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Peugeot Opens its First Concept Store in the Middle East

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In partnership with its exclusive distributor in Abu Dhabi Omeir bin Youssef & Sons, Peugeot inaugurated today its first high-concept store in Yas Mall – Abu Dhabi in the presence of officials from Groupe PSA and Omeir Bin Youssef Group. The showroom marks Peugeot’s first concept store in the Middle East and third globally.

Commenting on the opening of the store, Samir Cherfan, Senior Vice President Sales and Marketing for Middle East and Africa at Groupe PSA said: “Today we witness another milestone in Peugeot’s quest to leverage its presence in the GCC and enhance its profile in the region. This exclusive store reinforces Peugeot’s leadership in innovation and technology presenting a one-of-its-kind retail experience to consumers in the UAE. Our strategic partnership with Omeir Bin Youssef & Sons has reinforced Peugeot’s presence over the past 25 years, and today we add a new chapter to our success story underlining the brand’s move upmarket.” 

Abdulla Bin Omeir, Chief Executive Officer at Omeir Bin Youssef Group commented: “We are very thrilled to open the first ever Peugeot concept store in the Middle East which will serve as a hub for visitors to indulge in everything Peugeot. The store has been equipped with state of the art facilities to offer a world-class retail experience to the Peugeot enthusiasts. We will continue to push boundaries and tailor innovative consumer-centric experiences that cater to the different components of the society.”

The new store underlines Peugeot’s digital transformation which entails adopting a consumer-centric strategy aspiring to be a customer connected brand with efficient digital processes for a seamless customer experience.

Designed to adapt to new customer needs, the new concept store from Peugeot features a futuristic setting with simple and modern architecture. The digital screens in the store take the visitors into the Peugeot world offering an immersive experience and highlighting the history as well as the milestones of the brand over the past decades. Visitors also will have the chance to view the look and feel of Peugeot’s latest models displayed at the store.  The store is located on the ground floor by the Cinema Parking entrance at YAS MALL – Abu Dhabi.

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Tesla Unveils Cybercab and Robovan: A New Era of Autonomous Transportation

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Tesla has finally revealed its highly anticipated driverless robotaxi, the Cybercab, and a larger autonomous vehicle called the Robovan. These groundbreaking vehicles represent a significant step forward in the company’s mission to revolutionize transportation.

The Cybercab, designed to resemble a sleek, futuristic vehicle, features a minimalist interior and advanced autonomous driving technology. It is expected to cost less than $30,000 and will begin unsupervised full self-driving trials in Texas and California next year.

Tesla also surprised attendees with the debut of the Robovan, a larger, more versatile vehicle capable of transporting up to 20 people or a significant amount of cargo. Its design is reminiscent of a futuristic sci-fi movie and offers potential applications for both commercial and personal use.

In addition to these new vehicles, Tesla showcased its Optimus humanoid robots, which are expected to be available for purchase in the coming years. These robots are designed to assist humans with various tasks and could be used in manufacturing and healthcare industries.

The unveiling of these innovative vehicles marks a significant milestone for Tesla and highlights the company’s commitment to developing cutting-edge autonomous technology. As Tesla continues to push the boundaries of electric transportation, the future of mobility looks increasingly promising.

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Rolls-Royce Unveils Black Badge Ghost Series II

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Rolls-Royce Motor Cars has today unveiled the Black Badge Ghost Series II, a daring and powerful new expression of its iconic Ghost model. This latest addition to the Black Badge family is the most agile, driver-focused, and technically advanced Rolls-Royce ever created.

Powered by an uncompromising 6.75-litre twin-turbocharged V12 engine in a high-power configuration, the Black Badge Ghost Series II delivers exceptional performance. The all-wheel-drive, all-wheel-steering chassis, combined with the Black Badge Planar Suspension System, ensures a thrilling and dynamic driving experience.

The exterior design of the Black Badge Ghost Series II is equally striking, featuring a unique lower grille, darkened chrome accents, and a dramatic 22-inch wheelset. The interior is equally impressive, with luxurious materials, advanced technology, and a focus on driver comfort and control.

Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, commented, “Black Badge Ghost Series II responds to a very specific demand among our clients – those who wish to enjoy the potency of this motor car’s uncompromising engine and inherent agility almost exclusively from the driver’s seat.”

Juliane Blasi, Head of Exterior Design at Rolls-Royce Motor Cars, added, “With Black Badge Ghost Series II, we have introduced subtle but impactful design impulses that clearly signal this motor car’s incredible agility and power.”

The Black Badge Ghost Series II is available to commission now, alongside the Ghost Series II and Ghost Extended Series II.

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Sinotruk Enters UAE Market with New Brand VGV

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Chinese automotive giant Sinotruk, a pioneer in the heavy-duty truck industry, has officially entered the UAE market with its new passenger vehicle brand, VGV (Visionable Global Vanguard). Established in 1930, Sinotruk has a long innovation and technical excellence history. The company’s decision to expand into the passenger car market is a testament to its growing global ambitions.

The new VGV showroom is in Al Qouz 1, Dubai, UAE. The brand offers various vehicles, including SUVs, pickups, vans, and MPVs, powered by various energy sources such as electric, hybrid, fuel, diesel, and alternative energy.

VGV’s SUV models are designed to cater to families, offering spacious interiors and advanced safety features. The pickup models, powered by the renowned Wei Chai Engine manufactured by Sinotruk, are known for their durability and performance.

Prices for VGV vehicles start at AED 73,000, making them an attractive option for consumers seeking quality and affordability.

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