an immediate benefit to real estate professionals. A study from realtors.com showed that listings with virtual tours get 87 percent more views than those without, while another study from apartments.com showed that they generate 49 percent more qualified leads.

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