Apps
Mercedes-Benz Launches MeConnect App

Mercedes-Benz is offering its customers to become part of an intelligently connected world with the introduction of ‘Mercedes me connect’ to the region. The innovative services allow customers to connect with their vehicle anytime and anywhere and control certain functionalities, via the Mercedes me portal (https://me.mercedes-benz.com) and the Mercedes me App, enabling them to keep in touch with their car and everything that’s important to them.
From Remote Engine Start – where customers can start or stop their vehicle from anywhere and pre-condition it to their last setting, so that every ride begins both quickly and comfortably, to Remote Parking Assist – giving customers the ability to control the parking manoeuvre from outside the car. In addition, the Standard Services feature takes the strain out of various aspects of motoring and offers services such as Maintenance Management, Breakdown Management and Accident Recovery.

With the latest ‘In-Car Office’ function, Mercedes-Benz drivers can now also use office functions directly in the vehicle and access important data on the move – as if they were in an office. The ‘In-Car Office’ uses the locations of calendar entries and automatically transfers them to the car’s navigation system. Using this function, drivers can also dial into a telephone conference on the basis of a calendar entry – the system automatically detects the required PIN access code and simultaneously dials it.
In combination with the pioneering in-car experience: MBUX (Mercedes-Benz User Experience), Mercedes me connect offers drivers navigation functions such as information on road conditions, traffic incidents or approaching emergency vehicles. Users will also be alerted in case something has bumped into the parked vehicle or if it has been towed away.
Using prediction features, the MBUX anticipates what the user would like next – from preferred radio stations to frequently driven routes to regular phone calls that take place on a specific day. Mercedes me connect will learn a customer’s routine and thus suggest specific activities on display on the given day.
“We are very excited to bring to the region the sophisticated Mercedes me connect,” said Lennart Mueller-Teut, Head of Marketing & Communications at Mercedes-Benz Cars Middle East “We use state-of-the-art technology such as MBUX’s artificial intelligence capabilities to learn about a user’s preferences when driving, gradually turning the car into a personal assistant for the driver – an attribute we know will be a huge success here. Mercedes me connect is designed with our customers’ needs in mind in today’s digital age, and makes life just that little bit easier for them.”
Mercedes me connect is available to all new Mercedes-Benz car owners (post December 2017 production). Customers in the region are advised to consult with their official Mercedes-Benz partner for the availability of the services in their car.

Apps
AppGallery Gamers Cup Returns to Iraq

The much-anticipated AppGallery Gamers Cup (AGC) returned to Iraq with the AGC-Yalla Ludo Friendly Cup on March 21, bringing together the wider gaming community. The event was organized in collaboration with Jetour Iraq and its exclusive distributor, Harlem for Commercial Agencies, a subsidiary of Harlem Group. This year’s tournament witnessed 64 players, carefully selected from a record-breaking 38,000 online registrations, compete in intense, back-to-back matches for a share of the $6,000 prize pool.
The tournament, featuring the popular Yalla Ludo game, highlights the increasing demand for competitive gaming experiences across the Middle East. It further strengthens HUAWEI AppGallery’s commitment to supporting the region’s thriving gaming ecosystem and fostering esports growth.
William Hu, Managing Director, Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation, added, “We are very proud of the success of the AGC – Yalla Ludo Friendly Cup. This event is part of our ongoing commitment to fostering esports in the region and connecting with passionate gaming communities. We are honored to collaborate with Yalla Ludo and Jetour, further strengthening our dedication to creating exciting opportunities for players and fans alike. This is just the beginning of many more initiatives to come, and we look forward to seeing the continued growth of esports in Iraq and beyond.”
Mohamed Majeed, Harlem Group Representative, also expressed gratitude for the opportunity to collaborate with Huawei at such a prestigious event. He highlighted Harlem Group’s commitment to innovation and support for digital advancements in Iraq. “Harlem Group has always been at the forefront of fostering technological progress in Iraq. We are proud to sponsor this event through Jetour Iraq,” he said.
Apps
Astra Tech Unveils Botim AI

Astra Tech announced the integration of Botim AI into its Botim Ultra App, bringing advanced AI capabilities to the platform and enhancing accessibility for over 150 million global users. This makes Botim the first fintech in the region to introduce this innovation. Botim AI is a chat assistant designed to elevate user engagement and interaction, offering free, seamless access to cutting-edge features directly within the Ultra App. Users will benefit from intelligent, AI-driven conversations and assistance across various areas, including productivity, education, research, and everyday problem-solving.
H.E. Dr. Tariq Bin Hendi, Board Member and CEO of Astra Tech, commented: “The launch of Botim AI marks a significant milestone in our journey to revolutionize digital communication in the MENA region. By integrating advanced AI capabilities, we are enhancing user experiences and setting new standards for intelligent, seamless interactions. This innovation underscores our commitment to leveraging cutting-edge technology to meet the evolving needs of our users, while advancing our mission to deliver more inclusive solutions that empower individuals from all demographics and enable frictionless engagement with our solutions.”
The AI currently supports chat-based interactions, with enhancements such as web search capabilities and action-based integration planned for future phases. As part of its strategic evolution, Botim is advancing toward the deployment of executional AI, enabling users to complete tasks in their native language with ease. This innovation meets the growing demand for inclusive AI solutions that ensure seamless, accessible interactions, empowering individuals from all backgrounds to engage effortlessly with the Ultra App.
Botim AI represents a significant step forward in the evolution of communication apps in the MENA region, offering users a smarter, more interactive way to connect and engage. Easily accessible from the landing page, Explore, and Search sections of the app, Botim AI allows current users to simply update to the latest version to access these new features directly on the landing page. Additionally, users can securely save chat history for future reference and have the option to delete past conversations for privacy and control.
Apps
Google’s Latest AI Model Enables Watermark Removal from Images

A potentially controversial application of Google’s new Gemini 2.0 Flash AI model has emerged: users are leveraging it to remove watermarks from images, including those from stock photo sites such as Getty Images.
The recently expanded image generation feature of Gemini 2.0 Flash allows for native image generation and editing, a powerful tool that seemingly lacks robust usage restrictions. Social media users have highlighted how the AI can not only remove watermarks but also intelligently fill in the resulting gaps, often with impressive accuracy, and it’s currently free within Google’s AI Studio developer tools.
While labeled “experimental” and “not for production use,” Gemini 2.0 Flash’s ability to bypass watermarks stands in contrast to models like Anthropic’s Claude 3.7 Sonnet and OpenAI’s GPT-4o, which explicitly prohibit such actions, citing ethical and legal concerns.
It’s important to note that Gemini 2.0 Flash isn’t foolproof; it can struggle with semi-transparent or heavily overlaid watermarks. Nevertheless, the ease with which it can remove watermarks raises potential copyright issues, as removing a watermark without the copyright holder’s permission is generally illegal in many countries. This situation underscores the ongoing challenges of balancing powerful AI capabilities with copyright protection.
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